Onafowora Oluwakayode Oluwaseun
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since November 8, 2021
Kayode is a senior product designer with a decade of experience designing functional and attractive UIs with excellent user experience. An expert in dashboard, mobile, and web app design in FMCG, fintech, legal, real estate, and eCommerce industries, he has worked for notable clients such as Nike, Durex, and PZ Cussons. Kayode thrives in remote and high-impact environments and enjoys understanding client requirements and helping brands develop and evolve their digital activity.
Portfolio
Nexus Control System
Experience
- Branding - 10 years
- Figma - 8 years
- Product Design - 8 years
- UI Design - 8 years
- User Experience (UX) - 8 years
- Dashboard Design - 5 years
- Adobe Illustrator - 5 years
- Mobile UI - 3 years
Tools
- Adobe Illustrator
Work Experience
Designer
Elevate Labs, LLC
- Developed visually engaging, mobile-first emails tailored to different user segments during key sales initiatives — including the Mental Health Awareness Month campaign, which led to an increase in revenue.
- Collaborated with growth, marketing, and product teams to ensure email copy and design reinforced broader campaign objectives—from lifetime sales to product engagement.
- Leveraged Q1 engagement data to design a targeted email campaign encouraging users to adopt the new Android widget, driving increased retention and improving feature visibility across platforms.
- Aligned email visuals and messaging with in-app UI updates across iOS, creating a cohesive experience from inbox to app interaction.
UX Designer (via Toptal)
LeasePilot, Inc.
- Designed sales decks and marketing collaterals for the brand.
- Created a landing page for one of the company's products.
- Designed the user interface (UI) for a feature that links the company's newly introduced products with the primary product.
UX/UI Designer
Observer Holdings LLC
- Provided design suggestions and directions that were implemented, acting as a UI/UX audit of the entire product.
- Created a new design system for the product. Worked with front-end developers using Storybook to implement new design components.
- Designed data card optimization for the product and enhanced the user interface and overall usability.
- Collaborated with teams from different parts of the organization and contributed to design improvement.
UX Designer
LeasePilot
- Designed the UI/UX of the entire app, which enhanced the user experience and significantly contributed to the product's development.
- Created a brand identity guide with the logo, colors, fonts, language, and other assets.
- Designed certain post-MVP features to improve client retention for the app and guarantee a seamless onboarding process for new users.
Senior Designer
PZ Cussons
- Integrated the technical and visual solutions into a design strategy and developed a compelling visual design for all brand categories.
- Ascertained that the final designs and layouts are aesthetically appealing and consistent with the brand.
- Collaborated with copywriters and marketing managers to create attractive and creative designs for a viral brand campaign that resulted in increased sales for the company.
- Presented the concept visualization through sketches, drawings, and illustrations.
Design Lead
Prepclass
- Established the company's creative direction, brand guidelines, and the tone with which it approached its branding.
- Improved the overall user experience of the company's web application to assist users in completing activities quickly and easily.
- Prioritized and handled various projects while adhering to the design guidelines and financial constraints.
- Generated the visual components such as logos, images, social media graphics, and interface designs to help portray the brand message.
Art Director
Pulse NG
- Transformed the client's graphic design requirements and branding ideas into design concepts and suggested communication paths.
- Designed the brochures, logos, signage, booklets, magazine covers, user interface, advertising, and other communication materials for marketing campaigns.
- Built a top-notch creative design and strategy for the client; collaborated with other art directors, branding experts, front-end developers, marketing, content, and other specialists.
- Articulated and pitched the design concepts to the clients, other art directors, and stakeholders.
Graphic Design Intern
identita Brand Concepts
- Assisted the creative design team in graphics design and related web and printing briefs, project documentation, and administrative tasks.
- Presented various design solutions, mood boards, and ideas to the team lead for several online campaigns.
- Assisted in developing various campaign copies and presentation designs for the client meetings.
Education
Bachelor's Degree in Geology
University of Lagos - Lagos, Nigeria
Certifications
Make Design Systems People Want to Use
Design System University
Certificate in User Experience Design
Interaction Design Foundation
Brand Management
London Business School | via Cousera
Product Masterclass: How to Build Digital Products
Product School
Skills
Tools
Adobe Illustrator, Adobe, Microsoft Office, Google Slides, Microsoft PowerPoint, Adobe Creative Suite, Adobe Photoshop, Confluence, Jira, Canva, ProtoPie, Miro, Adobe Experience Design (XD), Adobe After Effects, Adobe Premiere Pro, Microsoft Word
Platforms
Figma, Web, Mobile, iOS, Webflow
Industry Expertise
App Redesign, Retail & Wholesale, Advertising, Consumer Products, Electronics, Marketing, Education Technology (Edtech), Real Estate, Professional Services, Information Technology
Languages
Visual Design Language, CSS, HTML
Other
Branding, Product Design, UI Design, Dashboard Design, User Experience (UX), User Interface (UI), User Interviews, Dashboards, UX Design, Websites, Web Applications, User Research, Information Architecture (IA), Wireframing, Usability Testing, Prototyping, User Flows, User Personas, Mockups, Mobile UX Design, Web UX Design, SaaS Design, Responsive Web Design (RWD), Web Design, Web App UX, Design Systems, SaaS, Visual Design, Customer Journey, Data Visualization, UI Audits, Audits, B2B, Landing Page Design, Website Redesign, Web App Design, User Journeys, Responsive Web Apps, Web UX, Web App UI, Web UI Design, UI Templates, Component Libraries, UX Assessment, Design Reviews, Banner Design, Graphic Design, Marketing Design, Auditing, User-centered Design (UCD), Design Documentation, Mobile App Design, Mobile UI Design, UI Components, Typography, Color Theory, UI Style Guides, High-fidelity Mockups, Low-fidelity Mockups, Layout, DataViz, Design Thinking, Presentation Design, Heuristic Evaluation, Low-fidelity Prototypes, Rapid Prototyping, High-fidelity Prototypes, Package Design, Packaging, App Design, Color Palettes, Responsive Design, Usability, Bootstrap 5, PDF Design, Print Design, Enterprise Design, Marketplace Design, MVP Design, Ad Design, Social Media Design, PowerPoint Design, Persona Design, Atomic Design, Enterprise, Mobile Design, UX Strategy, Promotional Leaflets & Flyers, Social Media Kits, Creativity, Campaigns, Mobile Applications, Redesign, Legacy Software, Infographs, Pitch Deck Design, Storytelling, Visual Storytelling, User Workflows, Presentations, Email Design, Email Template Design, Usability Analysis, Competitor Analysis & Profiling, Documentation, UX Thinking, Web Application Design, Art Direction, Discovery, Discovery Workshops, Product Discovery, Collaborative Design, Digital Marketing Design, Brochures, Mobile First, Banner Ads, Client Interviews, Content Creation, Business to Consumer (B2C), Email Templates, Marketing Campaign Design, User Experience Design, Landing Pages, User Experience Strategy, Brand Guidelines, Brand Identity, Graphics, User Journey Maps, Digital Design, Marketing Collateral Development, Website Design, Email, Email Marketing, Icon Design, Interaction Design (IxD), Mobile UI, UX Research, Material Design, Logo Design, Enterprise SaaS, Plugins, Legal, UX Audits, B2C, Heuristics, Heuristic Analysis, User Onboarding, System Design, Design Libraries, UI Prototyping, Layout Design, Content Management Systems (CMS), UX Wireframes, Material UI, Navigation Design, User Testing, Stakeholder Management, Agile, Software as a Service (SaaS), Pitch Decks, Document Management, Adobe UX, Legal Technology (Legaltech), Digital Marketing, Conversion Rate Optimization (CRO), eCommerce, Human-centered Design (HCD), Form Design, Questionnaires, Video Editing, Customer Acquisition, Lead Generation, UI Animation, Video Design, Leadership, Brand Management, Product Management, Fintech, Edtech Design, Scheduling, Web Dashboards, Calendar Design, Brand Design, Brand Development, Agriculture, Mobile Banking, Online Banking, Finance, Task Management, Event Planning, Personas, Sitemaps, Educational Platform Design, Cars, Interface Design, Competitive Analysis, Meetings, Event Calendars, Agrotech, Case Studies, Mobile UX, Event Design, Style Guides, Web UI, Law, Office Add-ins, Microsoft Word Add-on Development, WebApp, Commercial Real Estate, Website Audits, Journey Mapping, Artificial Intelligence (AI), Mining, Energy, Storybook, Permaculture, Altium, Ads, Social Media, Financials, Financial Systems, Tax Software, Product Strategy, Web Platforms, smart infrastructure, IoT Design, Automation, Industrial Internet of Things (IIoT)
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