Louisa Armbrust

Designer in New York, NY, United States

Member since May 29, 2018

Louisa is an experienced UX designer and researcher in product and service design for health, education, business intelligence, and other industries. She is skilled in user research, UX concepts and strategy, information architecture, UX design, UX audits, and usability testing. Louisa cares about why people do things, how they can do those things better, and what we can all do to care for each other, have more fun, and get more out of life.

Louisa is now available for hire

Hire Louisa

Portfolio

Digital Design

Make Music Alliance: Platform for Musicians and Venues
- UX Flows
- UX Design
- Wireframing
- Personas
- User Roles
- UX Strategy
- Music Platforms
- Music Industry
- Nonprofits
- Usability Testing
- Event Calendars
- Customer Journeys
- Service Journey Maps
- User Flows
- User Experience (UX)
- Annotated Wireframes
- UX
- UX Analysis
- Validated User Research
- Interviewing
- User Interviews
- UX Audits
- Interviews
- Facilitation
- Sitemaps
- UX Sketching
- Web App UX
- Balsamiq Mockups
- Sprints
- Project Estimation
- Concept Sketching
- Card Sorting
- Requirements & Specifications
- Google
- Discovery
- Research
- Web Applications
- UX Leadership
- Software
- Information Architecture (IA)
- Web UX Design
- Responsive Layout
- Diagrams
- Quantitative Research
- UX Testing
- Design Research
- Web UX
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Web
- Web Design
- Entertainment & Leisure
- Communication
- Apps
- Responsive Web Apps
- User Stories
- B2B
- Marketplaces
- Marketplace Design
- User Journeys
- Websites
- Heuristic Review
- Heuristic Analysis
- User Personas
- Forms
Mobile App for a Cannabis Lab
- Cannabis
- Patient Services
- User Research
- Usability Testing
- UX Strategy
- MVP Design
- Wireframing
- Competitor Analysis & Profiling
- Healthcare
- Mobile
- Medical Cannabis
- Task Flows
- Web App Design
- UI Design
- Paper Prototyping
- User Validation Testing
- Minimum Viable Product (MVP)
- Rapid Prototyping
- Personas
- Prototyping
- Mobile UX
- User Experience (UX)
- Annotated Wireframes
- UX
- UX Analysis
- Validated User Research
- Interviewing
- User Interviews
- Interviews
- Sitemaps
- UX Sketching
- Scenarios
- UX Prototyping
- Web App UX
- Mobile UX Design
- Rapid Interactive Prototyping
- UX Flows
- Mobile UI Design
- Project Estimation
- Concept Sketching
- Card Sorting
- Google
- User Roles
- Discovery
- Research
- Web Applications
- Information Architecture (IA)
- Web UX Design
- Responsive Layout
- Graphic Design
- Diagrams
- Strategy
- UX Testing
- Design Research
- Mobile App Design
- Mobile Design
- Competitor Analysis
- Mobile Apps
- App Design
- Visual Design
- User Testing
- Qualitative Reports
- Product Design
- Web UX
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Mobile UI
- Web
- Web App UI
- Web Design
- Specialty Healthcare
- Communication
- Apps
- User Stories
- Mobile First
- B2C
- User Journeys
- Heuristic Analysis
- Competitive Analysis
- User Personas
Ethics and Compliance Training Tools
- Learning Management Systems (LMS)
- Enterprise SaaS
- Internationalization
- UX Research
- Education Management Systems
- UX Leadership
- Design Leadership
- UX Strategy
- Wireframing
- Paper Prototyping
- Remote User Testing
- Responsive UX Design
- Mobile-first Design
- Responsive Web Apps
- Qualitative Research
- User-centered Design (UCD)
- Mobile UI Design
- Web App Design
- Personas
- User Roles
- Heuristic Evaluation
- User Research
- Mobile UX Design
- User Flows
- Prototyping
- Education
- SaaS Design
- User Experience (UX)
- Annotated Wireframes
- UX
- UX Analysis
- Validated User Research
- Interviewing
- User Interviews
- UX Audits
- Interviews
- Facilitation
- Sitemaps
- UX Sketching
- Scenarios
- UX Prototyping
- Web App UX
- Usability Testing
- Balsamiq Mockups
- Sprints
- UX Flows
- Project Estimation
- Focus Groups
- Co-design
- Whiteboarding
- Competitor Analysis & Profiling
- Concept Sketching
- Requirements & Specifications
- Google
- Discovery
- Minimum Viable Product (MVP)
- Research
- Web Applications
- User Validation Testing
- Communication Design
- Software
- Information Architecture (IA)
- Web UX Design
- Responsive Layout
- Graphic Design
- Diagrams
- Quantitative Research
- SaaS
- Strategy
- UX Testing
- Design Research
- Enthnographic Research
- Customer Research
- Service Design
- Design Systems
- Mobile App Design
- Mobile Design
- Competitor Analysis
- Learning
- Mobile Apps
- App Design
- UI Design
- Visual Design
- Mobile UX
- User Testing
- Qualitative Reports
- Product Design
- Web UX
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Mobile UI
- Web
- Web App UI
- Web Design
- Art Direction
- Communication
- CRM Design
- Apps
- User Stories
- B2B
- Responsive Web Design (RWD)
- Dashboard Design
- Dashboards
- Web Dashboards
- Marketplaces
- Marketplace Design
- User Journeys
- Websites
- Workflow
- Heuristic Review
- Heuristic Analysis
- Competitive Analysis
- User Personas
- Forms
MCR Labs: Improving the Customer Experience for Cannabis Testing
- Cannabis
- UX Strategy
- User Flows
- Task Flows
- UX Audits
- UX Design
- Web UX Design
- Mobile UX
- Adobe Experience Design (XD)
- Balsamiq
- OmniGraffle
- User Interviews
- Interviews
- Sitemaps
- UX Sketching
- Usability Testing
- Balsamiq Mockups
- Sprints
- UX Flows
- Mobile
- Project Estimation
- Focus Groups
- Co-design
- Competitor Analysis & Profiling
- Concept Sketching
- Card Sorting
- Sketching
- Requirements & Specifications
- Google
- User Roles
- Discovery
- Research
- Medical Cannabis
- User Validation Testing
- Information Architecture (IA)
- Responsive Layout
- Graphic Design
- Diagrams
- Strategy
- UX Testing
- Design Research
- Enthnographic Research
- Customer Research
- Design Systems
- Mobile Design
- UI Design
- Visual Design
- User Testing
- Product Design
- Web UX
- UX Analysis
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Mobile UI
- Web
- Web Design
- Art Direction
- Communication
- Responsive Web Apps
- User Stories
- Mobile First
- B2B
- Responsive Web Design (RWD)
- Marketplaces
- Marketplace Design
- Websites
- Heuristic Review
- Heuristic Analysis
- Competitive Analysis
- User Personas
Live Chat with Beauty Experts for Fortune 500 Beauty Brand
- Live Chat
- Competitor Analysis & Profiling
- UX Strategy
- Presentations
- Wireframing
- Luxury Industry
- Mobile UX
- eCommerce
- Customer Support
- Qualitative Research
- User-centered Design (UCD)
- Heuristic Evaluation
- User Research
- User Experience (UX)
- UX
- UX Analysis
- Validated User Research
- UX Audits
- User Interviews
- Interviews
- UX Prototyping
- Balsamiq Mockups
- Mobile UX Design
- UX Flows
- Mobile
- Concept Sketching
- Google
- User Roles
- Discovery
- Research
- Web UX Design
- Responsive Layout
- Diagrams
- Design Research
- Competitor Analysis
- Qualitative Reports
- Product Design
- Web UX
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Consumer Applications
- Mobile UI
- Web
- Web Design
- Communication
- B2C
- Responsive Web Design (RWD)
- Websites
- Heuristic Review
- Heuristic Analysis
- Competitive Analysis
Business Intelligence Web Application for Industry
- Business Intelligence Architecture
- Enterprise Resource Planning (ERP)
- CRM Design
- Benchmark Analysis
- Database Design
- Qualitative Research
- User-centered Design (UCD)
- UX Strategy
- Wireframing
- User Testing
- Remote User Testing
- Visual Design
- Task Flows
- User Journey Maps
- Responsive UX Design
- Concept Modeling
- Heuristic Evaluation
- User Roles
- Personas
- Enterprise SaaS
- Web App Design
- User Research
- UX Design
- SaaS Design
- User Experience (UX)
- Annotated Wireframes
- UX
- UX Analysis
- Validated User Research
- Interviewing
- User Interviews
- UX Audits
- Agile
- Interviews
- Sitemaps
- UX Sketching
- Scenarios
- UX Prototyping
- Web App UX
- Usability Testing
- Balsamiq Mockups
- UX Flows
- Project Estimation
- Competitor Analysis & Profiling
- Concept Sketching
- Card Sorting
- Requirements & Specifications
- Google
- Discovery
- Research
- Web Applications
- User Validation Testing
- Software
- Information Architecture (IA)
- Web UX Design
- Responsive Layout
- Graphic Design
- Diagrams
- SaaS
- UX Testing
- Design Research
- Enthnographic Research
- Customer Research
- Design Systems
- Mobile Apps
- App Design
- UI Design
- Product Design
- Web UX
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Mobile UI
- Web
- Web App UI
- Web Design
- Art Direction
- Communication
- Apps
- Responsive Web Apps
- User Stories
- B2B
- Responsive Web Design (RWD)
- Dashboard Design
- Dashboards
- Web Dashboards
- User Journeys
- Websites
- Workflow
- Heuristic Review
- Heuristic Analysis
- Competitive Analysis
- User Personas
- Forms
- Fintech
Education Web Application for a Non-profit
- Qualitative Research
- User-centered Design (UCD)
- UXPin
- Design Leadership
- Wireframing
- UI Design
- Visual Design
- Paper Prototyping
- Remote User Testing
- Task Flows
- User Journey Maps
- Responsive UX Design
- Web App Design
- Heuristic Evaluation
- User Roles
- Personas
- K-12 Education
- Learning Management Systems (LMS)
- Gamification
- User Research
- UX Design
- User Flows
- Prototyping
- Branding
- Education
- User Experience (UX)
- Annotated Wireframes
- UX
- UX Analysis
- Validated User Research
- Interviewing
- User Interviews
- UX Audits
- Agile
- Interviews
- Sitemaps
- UX Sketching
- Scenarios
- UX Prototyping
- Web App UX
- Usability Testing
- Balsamiq Mockups
- Mobile UX Design
- Sprints
- Rapid Interactive Prototyping
- UX Flows
- Mobile
- Mobile UI Design
- Project Estimation
- Whiteboarding
- Competitor Analysis & Profiling
- Concept Sketching
- Card Sorting
- Requirements & Specifications
- Google
- Discovery
- Minimum Viable Product (MVP)
- Research
- Web Applications
- User Validation Testing
- Nonprofits
- Education Management Systems
- UX Leadership
- Software
- Information Architecture (IA)
- Web UX Design
- Responsive Layout
- Graphic Design
- Diagrams
- UX Testing
- Design Research
- Enthnographic Research
- Design Systems
- Mobile App Design
- Mobile Design
- Competitor Analysis
- Usertesting.com
- Learning
- Mobile Apps
- App Design
- Mobile UX
- Product Design
- Web UX
- UI
- User Engagement
- User Interface (UI)
- User Interface Engineering (UIE)
- Mobile UI
- Web
- Web App UI
- Web Design
- Art Direction
- Communication
- Apps
- Responsive Web Apps
- User Stories
- Mobile First
- B2C
- Responsive Web Design (RWD)
- Dashboard Design
- Dashboards
- Web Dashboards
- Marketplaces
- Marketplace Design
- User Journeys
- Websites
- Workflow
- Heuristic Review
- Heuristic Analysis
- Competitive Analysis
- User Personas

Employment

Principal User Experience Designer and Researcher
2015 - PRESENT
L3A UX Studio
- Co-founded L3A UX Studio with another fellow designer.
- Led UX research, strategy, and design for an AI-based website that connects the latest medical cannabis research with analysis of currently available cannabis products, allowing health-seekers to identify the best products for their conditions.
- Provided research, strategy, and design to a wide range of clients, including a patient data-collection app for a cannabis testing laboratory and enterprise and SaaS products for an ethics and compliance training company.
Technologies: User Experience (UX), Mobile UX, SaaS Design, User Flows, JavaScript, Jira, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision, OmniGraffle, Balsamiq, Adobe Experience Design (XD), Annotated Wireframes, UX, UX Analysis, Validated User Research, Interviewing, User Interviews, UX Audits, Agile, Accessibility, Figma, Qualitative Reports, Interviews, Facilitation, Sitemaps, UX Sketching, Product Design, UX Prototyping, Web App UX, Usability Testing, Balsamiq Mockups, Mobile UX Design, Sprints, Rapid Interactive Prototyping, UX Flows, Augmented Reality (AR), Mobile, Mobile UI Design, Project Estimation, Focus Groups, Co-design, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Card Sorting, Sketching, Requirements & Specifications, Google, Enterprise SaaS, Discovery, Research, Web Applications, Medical Cannabis, User Validation Testing, Nonprofits, Education Management Systems, UX Leadership, Communication Design, K-12 Education, Music Platforms, Software, Loom, Algorithms, Machine Learning, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, Quantitative Research, SaaS, Strategy, UX Testing, Design Research, Enthnographic Research, Customer Research, Service Design, Design Systems, Mobile App Design, Mobile Design, Competitor Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Blockchain, Qualitative Research, User Testing, Gamification, Web UX, UI, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Specialty Healthcare, Healthcare, Art Direction, Communication, CRM Design, Apps, Responsive Web Apps, User Stories, Mobile First, B2B, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplace Design, Marketplaces, User Journeys, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Forms
Senior UI/UX Product Designer
2021 - 2022
Mural
- Performed a design audit of all learning and how-to areas in the MURAL app ecosystem, creating a report with recommendations.
- Proposed a new and improved the help menu for the MURAL application taking into account current usability issues, behavior data, and content gaps.
- Reconfigured the information architecture in the learning and how-to areas of the MURAL application to better accommodate future content expansions and integrations.
- Designed a library of contextual styles for formatting learning content to make it easier to use and understand.
- Collaborated with designers, instructional designers, product managers, and content creators to improve learning content.
Technologies: Figma, MURAL, Adobe Illustrator, Adobe Photoshop, UX Prototyping, Web App UX, Usability Testing, Mobile UX Design, Sprints, UX Flows, Mobile, Mobile UI Design, Project Estimation, Co-design, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Google, Enterprise SaaS, Discovery, Research, Web Applications, Learning Management Systems (LMS), Education Management Systems, UX Leadership, Software, Miro, Loom, Algorithms, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, Quantitative Research, SaaS, Strategy, UX Testing, Design Research, Customer Research, Design Systems, Mobile App Design, Mobile Design, Competitor Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Qualitative Research, User Testing, Web UX, UX Analysis, Validated User Research, UX Audits, Agile, UI, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Communication, Apps, User Stories, B2B, Responsive Web Design (RWD), Marketplace Design, Marketplaces, User Journeys, User Journey Maps, Websites, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas
Information Architect and User Experience Designer Consultant
2009 - 2015
Armbrust Design
- Worked for various clients, including rock bands, a social network-based education company, a pharmaceutical ad agency, and nonprofit arts groups.
- Created websites, tablet-based digital sales applications, and web applications.
- Designed banners, HTML emails, and other digital assets for ad campaigns.
- Produced designs and oversaw the production of t-shirts, novelty items, and other merchandise for various campaigns, from band concert tours and album releases to corporate conference booths.
Technologies: User Experience (UX), Mobile UX, SaaS Design, User Flows, JavaScript, Principle, Jira, CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Zeplin, Sketch, InVision, OmniGraffle, Balsamiq, Adobe Experience Design (XD), Annotated Wireframes, UX, UX Analysis, Validated User Research, Interviewing, User Interviews, UX Audits, Qualitative Reports, Interviews, Sitemaps, UX Sketching, Product Design, UX Prototyping, Web App UX, Usability Testing, Balsamiq Mockups, Mobile UX Design, Sprints, Rapid Interactive Prototyping, UX Flows, Mobile, Mobile UI Design, Project Estimation, Focus Groups, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Card Sorting, Sketching, Google, Discovery, Research, Web Applications, User Validation Testing, Education Management Systems, UX Leadership, K-12 Education, Music Platforms, Music Industry, Software, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, SaaS, Strategy, UX Testing, Design Research, Enthnographic Research, Customer Research, Design Systems, Mobile App Design, Mobile Design, Competitor Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Qualitative Research, User Testing, Web UX, Agile, UI, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Entertainment & Leisure, Art Direction, Communication, CRM Design, Apps, Responsive Web Apps, User Stories, Mobile First, B2B, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplace Design, Marketplaces, User Journeys, User Journey Maps, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Forms, Fintech
Lead UX Designer
2012 - 2013
CFY
- Served as the information architect, user experience designer, and graphic designer covering all design needs relating to the free online education platform powermylearning.org.
- Promoted to lead user experience designer and art director in 2013.
- Created and led a design team for the complete web application overhaul.
Technologies: User Experience (UX), User Flows, Jira, Adobe Suite, OmniGraffle, Balsamiq, Annotated Wireframes, UX, UX Analysis, Validated User Research, Interviewing, User Interviews, UX Audits, Agile, Interviews, Sitemaps, UX Sketching, UX Prototyping, Web App UX, Balsamiq Mockups, Sprints, Mobile UI Design, Project Estimation, Whiteboarding, Competitor Analysis & Profiling, Concept Sketching, Card Sorting, Requirements & Specifications, Google, Discovery, Research, Web Applications, User Validation Testing, Nonprofits, Education Management Systems, UX Leadership, K-12 Education, Software, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, UX Testing, Design Research, Enthnographic Research, Design Systems, Mobile App Design, Mobile Design, Competitor Analysis, Learning, Mobile Apps, App Design, UI Design, UX Design, Visual Design, UX Research, Qualitative Research, User Testing, Gamification, Web UX, UI, User Engagement, User Interface (UI), User Interface Engineering (UIE), Mobile UI, Web, Web App UI, Web Design, Art Direction, Communication, Apps, Responsive Web Apps, User Stories, Mobile First, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplace Design, Marketplaces, User Journeys, User Journey Maps, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas
Web Designer and Art Director
2010 - 2012
Paracadute
- Provided design support to the record label's bands, including OK Go, Lavender Diamond, Pyramids, and Infinity Shred.
- Designed album covers, including record sleeves, CD covers, and booklets for OK Go and Pyramids.
- Created websites for OK Go and Lavender Diamond, including information architecture, user experience design, and visual design.
- Designed banners and ad campaigns for video and album releases.
- Created a wide variety of merchandise for videos and album releases, and tours, including T-shirts, books, pins, and even air fresheners.
Technologies: User Experience (UX), Balsamiq, OmniGraffle, Basecamp, Adobe Suite, Annotated Wireframes, UX, Sitemaps, UX Sketching, Balsamiq Mockups, Project Estimation, Google, Music Industry, Information Architecture (IA), Web UX Design, Responsive Layout, Diagrams, UI Design, UX Design, Visual Design, Web UX, UI, User Interface (UI), User Interface Engineering (UIE), Web, Web Design, Entertainment & Leisure, Art Direction, Communication, Responsive Web Design (RWD), Websites, Competitive Analysis
Art Director
2008 - 2009
Scholastic
- Contributed to an initiative between scholastic and the U.S. Census 2010 to create classroom materials in both English and Spanish targeted to meet national education standards.
- Designed posters and instructional materials for Scholastic brand partnerships.
- Worked in a team of seven designers and art directors creating classroom materials for special projects, including collaborations with the USDA and Sony Pictures.
Technologies: Adobe Dreamweaver, Adobe Suite, Google, Learning, Visual Design, Art Direction, Communication

Education

Master's Degree in Fine Art
2000 - 2001
Goldsmiths College - London, United Kingdom
Postgraduate Diploma in Fine Art
1999 - 2000
Goldsmiths College - London, United Kingdom
Bachelor's Degree in Studio Art & French
1990 - 1994
Colorado College - Colorado

Experience

UX Design15 years
UI Design15 years
User Flows15 years
Mobile UX11 years
UX Strategy10 years
Qualitative Research10 years
User Research9 years
Web App Design8 years

Location

To view more profiles

Join Toptal

Share it with others

Designer in New York, NY, United States

Portfolio

Employment

Principal User Experience Designer and Researcher

Senior UI/UX Product Designer

Information Architect and User Experience Designer Consultant

Lead UX Designer

Web Designer and Art Director

Art Director

Education

Experience

Location