Ludwig Merch, Designer in Melbourne, Victoria, Australia
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Ludwig Merch

Verified Expert  in Design

Designer

Location
Melbourne, Victoria, Australia
Toptal Member Since
September 22, 2022

A multidisciplinary designer specializing in UX and product design, Ludwig has helped clients produce customer-centric experiences for over 13 years. He creates engaging, user-friendly, and viable solutions by leveraging business insights and customer needs. Having worked in various industries and with diverse project management methodologies, Ludwig is a qualified designer pursuing a career driven by curiosity and a constant quest for new challenges.

LogotypeLogo DesignWeb DesignAgileUser Interface (UI)UI Pattern LibraryUser Experience (UX)UX BrandingResponsive Web Design (RWD)Lean UXUser FlowsUser Journey MapsAgile UXProduct DesignMobile UX

Portfolio

Work Experience

Senior Product Designer

2022 - 2023
ALTISSIA
  • Revamped the onboarding process on both the web and app platforms, ensuring a contemporary, brand-appropriate user experience.
  • Played a key role in the development of a custom content management system, applying the Double Diamond model for effective implementation.
  • Enhanced teachers' ability to monitor student progress through 1:1 sessions and interactive prototypes.
  • Led condensed design sprint workshops with the team to efficiently improve existing features.
Technologies: Figma, Product Launch

Senior UX/UI Design Lead

2019 - 2022
Calvin Klein
  • Oversaw the end-to-end customer journey, provided UI support and UX guidance to multiple teams, and contributed to an AOV increase of 130% and more than 62% CVR over my three years assignment.
  • Led the usability testing program, conducted schedule and planning sessions, provided briefs and advanced prototypes to UX researchers, and attended sessions as a viewer and note taker. I also handled stakeholder management and follow-up.
  • Redesigned the entire journey, produced several prototypes for usability purposes, and developed solutions for numerous A/B tests, acting as a checkout's lead designer.
  • Headed and managed a team of three designers who reported directly to me, handling weekly one-on-one sessions, performance reviews, and mentorship.
  • Created a design system based on an Atomic Design approach and collaborated closely with a development team to build design tokens and enhance the process.
Technologies: Figma, Sketch, InVision, InVision Studio, React, HTML, CSS, Sass, Usability Testing, Conversion Rate Optimization (CRO), Atomic Design, Design Systems, UX Leadership, Team Leadership, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, Axure RP Pro, InDesign CC, Lean UX, User Experience Design, UX Research, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Card Sorting, Agile, Agile UX, Animation, UX Branding, Leadership, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Adobe Analytics, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UX, eCommerce UI, Web, Design Management, Responsive Web Apps, User Testing, Qualitative Research, Quantitative User Research, Discovery Workshops, Mobile Design, User Experience (UX), Interface Design, Miro, UX Mentoring, Mentorship & Coaching, Mentorship, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Social Media, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch

Senior UX/UI Designer

2018 - 2018
Icon Agency
  • Designed an intranet for Peter MacCallum Cancer Centre in Melbourne based on employee insights and feedback.
  • Refreshed five government-related websites with a mobile-first design after identifying which resolution had the most traffic.
  • Worked on the Cardburry Australian website's reskin, ran market research, and benchmarked to optimize the shopping bag page.
  • Held workshops on workflow improvements, design tools, and trends for the agency's designers.
Technologies: InVision, Sketch, Photoshop CC, Illustrator CC, Web, Apps, React, JavaScript, Sass, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Figma, Axure RP Pro, InDesign CC, Lean UX, User Experience Design, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Value Proposition Canvas, Card Sorting, Agile UX, Animation, Logotype, Logo Design, UX Branding, UX Leadership, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Adobe Analytics, Google Analytics, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UX, eCommerce UI, Responsive Web Apps, Workshop Facilitation, User Testing, Quantitative User Research, Discovery Workshops, Mobile Design, Checkout, User Experience (UX), Interface Design, Mentorship & Coaching, Mentorship, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Social Media, Illustration, Infographics, Dashboard Design, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch

Senior UX/UI Designer

2017 - 2018
Sportsbet
  • Improved My Account's user experience and conducted usability testing and research, leading to cohesive functionality.
  • Enhanced the Bet History page based on user insights and competitor analysis and applied multiple UI treatments to reduce cognitive load and improve critical functionality.
  • Reimagined and created a comprehensive style guide, following Material Design guidelines, to streamline developer handoffs and improve designers' workflow.
  • Conducted workshops and training sessions for a team of ten designers on the best use of Sketch components and library, enhancing the team's productivity and efficiency.
  • Supported the UX facilitator during user sessions by taking notes and doing design changes on the go.
Technologies: Adobe Analytics, Sketch, Zeplin, iOS, Android, Jira, Microsoft Outlook, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, InVision, InDesign CC, Lean UX, User Experience Design, UX Research, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Card Sorting, Agile, Agile UX, Animation, UX Branding, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, Web, Responsive Web Apps, Workshop Facilitation, User Testing, Qualitative Research, Quantitative User Research, Mobile Design, User Experience (UX), Interface Design, Mentorship & Coaching, Mobile UX Design, iOS UX Design, Visual Design, Presentation Design, Illustration, Infographics, Dashboard Design, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch

Senior UI Designer

2017 - 2017
Isobar
  • Improved the effectiveness of Jetstar Airways' main site navigation by identifying the most common interactions and building an intuitive interface.
  • Revamped many components, including new features and widgets, while working closely with the UX design team.
  • Optimized baggage-specific page layouts and features for the Japanese site based on cultural preferences and user feedback.
Technologies: Sketch, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, InVision, Zeplin, InDesign CC, Adobe Experience Design (XD), Lean UX, User Experience Design, User Journeys, User Journey Maps, Empathy Mapping, Value Proposition Canvas, Agile, Agile UX, Animation, UX Branding, Presentations, Stakeholder Management, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Google Analytics, UI Style Guides, UI Patterns, UI Pattern Library, Web, Responsive Web Apps, Qualitative Research, Quantitative User Research, Discovery Workshops, Mobile Design, User Experience (UX), Interface Design, Visual Design, Presentation Design, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Landing Page Design

UX/UI Designer

2017 - 2017
Cricket Australia
  • Refined the entire Match Center, the main platform for live scores, stats, team information, and news. It involved a layout refresh, visual weight, new features, and animations.
  • Organized clear and consistent information through all resolutions.
  • Developed a pattern library to simplify designers' work by listing, categorizing, and streamlining user interface information.
  • Headed a successful iterative design process sustained by thorough benchmarking, user feedback and reviews, and data analysis.
Technologies: Sketch, React, JavaScript, HTML, CSS, Zeplin, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, InVision, InDesign CC, Adobe Experience Design (XD), Lean UX, User Experience Design, UX Research, User Flows, User Journeys, User Journey Maps, Card Sorting, UX Branding, UX Leadership, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, Web, Responsive Web Apps, Quantitative User Research, Discovery Workshops, Mobile Design, User Experience (UX), Interface Design, Mobile UX Design, iOS UX Design, Visual Design, Presentation Design, Illustration, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch

UX/UI Designer

2016 - 2017
Nintex
  • Created interactive designs for complex interfaces and provided harmonized user-centered flows based on design principles.
  • Designed a digital style guide to improve the communication gap between design and development departments.
  • Developed a modular design approach based on the Bootstrap framework to optimize different devices' usage, including desktops, tablets, and mobile phones.
Technologies: Sketch, Mobile UI, UI Design, UX Design, Web UI, Web UX, Illustrator CC, InDesign CC, Lean UX, User Experience Design, Card Sorting, Agile, Logotype, Logo Design, UX Branding, Presentations, Stakeholder Management, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UX, Mobile, Mobile UI Design, Rapid Prototyping, Animated Prototypes, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, Web, Quantitative User Research, Mobile Design, User Experience (UX), Interface Design, Mobile UX Design, Visual Design, Presentation Design, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Product Launch

Senior UX/UI Designer

2013 - 2016
BNP Paribas Fortis
  • Acted as the lead designer for the Home on the Spot loan calculator app, handling concept, branding, user journey, wireframes, and prototypes.
  • Created concepts, prototypes, and designs for retail and private portfolio management on mobile and tablet apps.
  • Designed more than 100 heading banners using Photoshop to create realistic photomontages under the brand guidelines.
  • Conducted user research and usability testing and iterated based upon data inputs.
  • Delivered a cross-brand style guide, first in a digital format, then as an online version based on the Material Design example, which gave developers extensive documentation.
  • Conceived a logo and branding for the in-house customer experience team.
Technologies: Photoshop CC, Sketch, Zeplin, InDesign CC, iOS, Android, Illustrator CC, Adobe InDesign, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, InVision, User Experience Design, UX Research, Empathy Mapping, Value Proposition Canvas, Card Sorting, Agile, Logotype, Logo Design, UX Branding, Leadership, UX Leadership, Presentations, Stakeholder Management, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Animated Prototypes, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UI, Web, User Testing, Qualitative Research, Quantitative User Research, Mobile Design, User Experience (UX), Interface Design, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Illustration, Infographics, Dashboard Design, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch

Graphic Designer

2013 - 2013
ABC Gruppen
  • Assisted the graphic design team in making their season and school photo catalogs. More than 200 catalogs were produced over six months.
  • Retouched pictures, created layouts and infographics, and arranged posters and flyers.
  • Created multiple icons in line with the company brand guidelines.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, UX Design, InVision, Logotype, Logo Design, Presentations, Communication, Transparency, Style Guides, Social Media, Illustration, Infographics

Web and Graphic Designer

2011 - 2012
Lemon Crush
  • Managed everything from campaign posters to websites for well-known companies such as Absolut Vodka, Perrier, Isuzu, and Vittel.
  • Worked as a front-end developer for multiple websites and occasionally did back-end work to create full WordPress CMS from scratch.
  • Created multiple icons and illustrations for various clients.
Technologies: Photoshop CC, Illustrator CC, InDesign CC, UI Design, InVision, Logotype, Logo Design, UX Branding, Presentations, Communication, Transparency, Prototyping, Google Analytics, Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UX, eCommerce UI, Web, User Experience (UX), Graphic Design, Visual Design, Social Media, Illustration, Infographics, Web Design
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