Mahmoud Ahmed
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since June 5, 2026
Mahmoud is a lead product designer with 6+ years of experience building high-impact products across fintech, event tech, SaaS, and proptech. He shipped award-winning consumer apps and led design system transformations that reduced brand-switching time from 8 – 12 weeks to 3 – 5 days. Known for bridging design and engineering, Mahmoud excels in token architecture, component libraries, and AI-augmented workflows that accelerate delivery and translate UX decisions into measurable business outcomes.
Portfolio
AI Assistant Onboarding Flow
Rebuilding a Design System at Scale
Work Experience
Senior Product Designer
Property Finder
- Established design system foundations across six product lines, including token architecture, component anatomy, and naming conventions.
- Facilitated a naming convention workshop aligning design and engineering leads, reducing handoff friction from day one.
- Authored comprehensive design system documentation, accelerating onboarding and reducing design-to-development ambiguity.
- Built agentic prototyping and design validation workflows using Claude Code and Figma MCP, reducing manual iteration cycles.
Design Lead
Blink
- Directed design across five product lines, managing and mentoring designers through one-on-ones, peer learning sessions, and a three-month internship curriculum.
- Shipped the award-winning app from scratch, achieving 71.3% session conversion and more than 24,000 active users per event day.
- Achieved 98% design system adoption across two product teams within one quarter by establishing tokens, component libraries, and a governance model.
- Reduced brand-switching time from 8 – 12 weeks to 3 – 5 days through a token-based design system transformation, enabling rapid white-label configuration.
- Designed and ran A/B experiments on onboarding and conversion flows, iterating on quantitative and qualitative findings to improve paid plan activation.
Senior Product Designer
Blink
- Shipped the award-winning app from scratch, achieving 71.3% session conversion and more than 24,000 active users per event day.
- Led the design system transformation that achieved 98% adoption across two product teams within one quarter, through scalable token architecture, component libraries, documentation, and a governance model.
- Reduced brand-switching time from 8-12 weeks to 3-5 days by architecting a multi-brand token system enabling rapid white-label configuration.
- Designed and ran A/B experiments on onboarding and conversion flows, iterating on quantitative and qualitative findings to improve paid plan activation.
- Proposed and developed the general audience event app theme and brand token direction, aligning product and brand stakeholders ahead of launch.
Product Designer
Blink
- Owned product design across two product lines, enhancing core mobile and web experiences.
- Built and maintained an initial component library and design token foundation, achieving 98% adoption.
- Collaborated with PMs and engineers to establish effective design-to-dev handoff workflows.
- Introduced research as a mandatory step in the design process, elevating decision quality across sprints.
Product Designer
Banque Misr
- Designed enterprise billing and payment flows for B2B corporate clients, navigating multi-stakeholder approval workflows for a 24+ merchant segment.
- Uncovered critical pain points across seven usability testing rounds over six quarters through affinity mapping, journey analysis, and behavioral studies.
- Maintained the enterprise design system component library across four product tribes, ensuring consistency and scalability across all banking interfaces.
Education
Bachelor's Degree in Computer Engineering
Ain Shams University (ASU) - Cairo, Egypt
Skills
Tools
FigJam, Maze, Tokens Studio, Claude, Figma Make, Rive, Miro, Adobe After Effects
Platforms
Figma, Lyssna
Other
Claude Code, Human-computer Interaction (HCI), UX Design, Figma MCP, Web Content Accessibility Guidelines (WCAG), Design Systems, Component Design, UI Components, White Labeling, User Onboarding, Interaction Design (IxD), Software as a Service (SaaS), Product Design, UI Design, AI Chatbots, Large Language Models (LLMs), Web App Design, Audits, WCAG 3, Ideation, User Testing, Rapid Interactive Prototyping, User Experience (UX), Prototyping, Artificial Intelligence (AI), User Interface (UI), Rapid Prototyping, Mobile App UI, Mobile UX Design, B2B, SaaS, MVP Design, Interactive Prototypes, User Journeys, Social Networks, Lottie, Conversational UI, AI-powered Product Design, Fintech, Usability Testing, User Personas, Journey Mapping, User Validation, Framer, User Flows, Design Sprints, B2C, Travel, Luggage Tracking, Wireframing, Storyboarding, Competitor Analysis & Profiling, UX Research, Health Insurance, Authentication, High-fidelity Prototypes, eCommerce, Retail Design, RTL, Arabic UI, User Research, Audience Segmentation, Usability, User Interviews, UX Mentoring
Experience
- UX Design - 7 years
- Product Design - 6 years
- Design Systems - 6 years
- Figma - 6 years
- Tokens Studio - 4 years
- Fintech - 2 years
- AI-powered Product Design - 2 years
- Claude Code - 1 year
Tools
- Tokens Studio
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