Ney Ricardo Melo Barão, Designer in Campo Grande, Brazil
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Ney Ricardo Melo Barão

Bio

Ney is an NN/g-certified product designer with 17+ years of experience across fintech, education, healthcare, and SaaS. His strength is untangling complex workflows into clear, usable interfaces, owning the full process from user research through pixel-level UI. He designs for clarity first, and sweats the details that make products feel effortless.

Portfolio

Work Experience

Senior UI/UX Designer

2025 - PRESENT
Ascendum
  • Worked with clients from all over the world primarily providing three services: websites, mobile apps, and SaaS dashboards.
  • Collaborated with clients to develop projects from a Google Doc and into development.
  • Created a design system for a big project to organize and scale the design components for an easy hand-off.
Technologies: UX Design, UI Design, Figma, Iconography, Design Systems, Slack, Teams, CapCut, User Experience (UX), iOS, Android

Freelance Product Designer

2023 - PRESENT
Numo
  • Met with the design and project managers on a daily basis to discuss project details and keep everyone on the same page.
  • Created several design iterations to validate an idea and concept for the new website and rebrand I was working on.
  • Delivered quick concepts to validate new ideas and discuss those ideas with the design manager during our daily meetings.
Technologies: Product Design, UX Design, UI Design, Figma, CSS, HTML, Vibe Coding, Teams, Zoom, iOS, Android

Senior UI/UX Design Contractor

2024 - 2025
Dexian
  • Conducted on-site interviews and prototype testing with users.
  • Led the full redesign of the mobile and web client app experience based on validated user feedback.
  • Created several design iterations to validate an idea and concept for the new website and rebrand I was working on.
  • Worked with developers and a QA to complete projects to ensure no errors were left when the design was ready for development.
Technologies: UX Design, UI Design, Figma, Iconography, Agency Websites, Teams, iOS, Android

UI/UX Designer

2021 - 2023
Ascendum
  • Redesigned the client intranet system, increasing user efficiency and reducing architecture complexity.
  • Helped reduce customer support tickets with intuitive UI/UX enhancements.
  • Delivered quick concepts to validate new ideas and discuss those ideas with the design manager during our daily meetings.
Technologies: UX Design, UI Design, Figma, Adobe Photoshop, Adobe Illustrator, Teams, Zoom, iOS, Android

Lead UI/UX Designer

2018 - 2021
DB1 Group
  • Led a team of three designers, working on UX research and UI design for finance and education projects.
  • Met with the design and project managers on a daily basis to discuss project details and keep everyone on the same page.
  • Worked with developers and a QA to complete projects to ensure no errors were left when the design was ready for development.
Technologies: UX Design, UI Design, iOS, Android

UI/UX Designer

2014 - 2018
Jera
  • Worked with clients primarily providing three services: websites, mobile apps, and SaaS dashboards.
  • Supported startups with engaging experiences and visual design.
  • Led a team of three designers and worked actively to rebrand the company identity.
Technologies: UX Design, UI Design, Figma, Sketch, Slack, Teams, Adobe Photoshop, Adobe Illustrator, Visual Design, Logo Design, Mobile Apps, iOS, Android

Education

2020 - 2021

Postgraduate Degree in Design and Applied Arts

Faculdade Unyleya - São Paulo, SP, Brazil

2006 - 2009

Associate's Degree in Design and Multimedia

Uniderp - Campo Grande, MS, Brazil

Certifications

JANUARY 2024 - PRESENT

UX Professional Certification

Nielsen Norman Group

JANUARY 2019 - PRESENT

UX-PM Level 1

UX Alliance

Skills

Tools

Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, Claude, Slack, Zoom, Sketch

Platforms

Figma, iOS, Android, Desktop, Mobile

Languages

HTML5, CSS3, CSS, HTML

Other

UX Design, UI Design, Visual Design, Mobile App Design, Wireframing, Interactive Design, Prototyping, Web Design, Consumer-facing Product Design, Discovery, User Experience (UX), Mobile Apps, Product Design, CapCut, ChatGPT, Midjourney, Gemini, Responsive Design, Design Systems, UX Leadership, Psychology, Usability, Design Thinking, Web Development, Animation, Photography, Video Editing, Graphic Design, Iconography, Agency Websites, Teams, Vibe Coding, Logo Design, Claude Code, UX Research, Onboarding, User Onboarding, User Flows, Heuristic Evaluation, Competitive Analysis, iOS UI Design, App Design, Android UI Design, Concepting, Proof of Concept (POC), Wearable Technology, Augmented Reality (AR), IoT Design, Safety, Voice UI Design, Personas, Product Prototyping, Rebranding, Mockups, Typography, Landing Page Design, Component Libraries, Mobile UI

Experience

  • Wireframing - 17 years
  • Web Design - 17 years
  • Responsive Design - 17 years
  • UI Design - 17 years
  • Prototyping - 17 years
  • Figma - 10 years
  • Mobile App Design - 10 years
  • UX Design - 7 years
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