Publication
Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis
https://www.toptal.com/designers/product-design/user-flow-analysis
Khatia is available for hire
Hire KhatiaKhatia Gagnidze
Verified Expert in Design
Designer
Location
Tbilisi, Georgia
Toptal Member Since
November 11, 2021
Khatia is a designer with 6+ years of experience in the product design industry. She is specialized in fintech, eCommerce, blockchain, banking, and other industries. Khatia has successfully designed, UX audited, and researched both remotely and on-site for companies around the world, from Australia, Singapore, and UAE, to France and the USA. She has a history of success in providing innovative solutions and highly user-friendly interfaces.
Portfolio
Work Experience
Product Designer
2023 - PRESENT
Tribeca Printworks LLC
- Elevated user experience by revamping the platform's UI/UX design, interaction flow, and storytelling.
- Produced wireframes and interactive prototypes to visualize design concepts and user flow.
- Created a mobile-friendly responsive design, optimizing the user experience across devices.
Technologies: UX Design, UI Design, Mobile App Design, Design Revamps, Product Design, Mobile UX Design, Mobile UI Design, Software Design
Mobile UX/UI Designer
2023 - PRESENT
Wellness Journey INC
- Redesigned the overall product's UX and UI to achieve a clean, modern, and user-friendly design.
- Created screens for the App Store and Play Store to showcase the app's key features effectively.
- Collaborated with engineers while building a product to make the process seamless and time-efficient.
Technologies: Mobile Design, Mobile UX Design, Mobile UI Design
UI Designer
2023 - PRESENT
Artifactor Labs Inc
- Designed a user storefront, elevating the product's competitiveness and appeal to modern artists.
- Created comprehensive presentation documents that effectively showcased product highlights, resulting in increased user acquisition.
- Designed intuitive and efficient main management tools, empowering seamless control over all platform functionalities.
- Created advanced prototypes for purchase flows for further testing.
Technologies: UI Design, Web Design, Dashboard Design, Fintech, UX Design
Product Designer
2023 - 2023
YT Innovations LLC
- Established visual guidelines, like colors, fonts, and basic components, based on the current trends and client requirements to keep the UI consistent and modern.
- Architected a dashboard, a details page for each item, and a settings system for the users to easily manage their smart devices.
- Designed visuals for the mobile responsive to keep the product highly usable on each device.
Technologies: Product Design, Software as a Service (SaaS), Web App Design, Web, Consumer Products, Electronics, Web App UI, Landing Page Design, UX Design, UI Design, Journey Mapping, User Flows, Wireframing, Layout
Product Designer
2023 - 2023
Varun Raman
- Designed a complex overall wellness and health management mobile app within 20 days.
- Established visual guidelines, logo, and basic design system for the product.
- Created a 98% fully functional prototype to let investors test the product and see its value properly.
- Designed a pitch deck with all the core values of the product highlighted.
Technologies: Product Design, Mobile UX Design, Mobile UI Design, UX Wireframes, Low-fidelity Prototypes, UX Design, UI Design
UI Designer
2023 - 2023
Koaliti LTD
- Crafted a contemporary and innovative landing page design that significantly enhanced the product's competitiveness in the data platform market.
- Conducted a comprehensive audit of the product's main flows and implemented UI/UX improvements, aligning with new visual guidelines.
- Implemented data visualization techniques that ensure readability and accessibility for users of all levels of expertise.
Technologies: Branding, Layout Design, Style Guides, SaaS, Dashboards, Lean Startups, B2B, Web Design, MVP Design, UI Design
UI/UX Designer
2023 - 2023
Liquideuro Luxury Concierge Limited
- Conducted a comprehensive product audit, identifying key usability challenges for targeted improvements.
- Spearheaded the redesign of main flows within the dating mobile app, tailored to diverse user personas.
- Developed high-fidelity prototypes for rigorous product testing before implementation.
- Implemented a standardized fonts and icons system, ensuring consistent visual elements throughout the product.
Technologies: Mobile Design, Android, Figma, Audits, Dating Apps, iOS
UI/UX Designer
2023 - 2023
Airlocum Limited
- Achieved increased platform consistency and a contemporary touch through the redesign of main workflows.
- Attained a better understanding of user needs by creating user personas and exploring various user scenarios.
- Expanded data accessibility to a broader range of consumers by creating interactive dashboards, tables, and data visualizations.
- Enhanced usability for all users, regardless of the device, through the implementation of responsive web design.
Technologies: Web App Design, Web App UX, Web App UI, Dental Care
UI/UX Designer
2023 - 2023
AI Search Engine
- Defined, designed, and documented all search result types by strategically prioritizing information based on current trends and user needs, achieving user satisfaction during the test phase.
- Utilized in-depth UX research and extensive analysis of direct competitors to design and develop a fully responsive search engine landing page that effectively addressed all edge cases, resulting in an exceptional user experience.
- Demonstrated exceptional branding expertise by conceptualizing and developing comprehensive brand guidelines for two innovative products, ensuring cohesive visual identity across all touchpoints and increasing brand recognition.
- Collaborated with various teams to design impactful visual assets—business cards, flyers, fact sheets, timelines, and sales decks—to enhance the marketing team's ability, effectively showcasing the product to a larger audience.
Technologies: Figma, Product Design, UX Design, Web App Design, Web UI, Mobile Design, Web Design, B2B, iOS, AI Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS)
UI/UX Designer
2022 - 2023
HitPay Payment Solutions
- Accelerated the development process by constructing a design system language by effectively communicating its architecture to stakeholders, designers, and developers via workshops, which reduced the design and development time by 30%.
- Decreased the bounce rate by 34%, resulting in a 12% increase in user engagement. The number of users also increased by 58.97% to 93,258 for both the web app and mobile app, leading to a 20% increase in revenue.
- Created and improved the usability and visual style for e-shop customization, checkout, purchasing and registering terminals, and managing recurring plans, subscriptions, and onboarding flow, which led to a 50% increase in customer satisfaction.
Technologies: Design Systems, Landing Pages, Landing Page Design, Landing Page Optimization, Figma, Complex Application User Interfaces (UI), Data Visualization, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Fintech, Web Application Design, Rapid Prototyping, Design Direction, Graphic Design, Interactive Prototypes, Competitive Analysis, Dashboards, Design Specifications, High-fidelity Prototypes, Rapid Interactive Prototyping, Lean UX, Responsive Design, SaaS, SaaS Design, Product Roadmaps, Layout Design, UX Wireframes, Mobile UI, Websites, iOS, Android, Design Leadership
UI/UX Product Designer
2022 - 2022
Bryson Long
- Established the overall vision, style guide, and color system for the vehicle sales web app, resulting in 92% user satisfaction after testing the visuals.
- Conducted UX research, which resulted in implementing a highly usable and improved filter system, leading to successful search results and 98% of user satisfaction after the updates based on their feedback.
- Designed desktop and mobile responsive web design (RWD), ensuring optimal performance on all devices.
Technologies: UI Design, Product Design, UX Design, Mobile UI Design, Mobile UX Design, Web Application Design, Rapid Prototyping, Art Direction, Brand Guidelines, Design Direction, Graphic Design, Interactive Prototypes, Logo Design, Competitive Analysis, Dashboards, Design Specifications, High-fidelity Prototypes, Rapid Interactive Prototyping, Lean UX, Responsive Design, Layout Design, UX Wireframes, Mobile UI, Websites, iOS, Android
UX Designer
2022 - 2022
Byte Masonry
- Conducted a UX audit on a fintech crypto platform, identifying 45 usability issues and implementing solutions that resulted in a 25% increase in user satisfaction.
- Developed a comprehensive design system language encompassing all component levels, which resulted in a 40% reduction in design inconsistencies and a 30% improvement in development efficiency.
- Designed a dashboard that visually presented data in an intuitive manner and implemented tooltips to reduce confusion resulting in 95% user satisfaction.
- Crafted sophisticated prototypes corresponding to various user scenarios, which were tested before implementation to ensure optimal user experience. This resulted in a 40% increase in user task completion and a reduction in developer resource usage.
Technologies: UX Design, UI Design, Dashboard Design, Data Visualization, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Fintech, Web Application Design, Rapid Prototyping, Art Direction, Brand Guidelines, Design Direction, Graphic Design, Interactive Prototypes, Competitive Analysis, Dashboards, Design Specifications, High-fidelity Prototypes, Rapid Interactive Prototyping, Lean UX, Responsive Design, Cryptocurrency Wallets, Layout Design, UX Wireframes, Mobile UI, Websites, iOS, Android
UI/UX Designer
2022 - 2022
NFT Trading Company
- Increased design consistency and accelerated development by implementing a design system that aligns with brand identity, including style guides, resulting in a 40% reduction in design and development time.
- Improved the user experience by creating and testing user flows and wireframes, leading to a 25% increase in user task completion.
- Identified pain points and developed effective solutions by conducting user research on Discord channels, resulting in a 30% decrease in user complaints.
- Improved significantly user satisfaction by designing visually appealing screens for desktop and RWD, resulting in a 98% increase in user satisfaction.
Technologies: Figma, Web App Design, Web App UX, Web App UI, Wireframing, High-fidelity Mockups, Non-fungible Tokens (NFT), Data Visualization, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Art Direction, Brand Guidelines, Design Direction, Graphic Design, Interactive Prototypes, Competitive Analysis, Dashboards, Design Specifications, High-fidelity Prototypes, Rapid Interactive Prototyping, Lean UX, Responsive Design, Layout Design, UX Wireframes, Mobile UI, Websites, iOS, Android
Product Designer
2022 - 2022
MSTQ
- Identified over 20 opportunities for improvement through heuristic evaluation during UX audit, resulting in the implementation of smart design solutions.
- Developed a presentation prototype for the crypto mobile app using modern visual elements and slick transitions in Figma.
- Designed wireframes, visuals, and an information architecture structure for the social network crypto mobile app, resulting in 98% user satisfaction.
Technologies: Figma, Presentations, User Flows, Information Architecture (IA), Responsive Web Apps, UX Analysis, Quality Auditing, Usability Testing, User-centered Design (UCD), Responsive UI, Mobile App UI, Responsive, Non-fungible Tokens (NFT), Web UI, UI Audits, Design Workshops, Ideation, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Interactive Prototypes, Competitive Analysis, Dashboards, Design Specifications, Rapid Interactive Prototyping, Lean UX, Responsive Design, Layout Design, UX Wireframes, Mobile UI, Websites, iOS, Android
Web and Branding Designer
2021 - 2022
Evolution 7
- Conducted UX research via interviewing, analyzing scripts, and preparing a comprehensive report. Designed user journeys and defined eight user personas with specific needs, resulting in a 32% increase in user acquisition for a major ballet company.
- Decreased the bounce rate by 23% by creating a sitemap and information architecture and implementing further improvements to enhance the platform's user experience.
- Collaborated with the development team to design and implement features for the Australian tourist platform, resulting in a successful product improvement.
- Designed and delivered all visual elements for the Clean Energy Council project, including landing pages, informative pages, and a dashboard for members, resulting in a cohesive and visually appealing platform.
- Visualized complex information about insurance packages for Health Partners in a clear and concise manner, leading to increased user comprehension and improved user experience.
Technologies: Figma, Miro, Asana, Presentations, User Interviews, User Flows, Information Architecture (IA), UX Analysis, Quality Auditing, Usability Testing, UI Style Guides, User-centered Design (UCD), Visual Storytelling, Landing Pages, Responsive UI, Mobile App UI, Responsive, Branding, Web UI, Customer Journeys, Ideation, User Journey Maps, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Art Direction, Brand Guidelines, Design Direction, Graphic Design, Interactive Prototypes, Competitive Analysis, Dashboards, Design Specifications, Rapid Interactive Prototyping, Responsive Design, SaaS, SaaS Design, Product Roadmaps, Layout Design, UX Wireframes, Mobile UI, Websites, iOS
UI/UX Designer
2021 - 2022
Bank of Georgia
- Designed a car insurance flow, including wireframes and visual assets ready for development, resulting in a 25% increase in user task completion for a retailer mobile bank.
- Participated in constructing a comprehensive design system language that streamlined development and design consistency, dramatically improving the design team's efficiency.
- Collaborated with Agile teams on various projects, leading to the timely completion of tasks and improved project management processes. Gained proficiency in Agile methodologies.
Technologies: Figma, Zeplin, User Experience (UX), Mobile App Design, Mobile Prototypes, UI Design, App Design, UX Design, Prototyping, Mobile Design, Mobile Apps, Jira, Mobile UX, Mobile Banking, Wireframing, Design Systems, User Interface (UI), DataViz, Intuitive UX Design, Presentations, User Flows, Information Architecture (IA), User-centered Design (UCD), Mobile App UI, UI Audits, Ideation, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Fintech, Web Application Design, Rapid Prototyping, Interactive Prototypes, Agile UX, Competitive Analysis, Dashboards, Design Specifications, Rapid Interactive Prototyping, Responsive Design, Layout Design, UX Wireframes, Mobile UI, iOS
UI/UX Designer
2021 - 2021
Basisbank
- Enhanced the efficiency of the onboarding flow via analyzing and measuring user flow, resulting in a 25% increase in completion rates.
- Created wireframes and built prototypes for the onboarding screens with a design team, resulting in a 20% decrease in the time required for the testing phase.
- Built the color system for the dark mode according to established principles, which improved the overall user experience.
Technologies: Figma, Miro, User Experience (UX), Mobile App Design, UX Research, User Interaction, UI Design, App Design, UX Design, Mobile Design, Fintech, Mobile Apps, Jira, Mobile UX, Onboarding, Mobile Banking, Wireframing, User Interface (UI), Dashboard Design, DataViz, User Research, Intuitive UX Design, Presentations, User Flows, Information Architecture (IA), UX Analysis, Interaction Design (IxD), User-centered Design (UCD), Mobile App UI, User Onboarding, Ideation, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Rapid Prototyping, Interactive Prototypes, Agile UX, Competitive Analysis, Dashboards, Design Specifications, Rapid Interactive Prototyping, Responsive Design, Layout Design, UX Wireframes, Mobile UI, iOS
UI/UX Designer
2021 - 2021
Economies.com - FxNewsToday.ae
- Collaborated with a design team to create a mobile app for a major investment platform.
- Implemented a story functionality for users and admins, resulting in a 30% increase in user engagement.
- Developed prototypes for user flows, which resulted in a 25% decrease in the time required to complete tasks.
Technologies: Figma, User Interface (UI), Mobile App Design, Mobile Prototypes, UI Design, App Design, UX Design, UI Guidelines, Prototyping, Mobile Design, Fintech, Mobile Apps, User Experience (UX), Jira, Mobile UX, Onboarding, Wireframing, DataViz, B2B, Intuitive UX Design, Presentations, User Flows, Information Architecture (IA), Usability Testing, UI Style Guides, User-centered Design (UCD), Visual Storytelling, Responsive UI, Mobile App UI, Branding, Ideation, Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Interactive Prototypes, Agile UX, Competitive Analysis, Dashboards, Design Specifications, Rapid Interactive Prototyping, Lean UX, Responsive Design, Layout Design, UX Wireframes, Mobile UI, iOS, Android
Product Designer and Researcher
2020 - 2021
MY.GE
- Led the design of a mobile app for Mymarket, the largest eCommerce platform in Georgia, with over one million users.
- Developed user personas, scenarios, user flows, journeys, and wireframes, building empathy toward potential users within the team.
- Conducted thorough user research throughout the product development process, increasing user satisfaction by approximately 78%.
- Achieved an impressive annual KPI of 100,000 installs and 48,000 monthly active users (MAU) in just four months.
- Boosted sales by 40% and gained product trust by improving the purchasing flow.
- Revamped the web app and designed an RWD to enhance product usability.
Technologies: Figma, Adobe Experience Design (XD), Zeplin, Miro, Landing Page Design, User Experience (UX), User Personas, Personas, User Stories, Mobile App Design, Product Design, UX Research, User Interaction, Mobile Prototypes, UI Design, App Design, UX Design, UI Guidelines, Web UI Design, Prototyping, Mobile Design, Copywriting, Mobile Apps, Web UX, Jira, Mobile UX, Search, Image Search, Onboarding, Mobile eCommerce, Wireframing, Design Systems, User Interface (UI), Web App Design, Web App UI, Web App UX, Visual Design, Dashboard Design, DataViz, User Journeys, User Research, B2B, B2C, Intuitive UX Design, Presentations, User Interviews, User Flows, Information Architecture (IA), Responsive Web Apps, UX Analysis, Interaction Design (IxD), Quality Auditing, Usability Testing, UI Style Guides, User-centered Design (UCD), Visual Storytelling, Landing Pages, eCommerce, Responsive UI, Mobile App UI, Responsive, User Onboarding, Branding, Web UI, UI Audits, Customer Journeys, Design Workshops, Ideation, User Journey Maps, Complex Application User Interfaces (UI), Mobile-first Design, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Interactive Prototypes, Agile UX, Competitive Analysis, Dashboards, Design Specifications, Rapid Interactive Prototyping, Responsive Design, Delivery, Feature Prioritization, Grocery Delivery, Product Roadmaps, Layout Design, UX Wireframes, Mobile UI, Websites, iOS, Design Leadership
UI/UX Designer and Researcher
2019 - 2020
Feedc
- Designed a location-based social platform, both for web and mobile, with a design team, including all major and minor functionalities, and continued to improve it for a year based on user feedback.
- Improved user satisfaction significantly by conducting usability-lab studies, surveys, and clickstream analysis, resulting in an 85% increase in user satisfaction.
- Introduced the practice of a feedback wall and collected feedback from 50+ users, resulting in an average of 4.8-5 rating for user experience.
- Created user flows, user personas, and storyboards that increased empathy within the team for potential users by 70%.
- Developed a comprehensive design system for the product with a design team, ensuring design consistency, speedy development, and improved user experience.
Technologies: Figma, Miro, User Experience (UX), User Personas, Personas, User Stories, Mobile App Design, UX Research, User Interaction, UI Design, App Design, UX Design, UI Guidelines, Web UI Design, Mobile Design, Copywriting, Mobile Apps, Web UX, Jira, Mobile UX, Onboarding, Wireframing, Design Systems, User Interface (UI), Web App Design, Web App UI, Web App UX, Visual Design, User Journeys, User Research, B2B, Intuitive UX Design, Presentations, User Interviews, User Flows, Information Architecture (IA), Responsive Web Apps, UX Analysis, Interaction Design (IxD), Quality Auditing, Usability Testing, User-centered Design (UCD), Visual Storytelling, Responsive UI, Mobile App UI, Responsive, User Onboarding, Web UI, UI Audits, Customer Journeys, Design Workshops, Ideation, User Journey Maps, Complex Application User Interfaces (UI), Mobile-first Design, Mobile, Mobile UX Design, Web Application Design, Interactive Prototypes, Agile UX, Competitive Analysis, Dashboards, Design Specifications, Lean UX, Responsive Design, Layout Design, UX Wireframes, Mobile UI, Websites, iOS
Junior UI Designer
2018 - 2019
GeoLab
- Designed and developed several basic portfolio websites for clients.
- Created animated illustrations using Adobe After Effects.
- Designed and created wireframes and mockups for educational platforms, resulting in a 30% increase in user engagement.
- Collaborated in designing the brand book for GeoLab, resulting in a 10% increase in brand awareness and recognition.
Technologies: Adobe Experience Design (XD), Figma, User Interface (UI), UI Design, App Design, UX Design, UI Guidelines, Web UI Design, Mobile Design, Mobile Apps, User Experience (UX), Web UX, Jira, Mobile UX, Wireframing, Web App Design, Web App UI, Web App UX, Visual Design, Intuitive UX Design, User-centered Design (UCD), Responsive UI, Mobile App UI, Responsive, User Onboarding, Ideation, Mobile, Mobile UI Design, Mobile UX Design, Web Application Design, Interactive Prototypes, Logo Design, Competitive Analysis, Design Specifications, Responsive Design, Layout Design, UX Wireframes, Mobile UI
UI/UX Designer
2017 - 2018
Creative Agency
- Developed web app visuals and mobile designs tailored for local startups.
- Conducted in-depth UX research involving potential users for each product.
- Created modern, creative landing page visuals for desktop and mobile platforms.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD)
Other Experience
Education
2013 - 2017
Bachelor's Degree in Linguistics
Tbilisi State University - Tbilisi, Georgia
Certifications
MAY 2021 - PRESENT
UX Design and Strategy
Designlab
FEBRUARY 2021 - PRESENT
Mobile User Experience (UX) Design
Interaction Design Foundation
APRIL 2020 - PRESENT
Human-centered Design: an Introduction
University of California San Diego | via Coursera
Experience
Tools
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