Melissa Patenaude

Designer

Oakland, CA, United States

Member since May 9, 2017

Melissa has over 10 years of experience in design (UI/UX, visual, product, and identity) as well as art direction and strategy. She's worked for Fortune 500 companies and startups in various fields including B2B, retail, food, education, and finance. She's passionate about the relationship between people, technology, and culture and is dedicated to creating experiences that charm people from the digital world to daily life.

Melissa is now available for hire

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Portfolio

Digital Design

M by Macy's
- Lean UX
- UX Design
- UI Design
- Prototyping
- Information Architecture (IA)
- Interface Design
- Adobe Photoshop
- Adobe Illustrator
- InVision
- Copywriting
- Art Direction
- Identity Design
- eCommerce
- eCommerce Design
- eCommerce UX
- eCommerce UI
- Mobile eCommerce
- Responsive Web Design (RWD)
- Responsive
- Responsive UI
- Branding
- Style Guides
- UI Style Guides
- Pivotal Tracker
- Product Management
- Marketing
- Email Design
- Social Media
Cannaisseur Series
- Identity Design
- Branding
- Web Development
- UI Design
- UX Design
- UX Research
- Strategy
- Sketch
- InVision
- Art Direction
- Creative Direction
- Photography Direction
- Illustration
- Image Manipulation
- Event Design
- Restaurants & Dining
- Food & Beverage
- Usability Testing
- WordPress
- Cannabis
- Responsive Web Design (RWD)
- Marketing Design
- Digital Strategy
- Copywriting
RDI
- Product
- Product Management
- UI Design
- UX Design
- Strategy
- Art Direction
- Sketch
- WordPress
- Web Development
- Social Media Content
Macy's
- UX Design
- UI Design
- Product Management
- Management
- Strategy
- UX Research
- Image Manipulation
- Art Direction
- Adobe Photoshop
- Adobe Illustrator
- Presentation Design
- Presentations
- Web Components
- Template Design
- Mobile
- Email Design
- Social Media Design
- HTML
- CSS
- eCommerce
- InVision
- Responsive Web Design (RWD)
- Email Templates
- Email
- Style Guides
- Component Libraries
A7
- Product Design
- Production
- Web Development
- UI Design
- UX Design
- WordPress
- Social Media Marketing
- Social Media Content
- Marketing Design
- Art Direction
- Photography Direction
- Illustration
- Tech Packs
- Package Design
- eCommerce
- WordPress Design
- HTML
- CSS
- Copywriting
- Responsive Web Design (RWD)
- Strategy
- Information Architecture (IA)
- Storytelling
Macy's Marketplace
- UX Design
- UI Design
- UX Research
- InVision
- Prototyping
- eCommerce
- Art Direction
- Lean UX
- eCommerce Design
- Marketplace
- Magento
- Adobe Illustrator
- Adobe Photoshop
- CSS
- HTML
- Responsive Web Design (RWD)
- Style Guides
- Component Libraries
- Branding
- Strategy
- Information Architecture (IA)
- Recommendation Systems
- 2-sided Marketplaces
- Magento Front-End

Employment

Chief Experience Officer
2016 - PRESENT
FEWOFMANY
- Designed a unique inclusive process to discover value, challenges, risks, and opportunities which I facilitated with companies and individual entrepreneurs.
- Designed the brand identity, website, and growth strategy for a gourmet cannabis pop-up event company.
- Designed and built a website and marketing materials for a B2B business continuity company.
- Rebranded a vape cannabis company along with all marketing collaterals and designed and built their website.
- Designed and built our agency website and marketing collaterals.
Technologies: Adobe Creative Suite, Sketch, InVision App
Design Manager | Strategy Designer
2013 - 2016
Macy's
- Led the UI/UX and visual design as well as product management for a sister-company testing platform.
- Strategized and built radical consumer-facing features, monitored the data, and conducted user interviews to learn and iterate.
- Led a team of 10 designers who worked across the Macys.com platform.
- Instilled the importance of design guidelines, consistency, and clean and delightful experiences.
- Created sessions and fostered working relationships between departments to merge a siloed old way of working.
Technologies: Adobe Creative Suite, InVision
Design Director
2009 - 2016
Studio7
- Designed Walgreen's Grand Opening books.
- Designed and strategized a gaming app and in-store experience for Walmart and EA Sports.
- Designed and strategized on a 3-year roadmap marketing plan for Urban Outfitters.
- Designed 2 new-concept project management and communication web apps.
- Designed a multitude of brand identities, websites, and apps from consumer goods, to restaurants, to finance and education companies.
Technologies: Adobe Creative Suite

Education

Bachelor of Fine Arts in Fashion and Art Design
2001 - 2004
Lasalle College of Montreal - Montreal, QC, Canada
Bachelor of Science in Computer Engineering
1998 - 2001
Polytechnique of Montreal - Montreal, QC, Canada
Associate of Applied Science in Pure and Applied Sciences
1996 - 1998
College de Maisonneuve - Montreal, QC, Canada

Experience

Identity Design10 years
UX Design8 years
Strategy8 years
HTML8 years
UI Design8 years
Lean Startups3 years
Apple TV UI2 years
Sketch2 years

Tools

Sketch

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