Keenan Echols, Designer in Atlanta, GA, United States
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Keenan Echols

Bio

Keenan is a senior product designer with 11+ years of experience driving projects through the full design lifecycle. He specializes in navigating 0-1 ambiguity and translating complex user needs into seamless web and mobile experiences—taking full ownership from initial discovery to final handoff.

Portfolio

Work Experience

Senior Product Designer, Live Chat

2023 - 2025
HubSpot
  • Designed the first AI agent that ran through the live chat channel. Worked through ambiguity to deliver a 0-1 AI solution for HubSpot customers to self-serve and provide an automated, streamlined support experience.
  • Designed new AI components and interactions into the HubSpot design library.
  • Uncovered user personas across multiple verticals, leading to new AI use cases.
Technologies: Adobe Creative Cloud, Figma, Cursor AI, Vercel, Dovetail, Google LLM Notebook, Lovable, Usertesting.com, Product Design, UX Research, User Research, Wireframing, Design Systems, Responsive Web Design (RWD), User Experience (UX), High-fidelity Prototypes, User Flows, No-code Development, Artificial Intelligence (AI), User Journey Maps, Discovery Workshops, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), FigJam, Cross-functional Team Collaboration, Web Applications, Customer Journey, Token Design, Web App Design, SaaS, Agentic AI, Systems Thinking, User Journeys, Agentic Frameworks, Prototyping, Rapid Interactive Prototyping, Rapid Prototyping, User Validation, Web App UI, UX Design, UI Design, Web Design, User Interface (UI), Dashboards, Web App UX, AI-powered Product Design, Translation, User-centered Design (UCD), Cross-functional Collaboration, Usability, Web Dashboards, Behavioral Design, Strategy, AI Chatbots, Large Language Models (LLMs), Interactive Prototypes

Senior Product Designer, Automations

2021 - 2022
Community.com
  • Designed the first 0-1 SMS automations journey builder. This new feature allowed customers to intelligently target their users. As a result, the click-through rate (CTR) improved by 32%.
  • Designed and introduced new components into the design library for the workflow builder.
  • Created a long-term design strategy from qualitative and quantitative data uncovered during the journey's workflow research.
Technologies: Adobe Creative Cloud, Notion, Miro, Figma, Dovetail, Usertesting.com, Mobile Design, User Interface (UI), Dashboards, Responsive Web Apps, Low-fidelity Prototypes, WCAG 2, Visual Design, Mobile App Design, Web App UI, UX Design, UI Design, Web Design, Product Design, Design Systems, Responsive Web Design (RWD), User Experience (UX), Web Applications, Web App UX, Prototyping, User-centered Design (UCD), Cross-functional Collaboration, Usability, Web Dashboards, Behavioral Design, Strategy, Dashboard Design

Senior Product Designer, Journeys

2020 - 2021
Attentive
  • Designed an improved journey branching logic. This reduced customers' setup time by 36% and improved segmented messaging CTR to 54%.
  • Collaborated with the coupons team to implement uploading of coupons into the journey's workflows. Designed the new interface for customers to provide smart incentives to their targeted segments.
  • Uncovered new opportunities and user stories during qualitative research. Identifying a new group of customers who desired deep retention experiences through their automated messaging.
Technologies: Figma, Adobe Creative Cloud, Usertesting.com, Notion, Miro, Agile, Design Reviews, Flow Diagrams, User Testing, Web App UI, UX Design, UI Design, Web Design, Product Design, Design Systems, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Web Applications, Web App UX, Prototyping, User-centered Design (UCD), Cross-functional Collaboration, Usability, Behavioral Design, Strategy, Dashboard Design, Data-heavy Design

Senior UX Designer

2016 - 2019
AT&T
  • Designed an intuitive experience for sales store employees to offer bundle opportunities in real time. These personalized experiences improved average daily generated revenue for employees by 19% within the first 30 days.
  • Redesigned the employee dashboard to be more action-driven with a visual hierarchy.
  • Led research and the synthesis of AT&T store employees' tablet experiences within the OPUS app. This on-site research uncovered user stories and pain points that had previously gone unnoticed.
Technologies: Adobe Creative Cloud, Sketch, Usertesting.com, Axure, Mobile Design, Adobe Creative Suite, Data Visualization, Accessibility, Usability Testing, Scrum, Information Architecture (IA), Web App UX, User Validation, Product Management, User Experience Design, UX Audits, App Design, Web App UI, UX Design, UI Design, Web Design, Product Design, Design Systems, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), Dashboards, Web Applications, Prototyping, User-centered Design (UCD), Cross-functional Collaboration, Usability, Web Dashboards, Behavioral Design, Strategy, Data-heavy Design

Education

2003 - 2005

Bachelor of Arts Degree in Graphic Design

Towson University - Towson, MD, USA

Skills

Tools

Sketch, Miro, Adobe Creative Suite, FigJam, Usertesting.com, After Effects CC

Platforms

Figma, Dovetail, Axure, Vercel

Other

Adobe Creative Cloud, UX Design, Interaction Design (IxD), UI Design, Web Design, User Research, Product Design, Mobile Design, Wireframing, Design Systems, Responsive Web Design (RWD), User Experience (UX), High-fidelity Prototypes, User Flows, User Interface (UI), Artificial Intelligence (AI), Dashboards, User Journey Maps, Responsive Web Apps, Data Visualization, Agile, Design Reviews, Accessibility, Discovery Workshops, Usability Testing, Workshop Facilitation, Web Content Accessibility Guidelines (WCAG), Low-fidelity Prototypes, Cross-functional Team Collaboration, Web Applications, WCAG 2, Scrum, Customer Journey, Web App Design, Flow Diagrams, SaaS, Information Architecture (IA), Visual Design, Systems Thinking, User Journeys, Web App UX, Prototyping, Rapid Interactive Prototyping, User Testing, Rapid Prototyping, User Validation, Mobile App Design, User Experience Design, UX Audits, App Design, Web App UI, AI-powered Product Design, Translation, User-centered Design (UCD), Cross-functional Collaboration, Usability, Web Dashboards, Behavioral Design, AI Chatbots, Interactive Prototypes, Dashboard Design, Cursor AI, Lovable, Print Design, Google LLM Notebook, Notion, UX Research, No-code Development, Token Design, Branding, Agentic AI, Agentic Frameworks, Product Management, Strategy, Large Language Models (LLMs), Data-heavy Design, Bolt, AI Agents, Live Chat, Enterprise SaaS, B2B2C, B2B, Chat Support, SMS, SMS Marketing, CRM, SaaS Design, Chatbots, Filmmaking, TV Production, Small Business, Sales

Experience

  • Adobe Creative Cloud - 20 years
  • UI Design - 20 years
  • Interaction Design (IxD) - 12 years
  • UX Design - 12 years
  • User Research - 12 years
  • Figma - 7 years
  • Lovable - 2 years
  • Cursor AI - 2 years
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