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Luis Machado Vaz
Verified Expert in Design
Designer
Porto, Portugal
Toptal member since February 15, 2018
Bio
With 14+ years of experience, Luis specializes in designing intuitive, cross-platform digital products for mobile, TV, watch, and web, with a strong passion for sports and technology. He has collaborated with renowned brands such as Axon, Adidas, Dwyane Wade, Sword Health, Vodafone, and Barkyn. His work has been featured by Apple, Abduzeedo, and one of the world's largest creative networks. Luis consistently strives to blend creativity with seamless user experiences in all his design projects.
Experience
- Concepting - 15 years
- Design Direction - 15 years
- UI Design - 13 years
- Visual Design - 13 years
- App Design - 13 years
- Mobile App Design - 10 years
- Smartwatch Design - 6 years
- Smart TV - 6 years
Portfolio
Work Experience
Judge
2019 - PRESENT
CSS Awards
- Evaluated and judged websites submitted for the CSS Design Awards (CSSDA).
- Analyzed and evaluated each website's criteria and goals, assessing their UI, UX, and overall innovation.
- Studied and evaluated market trends and UX to identify best practices in web design.
Technologies: UX Research, Leadership, Digital Experience Design, Business, Design, Mobile First, Landing Page Design
Founder | Product Desinger
2008 - PRESENT
Canvaz Design Studio
- Designed mobile apps for Android and iOS, focusing on the user experience, interfaces, and traction.
- Released internal apps and products, working through all stages of their lifecycles. Gained a comprehensive understanding of go-to-market (GTM) strategies, growth hacking, and user traction/retention.
- Designed interfaces for connected devices, gaining an in-depth understanding of data visualization and the presentation of valuable information, particularly in the sports sector.
- Conducted research on the future of design through case studies on UI/UX experiences, focusing on invisible design, car UI, sports tech, fintech, and educational products.
Technologies: Sketch, Adobe Illustrator, Adobe Photoshop, UX Design, Mobile UX Design, Figma, Notion, UI Design, App UI, Mobile App Design, iOS UI Design, Design Direction, Web App UI, MVP Design, Concepting, Smart TV, Smartwatch Design, Web UI, Art Direction, Visual Design, App Design, Branding, Digital Media, Mobile App UI, Apple Human Interface, User Interface (UI), Wellness, UI Animation, Illustration, Business Design, Business Strategy, Leadership, Meditation, Training Content, Digital Experience Design, WatchOS, Financial Design, Business, Apple Watch Design, Design, Mobile Design, iPad, Android App Design, Web, Connected Cars, Platforms, Web Design, Mobile, Progressive Web Applications (PWAs), Online Payments, Android, Web App Design, Mobile First, Responsive Web Apps, User Experience (UX), Landing Page Design, Artificial Intelligence (AI), Food Ordering, Marketing Design, Food Delivery Services, Mobile UI, iOS, Scheduling Tools, Data Visualization, API Integration, WordPress Design, Logo Design, Brand Design, Mobile Prototypes, Pitch Decks, Presentation Design, Content Strategy, Fundraising, Advertising Design, Brand Guidelines, Financial UX, Fintech, Game UI Design, Game Building, App UX, React Native, B2B, SaaS, Wireframing, UI Prototyping, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), Dating Apps, iOS App Design, Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX
Founder
2018 - 2022
Cool Flowing
- Managed and owned a company that provided transportation services (Uber and Bolt) and food delivery (Uber Eats) and also did courier services for VIPs.
- Built a team with a manager and four drivers and organized schedules and company management.
- Did several sales and partnership deals with hotels, hostels, and Airbnb to provide transportation and tours for guests.
Technologies: Figma, Mobile UI, Logo Design, Brand Design, Mobile Prototypes, Presentation Design, Brand Guidelines, Fintech
UX/UI Designer
2018 - 2020
OnGo
- Designed a SaaS product to deliver mobile apps tailored for fitness experts.
- Designed using a B2B2C methodology, which demanded careful consideration and strategic planning for each feature developed.
- Conducted user interviews and UX research with numerous fitness experts.
- Experimented with AI to facilitate program building and enhance user assistance.
Technologies: Figma, Mobile App UI, Sketch, App UI, UI Design, Apple Human Interface, Mobile App Design, Mobile UX, Mobile UI Design, User Interface (UI), Mobile UX Design, Wellness, Android, UI Animation, Illustration, iOS UI Design, Design Direction, Web App UI, MVP Design, Concepting, Smartwatch Design, Web UI, Visual Design, App Design, Digital Media, Notion, Leadership, Meditation, Training Content, Digital Experience Design, WatchOS, Apple Watch Design, Design, Mobile Design, iPad, Android App Design, Web, Platforms, UX Design, Web Design, Mobile, Online Payments, Web App Design, Mobile First, Responsive Web Apps, User Experience (UX), Landing Page Design, Artificial Intelligence (AI), Marketing Design, Mobile UI, iOS, Scheduling Tools, Data Visualization, API Integration, Logo Design, Brand Design, Mobile Prototypes, Pitch Decks, Presentation Design, Content Strategy, Fundraising, Advertising Design, Brand Guidelines, Financial UX, Fintech, App UX, React Native, Wireframing, UI Prototyping, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), iOS App Design, Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX
Co-founder | Design Lead
2013 - 2019
Finiam
- Worked for Finiam, a fintech company focused on improving the daily management of expenses and savings. This company was sold to another tech company.
- Built a fixed recurring expenses SaaS called Onebiller that aggregated, automated, and categorized all fixed recurring expenses like water, electricity, gas, tolls, etc. This SaaS was later sold to a bigger company.
- Developed a gas and electricity comparison software that allows users to upload a PDF of their providers' bills. Suggested cheaper options with the option to migrate instantly.
Technologies: Sketch, Adobe Photoshop, Figma, Fintech, App UX, React Native, B2B, SaaS, Wireframing, UI Prototyping, Responsive Web Design (RWD), Direct to Consumer (D2C), iOS App Design, Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX
Lead Designer
2012 - 2017
Stack Red
- Designed mobile and web apps for professional athletes and coaches.
- Created designs for mobile and web apps and watched apps for ASICS circuit training.
- Designed the Apple TV app for Stack.com, focusing on training plans and training content delivery.
- Designed interactive product placements for ASICS, Nike, Gatorade, and New Balance.
Technologies: Adobe Illustrator, Adobe Photoshop, UI Design, App UI, Mobile App Design, iOS UI Design, Design Direction, Web App UI, MVP Design, Smart TV, Web UI, Visual Design, App Design, Digital Media, Mobile App UI, Apple Human Interface, User Interface (UI), Wellness, Illustration, Leadership, Training Content, Digital Experience Design, Design, Mobile Design, iPad, Web, Platforms, UX Design, Web Design, Mobile, Android, Web App Design, Mobile First, Responsive Web Apps, User Experience (UX), Landing Page Design, Brand Design, Mobile Prototypes, Presentation Design, Fundraising, Advertising Design, Brand Guidelines, Fintech, Figma, SaaS, Wireframing, UI Prototyping, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), iOS App Design, Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX
Co-founder | Product Owner
2012 - 2016
Niiiws
- Designed the mobile app for a news aggregator service.
- Contributed to algorithm development for sorting and delivering top-performance news based on specific personalization criteria.
- Created growth strategies and campaigns to increase user metrics.
Technologies: Adobe Illustrator, Adobe Photoshop, UI Design, App UI, Mobile App Design, iOS UI Design, Design Direction, Web App UI, MVP Design, Concepting, Web UI, Art Direction, Visual Design, App Design, Branding, Digital Media, Mobile App UI, User Interface (UI), UI Animation, Illustration, Business Design, Business Strategy, Leadership, Digital Experience Design, Business, Design, Mobile Design, iPad, Web, Platforms, UX Design, Web Design, Mobile, Progressive Web Applications (PWAs), Online Payments, Android, Web App Design, Responsive Web Apps, User Experience (UX), Landing Page Design, Artificial Intelligence (AI), Marketing Design, Mobile UI, iOS, Scheduling Tools, Data Visualization, API Integration, WordPress Design, Logo Design, Brand Design, Mobile Prototypes, Pitch Decks, Presentation Design, Content Strategy, Fundraising, Advertising Design, Brand Guidelines, Financial UX, Fintech, App UX, Figma, React Native, B2B, SaaS, Wireframing, UI Prototyping, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), iOS App Design, Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX
Co-founder | Lead Designer
2008 - 2015
muchBeta
- Designed a SaaS solution for internal B2B and B2C products.
- Created the digital design strategies for product release.
- Organized events and hackathons to promote brand awarness.
Technologies: Adobe Illustrator, Adobe Photoshop, UI Design, App UI, Mobile App Design, iOS UI Design, Design Direction, Web App UI, MVP Design, Concepting, Smart TV, Web UI, Art Direction, Visual Design, App Design, Branding, Digital Media, Mobile App UI, User Interface (UI), Illustration, Business Design, Business Strategy, Leadership, Digital Experience Design, Financial Design, Business, Design, Mobile Design, Web, Platforms, UX Design, Web Design, Mobile, Progressive Web Applications (PWAs), Android, Web App Design, Responsive Web Apps, User Experience (UX), Landing Page Design, Marketing Design, Mobile UI, iOS, Data Visualization, API Integration, WordPress Design, Logo Design, Brand Design, Mobile Prototypes, Pitch Decks, Presentation Design, Content Strategy, Fundraising, Advertising Design, Brand Guidelines, Financial UX, Fintech, Game Building, App UX, React Native, B2B, SaaS, Wireframing, UI Prototyping, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), iOS App Design, Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX
Web Designer
2004 - 2008
Seara
- Designed websites and concepts for several different clients.
- Received a national award for creativity and interaction work for an insurance company client.
- Maintained direct contact with the majority of clients and managed client relationships.
Technologies: Adobe Fireworks, Adobe Illustrator, Adobe Photoshop, Design Direction, Web App UI, MVP Design, Web UI, Visual Design, Branding, Digital Media, Illustration, Digital Experience Design, Design, Web, Platforms, UX Design, Web Design, Web App Design, User Experience (UX), Landing Page Design, Marketing Design, WordPress Design, Logo Design, Brand Design, Advertising Design, Brand Guidelines, Fintech, Wireframing, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), UX Prototyping, Prototyping, Web App UX
Art Director (Internship)
2002 - 2002
BBZ Advertising
- Worked as the art director in collaboration with a copywriter to create ad campaigns.
- Oversaw storyboarding and requirements for photoshoots.
- Created various campaigns across multiple media formats, including TV, radio, print, and outdoor advertising.
Technologies: CorelDRAW, Adobe FreeHand, Adobe Photoshop, Design Direction, MVP Design, Concepting, Web UI, Art Direction, Branding, Digital Media, Illustration, Digital Experience Design, Design, Web, Platforms, Web Design, Landing Page Design, Marketing Design, Logo Design, Brand Design, Advertising Design, Brand Guidelines, Wireframing, B2C, Direct to Consumer (D2C)
Education
2003 - 2003
Post-graduate Degree in Multimedia
Alquimia da Cor - Porto, Portugal
1999 - 2003
Bachelor's Degree in Advertising
Universidade Fernando Pessoa - Porto, Portugal
Certifications
NOVEMBER 2024 - PRESENT
AI For Everyone
DeepLearning.AI
MARCH 2016 - PRESENT
Human-computer Interaction
Interaction Design Foundation
MARCH 2003 - PRESENT
Multimedia Production
Alquimia da Cor
Skills
Tools
Adobe Photoshop, Adobe Fireworks, Sketch, Adobe Illustrator, Adobe Experience Design (XD), Adobe FreeHand, CorelDRAW
Platforms
Figma, Android, WatchOS, Web, iOS, Mobile, Apple TV
Other
UI Design, UX Design, Mobile UX, Mobile UI, Mobile Design, Tablet UI, Tablet UX, iOS App Design, Mobile App Design, UX Flows, Business Design, Apps, App UI, Web UI, Web App UI, Design, Design Direction, Financial Design, Concepting, MVP Design, Apple Watch Design, iOS UI Design, Digital Experience Design, Product Design, Mobile UI Design, Mobile UX Design, Branding, Mobile App UI, Apple Human Interface, User Interface (UI), App Design, Visual Design, Platforms, Web Design, Web App Design, Mobile First, Responsive Web Apps, User Experience (UX), Landing Page Design, Food Ordering, Marketing Design, Scheduling Tools, Logo Design, Data Visualization, Brand Design, Mobile Prototypes, Pitch Decks, Presentation Design, Brand Guidelines, Fintech, App UX, B2B, SaaS, Wireframing, UI Prototyping, Responsive Web Design (RWD), B2C, Direct to Consumer (D2C), Mobile Applications, UX Prototyping, UX Wireframes, User Experience Design, Prototyping, Web App UX, WatchOS UI, iOS UX Design, Business Strategy, Art Direction, Business, Android App Design, Smart TV, Smart Homes, Smartwatch Design, Digital Media, Illustration, Progressive Web Applications (PWAs), Online Payments, Artificial Intelligence (AI), Food Delivery Services, API Integration, WordPress Design, Content Strategy, Fundraising, Advertising Design, Financial UX, Game UI Design, Game Building, React Native, Dating Apps, iPad, Connectivity, Children's Books, Target Markets (Parents), Apple TV UI, Case Studies, Kids & Families, Interaction Design (IxD), Video Players, Video Streaming, Training Content, Meditation, Leadership, Connected Cars, Notion, Wellness, UI Animation, UX Research, iPhone, Public Safety, Hardware
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