
Kirill Pavlov
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since September 30, 2025
Kirill is a creative director and animation lead with 10+ years of experience directing visual storytelling across global campaigns. He has directed and delivered over 250 projects for international brands, including Microsoft and VTB. Kirill consistently and efficiently oversees concept, direction, team management, and delivery across multiple channels and formats.
Portfolio
Experience
- 2D Motion Graphics - 15 years
- Animation Directing - 15 years
- Adobe After Effects - 15 years
- Motion & Animation Design - 15 years
- Animated Explainer Videos - 15 years
- Character Animation - 10 years
- Art Direction - 10 years
- Creative Direction - 7 years
Tools
- Adobe After Effects
Work Experience
Creative Director
PAVS Animation
- Directed over 30 international animation campaigns for clients including Microsoft, VTB, and Cian.
- Established a client base in North America, Europe, and Asia, generating repeat business and long-term partnerships.
- Delivered 100% of projects on schedule, managing budgets from $10,000 to $50,000 and ensuring profitability across productions.
Motion Designer | Art Director
Scopely/WWE Generations
- Created a 30-second motion design concept for WWE Generations, introducing five character classes through fast-paced gameplay, typography, icons, and graphic overlays.
- Designed a consistent visual system for five Superstar classes while giving each class its own motion behavior, graphic treatment, and recognizable identity.
- Structured gameplay, typography, icons, and UI overlays to explain RPG mechanics clearly while keeping health bars, damage numbers, and key gameplay actions readable.
- Delivered a production-ready mobile game creative within a two-day paid assignment, combining storytelling, motion design, 2D/3D graphics, and WWE-inspired visual energy.
Motion Designer
Purple Dot Technologies Limited
- Designed and animated a 60-second silent brand film for Purple Dot, created for continuous playback on a large-format trade show display.
- Developed the motion direction, pacing, transitions, and visual hierarchy to communicate the product clearly in a busy exhibition environment.
- Translated existing brand and product assets from Figma into a cohesive motion language while maintaining Purple Dot’s established visual identity.
- Created typography, UI, and 2D motion sequences optimized for readability at a distance and for viewing without sound.
- Delivered a polished 1920×1080 exhibition video with seamless visual flow, prepared for repeated playback throughout the trade show.
Motion Designer
Teddy Lubin
- Delivered Lottie-based pro golfer outline animations for an iOS swing-analysis app, enabling users to overlay a pro swing directly over their own video.
- Solved a core technical blocker by building a custom module that baked After Effects masks and Merge Path operations outside AE’s slow JavaScript engine.
- Converted precise 60 fps rotoscoped swing motion into lightweight vector animation synced to the original pro video frame timing.
- Optimized a 3.5 MB, 2-second Lottie prototype with duplicated points and stop-frames into a cleaner production-ready animation pipeline.
- Created a scalable AE-to-Lottie workflow for face-on and down-the-line golf swing views, supporting future pro-player animation sets.
Senior Video and Visual Designer
Video 1 Media Group LLC
- Created three fully AI-generated marketing reels with talking virtual characters, covering brief analysis, communication strategy, scripting, persona design, voice creation, and final video delivery.
- Developed three distinct digital spokespeople with different ages, identities, personalities, voices, emotions, and on-camera performance styles without using live-action production.
- Built an end-to-end AI video workflow that turned marketing briefs into scripted, character-led video assets, delivering three complete virtual-person reels within three weeks.
Motion Designer
Fullscript
- Established motion standards for a high-visibility patient product initiative, helping define how animation supports usability, hierarchy, and a more cohesive product experience.
- Designed motion specs for microinteractions, screen transitions, bottom sheets, accordions, and loading states for iOS and Android within a React Native environment.
- Developed semantic motion tokens and usage rules to make animation more systematic, scalable, and easier for engineering teams to implement.
- Specified interaction behavior for bottom sheets, accordion states, loading moments, and wellness-related flows with attention to clarity, accessibility, and calm UX.
- Bridged design intent and technical execution by producing implementation-ready motion specifications for a React Native product environment.
- Helped shape a motion language that improved product polish while respecting performance, app size, and reduced-motion constraints.
Video/Motion Designer
Toptal
- Created short-form video assets for Toptal’s new business initiatives, combining motion design, editing, visual design, and social-first storytelling.
- Produced training and promotional video content for digital channels, turning internal briefs into clear, polished, and delivery-ready motion assets.
- Edited and animated short-form videos in After Effects and Premiere Pro, adapting pacing, structure, and visuals for social media and business communication goals.
Motion/Video Designer
JAB MOTION DESIGN AND DIGITAL CINEMA, LLC
- Delivered an animated opener for a documentary video, translating mood boards into a clear visual language and establishing the project’s overall motion identity.
- Created a clean, elegant end-credits sequence aligned with the established visual system, ensuring stylistic continuity across the full video.
- Optimized all motion assets for easy editing, delivering structured AE files, organized exports, and support for layout adjustments during final edit.
- Collaborated directly with the client to refine the visual direction, providing iterative previews and adapting the style to support narrative pacing and tone.
Creative Producer
Talking Birds & Flying Fish
- Produced large-scale projection mapping and immersive shows for brands like Microsoft Ignite, Volkswagen, and New York Rangers.
- Managed multidisciplinary teams of 10+ creatives across 3D, animation, and design, ensuring on-time delivery of complex projects.
- Built long-term client relations, securing repeat projects from enterprise clients and global agencies.
Motion Designer
Freelance Clients
- Delivered 50+ animated videos across industries, including fintech, transportation, and healthcare.
- Managed end-to-end production for advertising agencies, covering script, design, animation, and final delivery.
- Collaborated with international clients from Europe, Asia, and the US, ensuring repeat business and referrals.
- Maintained a long-term freelance career for 8+ years, balancing global client demands with consistent high-quality output.
Education
Master's Degree in Animation Directing
St. Petersburg State University of Film and Television - St. Petersburg, Russia
Certifications
Certificate in Digital Production and Marketing
IKRA School of Communications
Skills
Tools
Adobe After Effects, Premiere Pro CC, Photoshop CC, Illustrator CC, After Effects CC, Adobe Creative Suite, Adobe Premiere Pro, AI Tools, DaVinci Resolve, Maxon Cinema 4D, Cinema 4D, Unreal Engine, Foundry Nuke
Platforms
Figma, Runway ML
Industry Expertise
Games, Banking & Finance
Other
Storyboarding, Motion & Animation Design, Direction, Animation, Animation Directing, Adobe Premiere, 2D Motion Graphics, Motion Graphics, Animated Explainer Videos, Illustration, Videos, Motion Design, Video Editing, UI Animation, Visual Design, Graphic Design, 2D Animation, Scripting, Video Production, Video Processing, Video Marketing, Product Videos, Explainer Videos, Visual Storytelling, Storytelling, User Journeys, Product Demonstrations, Video Design, 2D Illustrations, Isometric Design, AI-generated Video, Video Ads, 2D, Notion, Art Direction, Compositing, A/V Production, Production, Client Services, Creative Direction, Character Animation, 3D Motion Graphics, UI Motion, Social Media Video Marketing, Sound Design, Infographics, AI Content Creation, Content Strategy, Kling AI, Midjourney, Artificial Intelligence (AI), Social Media Content, AI Social Media Content Creation, Trailer, 3D, AI Art Generator, Digital Marketing, Online Media, WebGL, Lottie, 3D Animation, Projection Mapping, Character Design, Event Design, Interaction Design (IxD), Design Systems, UI Design, User Interface (UI), AI Video Generation, Training Videos, Social Media, Social Media Design, Mobile Design, Mobile UI, Trade Shows, Display Booth Design
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