Mari Ettlinger, Designer in San Francisco, CA, United States
Mari Ettlinger

Designer in San Francisco, CA, United States

Member since November 17, 2015
Mari is an award-winning end-to-end product, UX/UI, and visual designer who's successfully led teams (startups included) and projects all over the world for 15 years. She's designed responsive sites, web/native apps and consulted on design processes—audits, product design cycles, and product team workflows to make the product roadmap more cost and time-effective. Notable clients include Pixar, Adobe, Marqeta, Wavefront, Symantec, and RelayHealth.
Mari is now available for hire


Digital Design


  • Product Design Director & Designer

    2004 - PRESENT
    Mari Ettlinger Digital Design
    • Designed websites and apps for my own digital design consultancy for startups and tech companies in California and beyond.
    • Worked in the following industries: animation, automotive, biotech, commodities, data visualization, eCommerce, education, fintech, fitness, gamification, gaming, healthcare, hospitality, IT, pharma, photography, real estate, telecom, technology, online security, social networking, and video.
    • Contributed a design, for Altitude Networks, an online security MVP web app including user journeys, annotated mini wIreframes, dashboards, product, and visual design.
    • Created the user flows, sitemaps, wireframes, and visual design strategy for Haus, a real-estate cross-platform web app.
    • Redesigned Pixar/Renderman's animation product website, incorporating design strategy, UX and visual design.
    • Designed and co-wrote Microsoft's award-winning interactive marketing and product demos.
    • Created the UX, cross-platform user flows, and wireframes for Toyota's automotive sales iOS app.
    • Developed visual design for BioRad's biotech website and sales collateral.
    • Created Wavefront's data visualization dashboards including the sitemap, user onboarding flow, UX, and visual design.
    • Designed Snapwire's stock photography website including discovery, audit with annotations, UX, visual design, and responsive.
    • Consulted on Autodesk's global product website design including an audit with annotations, design recommendations, and comparison site analysis.
    • Worked on Nymcard's responsive marketing site, including user flows, sitemaps, wireframes, and visual design.
    • Designed Sarah Cannon Healthcare's cancer website, including sitemap, UX, mini wireframes, visual design, and responsive design.
    • Handled the cross-platform sitemap, photography art direction, and visual design for, a Chinese investor website.
    • Developed the cross-platform sitemap, strategy, user flows, UX, mini-wireframes for Change Healthcare's healthcare insurance portal.
    • Worked on eCommerce, strategy, user flows, UX, sitemap, and wireframes for National CineMedia (Noovie), a company in the movie and gaming industries.
    • Worked on a social media and eCommerce cross-platform web app including the strategy, user flows, UX, sitemap, wireframes, high-fidelity prototyping for a chatbot, social feed, checkout, timeline, onboarding flow, visual design, and branding.
    Technologies: Figma, Sketch, Slack,, Photoshop, InVision
  • Product Design Director and Designer

    2016 - 2020
    Cross-platform SaaS Enterprise Marketplace Digital Commodity Startup
    • Led the product design for a cross-platform SaaS enterprise marketplace digital commodity application and website.
    • Worked closely with cross-functional teammates to set product vision and strategy for the roadmap goals and digital team process.
    • Worked in partnership with the broader development team to capture feedback, develop, maintain and integrate and iterate design directives.
    • Managed illustrators from around the world and writers to capture the tone of the app and website.
    • Designed user flows, visual design and customer experiences and oversee the visual integrity of the app.
    Technologies: Figma, Sketch, Photoshop, Illustrator, InVision, Flinto


  • Completed credits towards a Master of Fine Arts degree in Communication Design
    2001 - 2003
    Pratt Institute - New York City, NY, USA
  • Bachelor of Science degree in Art and Design
    1995 - 1999
    University of Wisconsin-Madison - Madison, WI, USA



San Francisco, CA, United States

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