Mari Ettlinger

Mari Ettlinger

San Francisco, CA, United States
Member since November 17, 2015
Mari is an award-winning end-to-end product, UX/UI, and visual designer who's successfully led teams (startups included) and projects all over the world for over 15 years. She's designed responsive websites, web/native apps and consulted on design processes—audits, product design cycles, and product team workflows to make the product roadmap more cost and time effective. Notable clients include Pixar, Autodesk, Adobe, Marqeta, Wavefront, and NCM.
Mari is now available for hire
Digital Design
  • Head of Product Design
    2016 - PRESENT
    • Led the design for an eCommerce cross-platform digital commodity product.
    • Designed the web app platform and a marketing website.
    • Managed various vendors such as illustrators and content managers.
    • Created user flows for new and recurring users, buyers, and sellers.
    • Designed the entire app from sitemaps, user flows for buyers and sellers, wireframes and visual comps for all buying and checkout experiences.
    • Designed a dashboard for sellers.
    Technologies: Sketch, Zeplin
  • Design Director
    1999 - PRESENT
    Mgsquared Experience Design
    • Designed websites and apps for my own digital design consultancy for startups and tech companies in California.
    • Worked with a variety of industries: fintech (Progress of in Banking, Android app), biotechnology (Genetech and Biorad imaging UI), photography (Snapwire website), real estate (Haus), internet security (Symantec) and social media (The Thingbook—a web app and Fliqstamp—iOS app).
    • Designed a cross-platform native app for WorkMarket for designers and sellers.
    • Redesigned, audited the website, and performed a comparative analysis for Autodesk.
    • Performed the site audit, analysis, UX, and created the wireframes for Badgeville.
    • Created the sales collateral, and designed the corporate website for BioRad Laboratories.
    • Designed the trade show graphics, infographics, and iconography for NQ Mobile.
    • Designed the award-winning product microsites for Microsoft.
    • Designed the UX, sitemap, wireframes, prototypes, visual design, and responsive design for (
    • Audited, created the UX, visual design, and helped with responsive elements for Snapwire.
    • Created the UX, wireframes, prototyping, visual design, and responsive design for Toyota.
    • Designed the onboarding experience and real-time dashboards for Wavefront, now a part of VMware.
    Technologies: Figma, Sketch, Photoshop, Illustrator, InVision, Flinto
  • Completed credits towards a Master of Fine Arts degree in Communication Design
    2001 - 2003
    Pratt Institute - New York City, NY, USA
  • Bachelor of Science degree in Art and Design
    1995 - 1999
    University of Wisconsin-Madison - Madison, WI, USA
  • Enterprise System Design15 years
  • Dual Portal Platforms15 years
  • Cross-platform UX15 years
  • User Experience (UX)15 years
  • App Design10 years
  • UI Design10 years
  • eCommerce Web Design10 years
  • Dashboard Design8 years


San Francisco, CA, United States

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