Octavio Cruz García, Designer in Madrid, Spain
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Octavio Cruz García

Verified Expert  in Design

Designer

Location
Madrid, Spain
Toptal Member Since
August 30, 2016

Octavio is a designer specializing in the creation of aesthetically functional interactions for mobile and the web. He's been involved in projects designing interfaces from concept to launch for web and mobile apps. Octavio's experience enables him to hone a keen design eye while utilizing great technical ability and effectively managing teams composed of designers and developers.

UI DesignUser Experience (UX)Web DesignMobile Web DesignUser Interface (UI)UX DesignUI ComponentsProduct DesignZeplinSketchMarvelAndroidiOSInVisionUX Research

Portfolio

Work Experience

Product Designer

2020 - 2020
Electro Creative Workshop
  • Structured, designed, and iterated a pattern library to use across brands.
  • Guided the UI design team with best practices concerning component libraries.
  • Designed email templates for different UX strategies.
  • Worked closely with PMs to define design tiers to introduce newly structured components.
Technologies: UI Branding, UI Components, Component Libraries, Email Template Design, UI Design, InVision, Sketch

Product Designer

2019 - 2020
Konfio
  • Structured a robust pattern library for a better collaboration process for designers and improved communication with developers.
  • Optimized the user onboarding process with A/B testing.
  • Designed a new dashboard for users aiming to standardize an environment for the evolution and addition of new products.
  • Increased the completion rate by 20 points and reduced time to complete, for the on-boarding process.
Technologies: Zeplin, InVision, ProtoPie, Sketch

Interface and Interaction Designer

2018 - 2019
23 Design
  • Designed a dashboard for a digital payment system.
  • Prototyped transitions and animations for a cryptocurrency app and also designed its Android version.
  • Conducted user interviews, implemented experience mapping, and created a UI design for a platform for technology solutions.
  • Designed a form for car credit applications.
  • Designed tools for journalists contemplating mobile apps for Android, iOS, and a web-based producer's console.
Technologies: ProtoPie, Zeplin, Marvel, Sketch

UI/UX Manager

2017 - 2018
Simétrico
  • Organized and assigned tasks to team members.
  • Communicated closely with designers and developers to shorten the gap between professions in our working process.
  • Designed the information architecture, user flows, prototypes, UIs, and style guides for various projects.
Technologies: Zeplin, InVision, Sketch

Lead UI Designer

2017 - 2018
Simétrico
  • Designed our own task manager system.
  • Organized our UI design and development team.
  • Consulted with clients for UX best practices.
  • Designed an annual report for an important bank in Mexico.
Technologies: Adobe Photoshop, InVision, Zeplin, Sketch

Web and Mobile Designer

2016 - 2016
Brivé Soluciones
  • Developed wireframes, user flows, and interface mockups for web and mobile devices.
  • Planned and executed usability testings to incorporate feedback into the product design.
  • Managed and organized the team's workflow with Agile project management tools.
  • Gained experience designing for the web, iOS, and Android.
Technologies: CSS, HTML, InVision, Sketch

Web and Product Designer

2016 - 2016
EasyBroker
  • Collaborated with the product development team to produce highly interactive interfaces.
  • Gained experience with Agile environment scrums.
  • Produced highly interactive interfaces from concept to launch for web and mobile devices, based on usability testing.
  • Designed interfaces from concept to launch for web and mobile devices, based on usability testing.
  • Gained experience with React Native.
Technologies: React Native, Ruby on Rails (RoR), Adobe Photoshop, Sketch

Graphic Design Specialist

2014 - 2015
The KPI Institute
  • Worked closely with multiple departments to ensure consistency in visual communication.
  • Generated assets for web sites and printed marketing materials.
  • Designed new mockups for user centered interfaces.
  • Created materials for events and promotions.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch
Image of Atomic Design and Sketch: A Guide to Improving Workflow publication
Publication

Atomic Design and Sketch: A Guide to Improving Workflow

https://www.toptal.com/designers/ui/atomic-design-sketch
2020 - 2021

Master's Degree in Human Computer Interaction and Design

Universidad Politécnica de Madrid UPM - Madrid

2015 - 2015

Certificate in Web Development

CodeaCamp - México City, México

2007 - 2012

Bachelor's Degree in Graphic Design

Universidad del Valle de México - México City, México

OCTOBER 2017 - PRESENT

Atomic Design

Activ

JULY 2017 - PRESENT

Design Sprint

Activ

FEBRUARY 2015 - PRESENT

Web Development

Career Foundry

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