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Mari Ettlinger

Mari Ettlinger

San Francisco, CA, United States
Member since November 17, 2015
Mari is a top-notch lead product, UX, and visual designer who has successfully led teams and projects all over the world for over 15 years. What she does best is to build UX and visual design ecosystems whether it be native web apps or Marcom websites. Basic tenets of how she thinks about design is to audit legacy products, empathize with users, define problems, brainstorm solutions, prototype the product, and then test. Repeat if necessary.
Mari is now available for hire
  • UX/UI and Visual Designer (Contract)
    2016 - PRESENT
    • Redesigned their Renderman website.
    • Audited the work.
    • Performed a comparable site analysis.
    • Created a site map.
    • Designed mini thumbnails.
    • Developed user flows and responsive wireframes.
    • Created the visual designs and branding.
    • Designed product logo treatments.
    Technologies: Sketch
  • Creative Director
    Mgsquared Experience Design
    1999 - PRESENT
    • Designed websites and applications in a design consultancy for tech companies in California; was there from kickoff to launch.
    • Worked with a variety of industries: automotive, biotechnology, finance, mobile, pharmaceutical, photography, publishing, real estate, internet security, and video production. Projects can be viewed on my website:
    • Designed the native app for ProPosal. See at
    • Redesigned, audited the website, and performed a comparison analysis for Autodesk.
    • Performed the site audit, analysis, UX, and created the wireframes for Badgeville.
    • Created the sales collateral, and designed the corporate website for BioRad Laboratories.
    • Designed the trade show graphics, infographics, and iconography for NQ Mobile.
    • Designed the product microsite for Microsoft.
    • Designed the UX, sitemap, wireframes, prototypes, visual design, and responsive design for (
    • Audited, created the UX, visual design, and helped with responsive elements for Snapwire.
    • Created the UX, wireframes, prototyping, visual design, and responsive design for Toyota.
    Technologies: Sketch, Photoshop, Illustrator, InVision, Flinto
  • Completed credits towards a Master of Fine Arts in Communication Design
    Pratt Institute - New York City, NY, USA
    1994 - 1995
  • Bachelor of Science in Art and Design
    University of Wisconsin-Madison - Madison, WI, USA
    1990 - 1994
  • Visual Design15 years
  • Branding15 years
  • User Experience (UX)15 years
  • User Interface (UI)10 years
  • eCommerce Web Design10 years
  • Responsive Web Apps5 years
  • Native Mobile Apps5 years
San Francisco, CA, United States
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