Melissa Patenaude

Creative Director and Designer in Oakland, CA, United States

Member since May 17, 2017

Melissa has over 17 years of experience in design (UI/UX, visual, product, and identity) as well as art direction and strategy. She's worked for Fortune 500 companies and startups in various fields, including B2B, developer tools, retail, food, education, and finance. Melissa's passionate about the relationship between people, technology, and culture and is dedicated to creating experiences that charm people from the digital world to daily life.

Visual Design Color Theory eCommerce UI Responsive Web Design (RWD)Presentation Design Branding Websites UI Design UX Design User Personas User Flows Web App Design Brand Design Web Design Brand Guidelines Show more

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Portfolio

Digital Design

LaunchDarkly - SaaS Feature Management Platform
- SaaS
- SaaS Design
- Lean UX
- Web UX Design
- UX Design
- UX
- Web UX
- UI
- UI Design
- Dashboard Design
- Dashboards
- Web Dashboards
- WebApp
- Lean Startups
- High-tech Startups
- Enterprise SaaS
- Enterprise Design
- Enterprise Startups
- Website Redesign
- Illustration
- Web Page Mockups
- A/B Testing
- Conversion
- Conversion Rate Optimization (CRO)
- B2B
- Data Visualization
- Mobile
- Usability Testing
- InVision
- Design Thinking
- Adobe CC
- Communication
- Responsive Design
- User Research
- Enterprise
- Brand Identity
- Landing Page Optimization
M by Macy's
- Lean UX
- UX Design
- UI Design
- Prototyping
- Information Architecture (IA)
- Interface Design
- Adobe Photoshop
- Adobe Illustrator
- InVision
- Writing & Editing
- Art Direction
- Identity Design
- eCommerce
- eCommerce Design
- eCommerce UX
- eCommerce UI
- Mobile eCommerce
- Responsive Web Design (RWD)
- Responsive
- Responsive UI
- Style Guides
- UI Style Guides
- Pivotal Tracker
- Product Management
- Marketing
- Email Design
- Social Media
- Product Design
- Branding
- UX Research
- Creative Direction
- Strategy
- Agile
- UX Strategy
- Lean
- Visual Design
- Brand Design
- Responsive Web Apps
- Web Design
- Websites
- Marketing Design
- Logo Design
- Graphic Design
- Wireframing
- High-fidelity Mockups
- System Design
- User Roles
- eCommerce Web Design
- UX Wireframes
- Mockups
- Scrum
- User Interface (UI)
- UI
- UX
- Website Redesign
- Web Page Mockups
- A/B Testing
- Mobile
- Usability Testing
- Design Thinking
- Adobe CC
- Communication
- Responsive Design
- User Research
- Brand Identity
Cannaisseur Series
- Identity Design
- Branding
- Web Development
- UI Design
- UX Design
- UX Research
- Strategy
- Sketch
- InVision
- Art Direction
- Creative Direction
- Photography Direction
- Illustration
- Image Manipulation
- Event Design
- Restaurants & Dining
- Food & Beverage
- Usability Testing
- WordPress
- Cannabis
- Responsive Web Design (RWD)
- Marketing Design
- Digital Strategy
- Writing & Editing
- Lean
- Visual Design
- Brand Design
- Web Design
- Websites
- Brand Guidelines
- Logo Design
- Graphic Design
- High-fidelity Mockups
- Color Theory
- UX Wireframes
- Mockups
- Scrum
- Web Page Mockups
- Mobile
- Design Thinking
- Adobe CC
- Communication
- Responsive Design
- User Research
- Brand Identity
Macy's Marketplace
- UX Design
- UI Design
- UX Research
- InVision
- Prototyping
- eCommerce
- Art Direction
- Lean UX
- eCommerce Design
- Marketplaces
- Magento
- Adobe Illustrator
- Adobe Photoshop
- CSS
- HTML
- Responsive Web Design (RWD)
- Style Guides
- Component Libraries
- Branding
- Strategy
- Information Architecture (IA)
- Recommendation Systems
- Two-sided Marketplaces
- Product Design
- Creative Direction
- UX Strategy
- Lean
- Visual Design
- Brand Design
- Responsive Web Apps
- Web Design
- Websites
- Marketing Design
- Graphic Design
- Wireframing
- High-fidelity Mockups
- System Design
- User Roles
- eCommerce UI
- Marketplace Design
- eCommerce Web Design
- UX Wireframes
- Mockups
- Scrum
- User Interface (UI)
- UI
- UX
- eCommerce UX
- Website Redesign
- Web Page Mockups
- A/B Testing
- Mobile
- Usability Testing
- Design Thinking
- Adobe CC
- Communication
- Responsive Design
- User Research
- Brand Identity
RDI
- Product Management
- UI Design
- UX Design
- Strategy
- Art Direction
- Sketch
- WordPress
- Web Development
- Social Media Content
- Branding
- Creative Direction
- Visual Design
- Responsive Web Design (RWD)
- Brand Design
- Web Design
- Websites
- Marketing Design
- Logo Design
- Graphic Design
- High-fidelity Mockups
- Color Theory
- UX Wireframes
- Mockups
- Website Redesign
- Web Page Mockups
- Mobile
- Design Thinking
- Adobe CC
- Communication
- Responsive Design
- Brand Identity
A7
- Product Design
- Production
- Web Development
- UI Design
- UX Design
- WordPress
- Social Media Marketing (SMM)
- Social Media Content
- Marketing Design
- Art Direction
- Photography Direction
- Illustration
- Tech Packs
- Package Design
- eCommerce
- WordPress Design
- HTML
- CSS
- Writing & Editing
- Responsive Web Design (RWD)
- Strategy
- Storytelling
- Branding
- Creative Direction
- Visual Design
- Brand Design
- Web Design
- Websites
- Brand Guidelines
- Logo Design
- Graphic Design
- Color Theory
- eCommerce UI
- eCommerce Web Design
- Mockups
- Conversion Rate
- UX
- Web Page Mockups
- Mobile
- Adobe CC
- Communication
- Responsive Design
- Brand Identity
Macy's
- UX Design
- UI Design
- Product Management
- Management
- Strategy
- UX Research
- Image Manipulation
- Art Direction
- Adobe Photoshop
- Adobe Illustrator
- Presentation Design
- Presentations
- Web Components
- Template Design
- Mobile
- Email Design
- Social Media Design
- HTML
- CSS
- eCommerce
- InVision
- Responsive Web Design (RWD)
- Email Templates
- Email
- Style Guides
- Component Libraries
- Branding
- Information Architecture (IA)
- Agile
- UX Strategy
- Lean
- Visual Design
- Product Design
- Brand Design
- Responsive Web Apps
- Web Design
- Websites
- Marketing Design
- Brand Guidelines
- Logo Design
- Graphic Design
- Wireframing
- High-fidelity Mockups
- System Design
- User Roles
- eCommerce UI
- eCommerce Web Design
- UX Wireframes
- Mockups
- Remote Team Leadership
- Scrum
- User Interface (UI)
- UI
- Conversion Rate
- UX
- eCommerce UX
- A/B Testing
- Conversion
- Conversion Rate Optimization (CRO)
- Landing Page Optimization

Employment

Design Strategist, Growth Consultant
2021 - PRESENT
Independant Consultant
- Uncovered gaps and opportunities for eCommerce growth. Developed and implemented a strategy that increased organic traffic to the site by 9% and increased conversion rate by 0.7%.
- Increased a restaurant chain's customer satisfaction and retention with in-restaurant experience audit, strategy, and implementation, along with a cohesive and relatable online and social presence.
- Designed and built a new global home decor brand, from business concept to financial modeling, operations, branding and marketing, asset delivery, and eCommerce website building. Developed a brand that connects with people.
Technologies: Adobe Creative Suite, Sketch, Figma, Keynote Templates, Shopify, WordPress, Squarespace, Mobile Design, UI, Conversion Rate, UX, Website Redesign, Illustration, Web Page Mockups, A/B Testing, Conversion, Conversion Rate Optimization (CRO), Mobile, Prototyping, Usability Testing, InVision, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Brand Identity, Minimum Viable Product (MVP), Web UX, Search Engine Optimization (SEO), Landing Page Design, Landing Pages, Web Marketing, UX Audits, User Journeys, Landing Page Optimization, Navigation Design, Design Reviews, Navigation, Cross-platform UX, Competitor Analysis & Profiling
Design Director
2017 - 2020
LaunchDarkly
- Led product, marketing, and brand for the company. Established design principles, brand guidelines, design thinking processes, and workflows that ensured ongoing feedback and iteration.
- Built the design team. I was the only designer for a year, then made a centralized design team of six designers, three specialized in the product and three specialized in branding and marketing.
- Built the design systems for LaunchDarkly—one for the product and one for marketing—integrated with code and the engineering team.
- Led the evolution of a SaaS product. Oversaw the redesign of the entire information hierarchy and evolution of the dashboard and designed a new experimentation offering and visual usage dashboards.
- Led branding and marketing for a brand new user conference for a developer and product audience in Oakland, California.
Technologies: Google Slides, Apple Keynote, Adobe, Figma, Sketch, Creative Direction, Product Design, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Strategy, Leadership, Design Leadership, User Personas, User Flows, User Stories, Web App Design, Agile, UX Strategy, Lean, Visual Design, Responsive Web Design (RWD), Data Visualization, Dashboards, Brand Design, Responsive Web Apps, Web Design, Websites, Presentation Design, Marketing Design, Brand Guidelines, Presentations, PowerPoint Design, Graphic Design, Consumer Technology, Web App UI, Web App UX, Wireframing, High-fidelity Mockups, System Design, User Roles, Color Theory, Digital Brand Identity, User Experience Strategy, User Experience (UX), Growth, UX Wireframes, Mockups, Remote Team Leadership, Scrum, Dashboard Design, User Interface (UI), Mobile Design, UI, UX, Website Redesign, Illustration, Web Page Mockups, A/B Testing, Conversion, Conversion Rate Optimization (CRO), SaaS Design, B2B, Mobile, Prototyping, Usability Testing, InVision, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Enterprise, Brand Identity, Minimum Viable Product (MVP), Web UX, Search Engine Optimization (SEO), Landing Page Design, Landing Pages, Web Marketing, Complex Application User Interfaces (UI), UX Audits, User Journeys, Landing Page Optimization, Navigation Design, Design Reviews, Navigation, SaaS, Cross-platform UX, Competitor Analysis & Profiling
Chief Experience Officer
2016 - 2020
Fewofmany
- Designed a unique inclusive process to discover value, challenges, risks, and opportunities which I facilitated within companies and individual entrepreneurs.
- Designed the brand identity, website, and growth strategy for a gourmet cannabis pop-up event company.
- Designed and built a website and marketing materials for a B2B business continuity company.
- Rebranded a vape cannabis company along with all marketing collaterals and designed and built their website.
- Designed and built our agency website and marketing collaterals.
Technologies: InVision App, Sketch, Adobe Creative Suite, Creative Direction, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Product Design, Strategy, Leadership, Design Leadership, User Personas, User Flows, User Stories, Web App Design, Agile, UX Strategy, Lean, Visual Design, Responsive Web Design (RWD), Brand Design, Web Design, Websites, Presentation Design, Marketing Design, Brand Guidelines, Logo Design, Presentations, PowerPoint Design, Graphic Design, Wireframing, High-fidelity Mockups, eCommerce, System Design, User Roles, Color Theory, Digital Brand Identity, User Experience Strategy, eCommerce UX, User Experience (UX), Growth, eCommerce UI, eCommerce Web Design, UX Wireframes, Mockups, Remote Team Leadership, Scrum, User Interface (UI), Mobile Design, UI, Conversion Rate, UX, Website Redesign, Illustration, Web Page Mockups, Mobile, Prototyping, Usability Testing, InVision, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Brand Identity, Web UX, Web Marketing, Complex Application User Interfaces (UI), UX Audits, User Journeys, Design Reviews, Cross-platform UX, Competitor Analysis & Profiling
Design Manager | Strategy Designer
2013 - 2016
Macy's
- Led the UI/UX and visual design as well as product management for a sister-company testing platform.
- Strategized and built radical consumer-facing features, monitored the data, and conducted user interviews to learn and iterate.
- Led a team of 10 designers who worked across the Macys.com platform.
- Instilled the importance of design guidelines, consistency, and clean and delightful experiences.
- Created sessions and fostered working relationships between departments to merge a siloed old way of working.
- Led design (UI/UX) in a lean and agile team to build a marketplace for Macys.com.
Technologies: InVision, Adobe Creative Suite, Creative Direction, Product Design, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Strategy, Leadership, Design Leadership, User Personas, User Flows, User Stories, Web App Design, Agile, UX Strategy, Lean, Visual Design, Responsive Web Design (RWD), Brand Design, Responsive Web Apps, Web Design, Websites, Presentation Design, Marketing Design, Brand Guidelines, Logo Design, Presentations, PowerPoint Design, Graphic Design, Web App UI, Web App UX, Wireframing, High-fidelity Mockups, eCommerce, System Design, User Roles, Color Theory, Digital Brand Identity, User Experience Strategy, eCommerce UX, User Experience (UX), Growth, eCommerce UI, Marketplace Design, eCommerce Web Design, UX Wireframes, Mockups, Remote Team Leadership, Scrum, Dashboard Design, User Interface (UI), Mobile Design, UI, Conversion Rate, UX, Website Redesign, Illustration, Web Page Mockups, A/B Testing, Conversion, Conversion Rate Optimization (CRO), Mobile, Prototyping, Usability Testing, Design Thinking, Adobe CC, Communication, Responsive Design, User Research, Brand Identity, Minimum Viable Product (MVP), Web UX, Web Marketing, UX Audits, User Journeys, Landing Page Optimization, Navigation Design, Design Reviews, Navigation, Cross-platform UX, Competitor Analysis & Profiling
Design Director
2009 - 2016
Studio7
- Designed Walgreen's grand opening books showcasing local culture for each location opening.
- Designed and strategized a gaming app and in-store experience for Walmart and EA Sports.
- Built and strategized on a three-year roadmap marketing plan for Urban Outfitters.
- Designed two new-concept project management and communication web apps.
- Designed a multitude of brand identities, websites, and apps from consumer goods to restaurants, finance, and education companies.
Technologies: Adobe Creative Suite, Creative Direction, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Product Design, Strategy, Leadership, Design Leadership, User Personas, User Flows, User Stories, Web App Design, Agile, UX Strategy, Lean, Visual Design, Responsive Web Design (RWD), Brand Design, Web Design, Websites, Presentation Design, Marketing Design, Brand Guidelines, Logo Design, Presentations, PowerPoint Design, Graphic Design, Web App UI, Wireframing, High-fidelity Mockups, eCommerce, System Design, User Roles, Color Theory, Digital Brand Identity, User Experience Strategy, eCommerce UX, User Experience (UX), Growth, eCommerce UI, eCommerce Web Design, UX Wireframes, Mockups, Remote Team Leadership, User Interface (UI), Web UX, Design Reviews, Competitor Analysis & Profiling

Education

Bachelor of Fine Arts in Fashion and Art Design
2001 - 2004
Lasalle College of Montreal - Montreal, QC, Canada
Bachelor of Science in Computer Engineering
1998 - 2001
Polytechnique of Montreal - Montreal, QC, Canada
Associate of Applied Science in Pure and Applied Sciences
1996 - 1998
College de Maisonneuve - Montreal, QC, Canada

Experience

UI Design12 years
Branding12 years
UX Design12 years
Strategy10 years
Creative Direction10 years
Product Design8 years
Information Architecture (IA)5 years
UX Research5 years

Location

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Creative Director and Designer in Oakland, CA, United States

Portfolio

Employment

Design Strategist, Growth Consultant

Design Director

Chief Experience Officer

Design Manager | Strategy Designer

Design Director

Education

Experience

Location