- Led, hired, and managed a UX and product design team.
- Carried out the UX research and designed the end-to-end experience for a gift voucher platform.
- Created a new brand for Suregroup.
- Led the brand and UX design for a new innovative voucher redemption app.
- Regularly ran discovery sessions and conducted UX research, and held design review workshops.
- Led the design of assets for a HR workshop event.
- Tested applications for improvement and user requirements.
- Created visual design, videos, and animations to show in-app transitions and animations.
- Worked with other design teams in different organizations on branding and U/UX projects for staff and clients' reward.