Mari Ettlinger

Designer in San Francisco, CA, United States

Member since December 9, 2015

Mari is an award-winning, end-to-end product, UI/UX, and visual designer who's successfully led teams (startups included) and projects all over the world for 15 years. She designed responsive sites and web/native apps. Mari consulted on design processes—audits, product design cycles, and product team workflows to make the product roadmap more cost-effective and time-effective. Notable clients include Pixar, Adobe, Marqeta, Wavefront, Symantec, and RelayHealth.

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Portfolio

Digital Design

Project Management Integration Product
- Product Management
- Web App UX
- Web UI
- CX Strategy
- Product Design
- Mobile App Design
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UX Design
- UI Design
- Dashboard Design
- Figma
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces
ChangeHealthcare.com | Healthcare and Wellness iOS App for Patients and Providers
- Native Mobile Apps
- Web App UI
- Web App UX
- UX Branding
- UI Branding
- Strategic Planning & Execution
- Product Design
- Mobile App Design
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UX Design
- UI Design
- Dashboard Design
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces
- Healthcare
Web App/Dashboard for Dispatch and Agents for CareCar, a Healthcare Co. Providing Rides to Patients
- Figma
- Dashboard Design
- UX Flows
- User Flows
- App UI
- Web UI
- Web UX
- Web App UI
- Visual Art
- SaaS
- Health Insurance
- Diagrams
- UX Strategy
- CX Strategy
- Product Design
- Mobile App Design
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UX Design
- UI Design
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces
- Healthcare
Haus | Design Consultation
- Web Consulting
- User Interface (UI)
- Dual Portal Platforms
- User Paths
- Product Design
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UX Design
- UI Design
- Figma
- Digital Product Design
FliqStamp | eCommerce Cross Platform for App and Website
- User Experience (UX)
- Visual Design Language
- eCommerce Design
- Product Design
- User Flows
- Wireframing
- UX Audits
- UX Strategy
- User Onboarding
- Cross-platform UX
- UX Design
- Mobile App Design
- Digital Design
- Web Design
- User Requirements
- UI Design
- Figma
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces
Wavefront | Data Visualization Dashboard (SaaS)
- User Onboarding
- Dashboard Design
- Data Visualization
- UX Flows
- UX Design
- Product Branding
- Data-informed Visual Design
- Product Design
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UI Design
- Figma
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces
Physical Therapy New Patient Onboarding App
- Figma
- UX Flows
- User Flows
- App UI
- Product Design
- Mobile App Design
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UX Design
- UI Design
- Dashboard Design
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces
- Healthcare
Altitude Networks | Product Design MVP
- Digital Product Design
- Data-informed Visual Design
- Visual Design
- Product Design
- UX Design
- Stakeholder Interviews
- Software as a Service (SaaS)
- SaaS Design
- Platform Design
- Holistic Design
- Design Systems
- User Experience (UX)
- Digital Design
- Web Design
- User Requirements
- UI Design
- Dashboard Design
- Figma
- Dual Portal Platforms
- Two-sided Marketplaces
Commodity Startup Product | SaaS Two-sided Marketplace Platform
- User Experience (UX)
- Web Applications
- UI Design
- SaaS Design
- Product Design
- Visual Design
- Websites
- Illustration
- Figma
- Mobile App Design
- Digital Design
- Web Design
- User Requirements
- UX Design
- Dashboard Design
- Digital Product Design
- Dual Portal Platforms
- Two-sided Marketplaces

Employment

Product Design Director, Designer, and Consultant
2004 - PRESENT
Mari Ettlinger Digital Design
- Designed websites and apps for my digital design consultancy for startups and tech companies in California and beyond.
- Worked in the following industries: animation, fintech, fitness, gamification, gaming, healthcare, hospitality, IT, pharma, photography, real estate, telecom, technology, online security, social networking, and video.
- Contributed to the design for Altitude Networks, an online-security MVP web app, including user journeys, annotated mini wIreframes, dashboards, product, and visual design.
- Created the user flows, sitemaps, wireframes, and visual-design strategy for Haus, a real-estate cross-platform web app.
- Redesigned Pixar/Renderman's animation-product website, incorporating design strategy, UX, and visual design.
- Designed and co-wrote Microsoft's award-winning interactive marketing and product demos.
- Created the UX, cross-platform user flows, and wireframes for Toyota's automotive sales iOS app.
- Developed the visual design for BioRad's biotech website and sales collateral.
- Created Wavefront's data-visualization dashboards, including the sitemap, user onboarding flow, UX, and visual design.
- Designed Snapwire's stock-photography website, including discovery, audit with annotations, UX, visual design, and responsiveness.
Technologies: InVision, Adobe Photoshop, Slack, Sketch, Figma, Digital Design, Dashboard Design, Web UI, iOS, User Interface (UI), UIKit, App UI, App UX, Web UX, Web App UX, Software as a Service (SaaS), Web, User Flows, User Journey Maps, UX Audits, UX Analysis, UX Strategy, Branding, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Web Design, User Requirements, UX Design, UI Design, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces, Healthcare
Head of Design
2021 - 2021
Tinyhood
- Hired as a consultant for a three-month contract to “right the ship”.
- Audited TinyHood's process from product management, design system, best practices, and process point of view.
- Redesigned a new website and app starting with a PRD, wireframes, flows, branding, and visual design mockups and templates.
- Introduced governance around design paradigms and systems.
- Worked cooperatively with cross-functional teams to define an experience roadmap and key feature needs.
- Managed, supported, and mentored a team of product, marketing, social media, After Effect video designers.
- Led design reviews and ideation sessions for concepts that test hypotheses with user feedback.
Technologies: Figma, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces
Head of Design
2020 - 2021
Carecar
- Tasked with taking several platforms (Lyft, Uber, and Tucan) and aggregating them into one seamless platform that will be viewed and used in real-time by dispatchers (agents), vendors, and CareCar team members.
- Created the UX/UI and interaction for the dashboard of current and recurring rides that also encompasses new encounter calls and messaging for this technology and healthcare company serving the non-emergency transportation industry nationally.
- Worked as a part of a larger product team that includes a product manager, front- and back-end dev team, and a PM.
- Owned the design ecosystem that will scale and evolve as more designers are added to the team.
- Managed a junior designer to help create components in our design library system.
Technologies: Figma, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Dashboard Design, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces, Healthcare
Product Design Director and Designer
2016 - 2020
Titeg
- Led the product design for a cross-platform SaaS enterprise marketplace digital commodity application and website.
- Collaborated closely with cross-functional teammates to set product vision and strategy for the roadmap goals and the digital team process.
- Worked in partnership with the broader development team to capture feedback, develop, maintain, integrate, and iterate design directives.
- Managed illustrators from around the world and writers to capture the tone of the app and website.
- Designed user flows, visual design, and customer experiences and spearheaded the visual integrity of the app.
Technologies: Flinto, InVision, Adobe Illustrator, Adobe Photoshop, Sketch, Figma, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Dashboard Design, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces
Senior Experience Design Manager, Product
2014 - 2016
RelayHealth
- Served as the strategic lead design and was then promoted within three months. Within months of my hire, both customers and users posted unsolicited positive customer feedback of my tactical improvements.
- Tasked with taking a nine-year-old product system and turning it into a seamless UX responsive site, I started by auditing the present system, including segregating the UX, content, and visual design into silos.
- Incorporated new business objectives and devised a strategic and a tactical roadmap for the launch. The result was a native app, a web application, a simplified user flow, and improved features for the patient portal.
- Reduced the customer service call volume by 70% by making user registration and password retrieval more straightforward and entirely self-service. The result was a savings of $10,000 a month.
- Devised new design paradigms, hypotheses, and best practices working with a UX analyst. Created A/B and viability tests.
- Participated and led user-testing research that included prototypes, user flows, use cases, personas, and sitemaps that translated business goals into measurable results.
- Managed the front-end developers on my team as well as several user experience designers (contractors).
Technologies: Jira, Adobe Illustrator, Adobe Photoshop, Flinto, InVision, Sketch, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Dashboard Design, Figma, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces, Healthcare
Director | UX/Visual Design
2013 - 2014
Marqeta
- Led a team in the redesign of Marqeta.com, which included segments for SaaS enterprise, small business, and consumers.
- Managed, hired, and led the UX and visual design team in creating a new design ecosystem that encompassed products, responsive web design, native apps, and user experience methodologies to support new business models.
- Mentored junior teammates to take on larger branding projects, including business development decks (investor, new partners, and so on), and hired more designers for the team.
- Designed native app prototypes for our partners in Dubai.
Technologies: Adobe Photoshop, Adobe Illustrator, Sketch, InVision, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Dashboard Design, Digital Product Design, Dual Portal Platforms
Lead UX Designer and Digital Media
2012 - 2013
Adobe
- Collaborated closely with product marketing, brand, visual design, content management, and engineering teams worldwide.
- Designed and delivered information architecture documentation, sitemaps, navigation models, user flows, prototypes, wireframes, and design paradigms for the UX pattern library.
- Designed and delivered information architecture documentation, sitemaps, navigation models, user flows, prototypes, wireframes, and design paradigms for the UX pattern library.
- Led the UX team in designing an extensive responsive redesign for the Adobe.com/edu segment that spearheaded a global refactoring project for all of Adobe.com.
- Worked on Creative Cloud SaaS integration involving Adobe.edu as a pilot program.
- Contributed to the pilot launch after which all other segments of the digital marketing platform became responsive.
Technologies: Adobe Acrobat Pro, Adobe Creative Suite, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Dual Portal Platforms
Lead UX/Visual Designer
2005 - 2012
Symantec
- Created visual design, design flows, strategy, wireframes, and branding for the UI teams.
- Led the redesign of the Symantec.com global website in 2007 and 2012.
- Created templates and pattern libraries for the design team, international regents, and overseas developers.
- Participated in live usability testing where we would create A/B and viability tests.
- Led and designed microsites such as VISION 2011, Corporate Responsibility, Norton 360, and Symantec TV.
Technologies: Adobe, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Dual Portal Platforms
Design Instructor
2002 - 2007
University of California, Berkeley
- Taught and mentored students in studio theory classes that included Graphic Design Studio 1, History of Design, Color Theory, Typographical Design, and Final Portfolio Review.
- Taught for five years, during which I managed and mentored up to 250 students.
- Wrote recommendations, tutored students, and found internships for qualified students.
Technologies: Web, Android, iOS, Visual Design, User Experience (UX), Web Design, User Requirements, UX Design, UI Design

Education

Completed Credits Toward a Master of Fine Arts Degree in Communication Design
2001 - 2003
Pratt Institute - New York City, NY, USA
Bachelor of Science Degree in Art and Design
1995 - 1999
University of Wisconsin-Madison - Madison, WI, USA

Experience

SaaS Design15 years
Dual Portal Platforms15 years
UX Design14 years
UI Design14 years
Two-sided Marketplaces14 years
Dashboard Design10 years
Digital Product Design8 years
Healthcare7 years

Location

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Designer in San Francisco, CA, United States

Portfolio

Employment

Product Design Director, Designer, and Consultant

Head of Design

Head of Design

Product Design Director and Designer

Senior Experience Design Manager, Product

Director | UX/Visual Design

Lead UX Designer and Digital Media

Lead UX/Visual Designer

Design Instructor

Education

Experience

Location