Melissa Patenaude

Creative Director and Designer in Oakland, CA, United States

Member since May 9, 2017

Melissa has over 15 years of experience in design (UI/UX, visual, product, and identity) as well as art direction and strategy. She's worked for Fortune 500 companies and startups in various fields, including B2B, developer tools, retail, food, education, and finance. Melissa's passionate about the relationship between people, technology, and culture and is dedicated to creating experiences that charm people from the digital world to daily life.

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Portfolio

Digital Design

M by Macy's
- Lean UX
- UX Design
- UI Design
- Prototyping
- Information Architecture (IA)
- Interface Design
- Adobe Photoshop
- Adobe Illustrator
- InVision
- Writing & Editing
- Art Direction
- Identity Design
- eCommerce
- eCommerce Design
- eCommerce UX
- eCommerce UI
- Mobile eCommerce
- Responsive Web Design (RWD)
- Responsive
- Responsive UI
- Style Guides
- UI Style Guides
- Pivotal Tracker
- Product Management
- Marketing
- Email Design
- Social Media
- Product Design
- Branding
- UX Research
- Creative Direction
- Strategy
Cannaisseur Series
- Identity Design
- Branding
- Web Development
- UI Design
- UX Design
- UX Research
- Strategy
- Sketch
- InVision
- Art Direction
- Creative Direction
- Photography Direction
- Illustration
- Image Manipulation
- Event Design
- Restaurants & Dining
- Food & Beverage
- Usability Testing
- WordPress
- Cannabis
- Responsive Web Design (RWD)
- Marketing Design
- Digital Strategy
- Writing & Editing
RDI
- Product Management
- UI Design
- UX Design
- Strategy
- Art Direction
- Sketch
- WordPress
- Web Development
- Social Media Content
- Branding
- Creative Direction
Macy's
- UX Design
- UI Design
- Product Management
- Management
- Strategy
- UX Research
- Image Manipulation
- Art Direction
- Adobe Photoshop
- Adobe Illustrator
- Presentation Design
- Presentations
- Web Components
- Template Design
- Mobile
- Email Design
- Social Media Design
- HTML
- CSS
- eCommerce
- InVision
- Responsive Web Design (RWD)
- Email Templates
- Email
- Style Guides
- Component Libraries
- Branding
- Information Architecture (IA)
A7
- Product Design
- Production
- Web Development
- UI Design
- UX Design
- WordPress
- Social Media Marketing
- Social Media Content
- Marketing Design
- Art Direction
- Photography Direction
- Illustration
- Tech Packs
- Package Design
- eCommerce
- WordPress Design
- HTML
- CSS
- Writing & Editing
- Responsive Web Design (RWD)
- Strategy
- Storytelling
- Branding
- Creative Direction
Macy's Marketplace
- UX Design
- UI Design
- UX Research
- InVision
- Prototyping
- eCommerce
- Art Direction
- Lean UX
- eCommerce Design
- Marketplaces
- Magento
- Adobe Illustrator
- Adobe Photoshop
- CSS
- HTML
- Responsive Web Design (RWD)
- Style Guides
- Component Libraries
- Branding
- Strategy
- Information Architecture (IA)
- Recommendation Systems
- 2-sided Marketplaces
- Product Design
- Creative Direction

Employment

Creative Director
2017 - 2020
LaunchDarkly
- Led product, marketing, and brand for the company. Established design principles, brand guidelines, design thinking processes, and workflows that ensured ongoing feedback and iteration.
- Built the design team. I was the only designer for a year, then built a centralized design team of six designers, three specialized in the product and three specialized in branding and marketing.
- Built the design systems for LaunchDarkly—one for the product and one for marketing, both integrated with code and the engineering team.
Technologies: Google Slides, Apple Keynote, Adobe, Figma, Sketch, Creative Direction, Product Design, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Strategy
Chief Experience Officer
2016 - 2020
Fewofmany
- Designed a unique inclusive process to discover value, challenges, risks, and opportunities which I facilitated within companies and individual entrepreneurs.
- Designed the brand identity, website, and growth strategy for a gourmet cannabis pop-up event company.
- Designed and built a website and marketing materials for a B2B business continuity company.
- Rebranded a vape cannabis company along with all marketing collaterals and designed and built their website.
- Designed and built our agency website and marketing collaterals.
Technologies: InVision App, Sketch, Adobe Creative Suite, Creative Direction, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Product Design, Strategy
Design Manager | Strategy Designer
2013 - 2016
Macy's
- Led the UI/UX and visual design as well as product management for a sister-company testing platform.
- Strategized and built radical consumer-facing features, monitored the data, and conducted user interviews to learn and iterate.
- Led a team of 10 designers who worked across the Macys.com platform.
- Instilled the importance of design guidelines, consistency, and clean and delightful experiences.
- Created sessions and fostered working relationships between departments to merge a siloed old way of working.
Technologies: InVision, Adobe Creative Suite, Creative Direction, Product Design, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Strategy
Design Director
2009 - 2016
Studio7
- Designed Walgreen's grand opening books showcasing local culture for each location opening.
- Designed and strategized a gaming app and in-store experience for Walmart and EA Sports.
- Built and strategized on a three-year roadmap marketing plan for Urban Outfitters.
- Designed two new-concept project management and communication web apps.
- Designed a multitude of brand identities, websites, and apps from consumer goods to restaurants, finance, and education companies.
Technologies: Adobe Creative Suite, Creative Direction, Branding, UI Design, UX Design, UX Research, Information Architecture (IA), Product Design, Strategy

Education

Bachelor of Fine Arts in Fashion and Art Design
2001 - 2004
Lasalle College of Montreal - Montreal, QC, Canada
Bachelor of Science in Computer Engineering
1998 - 2001
Polytechnique of Montreal - Montreal, QC, Canada
Associate of Applied Science in Pure and Applied Sciences
1996 - 1998
College de Maisonneuve - Montreal, QC, Canada

Experience

Branding10 years
Strategy10 years
Creative Direction10 years
UI Design8 years
UX Design8 years
Information Architecture (IA)5 years
UX Research5 years
Product Design4 years

Location

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Creative Director and Designer in Oakland, CA, United States

Portfolio

Employment