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Melissa Patenaude, Creative Director and Designer in Oakland, CA, United States
Melissa Patenaude

Creative Director and Designer in Oakland, CA, United States

Member since May 17, 2017
Melissa has over 17 years of experience in design (UI/UX, visual, product, and identity) as well as art direction and strategy. She's worked for Fortune 500 companies and startups in various fields, including B2B, developer tools, retail, food, education, and finance. Melissa's passionate about the relationship between people, technology, and culture and is dedicated to creating experiences that charm people from the digital world to daily life.
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Portfolio

Digital Design
Digital Design
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Employment

  • Design Strategist, Growth Consultant

    2021 - PRESENT
    Independant Consultant
    • Uncovered gaps and opportunities for eCommerce growth. Developed and implemented a strategy that increased organic traffic to the site by 9% and increased conversion rate by 0.7%.
    • Increased a restaurant chain's customer satisfaction and retention with in-restaurant experience audit, strategy, and implementation, along with a cohesive and relatable online and social presence.
    • Designed and built a new global home decor brand, from business concept to financial modeling, operations, branding and marketing, asset delivery, and eCommerce website building. Developed a brand that connects with people.
    Technologies: Adobe Creative Suite, Sketch, Figma, Keynote Templates, Shopify, WordPress, Squarespace, Mobile Design, User Interface (UI), Conversion Rate, User Experience (UX), Website Redesign, Illustration, Web Page Mockups, A/B Testing, Conversion, Conversion Rate Optimization (CRO), Mobile, Prototyping, Usability Testing, InVision, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Brand Identity, Minimum Viable Product (MVP), Web UX, Search Engine Optimization (SEO), Landing Page Design, Landing Pages, Web Marketing, UX Audits, User Journeys, Landing Page Optimization, Navigation Design, Design Reviews, Navigation, Cross-platform UX, Competitor Analysis & Profiling, Visual Identity, Color Palettes, Typography, Mobile Prototypes, MVP Design, Feature Prioritization, User Testing, Design Systems, WordPress Design, WordPress Themes, UI Components, Adobe Experience Design (XD), Mobile First, UI Animation, Best Practices in Design, Marketing, Pitch Decks, Logotype, Agency Websites, Design Strategy, Workshops, Workshop Facilitation, Strategic Design, Gamification, Marketplaces, Web Application Design, Email Design, Email Template Design, Social Media Design, Adobe, Advertising, White Papers, Marketing Collateral Development, Digital Design, Ad Design, Collateral Design, PowerPoint Templates, Document Design, Reports, Microsoft PowerPoint, Microsoft Word, Web 3.0, Checkout, User Management, Shopify Customizations, Parallax Design, Shopify Design, Shopify Theme

  • Design Director

    2017 - 2020
    LaunchDarkly
    • Led product, marketing, and brand for the company. Established design principles, brand guidelines, design thinking processes, and workflows that ensured ongoing feedback and iteration.
    • Built the design team. I was the only designer for a year, then made a centralized design team of six designers, three specialized in the product and three specialized in branding and marketing.
    • Built the design systems for LaunchDarkly—one for the product and one for marketing—integrated with code and the engineering team.
    • Led the evolution of a SaaS product. Oversaw the redesign of the entire information hierarchy and evolution of the dashboard and designed a new experimentation offering and visual usage dashboards.
    • Led branding and marketing for a brand new user conference for a developer and product audience in Oakland, California.
    Technologies: Google Slides, Apple Keynote, Adobe, Figma, Sketch, Creative Direction, Product Design, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Strategy, Leadership, Design Leadership, User Personas, User Flows, User Stories, Web App Design, Agile, UX Strategy, Lean, Visual Design, Responsive Web Design (RWD), Data Visualization, Dashboards, Brand Design, Responsive Web Apps, Web Design, Websites, Presentation Design, Marketing Design, Brand Guidelines, Presentations, PowerPoint Design, Graphic Design, Consumer Technology, Web App UI, Web App UX, Wireframing, High-fidelity Mockups, System Design, User Roles, Color Theory, Digital Brand Identity, User Experience Strategy, User Experience (UX), Growth, UX Wireframes, Mockups, Remote Team Leadership, Scrum, Dashboard Design, User Interface (UI), Mobile Design, Website Redesign, Illustration, Web Page Mockups, A/B Testing, Conversion, Conversion Rate Optimization (CRO), SaaS Design, B2B, Mobile, Prototyping, Usability Testing, InVision, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Enterprise, Brand Identity, Minimum Viable Product (MVP), Web UX, Search Engine Optimization (SEO), Landing Page Design, Landing Pages, Web Marketing, Complex Application User Interfaces (UI), UX Audits, User Journeys, Landing Page Optimization, Navigation Design, Design Reviews, Navigation, SaaS, Cross-platform UX, Competitor Analysis & Profiling, Visual Identity, Color Palettes, Typography, Apps, Mobile Prototypes, MVP Design, Feature Prioritization, User Testing, Design Systems, WordPress Design, WordPress Themes, UI Components, Mobile First, UI Animation, Best Practices in Design, Marketing, Pitch Decks, Design Strategy, Workshops, Workshop Facilitation, Strategic Design, Analytical Dashboards, Web Application Design, Email Design, Email Template Design, Social Media Design, Advertising, White Papers, Marketing Collateral Development, Digital Design, Ad Design, Collateral Design, PowerPoint Templates, Document Design, Reports, Microsoft Word, Asana, User Management, Parallax Design
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Education

  • Bachelor of Fine Arts in Fashion and Art Design
    2001 - 2004
    Lasalle College of Montreal - Montreal, QC, Canada
  • Bachelor of Science in Computer Engineering
    1998 - 2001
    Polytechnique of Montreal - Montreal, QC, Canada
  • Associate of Applied Science in Pure and Applied Sciences
    1996 - 1998
    College de Maisonneuve - Montreal, QC, Canada

Experience

Location

Oakland, CA, United States

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