Mari Ettlinger, Designer in San Francisco, CA, United States
Mari Ettlinger

Designer in San Francisco, CA, United States

Member since December 9, 2015
Mari is an award-winning, end-to-end product, UI/UX, and visual designer who's successfully led teams (startups included) and projects all over the world for 15 years. She designed responsive sites and web/native apps. Mari consulted on design processes—audits, product design cycles, and product team workflows to make the product roadmap more cost-effective and time-effective. Notable clients include Pixar, Adobe, Marqeta, Wavefront, Symantec, and RelayHealth.
Mari is now available for hire


Digital Design


  • Product Design Director, Designer, and Consultant

    2004 - PRESENT
    Mari Ettlinger Digital Design
    • Designed websites and apps for my digital design consultancy for startups and tech companies in California and beyond.
    • Worked in the following industries: animation, fintech, fitness, gamification, gaming, healthcare, hospitality, IT, pharma, photography, real estate, telecom, technology, online security, social networking, and video.
    • Contributed to the design for Altitude Networks, an online-security MVP web app, including user journeys, annotated mini wIreframes, dashboards, product, and visual design.
    • Created the user flows, sitemaps, wireframes, and visual-design strategy for Haus, a real-estate cross-platform web app.
    • Redesigned Pixar/Renderman's animation-product website, incorporating design strategy, UX, and visual design.
    • Designed and co-wrote Microsoft's award-winning interactive marketing and product demos.
    • Created the UX, cross-platform user flows, and wireframes for Toyota's automotive sales iOS app.
    • Developed the visual design for BioRad's biotech website and sales collateral.
    • Created Wavefront's data-visualization dashboards, including the sitemap, user onboarding flow, UX, and visual design.
    • Designed Snapwire's stock-photography website, including discovery, audit with annotations, UX, visual design, and responsiveness.
    Technologies: InVision, Adobe Photoshop, Slack, Sketch, Figma, Digital Design, Dashboard Design, Web UI, iOS, User Interface (UI), UIKit, App UI, App UX, Web UX, Web App UX, Software as a Service (SaaS), Web, User Flows, User Journey Maps, UX Audits, UX Analysis, UX Strategy, Branding, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Web Design, User Requirements, UX Design, UI Design, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces, Healthcare
  • Head of Design

    2021 - 2021
    • Hired as a consultant for a three-month contract to “right the ship”.
    • Audited TinyHood's process from product management, design system, best practices, and process point of view.
    • Redesigned a new website and app starting with a PRD, wireframes, flows, branding, and visual design mockups and templates.
    • Introduced governance around design paradigms and systems.
    • Worked cooperatively with cross-functional teams to define an experience roadmap and key feature needs.
    • Managed, supported, and mentored a team of product, marketing, social media, After Effect video designers.
    • Led design reviews and ideation sessions for concepts that test hypotheses with user feedback.
    Technologies: Figma, Product Design, Mobile App Design, SaaS Design, Visual Design, User Experience (UX), Digital Design, Web Design, User Requirements, UX Design, UI Design, Digital Product Design, Dual Portal Platforms, Two-sided Marketplaces


  • Completed Credits Toward a Master of Fine Arts Degree in Communication Design
    2001 - 2003
    Pratt Institute - New York City, NY, USA
  • Bachelor of Science Degree in Art and Design
    1995 - 1999
    University of Wisconsin-Madison - Madison, WI, USA



San Francisco, CA, United States

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