Ney Ricardo Melo Barão
Verified Expert in Design
Designer
Campo Grande, Brazil
Toptal member since July 22, 2026
Ney is an NN/g-certified product designer with 17+ years of experience across fintech, education, healthcare, and SaaS. His strength is untangling complex workflows into clear, usable interfaces, owning the full process from user research through pixel-level UI. He designs for clarity first, and sweats the details that make products feel effortless.
Experience
- Wireframing - 17 years
- Web Design - 17 years
- Responsive Design - 17 years
- UI Design - 17 years
- Prototyping - 17 years
- Figma - 10 years
- Mobile App Design - 10 years
- UX Design - 7 years
Portfolio
Rucad Engineering: Rebrand
Work Experience
Senior UI/UX Designer
Ascendum
- Worked with clients from all over the world primarily providing three services: websites, mobile apps, and SaaS dashboards.
- Collaborated with clients to develop projects from a Google Doc and into development.
- Created a design system for a big project to organize and scale the design components for an easy hand-off.
Freelance Product Designer
Numo
- Met with the design and project managers on a daily basis to discuss project details and keep everyone on the same page.
- Created several design iterations to validate an idea and concept for the new website and rebrand I was working on.
- Delivered quick concepts to validate new ideas and discuss those ideas with the design manager during our daily meetings.
Senior UI/UX Design Contractor
Dexian
- Conducted on-site interviews and prototype testing with users.
- Led the full redesign of the mobile and web client app experience based on validated user feedback.
- Created several design iterations to validate an idea and concept for the new website and rebrand I was working on.
- Worked with developers and a QA to complete projects to ensure no errors were left when the design was ready for development.
UI/UX Designer
Ascendum
- Redesigned the client intranet system, increasing user efficiency and reducing architecture complexity.
- Helped reduce customer support tickets with intuitive UI/UX enhancements.
- Delivered quick concepts to validate new ideas and discuss those ideas with the design manager during our daily meetings.
Lead UI/UX Designer
DB1 Group
- Led a team of three designers, working on UX research and UI design for finance and education projects.
- Met with the design and project managers on a daily basis to discuss project details and keep everyone on the same page.
- Worked with developers and a QA to complete projects to ensure no errors were left when the design was ready for development.
UI/UX Designer
Jera
- Worked with clients primarily providing three services: websites, mobile apps, and SaaS dashboards.
- Supported startups with engaging experiences and visual design.
- Led a team of three designers and worked actively to rebrand the company identity.
Education
Postgraduate Degree in Design and Applied Arts
Faculdade Unyleya - São Paulo, SP, Brazil
Associate's Degree in Design and Multimedia
Uniderp - Campo Grande, MS, Brazil
Certifications
UX Professional Certification
Nielsen Norman Group
UX-PM Level 1
UX Alliance
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Claude, Slack, Zoom, Sketch
Platforms
Figma, iOS, Android, Desktop, Mobile
Languages
HTML5, CSS3, CSS, HTML
Other
UX Design, UI Design, Visual Design, Mobile App Design, Wireframing, Interactive Design, Prototyping, Web Design, Consumer-facing Product Design, Discovery, User Experience (UX), Mobile Apps, Product Design, CapCut, ChatGPT, Midjourney, Gemini, Responsive Design, Design Systems, UX Leadership, Psychology, Usability, Design Thinking, Web Development, Animation, Photography, Video Editing, Graphic Design, Iconography, Agency Websites, Teams, Vibe Coding, Logo Design, Claude Code, UX Research, Onboarding, User Onboarding, User Flows, Heuristic Evaluation, Competitive Analysis, iOS UI Design, App Design, Android UI Design, Concepting, Proof of Concept (POC), Wearable Technology, Augmented Reality (AR), IoT Design, Safety, Voice UI Design, Personas, Product Prototyping, Rebranding, Mockups, Typography, Landing Page Design, Component Libraries, Mobile UI
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