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Ludwig Merch
Verified Expert in Design
Designer
Melbourne, Victoria, Australia
Toptal member since September 22, 2022
Bio
A multidisciplinary designer specializing in UX and product design, Ludwig has helped clients produce customer-centric experiences for over 13 years. He creates engaging, user-friendly, and viable solutions by leveraging business insights and customer needs. Having worked in various industries and with diverse project management methodologies, Ludwig is a qualified designer pursuing a career driven by curiosity and a constant quest for new challenges.
Experience
- User Interface (UI) - 10 years
- Design Systems - 9 years
- User Experience (UX) - 9 years
- Product Design - 8 years
- Usability Testing - 7 years
- Web App Design - 7 years
- Conversion Rate Optimization (CRO) - 4 years
- Team Leadership - 2 years
Portfolio
Calvin Klein eCommerce
eCommerceFashion DesignResponsive Design
Two Birds One Loan
Digital BankingMobile App DesignUser Experience (UX)User Interface (UI)User ResearchCompetitor Analysis & Profiling+ 10 more
Model 3 on Call
User Experience (UX)User Interface (UI)Animated PrototypesMobile FirstLanding PagesUser Research+ 2 more
Work Experience
Senior Experience Designer
2024 - 2024
David Jones
- Spearheaded the discovery phase for the creation of a new eCommerce app for David Jones, identifying key customer needs and business objectives that shaped the direction of the project.
- Led the redesign of the entire checkout process, incorporating user feedback to streamline operations and improve the checkout flow, which is anticipated to reduce cart abandonment rates and enhance customer satisfaction.
- Developed and implemented a comprehensive design system, standardizing UX/UI components and styles across multiple platforms, which enhanced design consistency and operational efficiency.
- Conducted comprehensive user testing, compiled detailed reports, and presented findings that informed critical design decisions, directly impacting user experience improvements.
- Designed and ran a workshop for the team on effective presentation techniques, enhancing team capabilities and improving internal and external communications.
- Took on an unofficial leadership role, guiding a team of two designers through complex project phases, fostering a collaborative environment, and driving the team toward successful project delivery.
- Established and nurtured strong client relationships, positioning myself as the primary liaison due to my deep understanding of the project needs and client expectations, ensuring smooth communication and project alignment.
Technologies: Figma, Figma Plugins, Miro, Adobe CC, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Material UI, Wireframing
Senior Product Designer
2022 - 2023
ALTISSIA
- Revamped the onboarding process on both the web and app platforms, ensuring a contemporary, brand-appropriate user experience.
- Played a key role in the development of a custom content management system, applying the Double Diamond model for effective implementation.
- Enhanced teachers' ability to monitor student progress through 1:1 sessions and interactive prototypes.
- Led condensed design sprint workshops with the team to efficiently improve existing features.
Technologies: Figma, Product Launch, Design Thinking, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Material UI, Wireframing
Senior UX/UI Design Lead
2019 - 2022
Calvin Klein
- Oversaw the end-to-end customer journey, provided UI support and UX guidance to multiple teams, and contributed to an AOV increase of 130% and more than 62% CVR over my three years assignment.
- Led the usability testing program, conducted schedule and planning sessions, provided briefs and advanced prototypes to UX researchers, and attended sessions as a viewer and note taker. I also handled stakeholder management and follow-up.
- Redesigned the entire journey, produced several prototypes for usability purposes, and developed solutions for numerous A/B tests, acting as a checkout's lead designer.
- Headed and managed a team of three designers who reported directly to me, handling weekly one-on-one sessions, performance reviews, and mentorship.
- Created a design system based on an Atomic Design approach and collaborated closely with a development team to build design tokens and enhance the process.
Technologies: Figma, Sketch, InVision, InVision Studio, React, HTML, CSS, Sass, Usability Testing, Conversion Rate Optimization (CRO), Atomic Design, Design Systems, UX Leadership, Team Leadership, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, Axure RP Pro, InDesign CC, Lean UX, User Experience Design, UX Research, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Card Sorting, Agile, Agile UX, Animation, UX Branding, Leadership, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Adobe Analytics, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UX, eCommerce UI, Web, Design Management, Responsive Web Apps, User Testing, Qualitative Research, Quantitative User Research, Discovery Workshops, Mobile Design, User Experience (UX), Interface Design, Miro, UX Mentoring, Mentorship & Coaching, Mentorship, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Social Media, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch, Design Thinking, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Wireframing
Senior UX/UI Designer
2018 - 2018
Icon Agency
- Designed an intranet for Peter MacCallum Cancer Centre in Melbourne based on employee insights and feedback.
- Refreshed five government-related websites with a mobile-first design after identifying which resolution had the most traffic.
- Worked on the Cardburry Australian website's reskin, ran market research, and benchmarked to optimize the shopping bag page.
- Held workshops on workflow improvements, design tools, and trends for the agency's designers.
Technologies: InVision, Sketch, Photoshop CC, Illustrator CC, Web, Apps, React, JavaScript, Sass, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Figma, Axure RP Pro, InDesign CC, Lean UX, User Experience Design, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Value Proposition Canvas, Card Sorting, Agile UX, Animation, Logotype, Logo Design, UX Branding, UX Leadership, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Adobe Analytics, Google Analytics, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UX, eCommerce UI, Responsive Web Apps, Workshop Facilitation, User Testing, Quantitative User Research, Discovery Workshops, Mobile Design, Checkout, User Experience (UX), Interface Design, Mentorship & Coaching, Mentorship, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Social Media, Illustration, Infographics, Dashboard Design, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch, Design Thinking, Report Design, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Wireframing
Senior UX/UI Designer
2017 - 2018
Sportsbet
- Improved My Account's user experience and conducted usability testing and research, leading to cohesive functionality.
- Enhanced the Bet History page based on user insights and competitor analysis and applied multiple UI treatments to reduce cognitive load and improve critical functionality.
- Reimagined and created a comprehensive style guide, following Material Design guidelines, to streamline developer handoffs and improve designers' workflow.
- Conducted workshops and training sessions for a team of ten designers on the best use of Sketch components and library, enhancing the team's productivity and efficiency.
- Supported the UX facilitator during user sessions by taking notes and doing design changes on the go.
Technologies: Adobe Analytics, Sketch, Zeplin, iOS, Android, Jira, Microsoft Outlook, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, InVision, InDesign CC, Lean UX, User Experience Design, UX Research, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Card Sorting, Agile, Agile UX, Animation, UX Branding, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, Web, Responsive Web Apps, Workshop Facilitation, User Testing, Qualitative Research, Quantitative User Research, Mobile Design, User Experience (UX), Interface Design, Mentorship & Coaching, Mobile UX Design, iOS UX Design, Visual Design, Presentation Design, Illustration, Infographics, Dashboard Design, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch, Design Thinking, Report Design, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Material UI, Wireframing
Senior UI Designer
2017 - 2017
Isobar
- Improved the effectiveness of Jetstar Airways' main site navigation by identifying the most common interactions and building an intuitive interface.
- Revamped many components, including new features and widgets, while working closely with the UX design team.
- Optimized baggage-specific page layouts and features for the Japanese site based on cultural preferences and user feedback.
Technologies: Sketch, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, InVision, Zeplin, InDesign CC, Adobe Experience Design (XD), Lean UX, User Experience Design, User Journeys, User Journey Maps, Empathy Mapping, Value Proposition Canvas, Agile, Agile UX, Animation, UX Branding, Presentations, Stakeholder Management, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Google Analytics, UI Style Guides, UI Patterns, UI Pattern Library, Web, Responsive Web Apps, Qualitative Research, Quantitative User Research, Discovery Workshops, Mobile Design, User Experience (UX), Interface Design, Visual Design, Presentation Design, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Landing Page Design, Design Thinking, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Wireframing
UX/UI Designer
2017 - 2017
Cricket Australia
- Refined the entire Match Center, the main platform for live scores, stats, team information, and news. It involved a layout refresh, visual weight, new features, and animations.
- Organized clear and consistent information through all resolutions.
- Developed a pattern library to simplify designers' work by listing, categorizing, and streamlining user interface information.
- Headed a successful iterative design process sustained by thorough benchmarking, user feedback and reviews, and data analysis.
Technologies: Sketch, React, JavaScript, HTML, CSS, Zeplin, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, Photoshop CC, Illustrator CC, InVision, InDesign CC, Adobe Experience Design (XD), Lean UX, User Experience Design, UX Research, User Flows, User Journeys, User Journey Maps, Card Sorting, UX Branding, UX Leadership, Presentations, Stakeholder Management, Stakeholder Interviews, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, Key Performance Metrics, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, Web, Responsive Web Apps, Quantitative User Research, Discovery Workshops, Mobile Design, User Experience (UX), Interface Design, Mobile UX Design, iOS UX Design, Visual Design, Presentation Design, Illustration, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch, Design Thinking, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Material UI, Wireframing
UX/UI Designer
2016 - 2017
Nintex
- Created interactive designs for complex interfaces and provided harmonized user-centered flows based on design principles.
- Designed a digital style guide to improve the communication gap between design and development departments.
- Developed a modular design approach based on the Bootstrap framework to optimize different devices' usage, including desktops, tablets, and mobile phones.
Technologies: Sketch, Mobile UI, UI Design, UX Design, Web UI, Web UX, Illustrator CC, InDesign CC, Lean UX, User Experience Design, Card Sorting, Agile, Logotype, Logo Design, UX Branding, Presentations, Stakeholder Management, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UX, Mobile, Mobile UI Design, Rapid Prototyping, Animated Prototypes, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, Web, Quantitative User Research, Mobile Design, User Experience (UX), Interface Design, Mobile UX Design, Visual Design, Presentation Design, Infographics, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Product Launch, Design Thinking, Report Design, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Wireframing
Senior UX/UI Designer
2013 - 2016
BNP Paribas Fortis
- Acted as the lead designer for the Home on the Spot loan calculator app, handling concept, branding, user journey, wireframes, and prototypes.
- Created concepts, prototypes, and designs for retail and private portfolio management on mobile and tablet apps.
- Designed more than 100 heading banners using Photoshop to create realistic photomontages under the brand guidelines.
- Conducted user research and usability testing and iterated based upon data inputs.
- Delivered a cross-brand style guide, first in a digital format, then as an online version based on the Material Design example, which gave developers extensive documentation.
- Conceived a logo and branding for the in-house customer experience team.
Technologies: Photoshop CC, Sketch, Zeplin, InDesign CC, iOS, Android, Illustrator CC, Adobe InDesign, Mobile UX, Mobile UI, UI Design, UX Design, Web UI, Web UX, InVision, User Experience Design, UX Research, Empathy Mapping, Value Proposition Canvas, Card Sorting, Agile, Logotype, Logo Design, UX Branding, Leadership, UX Leadership, Presentations, Stakeholder Management, Communication, Transparency, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Mobile, Mobile UI Design, Prototyping, Mobile Prototypes, Animated Prototypes, Google Analytics, Style Guides, UI Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UI, Web, User Testing, Qualitative Research, Quantitative User Research, Mobile Design, User Experience (UX), Interface Design, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Illustration, Infographics, Dashboard Design, Web Design, Web Applications, Responsive Web Design (RWD), Mobile Apps, UI Components, Data Visualization, Landing Page Design, Product Launch, Design Thinking, Web Animation, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Wireframing
Graphic Designer
2013 - 2013
ABC Gruppen
- Assisted the graphic design team in making their season and school photo catalogs. More than 200 catalogs were produced over six months.
- Retouched pictures, created layouts and infographics, and arranged posters and flyers.
- Created multiple icons in line with the company brand guidelines.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, UX Design, InVision, Logotype, Logo Design, Presentations, Communication, Transparency, Style Guides, Social Media, Illustration, Infographics, Brand Guidelines, Visual Brand Guidelines
Web and Graphic Designer
2011 - 2012
Lemon Crush
- Managed everything from campaign posters to websites for well-known companies such as Absolut Vodka, Perrier, Isuzu, and Vittel.
- Worked as a front-end developer for multiple websites and occasionally did back-end work to create full WordPress CMS from scratch.
- Created multiple icons and illustrations for various clients.
Technologies: Photoshop CC, Illustrator CC, InDesign CC, UI Design, InVision, Logotype, Logo Design, UX Branding, Presentations, Communication, Transparency, Prototyping, Google Analytics, Style Guides, UI Patterns, UI Pattern Library, Pattern Libraries, eCommerce UX, eCommerce UI, Web, User Experience (UX), Graphic Design, Visual Design, Social Media, Illustration, Infographics, Web Design, Brand Guidelines, Visual Brand Guidelines
Skills
Tools
Sketch, Photoshop CC, Illustrator CC, InVision, Zeplin, InDesign CC, InVision Studio, Axure RP Pro, Miro, Adobe Experience Design (XD), Adobe Analytics, Google Analytics, Adobe InDesign, Jira, Microsoft Outlook, Figma Plugins, Adobe CC
Platforms
Figma, Mobile, Webflow, Web, iOS, Android
Languages
HTML, CSS, JavaScript
Other
Lean UX, User Experience Design, UX Research, Usability Testing, User Flows, User Journeys, User Journey Maps, Empathy Mapping, Value Proposition Canvas, Card Sorting, Agile, Agile UX, User Interface (UI), User Experience (UX), Logotype, Logo Design, UX Branding, Branding, Stakeholder Management, Product Design, Mobile UX, Mobile UI, Mobile UI Design, Style Guides, UI Style Guides, UI Pattern Library, Pattern Libraries, UI Design, UX Design, Web UI, Web UX, Mobile Design, Interface Design, Web Design, Web Applications, Responsive Web Design (RWD), Landing Page Design, Product Launch, Design Thinking, Report Design, Design Guidelines, Brand Guidelines, Visual Brand Guidelines, Wireframing, Animation, Leadership, UX Leadership, Presentations, Stakeholder Interviews, Communication, Transparency, Design Systems, Conversion Rate Optimization (CRO), Responsive Design, Responsive UI, Web App UX, Web App UI, Web App Design, App UI, App UX, Prototyping, Mobile Prototypes, Rapid Prototyping, Animated Prototypes, UI Patterns, Mobile Payments, Information Architecture (IA), User Research, Illustration, Responsive Web Apps, User Testing, Qualitative Research, Quantitative User Research, Mobile UX Design, iOS UX Design, Graphic Design, Visual Design, Presentation Design, Social Media, Infographics, Dashboard Design, Mobile Apps, UI Components, Data Visualization, Web Animation, Material UI, React, Sass, Atomic Design, Team Leadership, Key Performance Metrics, eCommerce, eCommerce UX, eCommerce UI, Apps, Digital Banking, Cricket, Checkout, Australia, Mobile First, Fashion Design, Fashion Styling, PayPal, Online Payments, Europe, Omnichannel Marketing, Beta Testing, MVP Design, UX Wireframes, Mobile App Design, Competitor Analysis & Profiling, User Personas, Token Design, Minimum Viable Product (MVP), UX Process, Landing Pages, Belgium, Design Management, Workshop Facilitation, Discovery Workshops, UX Mentoring, Mentorship & Coaching, Mentorship, Customer Feedback
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