Katya Hernández, Designer in Antiguo Cuscatlán, La Libertad Department, El Salvador
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Katya Hernández

Designer

Antiguo Cuscatlán, La Libertad Department, El Salvador

Toptal member since March 23, 2026

Expertise
Graphic DesignLogo DesignData Visualization DesignStorytelling DesignPrint DesignPresentation DesignSocial Media DesignBrand DesignCreative Direction
Bio

Katya is a fractional DesignOps director and brand governance architect. She has 13 years of leading design at TELUS Digital (NYSE/TSX). She directed visual strategy for the largest tech IPO in TSX history, governing brand across 30+ countries, and building DesignOps systems that reduced build times 60%. Katya built the infrastructure that makes design scale. Not available for IC production roles.

Portfolio

Work Experience

Editorial Designer for Educational Workbooks

2026 - 2026
Tutoring Services, Inc.
  • Built a multi-layer document automation pipeline for a 400-piece special education workbook series—VBA manuscript normalization, JSX scripting, and InDesign GREP automation—reducing manual formatting intervention to zero across the full collection.
  • Designed a 35+ paragraph style taxonomy with nested styles and embedded GREP patterns in InDesign, establishing a scalable editorial system for dyslexia-accommodation phonics workbooks across multiple grade levels.
  • Selected and documented FS Me typeface for dyslexic learners based on cognitive accessibility research, integrating the font decision into a complete typographic hierarchy with developer-ready style documentation.
Technologies: Microsoft Word, Editorial Design, Adobe InDesign, Microsoft Word Templates, Print Layout, Print Design, Visual Design

Director of Brand and Design

2025 - 2025
TELUS Digital
  • Directed global brand strategy for TELUS Digital, actively identifying and resolving critical pain points and areas of brand misuse across all touchpoints.
  • Served as the global brand prime, bridging TELUS Digital and its parent company, TELUS Corporation, guaranteeing strict visual consistency across both organizations.
  • Spearheaded the massive corporate brand evolution from TELUS International to TELUS Digital, authoring technical documentation for new global visual assets.
  • Transitioned worldwide teams into adopting the newly refreshed brand identity, ensuring seamless global compliance and operational alignment.
Technologies: Adobe CC, Digital Asset Management, InDesign CC, Illustrator CC, Figma, Photoshop CC, Google Slides, Graphic Design, Google Workspace, Branding, Brand Design, Brand Guidelines, Creative Direction, Collateral, Visual Design, Visual Brand Guidelines, Marketing Collateral Development, Collateral Design, Advertisement Design, Facebook Promotion & Advertisement, Print Design, Multilingual Design, Marketing Design, Ebook Design, Product Design, UI Design, Storytelling, Visual Storytelling, Financial Data, Design Systems, Digital Design, Brand Management, Concepting, Brand Stewardship, Corporate Identity, DesignOps, Presentation Design, Sales Enablement, Design, Thumbnail Images, YouTube Graphic Design, Click-through Rates (CTR), B2B, Apple Keynote, Keynote Templates, Logo Design, Brand Logos, Logotype, Color Scheme Design, Landing Page Design, Web Design, Webflow, UX Audits, UX Design, User Experience (UX), Websites, Social Media Design, Brand Marketing, Adobe Creative Suite, Canva, Generative Artificial Intelligence (GenAI), Email Marketing, Adobe InDesign, Print, MVP Design, Brand Books, Style Guides, Microsoft Word, Microsoft Word Templates, Print Layout, Pitch Decks, Adobe Illustrator, PDF Design, Data Visualization, Content Design, Color Theory, PowerPoint Design, Social Media Kits, Social Media, Event Collateral, Brand Identity, Adobe Creative Cloud, Brand Governance, Change Management, Brand Strategy, Executive Presentations, Microsoft 365, Project Management, Naming, Microsoft PowerPoint, Board Decks, Board Presentations, Presentations, Sales Presentations, PowerPoint Templates, Meta Ads, Storyboarding, Advertising Design, Visualization Design, Data-driven Design, Pitch Presentations, Brochure Design, Vector Graphics, Print Production, PDF, Grid Systems, Marketing

Senior Manager, Brand & Design

2023 - 2025
TELUS Digital
  • Directed the enterprise visual strategy and design execution during TELUS Digital's critical transition to a publicly traded company.
  • Drove the development of a refreshed brand identity, strategically balancing TELUS' historical telecom legacy with a future-forward digital tech vision.
  • Directed the accurate application of the brand ecosystem across the telusdigital.com website, driving digital consistency and user engagement.
  • Educated designers, salespeople, and key stakeholders through comprehensive internal training programs to drive enterprise-wide brand adoption.
Technologies: Adobe CC, Figma, Google Workspace, Digital Asset Management, InDesign CC, Illustrator CC, Photoshop CC, Google Slides, Graphic Design, Branding, Brand Design, Brand Guidelines, Creative Direction, Collateral, Visual Design, Visual Brand Guidelines, Marketing Collateral Development, Collateral Design, Advertisement Design, Facebook Promotion & Advertisement, Print Design, Multilingual Design, Marketing Design, Ebook Design, Product Design, UI Design, Storytelling, Visual Storytelling, Financial Data, Design Systems, Digital Design, Brand Management, Concepting, Brand Stewardship, Corporate Identity, DesignOps, Presentation Design, Sales Enablement, Design, Thumbnail Images, YouTube Graphic Design, Click-through Rates (CTR), B2B, Apple Keynote, Keynote Templates, Logo Design, Color Scheme Design, Landing Page Design, Web Design, Webflow, UX Audits, UX Design, User Experience (UX), Websites, Social Media Design, Brand Marketing, Adobe Creative Suite, Canva, Generative Artificial Intelligence (GenAI), Email Marketing, Adobe InDesign, Print, MVP Design, Brand Books, Style Guides, Microsoft Word, Microsoft Word Templates, Print Layout, Pitch Decks, Adobe Illustrator, PDF Design, Data Visualization, Content Design, Color Theory, PowerPoint Design, Social Media Kits, Social Media, Event Collateral, Brand Identity, Adobe Creative Cloud, Brand Governance, Change Management, Brand Strategy, Executive Presentations, Microsoft 365, Project Management, Naming, Microsoft PowerPoint, Board Decks, Board Presentations, Presentations, Sales Presentations, PowerPoint Templates, Meta Ads, Storyboarding, Advertising Design, Visualization Design, Data-driven Design, Pitch Presentations, Brochure Design, Vector Graphics, Print Production, PDF, Grid Systems, Marketing

Manager, Brand & Design

2020 - 2023
TELUS Digital
  • Built and deployed scalable design systems and comprehensive brand guidelines utilized across over 30 international locations.
  • Oversaw brand governance for global creative teams while managing direct reports, ensuring the production of high-converting enterprise sales collateral.
  • Delivered high-impact visual storytelling and data visualization for digital products, global campaigns, and critical executive communications.
  • Championed internal brand education programs, successfully guiding interdisciplinary global teams to apply the design system accurately and efficiently.
Technologies: Adobe Creative Cloud, InDesign CC, Illustrator CC, Figma, Photoshop CC, Google Slides, Graphic Design, Google Workspace, Branding, Brand Design, Brand Guidelines, Creative Direction, Collateral, Visual Design, Visual Brand Guidelines, Marketing Collateral Development, Collateral Design, Advertisement Design, Facebook Promotion & Advertisement, Print Design, Multilingual Design, Marketing Design, Ebook Design, Storytelling, Visual Storytelling, Financial Data, Design Systems, Digital Design, Brand Management, Concepting, Brand Stewardship, Corporate Identity, DesignOps, Presentation Design, Sales Enablement, Design, Thumbnail Images, YouTube Graphic Design, Click-through Rates (CTR), B2B, Apple Keynote, Logo Design, Color Scheme Design, Landing Page Design, Webflow, UX Audits, UX Design, Product Design, User Experience (UX), Websites, Social Media Design, Brand Marketing, UI Design, Adobe Creative Suite, Canva, Generative Artificial Intelligence (GenAI), Email Marketing, Adobe InDesign, Print, MVP Design, Brand Books, Style Guides, Microsoft Word, Microsoft Word Templates, Print Layout, Pitch Decks, Adobe Illustrator, PDF Design, Data Visualization, Content Design, Color Theory, PowerPoint Design, Social Media Kits, Social Media, Event Collateral, Brand Identity, Brand Governance, Change Management, Brand Strategy, Executive Presentations, Microsoft 365, Project Management, Naming, Microsoft PowerPoint, Board Decks, Board Presentations, Presentations, Sales Presentations, PowerPoint Templates, Meta Ads, Storyboarding, Advertising Design, Visualization Design, Data-driven Design, Pitch Presentations, Brochure Design, Vector Graphics, Print Production, PDF, Grid Systems, Marketing

Senior Designer, Brand & Design

2017 - 2020
TELUS Digital
  • Supported the director of global customer marketing in the creation of marketing and sales decks.
  • Contributed to TELUS Digital's reputation as a caring, community-driven brand.
  • Supported brand development during TELUS’ early expansion in Latin America.
Technologies: Adobe CC, Google Workspace, Microsoft Office, Logo Design, Color Scheme Design, Landing Page Design, User Experience (UX), Websites, UI Design, Brand Books, Style Guides, Microsoft Word, Microsoft Word Templates, Print Layout, Pitch Decks, Adobe Illustrator, PDF Design, Data Visualization, Content Design, Color Theory, PowerPoint Design, Social Media Kits, Social Media, Event Collateral, Brand Identity, Adobe Creative Cloud, Brand Governance, Change Management, Brand Strategy, Executive Presentations, Microsoft 365, Project Management, Naming, Microsoft PowerPoint, Board Decks, Board Presentations, Presentations, Sales Presentations, PowerPoint Templates, Meta Ads, Storyboarding, Advertising Design, Visualization Design, Data-driven Design, Pitch Presentations, Brochure Design, Vector Graphics, Print Production, PDF, Grid Systems, Marketing

Education

2000 - 2003

Bachelor's Degree in Graphic Design

Dr. Jose Matias Delgado University - Antiguo Cuscatlán, El Salvador

Skills

Tools

InDesign CC, Illustrator CC, Photoshop CC, Google Slides, Microsoft Word, Microsoft PowerPoint, Google Workspace, Adobe InDesign, Adobe Creative Suite, Adobe Illustrator, Apple Keynote, Canva, After Effects CC, Google Docs, Adobe CC, Procreate, Microsoft Office

Platforms

Figma, Webflow, Amazon Kindle

Languages

HTML5

Industry Expertise

Marketing

Other

Graphic Design, Color Theory, Editorial Design, Branding, Brand Management, Brand Guidelines, Concepting, Logo Design, Brand Stewardship, Creative Direction, Corporate Identity, Change Management, Data Visualization, Print Production, Executive Presentations, DesignOps, Sales Enablement, Presentation Design, Design Systems, Brand Governance, Adobe Creative Cloud, Brand Design, Collateral, Visual Design, Visual Brand Guidelines, Marketing Collateral Development, Web Design, Collateral Design, Print Design, Multilingual Design, Marketing Design, Ebook Design, Product Design, UI Design, Storytelling, Visual Storytelling, Financial Data, Digital Design, Design, YouTube Graphic Design, B2B, Brand Logos, Logotype, Color Scheme Design, UX Audits, UX Design, User Experience (UX), Websites, Social Media Design, Brand Marketing, Generative Artificial Intelligence (GenAI), Email Marketing, Content Design, Print, MVP Design, Brand Books, Style Guides, Microsoft Word Templates, Print Layout, Pitch Decks, PDF Design, PowerPoint Design, Social Media Kits, Social Media, Event Collateral, Brand Identity, Microsoft 365, Project Management, Board Decks, Board Presentations, Presentations, Sales Presentations, PowerPoint Templates, Advertising Design, Visualization Design, Data-driven Design, Pitch Presentations, Brochure Design, Vector Graphics, PDF, Grid Systems, Typography, User Interface (UI), AI Design, Advertisement Design, Facebook Promotion & Advertisement, Prototyping, Thumbnail Images, Click-through Rates (CTR), Keynote Templates, Landing Page Design, Social Media Strategy, Naming, Meta Ads, Storyboarding, Gemini, Drawing, Illustration, Fundamental Design Principles, Technical Drawing, Packaging, Digital Asset Management, UX Branding, Tokenization, UI Components, Brand Voice, Product Launch, Sustainable Supply Chain, Ethical Sourcing, Inclusive Design, Market Research, Brand Standards, Brand Strategy, Culture, Languages, Website Design, GREP, Reflowable EPUB, Typesettings, Book Cover Design, Creative Writing, Editorial Process, Investor Relations (IR) Design, Prepress, Omnichannel Marketing, Information Design, Internal Communications, Information Architecture (IA), Cross-functional Team Leadership, Process Optimization, Technology Guides, Layout Design, Magazine Layout Design, Visual Hierarchy, Investor Relations, Infographics, Infographs, Digital Ad Design, Digital Campaigns, DataViz, GREP automation

Experience

  • Concepting - 20 years
  • Brand Strategy - 20 years
  • Creative Direction - 13 years
  • DesignOps - 13 years
  • Brand Guidelines - 13 years
  • Brand Governance - 13 years
  • Change Management - 13 years
  • Executive Presentations - 13 years
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