Lauren Song, Designer in Dubai, United Arab Emirates
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Lauren Song

Verified Expert  in Design

UX Designer

Dubai, United Arab Emirates
Toptal Member Since
May 7, 2020

Lauren worked on creating interaction guidelines for Samsung Electronics and the transparent, flexible display UX through the Korea Institute of Science and Technology for 8+ years. She's provided eCommerce solutions for fast-growing startups and augmented reality UX solutions for a top-ranked, global construction technology company. Lauren specializes in the digital transformation of work, specific-domain matters, and the translation of business requirements to new UXs and clear USPs.


Work Experience

Co-Founder I Lead Product Designer

2020 - PRESENT
  • Built an impact investment ecosystem for impact players around the world, focusing on the circular economy.
  • Developed an AI-powered network platform to connect impact players with the right people and opportunities.
  • Created an AI-powered marketplace with professional services for business owners, startups, entrepreneurs, and professionals.
  • Designed a blockchain crowdfunding platform, specifically a launchpad, for impact-driven projects.
  • Established impact measurement and management (IMM) frameworks and impact scoring for startups and SMEs.
  • Organized a regular roundtable discussion and think tank with asset owners, investors, founders, industry specialists, and global foundations to discuss solutions for systemic change.
Technologies: Figma, WebApp, Web, Apps, Blockchain, Artificial Intelligence (AI), Data Visualization

Lead Product Designer

2021 - 2021
  • Created a new software product for a CAD application to design hearing aid production utilizing the Material Design framework.
  • Designed a new workflow for the software operation to allow machine learning to systematize users’ behaviors more easily.
  • Created a design system with modular design assets that are scalable for expanded functionality in the future.
  • Conducted a knowledge-sharing session on the topic of user tests and UX processes.
Technologies: Figma, Material Design, Software Design, 3D CAD, Machine Learning

Lead UX Researcher and UX/UI Designer I Senior UX/UI Consultant

2018 - 2021
Screening Eagle Technologies
  • Managed four product families—Flaw Detector Live, GPR Live, Pundit, Glossmeter Live—and other internal/external projects.
  • Digitized the traditional industry by designing new workflows, features, interactions, and interfaces.
  • Created a new UX and UI for B2B industrial apps using AR and AI features (collaborative AR UX and smart AI identification).
  • Gathered business requirements from the management team and transformed them into a design language that can be implemented.
  • Created new user flows, interfaces, and interactions for Flaw Detector Live from scratch.
  • Designed prototypes for effective communications with non-designers by using interactive prototyping tools (InVision, Principle, After Effects).
  • Maintained and updated the usability and experience of existing products while keeping them consistent.
  • Managed the UX process and timeline working closely with developers, product managers, and industry specialists.
  • Built a design system library to maintain and improve UI components and keep them updated.
  • Participated in the company introduction video for the 2019 Global Summit keynote (the full keynote video:
Technologies: Product Design, Mobile UX, Industrial Equipment, Agile Sprints, Industrial Internet of Things (IIoT), Software Design, System UI, Task Management, Product Development, Design Systems, B2B, Apple Human Interface, Design Leadership, Agile UX, Data Visualization, Internet of Things (IoT), iOS UI Design, User Research, Mobile Design, User Interface (UI), User Experience (UX), User Flows, UX Design, UI Design, Virtual Reality (VR), Adobe CC, InVision, Sketch, Artificial Intelligence (AI), Augmented Reality (AR)

Senior UX/UI Designer

2018 - 2018
Social Club
  • Designed a marketing platform for influencers and brands targeting SEA and South Korea.
  • Led the UX planning to cast influencers and implement marketing campaigns for brands by utilizing our platforms.
  • Designed the next-generation influencer commercial platform and customer experience for various digital mediums.
  • Designed marketing materials for the eCommerce platform.
Technologies: Social Media Strategy, Product Design, Influencer Marketing, Mobile UX, Lead Generation, Agile Sprints, eCommerce Platforms, Customer Relationship Management (CRM), Digital Marketing, Design Systems, Commerce, Social Media Marketing (SMM), Design Leadership, UX Branding, Agile UX, Branding, Data Visualization, iOS UI Design, Graphical User Interface (GUI), eCommerce Design, Web Design, Mobile Design, User Interface (UI), User Experience (UX), User Flows, UX Design, UI Design, Adobe CC, InVision, Sketch, eCommerce

UX Designer

2016 - 2016
Kolon Industries, Inc
  • Implemented new IT business planning for a food delivery platform service targeting the Hong Kong market.
  • Created business identity (brand naming, story, logo, key BI, colors, and icons) and market strategies.
  • Designed mockups for product packages and user interfaces for mobile applications.
Technologies: Product Design, Graphical User Interface (GUI), User Interface (UI), User Experience (UX), UX Design, UI Design, Adobe CC, Sketch

Retail Sales Merchandiser

2015 - 2016
  • Managed online sales and digital marketing strategies for an eCommerce platform (using Instagram, blogs, and online social communities for 3+ million audiences).
  • Led product planning and development for the online mall.
  • Conducted market research and analyzed customer data.
  • Designed customer experience and interfaces for the online mall.
  • Achieved an excellent selling performance in the offline flagship store by reaching revenue of US $102,000.
  • Handled and resolved customer complaints, responding professionally to inbound phone calls.
Technologies: Social Media Strategy, Lead Generation, SAP, Digital Marketing, Product Development, B2C, eCommerce, Sales

UX Researcher

2014 - 2015
Korea Institute of Science and Technology
  • Contributed to medical service design and healthcare experience design (HXD) for operating rooms in hospitals (the subject of national policy).
  • Designed the new medical information management system (EMR).
  • Conducted ethnographic UX research and analyzed users' contexts and behaviors.
  • Designed UI and GUI of the large dashboard display and iPad.
  • Created user scenarios for different phases of the operating process.
  • Managed the whole timeline and task assignment for the project.
  • Completed UX planning of transparent display and transparent flexible display (TD, TFD).
  • Designed UI and GUI of displays based on augmented reality environments (AR).
  • Created user scenarios for various contexts based on augmented reality with user-centered design.
Technologies: Mobile UX, Software Design, System UI, Medical Device Management, Ethnography, Award-winning, Health IT, Medical Software, Real-time Systems, Dashboard Design, Data Visualization, Internet of Things (IoT), User Research, User Interface (UI), User Experience (UX), User Flows, UX Design, UI Design, Adobe CC, Healthcare, Healthcare Designer, Virtual Reality (VR), Augmented Reality (AR)

UX/UI Designer

2014 - 2014
SK planet
  • Involved in the application commercialization project as a UX/UI designer.
  • Designed the UI for an SNS application based on location-based service (LBS).
  • Designed UI documents and guidelines for the application and the website for the internship.
  • Conducted usability tests and analyzed pain points.
Technologies: Product Design, Mobile UX, Graphical User Interface (GUI), Web Design, Mobile Design, User Interface (UI), User Experience (UX), User Flows, UX Design, UI Design, Location Services, Adobe CC

Brand Designer

2013 - 2013
  • Created the brand identity and guidelines for various clients in the retail industry.
  • Designed BI assets for logo, package designs, and printing designs.
  • Supported government public campaigns by providing design assets.
Technologies: UX Branding, Graphical User Interface (GUI), Adobe CC, Branding
2011 - 2015

Bachelor's Degree in Industrial and Information Design

Korea University - Republic of Korea

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