Louisa Armbrust
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since July 26, 2018
Louisa is an experienced UX designer and researcher in product and service design for health, education, business intelligence, and other industries. She is skilled in user research, UX concepts and strategy, information architecture, UX design, UX audits, and usability testing. Louisa cares about why people do things, how they can do those things better, and what we can all do to care for each other, have more fun, and get more out of life.
Experience
- UX Design - 15 years
- User Flows - 15 years
- UI Design - 15 years
- Mobile UX - 11 years
- Qualitative Research - 10 years
- UX Strategy - 10 years
- User Research - 9 years
- Web App Design - 8 years
Portfolio
Ethics and Compliance Training Tools
Business Intelligence Web Application for Industry
Education Web Application for a Nonprofit
Work Experience
Principal User Experience Designer and Researcher
L3A UX Studio
- Co-founded L3A UX Studio with another fellow designer.
- Led UX research, strategy, and design for an AI-based website that connects the latest medical cannabis research with analysis of currently available cannabis products, allowing health-seekers to identify the best products for their conditions.
- Provided research, strategy, and design to a wide range of clients, including a patient data-collection app for a cannabis testing laboratory and enterprise and SaaS products for an ethics and compliance training company.
Senior UI/UX Product Designer
Mural
- Performed a design audit of all learning and how-to areas in the MURAL app ecosystem, creating a report with recommendations.
- Proposed a new and improved the help menu for the MURAL application taking into account current usability issues, behavior data, and content gaps.
- Reconfigured the information architecture in the learning and how-to areas of the MURAL application to better accommodate future content expansions and integrations.
- Designed a library of contextual styles for formatting learning content to make it easier to use and understand.
- Collaborated with designers, instructional designers, product managers, and content creators to improve learning content.
Information Architect and User Experience Designer Consultant
Armbrust Design
- Worked for various clients, including rock bands, a social network-based education company, a pharmaceutical ad agency, and nonprofit arts groups.
- Created websites, tablet-based digital sales applications, and web applications.
- Designed banners, HTML emails, and other digital assets for ad campaigns.
- Produced designs and oversaw the production of t-shirts, novelty items, and other merchandise for various campaigns, from band concert tours and album releases to corporate conference booths.
Lead UX Designer
CFY
- Served as the information architect, user experience designer, and graphic designer covering all design needs relating to the free online education platform powermylearning.org.
- Promoted to lead user experience designer and art director in 2013.
- Created and led a design team for the complete web application overhaul.
Web Designer and Art Director
Paracadute
- Provided design support to the record label's bands, including OK Go, Lavender Diamond, Pyramids, and Infinity Shred.
- Designed album covers, including record sleeves, CD covers, and booklets for OK Go and Pyramids.
- Created websites for OK Go and Lavender Diamond, including information architecture, user experience design, and visual design.
- Designed banners and ad campaigns for video and album releases.
- Created a wide variety of merchandise for videos and album releases, and tours, including T-shirts, books, pins, and even air fresheners.
Art Director
Scholastic
- Contributed to an initiative between scholastic and the U.S. Census 2010 to create classroom materials in both English and Spanish targeted to meet national education standards.
- Designed posters and instructional materials for Scholastic brand partnerships.
- Worked in a team of seven designers and art directors creating classroom materials for special projects, including collaborations with the USDA and Sony Pictures.
Education
Master's Degree in Fine Art
Goldsmiths College - London, United Kingdom
Postgraduate Diploma in Fine Art
Goldsmiths College - London, United Kingdom
Bachelor's Degree in Studio Art & French
Colorado College - Colorado
Skills
Tools
Balsamiq, Adobe Experience Design (XD), Adobe Photoshop, Balsamiq Mockups, OmniGraffle, Sketch, InVision, Zeplin, Adobe Illustrator, Adobe InDesign, InVision Studio, MURAL, Framer Prototyping, Principle, Jira, Miro, Usertesting.com
Platforms
Adobe Suite, Mobile, Figma, Web
Industry Expertise
Healthcare, Education, Entertainment & Leisure
Languages
JavaScript, CSS, HTML
Other
Google, Enterprise SaaS, SaaS Design, UX Research, Paper Prototyping, Remote User Testing, Responsive Web Apps, Mobile UI Design, User Roles, Mobile UX Design, Discovery, Sprints, Minimum Viable Product (MVP), Rapid Interactive Prototyping, Research, User Testing, Web Applications, User Journey Maps, Cannabis, Patient Services, MVP Design, Medical Cannabis, User Validation, Rapid Prototyping, K-12 Education, UX Flows, Music Platforms, Music Industry, Nonprofits, Lean UX, Apps, User Flows, Project Estimation, Prototyping, Web App UX, User Experience (UX), Qualitative Reports, Annotated Wireframes, UX Analysis, Validated User Research, User Interviews, UX Audits, Product Design, Web App Design, User-centered Design (UCD), UX Design, UI Design, Visual Design, Mobile UX, Responsive UX Design, Competitor Analysis & Profiling, Focus Groups, Co-design, Whiteboarding, UX Sketching, Concept Sketching, Wireframing, Interviewing, Personas, Sitemaps, Card Sorting, Concept Modeling, Sketching, Heuristic Evaluation, Task Flows, Scenarios, Usability Testing, UX Prototyping, UX Strategy, Requirements & Specifications, Graphic Design, Diagrams, Qualitative Research, User Research, Communication, Information Architecture (IA), Web UX Design, Responsive Layout, Software, Interviews, SaaS, Strategy, UX Testing, Design Research, Enthnographic Research, Customer Research, Design Systems, Mobile App Design, Mobile Design, Analysis, Learning, Web UX, Mobile Apps, App Design, User Engagement, User Interface (UI), User Interface Engineering (UIE), Consumer Applications, Mobile UI, Web App UI, Web Design, User Stories, Mobile First, B2B, B2C, Responsive Web Design (RWD), Dashboard Design, Dashboards, Web Dashboards, Marketplaces, Marketplace Design, User Journeys, Websites, Workflow, Heuristic Review, Heuristic Analysis, Competitive Analysis, User Personas, Forms, Web UI, Web UI Design, Data Visualization, Data Flows, Design Thinking, Learning Management Systems (LMS), Education Management Systems, UX Leadership, Design Leadership, Mobile-first Design, Communication Design, eCommerce, Business Intelligence Architecture, CRM Design, Benchmark Analysis, Database Design, Event Calendars, Customer Journey, Service Journey Maps, Lean Startups, Agile, Art Direction, Algorithms, Machine Learning, Facilitation, Quantitative Research, Service Design, Fintech, Internationalization, Live Chat, Luxury Industry, Customer Support, Enterprise Resource Planning (ERP), Gamification, Blockchain, Branding, Accessibility, Augmented Reality (AR), Loom
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