Keenan Echols
Verified Expert in Design
Designer
Atlanta, GA, United States
Toptal member since February 19, 2026
Keenan is a senior product designer with 11+ years of experience driving projects through the full design lifecycle. He specializes in navigating 0-1 ambiguity and translating complex user needs into seamless web and mobile experiences—taking full ownership from initial discovery to final handoff.
Experience
- Adobe Creative Cloud - 20 years
- UI Design - 20 years
- Interaction Design (IxD) - 12 years
- UX Design - 12 years
- User Research - 12 years
- Figma - 7 years
- Lovable - 2 years
- Cursor AI - 2 years
Portfolio
From Concept to Conversion: Boosting Campaign Engagement by 32% with SMS Workflows
0-1 Redefining In-app Support: A Proactive Strategy to Boost Engagement
Streamlining Production Crews & Cast Members Set Documentation & Experiences
Specialized CRM/Inventory Tool Transforming Transactional Sales Into Curated Brand Activations
Work Experience
Senior Product Designer, Live Chat
HubSpot
- Designed the first AI agent that ran through the live chat channel. Worked through ambiguity to deliver a 0-1 AI solution for HubSpot customers to self-serve and provide an automated, streamlined support experience.
- Designed new AI components and interactions into the HubSpot design library.
- Uncovered user personas across multiple verticals, leading to new AI use cases.
Senior Product Designer, Automations
Community.com
- Designed the first 0-1 SMS automations journey builder. This new feature allowed customers to intelligently target their users. As a result, the click-through rate (CTR) improved by 32%.
- Designed and introduced new components into the design library for the workflow builder.
- Created a long-term design strategy from qualitative and quantitative data uncovered during the journey's workflow research.
Senior Product Designer, Journeys
Attentive
- Designed an improved journey branching logic. This reduced customers' setup time by 36% and improved segmented messaging CTR to 54%.
- Collaborated with the coupons team to implement uploading of coupons into the journey's workflows. Designed the new interface for customers to provide smart incentives to their targeted segments.
- Uncovered new opportunities and user stories during qualitative research. Identifying a new group of customers who desired deep retention experiences through their automated messaging.
Senior UX Designer
AT&T
- Designed an intuitive experience for sales store employees to offer bundle opportunities in real time. These personalized experiences improved average daily generated revenue for employees by 19% within the first 30 days.
- Redesigned the employee dashboard to be more action-driven with a visual hierarchy.
- Led research and the synthesis of AT&T store employees' tablet experiences within the OPUS app. This on-site research uncovered user stories and pain points that had previously gone unnoticed.
Education
Bachelor of Arts Degree in Graphic Design
Towson University - Towson, MD, USA
Skills
Tools
Sketch, Miro, Adobe Creative Suite, FigJam, Usertesting.com, After Effects CC
Platforms
Figma, Dovetail, Axure, Vercel
Other
Adobe Creative Cloud, UX Design, Interaction Design (IxD), UI Design, Web Design, User Research, Product Design, Mobile Design, Wireframing, Design Systems, Responsive Web Design (RWD), User Experience (UX), High-fidelity Prototypes, User Flows, User Interface (UI), Artificial Intelligence (AI), Dashboards, User Journey Maps, Responsive Web Apps, Data Visualization, Agile, Design Reviews, Accessibility, Discovery Workshops, Usability Testing, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), Low-fidelity Prototypes, Cross-functional Team Collaboration, Web Applications, WCAG 2, Scrum, Customer Journey, Web App Design, Flow Diagrams, SaaS, Information Architecture (IA), Visual Design, Systems Thinking, User Journeys, Web App UX, Prototyping, Rapid Interactive Prototyping, User Testing, Rapid Prototyping, User Validation, Mobile App Design, User Experience Design, UX Audits, App Design, Web App UI, AI-powered Product Design, Translation, User-centered Design (UCD), Cross-functional Collaboration, Usability, Web Dashboards, Behavioral Design, AI Chatbots, Interactive Prototypes, Dashboard Design, Cursor AI, Lovable, Print Design, Google LLM Notebook, Notion, UX Research, No-code Development, Token Design, Branding, Agentic AI, Agentic Frameworks, Product Management, Strategy, Large Language Models (LLMs), Data-heavy Design, Bolt, AI Agents, Live Chat, Enterprise SaaS, B2B2C, B2B, Chat Support, SMS, SMS Marketing, CRM, SaaS Design, Chatbots, Filmmaking, TV Production, Small Business, Sales
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