- Led product, marketing, and brand for the company. Established design principles, brand guidelines, design thinking processes, and workflows that ensured ongoing feedback and iteration.
- Built the design team. I was the only designer for a year, then made a centralized design team of six designers, three specialized in the product and three specialized in branding and marketing.
- Built the design systems for LaunchDarkly—one for the product and one for marketing—integrated with code and the engineering team.
- Led the evolution of a SaaS product. Oversaw the redesign of the entire information hierarchy and evolution of the dashboard and designed a new experimentation offering and visual usage dashboards.
- Led branding and marketing for a brand new user conference for a developer and product audience in Oakland, California.
Technologies: Google Slides, Apple Keynote, Adobe, Figma, Sketch, Creative Direction, Product Design, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Strategy, Leadership, Design Leadership, User Personas, User Flows, User Stories, Web App Design, Agile, UX Strategy, Lean, Visual Design, Responsive Web Design (RWD), Data Visualization, Dashboards, Brand Design, Responsive Web Apps, Web Design, Websites, Presentation Design, Marketing Design, Brand Guidelines, Presentations, PowerPoint Design, Graphic Design, Consumer Technology, Web App UI, Web App UX, Wireframing, High-fidelity Mockups, System Design, User Roles, Color Theory, Digital Brand Identity, User Experience Strategy, User Experience (UX), Growth, UX Wireframes, Mockups, Remote Team Leadership, Scrum, Dashboard Design, User Interface (UI), Mobile Design, UI, UX, Website Redesign, Illustration, Web Page Mockups, A/B Testing, Conversion, Conversion Rate Optimization (CRO), SaaS Design, B2B, Mobile, Prototyping, Usability Testing, InVision, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Enterprise, Brand Identity, Minimum Viable Product (MVP), Web UX, Search Engine Optimization (SEO), Landing Page Design, Landing Pages, Web Marketing, Complex Application User Interfaces (UI), UX Audits, User Journeys, Landing Page Optimization, Navigation Design, Design Reviews, Navigation, SaaS, Cross-platform UX, Competitor Analysis & Profiling