Louisa Armbrust, Designer in New York, NY, United States
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Louisa Armbrust

Verified Expert  in Design

Bio

Louisa is an experienced UX designer and researcher in product and service design for health, education, business intelligence, and other industries. She is skilled in user research, UX concepts and strategy, information architecture, UX design, UX audits, and usability testing. Louisa cares about why people do things, how they can do those things better, and what we can all do to care for each other, have more fun, and get more out of life.

Portfolio

Work Experience

Principal User Experience Designer and Researcher

2015 - PRESENT
L3A UX Studio
  • Co-founded L3A UX Studio with another fellow designer.
  • Led UX research, strategy, and design for an AI-based website that connects the latest medical cannabis research with analysis of currently available cannabis products, allowing health-seekers to identify the best products for their conditions.
  • Provided research, strategy, and design to a wide range of clients, including a patient data-collection app for a cannabis testing laboratory and enterprise and SaaS products for an ethics and compliance training company.
Technologies: User Experience (UX), Mobile UX, SaaS Design, User Flows, JavaScript, Jira, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision, OmniGraffle, Balsamiq, Adobe Experience Design (XD), Annotated Wireframes, UX Analysis, Validated User Research, Interviewing, User Interviews, UX Audits, Agile, Accessibility, Figma, Qualitative Reports, Interviews, Facilitation, Sitemaps, UX Sketching, Product Design, UX Prototyping, Web App UX, Usability Testing, Balsamiq Mockups, Mobile UX Design, Sprints, Rapid Interactive Prototyping, UX Flows, Augmented Reality (AR), Mobile, Mobile UI Design, Project Estimation, Focus Groups, Co-design, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Card Sorting, Sketching, Requirements & Specifications, Google, Enterprise SaaS, Discovery, Research, Web Applications, Medical Cannabis, User Validation Testing, Nonprofits, Education Management Systems, UX Leadership, Communication Design, K-12 Education, Music Platforms, Software, Loom, Algorithms, Machine Learning, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, Quantitative Research, SaaS, Strategy, UX Testing, Design Research, Enthnographic Research, Customer Research, Service Design, Design Systems, Mobile App Design, Mobile Design, Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Blockchain, Qualitative Research, User Testing, Gamification, Web UX, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Healthcare, Art Direction, Communication, CRM Design, Apps, Responsive Web Apps, User Stories, Mobile First, B2B, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplace Design, Marketplaces, User Journeys, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Forms, Data Visualization, Data Flows, Design Thinking

Senior UI/UX Product Designer

2021 - 2022
Mural
  • Performed a design audit of all learning and how-to areas in the MURAL app ecosystem, creating a report with recommendations.
  • Proposed a new and improved the help menu for the MURAL application taking into account current usability issues, behavior data, and content gaps.
  • Reconfigured the information architecture in the learning and how-to areas of the MURAL application to better accommodate future content expansions and integrations.
  • Designed a library of contextual styles for formatting learning content to make it easier to use and understand.
  • Collaborated with designers, instructional designers, product managers, and content creators to improve learning content.
Technologies: Figma, MURAL, Adobe Illustrator, Adobe Photoshop, UX Prototyping, Web App UX, Usability Testing, Mobile UX Design, Sprints, UX Flows, Mobile, Mobile UI Design, Project Estimation, Co-design, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Google, Enterprise SaaS, Discovery, Research, Web Applications, Learning Management Systems (LMS), Education Management Systems, UX Leadership, Software, Miro, Loom, Algorithms, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, Quantitative Research, SaaS, Strategy, UX Testing, Design Research, Customer Research, Design Systems, Mobile App Design, Mobile Design, Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Qualitative Research, User Testing, Web UX, UX Analysis, Validated User Research, UX Audits, Agile, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Communication, Apps, User Stories, B2B, Responsive Web Design (RWD), Marketplace Design, Marketplaces, User Journeys, User Journey Maps, Websites, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Design Thinking

Information Architect and User Experience Designer Consultant

2009 - 2015
Armbrust Design
  • Worked for various clients, including rock bands, a social network-based education company, a pharmaceutical ad agency, and nonprofit arts groups.
  • Created websites, tablet-based digital sales applications, and web applications.
  • Designed banners, HTML emails, and other digital assets for ad campaigns.
  • Produced designs and oversaw the production of t-shirts, novelty items, and other merchandise for various campaigns, from band concert tours and album releases to corporate conference booths.
Technologies: User Experience (UX), Mobile UX, SaaS Design, User Flows, JavaScript, Principle, Jira, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision, OmniGraffle, Balsamiq, Adobe Experience Design (XD), Annotated Wireframes, UX Analysis, Validated User Research, Interviewing, User Interviews, UX Audits, Qualitative Reports, Interviews, Sitemaps, UX Sketching, Product Design, UX Prototyping, Web App UX, Usability Testing, Balsamiq Mockups, Mobile UX Design, Sprints, Rapid Interactive Prototyping, UX Flows, Mobile, Mobile UI Design, Project Estimation, Focus Groups, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Card Sorting, Sketching, Google, Discovery, Research, Web Applications, User Validation Testing, Education Management Systems, UX Leadership, K-12 Education, Music Platforms, Music Industry, Software, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, SaaS, Strategy, UX Testing, Design Research, Enthnographic Research, Customer Research, Design Systems, Mobile App Design, Mobile Design, Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Qualitative Research, User Testing, Web UX, Agile, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Entertainment & Leisure, Art Direction, Communication, CRM Design, Apps, Responsive Web Apps, User Stories, Mobile First, B2B, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplace Design, Marketplaces, User Journeys, User Journey Maps, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Forms, Fintech, Data Visualization, Data Flows, Design Thinking

Lead UX Designer

2012 - 2013
CFY
  • Served as the information architect, user experience designer, and graphic designer covering all design needs relating to the free online education platform powermylearning.org.
  • Promoted to lead user experience designer and art director in 2013.
  • Created and led a design team for the complete web application overhaul.
Technologies: User Experience (UX), User Flows, Jira, Adobe Suite, OmniGraffle, Balsamiq, Annotated Wireframes, UX Analysis, Validated User Research, Interviewing, User Interviews, UX Audits, Agile, Interviews, Sitemaps, UX Sketching, UX Prototyping, Web App UX, Balsamiq Mockups, Sprints, Mobile UI Design, Project Estimation, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Card Sorting, Requirements & Specifications, Google, Discovery, Research, Web Applications, User Validation Testing, Nonprofits, Education Management Systems, UX Leadership, K-12 Education, Software, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, UX Testing, Design Research, Enthnographic Research, Design Systems, Mobile App Design, Mobile Design, Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Qualitative Research, User Testing, Gamification, Web UX, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Art Direction, Communication, Apps, Responsive Web Apps, User Stories, Mobile First, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplace Design, Marketplaces, User Journeys, User Journey Maps, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Design Thinking

Web Designer and Art Director

2010 - 2012
Paracadute
  • Provided design support to the record label's bands, including OK Go, Lavender Diamond, Pyramids, and Infinity Shred.
  • Designed album covers, including record sleeves, CD covers, and booklets for OK Go and Pyramids.
  • Created websites for OK Go and Lavender Diamond, including information architecture, user experience design, and visual design.
  • Designed banners and ad campaigns for video and album releases.
  • Created a wide variety of merchandise for videos and album releases, and tours, including T-shirts, books, pins, and even air fresheners.
Technologies: User Experience (UX), Balsamiq, OmniGraffle, Adobe Suite, Annotated Wireframes, Sitemaps, UX Sketching, Balsamiq Mockups, Project Estimation, Google, Music Industry, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, UI Design, UX Design, Visual Design, Web UX, User Interface (UI), User Interface Engineering (UIE), Web, Web Design, Entertainment & Leisure, Art Direction, Communication, Responsive Web Design (RWD), Websites, Competitive Analysis, Design Thinking

Art Director

2008 - 2009
Scholastic
  • Contributed to an initiative between scholastic and the U.S. Census 2010 to create classroom materials in both English and Spanish targeted to meet national education standards.
  • Designed posters and instructional materials for Scholastic brand partnerships.
  • Worked in a team of seven designers and art directors creating classroom materials for special projects, including collaborations with the USDA and Sony Pictures.
Technologies: Adobe Suite, Google, Learning, Visual Design, Art Direction, Communication, Design Thinking

Education

2000 - 2001

Master's Degree in Fine Art

Goldsmiths College - London, United Kingdom

1999 - 2000

Postgraduate Diploma in Fine Art

Goldsmiths College - London, United Kingdom

1990 - 1994

Bachelor's Degree in Studio Art & French

Colorado College - Colorado

Skills

Tools

Balsamiq, Adobe Experience Design (XD), Adobe Photoshop, Balsamiq Mockups, OmniGraffle, Sketch, InVision, Zeplin, Adobe Illustrator, Adobe InDesign, InVision Studio, MURAL, Framer Prototyping, Principle, Jira, Miro, Usertesting.com

Platforms

Adobe Suite, Mobile, Figma, Web

Industry Expertise

Healthcare, Education, Entertainment & Leisure

Languages

JavaScript, CSS, HTML

Other

Google, Enterprise SaaS, SaaS Design, UX Research, Paper Prototyping, Remote User Testing, Responsive Web Apps, Mobile UI Design, User Roles, Mobile UX Design, Discovery, Sprints, Minimum Viable Product (MVP), Rapid Interactive Prototyping, Research, User Testing, Web Applications, User Journey Maps, Cannabis, Patient Services, MVP Design, Medical Cannabis, User Validation Testing, Rapid Prototyping, K-12 Education, UX Flows, Music Platforms, Music Industry, Nonprofits, Lean UX, Apps, User Flows, Project Estimation, Prototyping, Web App UX, User Experience (UX), Qualitative Reports, Annotated Wireframes, UX Analysis, Validated User Research, User Interviews, UX Audits, Product Design, Web App Design, User-centered Design (UCD), UX Design, UI Design, Visual Design, Mobile UX, Responsive UX Design, Competitor Analysis & Profiling, Focus Groups, Co-design, Whiteboarding, UX Sketching, Concept Sketching, Wireframing, Interviewing, Personas, Sitemaps, Card Sorting, Concept Modeling, Sketching, Heuristic Evaluation, Task Flows, Scenarios, Usability Testing, UX Prototyping, UX Strategy, Requirements & Specifications, Graphic Design, Diagrams, Qualitative Research, User Research, Communication, Information Architecture (IA), Web UX Design, Responsive Layout, Software, Interviews, SaaS, Strategy, UX Testing, Design Research, Enthnographic Research, Customer Research, Design Systems, Mobile App Design, Mobile Design, Analysis, Learning, Web UX, Mobile Apps, App Design, User Engagement, User Interface (UI), User Interface Engineering (UIE), Consumer Applications, Mobile UI, Web App UI, Web Design, User Stories, Mobile First, B2B, B2C, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplaces, Marketplace Design, User Journeys, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Forms, Web UI, Web UI Design, Data Visualization, Data Flows, Design Thinking, Learning Management Systems (LMS), Education Management Systems, UX Leadership, Design Leadership, Mobile-first Design, Communication Design, eCommerce, Business Intelligence Architecture, CRM Design, Benchmark Analysis, Database Design, Event Calendars, Customer Journeys, Service Journey Maps, Lean Startups, Agile, Art Direction, Algorithms, Machine Learning, Facilitation, Quantitative Research, Service Design, Fintech, Internationalization, Live Chat, Luxury Industry, Customer Support, Enterprise Resource Planning (ERP), Gamification, Blockchain, Branding, Accessibility, Augmented Reality (AR), Loom

Experience

  • UX Design - 15 years
  • User Flows - 15 years
  • UI Design - 15 years
  • Mobile UX - 11 years
  • Qualitative Research - 10 years
  • UX Strategy - 10 years
  • User Research - 9 years
  • Web App Design - 8 years
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