Mari Ettlinger, Designer in San Francisco, CA, United States
Mari Ettlinger

Designer in San Francisco, CA, United States

Member since November 17, 2015
Mari is an award-winning end-to-end product, UX/UI, and visual designer who's successfully led teams (startups included) and projects all over the world for 15 years. She's designed responsive sites, web/native apps and consulted on design processes—audits, product design cycles, and product team workflows to make the product roadmap more cost and time-effective. Notable clients include Pixar, Adobe, Marqeta, Wavefront, Symantec, and RelayHealth.
Mari is now available for hire


Digital Design


  • Product Design Director and Designer

    2004 - PRESENT
    Mari Ettlinger Digital Design
    • Designed websites and apps for my own digital design consultancy for startups and tech companies in California and beyond.
    • Worked in the following industries: animation, fintech, fitness, gamification, gaming, healthcare, hospitality, IT, pharma, photography, real estate, telecom, technology, online security, social networking, and video.
    • Contributed to the design for Altitude Networks, an online security MVP web app, including user journeys, annotated mini wIreframes, dashboards, product, and visual design.
    • Created the user flows, sitemaps, wireframes, and visual design strategy for Haus, a real-estate cross-platform web app.
    • Redesigned Pixar/Renderman's animation product website, incorporating design strategy, UX, and visual design.
    • Designed and co-wrote Microsoft's award-winning interactive marketing and product demos.
    • Created the UX, cross-platform user flows, and wireframes for Toyota's automotive sales iOS app.
    • Developed visual design for BioRad's biotech website and sales collateral.
    • Created Wavefront's data visualization dashboards, including the sitemap, user onboarding flow, UX, and visual design.
    • Designed Snapwire's stock photography website including discovery, audit with annotations, UX, visual design, and responsiveness.
    Technologies: InVision, Adobe Photoshop, Slack, Sketch, Figma
  • Head of Design

    2021 - 2021
    • Hired as a consultant for a three-month contract to “right the ship”.
    • Audited TinyHood's process from product management, design system, best practices, and process point of view.
    • Redesigned a new website and app starting with a PRD, wireframes, flows, branding, and visual design mockups and templates.
    • Introduced governance around design paradigms and systems.
    • Worked cooperatively with cross-functional teams to define an experience roadmap and key feature needs.
    • Managed, supported, and mentored a team of product, marketing, social media, After Effect video designers.
    • Led design reviews and ideation sessions for concepts that test hypotheses with user feedback.
    Technologies: Figma


  • Completed credits towards a Master of Fine Arts degree in Communication Design
    2001 - 2003
    Pratt Institute - New York City, NY, USA
  • Bachelor of Science degree in Art and Design
    1995 - 1999
    University of Wisconsin-Madison - Madison, WI, USA



San Francisco, CA, United States

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