Linda Hesebeck, Designer in Cape Town, Western Cape, South Africa
Linda Hesebeck

Designer in Cape Town, Western Cape, South Africa

Member since September 13, 2018
Linda has helped build meaningful brands and user experiences for startups as well as globally renowned companies. With a strong branding background, Linda has the advantageous ability to understand what her clients and their brands need to be successful. She has worked remotely for most of her career and has excellent project management skills to ensure her projects run smoothly and are delivered on time.
Linda is now available for hire

Portfolio

Digital Design

Employment

  • UX/UI Designer

    2014 - PRESENT
    Freelance
    • Created the visual branding, user experience, and interface design of a native app involving monetary transfers.
    • Designed the look and feel as well as the functionality of a leading African hair product's online magazine/blog. Tasks included establishing the sitemap and designing the user journey and user experience.
    • Developed the UI and UX design for a responsive website for a local African Creative Conference which featured a voting and ranking functionality.
    • Designed a campaign-specific microsite for L’oréal Paris that had to fit into the main L’oréal website without navigating away, defined the sitemap, as well as figured out the user journey and interface design.
    • Crafted the visual branding and the user experience and interface design of responsive web and mobile site for a cleaning service with a focus on streamlining and managing bookings online.
    • Worked as a senior UX and UI consultant for a major bank, with a focus on the staff facing dashboard.
    • Collaborated with a range of clients focusing on branding, mobile apps, web design, and mobile design, most of them while working 100% remotely.
    • Created the brand and visual language for a custom search engine as well as designing the entire user interface. Tasks included using gamification strategies to enforce greater user engagement and ultimately better user experience.
    Technologies: Adobe InDesign, Adobe Illustrator, InVision, Adobe Photoshop, Adobe Experience Design (XD)
  • UI Designer

    2016 - 2016
    Barclays Africa Group Limited
    • Designed and developed the user journey for the new online banking website for Barclays Kenya.
    • Created custom iconography.
    • Sourced, edited, and scaled the imagery for the website.
    • Implemented usability testing and troubleshooting.
    • Working in a team in an agile/scrum environment.
    Technologies: Adobe InDesign, Adobe Illustrator, InVision, Adobe Photoshop

Education

  • Bachelor's degree with honors in Information Design
    2006 - 2009
    University of Pretoria - Pretoria, South Africa
  • Diploma in Creative Writing
    2006 - 2006
    Random House Struik - Cape Town, South Africa

Experience

Tools

Location

Cape Town, Western Cape, South Africa

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