Noelia is available for hire
Hire NoeliaNoelia Ferrero
Verified Expert in Design
Designer
Location
Mendoza, Mendoza Province, Argentina
Toptal Member Since
August 31, 2021
Noelia is a multimedia designer specializing in UI/UX. She has created digital solutions for the farming, education, healthcare, and government sectors, including an MVP for the Uruguay government. Noelia's expertise includes creating videos using Adobe Premiere, Photoshop, and After Effects, automating scripts, and configuring integrations. She has led the management of UI/UX projects, trained staff on their best practices, and spearheaded end-to-end jobs to deliver pixel-perfect design assets.
Portfolio
Work Experience
UX/UI Designer
2022 - PRESENT
Scrum.org
- Analyzed the information architecture and study of target users and their requirements—adding realistic contexts and insights to design processes, uncovering problems, and finding design opportunities.
- Conducted qualitative research through interviews with a small number of users, based on three target website users—the business, trainers, and learners—to better understand the product requirements.
- Performed quantitative research using more structured methods like surveys and analytics to gather measurable data about what users do and then test assumptions drawn from qualitative research.
- Built interfaces in Figma—focusing on looks or style, communicating brand values, and reinforcing users' trust. Improved their website's usability and responsiveness by adopting the latest best practices.
- Created a complete design system with components guided by clear standards, which can be assembled to build any number of sections.
Technologies: UX Design, Information Architecture (IA), User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Web Design, Design Leadership, User Stories, User Scenarios, Adult Education, Rapid Prototyping, Prototyping, Mobile UI, Mobile UX, Mobile App Design, Component Libraries, Scrum, SEO Marketing, Marketing, Benchmarking, Web UI, Remote Work, Project Design, Sprint Retrospectives, Sprints, UX Architecture, Web UX Design, Web UI Design, Visual Design, Design Systems, Email Design, HTML Email, Workflow, System Design, Mobile UI Design, Mobile UX Design, User Interviews, Accessibility
Product Designer
2023 - 2023
Tomahawk Technologies Inc. DBA OperationsCommander
- Optimized the payment flow, reducing the number of confirmation steps required.
- Created adaptable design components that will allow faster implementation in development as they were built based on the framework chosen by the client.
- Implemented standard usability best practices to ensure the application is intuitive and user-friendly.
- Created a heuristic evaluation to measure the usability of interfaces in independent walkthroughs and report issues. Identified areas for improvement in terms of aesthetics and usability.
- Ensured the application's responsiveness design across mobile and tablet devices.
Technologies: UX Design, Workflow, Product Design, iOS UX Design, Mobile UI Design, Mobile UX Design, Responsive Design, Prototyping, Visual Design, User Interviews, Ionic, System Design, Accessibility
Brand/Web Designer
2023 - 2023
Teknicks LLC
- Participated in the discovery phase, where information was collected and analyzed to clarify the project's goals, limitations, and overall scope.
- Created the brand's visual identity by creating a unified system of design elements like logos, colors, and typography.
- Designed low-fidelity wireframes to outline the website's blueprint and effectively convey the "big idea" of the client's product. This helps determine the best solutions for users.
Technologies: Web Design, WordPress, UI Design, UX Design, Branding, Brand Design, Logo Design, System Design, User Interviews
UX Designer
2022 - 2022
Blindr
- Performed a final check on the app experience, validating the interaction flows, button positions, and other interactions.
- Conducted a heuristic analysis to ensure the MVP's initial version had a flawless user experience.
- Created prototypes and a UI kit with the latest improvement, suggestions, and recommendations for the development team.
Technologies: UX Design, User Experience (UX), User Flows, User Interface (UI), App UI, iOS, User Stories, User Scenarios, Component Libraries, Remote Work, Design Systems, System Design, iOS UX Design, Mobile UI Design, Mobile UX Design, Accessibility
Web Designer
2022 - 2022
New York Software Lab Corp
- Designed the landing page to present the product to potential users.
- Created icons to use on the landing page and created a small UI Kit to apply changes to assets.
- Prototyped both desktop and mobile versions to show the client how interactions work on this page.
Technologies: User Interface (UI), User Experience (UX), Web Design, UI Design, WordPress, UX Design, Component Libraries, Web UI, Remote Work, Web UX Design, Web UI Design, Visual Design, Landing Page Design, Design Systems, Rapid Prototyping, System Design, Mobile UI Design, Mobile UX Design
UI Designer
2021 - 2022
BeamJobs
- Created visual and graphic designs for styles and assets for articles and digital content.
- Helped create a communication language for articles, maintaining the consistency of images and styles.
- Collaborated with the client to discuss graphic design ideas.
Technologies: Figma, Photoshop CC, Illustrator CC, Responsive Web Design (RWD), Responsive Design, Mobile UI, User Interface (UI), UI Components, Prototyping, Websites, Proposals, UX Architecture, Web UI Design, UI Design Standards & Best Practices, Website Redesign, Best Practices in Design, Adobe Illustrator, Component Libraries, Web UI, Remote Work, System Design, Mobile UI Design, Mobile UX Design
Visual Designer | Advanced SSR
2021 - 2022
Globant
- Collaborated with experienced agile teams to produce design documentation.
- Created web and mobile application designs with responsive design and grid principles.
- Designed interactive prototypes to present to clients how the final product would work.
- Approached projects with design thinking principles and methodologies.
- Collaborated with designers and developers on defining requirements, wireframes, storyboards, user flows, user interfaces and interactions, visual designs, prototyping, testing, and delivering pixel-perfect design assets.
- Ensured work was completed on time, both independently and in partnership with other designers.
Technologies: Figma, UX Tools, Fintech, Visual Design, Web Design, Presentation Design, Responsive Web Design (RWD), Responsive Design, Dashboards, Information Architecture (IA), Data Visualization, Dashboard Design, Wireframing, User Interface (UI), UI Components, User Journeys, Email Templates, Prototyping, Websites, User Flows, Proposals, Presentations, Sales Presentations, Web UX Design, Web UI Design, UI Design Standards & Best Practices, Mobile Apps, Design Systems, Rapid Prototyping, UX Audits, Complex Application User Interfaces (UI), Website Redesign, Best Practices in Design, Financial UX, Finance Reports, Financial Design, Financial Reporting Dashboards, Component Libraries, Benchmarking, Web UI, Remote Work, Sprint Retrospectives, Sprints, Web Administration, Email Design, HTML Email, PDF Design, Workflow, System Design, iOS UX Design, Mobile UI Design, Mobile UX Design, User Interviews
UX/UI Leader
2021 - 2021
Epidata
- Coordinated internal training on UX and UI practices.
- Managed Epidata´s design team, following up on initiatives and incorporating new team members.
- Oversaw UI and UX development for web and mobile applications.
- Led the management and organization of UI and UX projects.
- Collaborated with development teams in an Agile environment.
Technologies: Photoshop CC, Zeplin, Jira, Azure DevOps, Figma, Web UX, UX Tools, Mobile Design, Mobile App Design, UX Design, eCommerce, Fintech, Visual Design, Web Design, Presentation Design, Responsive Web Design (RWD), User Experience (UX), Responsive Design, Dashboards, Web App UX, Mobile UI, Wireframing, User Interface (UI), Product Design, User Journeys, Prototyping, Websites, User Flows, Proposals, Presentations, Sales Presentations, UX Architecture, Web UX Design, Web UI Design, UI Design Standards & Best Practices, Mobile Apps, Design Systems, Rapid Prototyping, Website Redesign, Data Architecture, Best Practices in Design, Design Leadership, Financial UX, Component Libraries, Benchmarking, Web UI, Remote Work, Project Design, Agriculture, Healthcare IT, Sprint Retrospectives, Sprints, Health, Patient Services, Patient Portals, Web Administration, Magento, Responsive Web Apps, Workflow, System Design, Mobile UI Design, Mobile UX Design, User Interviews, Accessibility
UX/UI Analyst
2019 - 2021
Epidata
- Designed interfaces for digital solutions within an Agile framework.
- Created testing usability with prototypes in the low and medium-resolution after the final development of the design.
- Designed screens in different resolutions adapted to the required technology.
- Defined users for each product using proto-personas to ensure alignment amongst the client's stakeholders.
- Identified user needs through various tools, including ab testing, card-sorting, and surveys.
Technologies: Figma, Zeplin, Mobile UX, Mobile App UI, Web UX, UX Tools, Mobile Design, Mobile App Design, UX Design, eCommerce, Fintech, Web Design, Presentation Design, Responsive Web Design (RWD), User Experience (UX), Responsive Design, Dashboards, Information Architecture (IA), Web App Design, Healthcare Services, Web App UI, Web App UX, Mobile UI, Wireframing, Journey Mapping, User Interface (UI), B2B, Product Design, User Journeys, Prototyping, Websites, Proposals, UX Architecture, Web UX Design, Web UI Design, Mobile Apps, Design Systems, Rapid Prototyping, Website Redesign, Best Practices in Design, Kids & Families, User Stories, User Scenarios, Financial UX, Financial Design, Component Libraries, Benchmarking, Web UI, Remote Work, Healthcare IT, Sprint Retrospectives, Sprints, Health, Patient Services, Patient Portals, Web Administration, Workflow, System Design, iOS UX Design, Mobile UI Design, Mobile UX Design, User Interviews
Web Designer
2019 - 2020
Epidata
- Managed Epidata's WordPress website (both the English and Spanish versions).
- Created prototypes and designs in Figma for new landing pages.
- Redesigned the client's and partner's logos to adapt them to the site.
- Designed small videos for the main page headers, according to Epidata`s vision.
- Translated the entire website into English language.
- Created reports and metrics analysis with Google Analytics. Processed the data collected to elaborate conclusions, recommendations, or reports.
- Developed plans of improvement to optimize website, based on the data obtained from the analysis.
Technologies: WordPress, CSS3, HTML5, PHP, Photoshop CC, Figma, Web UX, UX Tools, Mobile Design, Mobile App Design, UX Design, eCommerce, Fintech, Web Design, Front-end, Presentation Design, Responsive Web Design (RWD), Responsive Design, Landing Page Design, Landing Pages, Wireframing, Journey Mapping, User Interface (UI), WordPress Design, User Journeys, Web UX Design, Web UI Design, Website Redesign, Best Practices in Design, Web UI, Remote Work, Healthcare IT, Web Administration, HTML Email, Mobile UI Design
Support Engineer
2017 - 2018
Extole
- Implemented client-specific requirements within a JavaScript-based creative bundle framework.
- Delivered custom changes to CSS and HTML within the platform.
- Added new features, automating via scripts where possible.
- Investigated integration and configuration errors.
- Configured integrations such as Facebook apps, Twitter apps, and CNAME of the DNS.
- Assisted the support team to troubleshoot the implementation of the product.
- Identified and documented core product issues for triage.
- Played an active role contributing to the growth and scalability of the client services team through robust documentation and continuous process optimization.
Technologies: CSS3, JavaScript, Front-end, Responsive Web Design (RWD), Responsive Design, Landing Page Design, Landing Pages, Social Ad Design, User Interface (UI), B2B, SaaS, Remote Work, HTML Email
Multimedia and Web Designer
2013 - 2017
Freelance
- Designed websites based on Bootstrap and WordPress frameworks.
- Created videos for social events, using Adobe Premiere, Photoshop, After Effects, and Audition.
- Designed personal cards, birthday cards, children's party decoration, and flyers.
- Showed expertise with web development—especially using HTML and CSS.
- Shot video and photos, completed video editing, and retouched final products where necessary.
Technologies: Photoshop CC, Adobe Illustrator, Adobe Premiere Pro, Bootstrap, WordPress, Responsive Web Design (RWD), Landing Pages, Landing Page Design, WordPress Design, Kids & Families, Remote Work, Web Administration
Education
2010 - 2017
Technical Degree in Multimedia Design
Colegio Universitario IES Siglo 21 - Córdoba, Argentina
Certifications
DECEMBER 2022 - PRESENT
Gestalt Psychology and Web Design: The Ultimate Guide
Interaction Design Foundation
OCTOBER 2022 - PRESENT
Goal Setting at Work: Plan for Success and Reach Your Goals
Udemy
OCTOBER 2022 - PRESENT
Emotional Intelligence at Work: Learn from Your Emotions
Udemy
OCTOBER 2022 - PRESENT
Disrupt Unconscious Bias and Improve Your Workplace Culture
Udemy
JULY 2022 - PRESENT
Design for the 21st Century with Don Norman
Interaction Design Foundation
DECEMBER 2020 - DECEMBER 2022
Remote Work and Virtual Collaboration
Certiprof
JUNE 2020 - PRESENT
Scrum Foundation Professional Certificate
Certiprof
JUNE 2020 - PRESENT
Hello Design Thinking
IdeoU
APRIL 2020 - PRESENT
UX Writing
Educacion IT
NOVEMBER 2019 - PRESENT
UX/UI Designer
Coderhouse
SEPTEMBER 2019 - PRESENT
Digital Marketing Training Course
Udemy
JUNE 2019 - PRESENT
Certificate in User Experience Design
Georgia Institute of Technology