Paul Shellooe
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since February 22, 2019
Paul is a senior UX designer specializing in designing complex software systems using a streamlined user-centered design process in Agile development environments. He has 15+ years of real-world experience designing and delivering software applications at startups and Fortune 500-level companies. Paul excels at working directly with developers to create award-winning software solutions on time and under budget.
Portfolio
Customer Insight 360
Work Experience
Senior User Experience Design Consultant
Infosys
- Led the end-to-end experience design for the digital marketplace (eCommerce) platform for a Fortune 150 telecom client.
- Redesigned the end-to-end marketplace purchase flow for major product offerings resulting in a 60% time-to-task improvement, drastically reduced cart abandonment, and large revenue gains for the client.
- Designed and worked with development on multiple major enterprise solutions, both customer-facing and for internal sales.
- Successfully guided projects from initial concept through successful development and deployment.
Senior User Experience Design Consultant
CGI
- Designed a cross-platform mobile app for a major telecom company. The app was created to leverage existing dynamic network functionality, allowing users to view and control more of their network than ever before.
- Brought in to take a "labs" app design and merge it with features from another app that allowed users to view service tickets and create a single, cohesive, cross-platform experience unlike anything released by the company.
- Designed a web application that provided full visibility into customers and their data at various levels. Users could look across a group or hierarchy of customers, at a specific customer, or a specific piece of customer information.
- Designed the web app as a "single pane of glass" to view information from source systems. It presented snapshots of key information from multiple systems, and for many users, it eliminated the need to access the actual source application.
- Performed all UX design tasks, including UX strategy, research, interaction design, low and high fidelity prototyping, usability testing, user interface specifications, and visual design. Worked closely with development in an Agile environment.
Senior User Experience Design Consultant
Acclaro Design
- Partnered with a user experience research expert to complete a wide range of user interface design projects and usability testing for many major software companies.
- Oversaw the design team and managed projects from initial design through implementation. Projects ranged from mobile UX and web app design. Clients included EMN8, Fluke Networks, Laurel Hill G.I.S., I.H.S., and AdPay.
- Leveraged graphic design skill sets extensively, creating corporate brand assets, web design elements, and detailed icons for branded desktop software.
- Contributed to the visual and UX design for software running on dedicated hardware devices used in the field by skilled technicians.
- Created working prototypes in Axure RP Pro for use in professional usability testing environments.
User Experience Principal and Lead
Quark
- Returned to Quark to help lead the QuarkXPress 8.0 UI redesign, which resulted in the most critically acclaimed version in the history of QuarkXPress.
- Promoted to UX team lead and drove the user experience for all Quark products from 2007 through 2010.
- Provided leadership and mentoring to the UX team and helped facilitate interaction with other teams within the company.
- Created a strategy for successfully incorporating user-centered design into the Agile development process.
- Excelled at maximizing team efficiency in difficult economic conditions, leveraging product management skills to streamline the software product definition lifecycle.
- Successfully managed remote teams/projects between India and the U.S.
- Led user-centered design process and UX design for Quark Promote, Quark's SMB online marketing software offering.
Education
Bachelor's Degree in Computer Science and Creative Writing
University of Colorado at Boulder - Boulder, Colorado
Skills
Tools
Axure RP Pro, Adobe CC, Adobe Illustrator, Adobe Photoshop, Inkscape, QuarkXpress, Microsoft Outlook, Microsoft Word, Microsoft Office, Microsoft PowerPoint, Sony Vegas, Adobe Experience Design (XD), Affinity Designer, Affinity Publisher, Affinity Photo, Balsamiq, Microsoft Excel, Sketch, Adobe Creative Suite, Adobe, LibreOffice, Illustrator CC, Adobe After Effects, UXPin, Zoom, Sketch 4, Zeplin, Penpot, Cockos REAPER
Platforms
Linux, MacOS, Windows, Linux Mint, Mobile, Figma, Axure, Web, Desktop, iRise, Microsoft
Industry Expertise
Telecommunications, Investments, Education, Marketing, Apparel & Accessories
Languages
HTML, C++, Java, JavaScript, HTML5
Other
Web Applications, Dashboard Design, Branding, Brand Design, Logo Design, User Experience (UX), Agile UX, UX Design, Web UX Design, Responsive UX Design, UX Pattern Design, Interactive Design, Human Factors, Usability, Usability Testing, Complex Application User Interfaces (UI), User Needs, User Flows, Task Flows, User Journey Maps, Journey Mapping, Web Design, Paper Prototyping, Wireframing, UX Architecture, Agile Product Management, Team Management, Graphic Design, Desktop App Design, Desktop Publishing (DTP), Mobile UX, Responsive Design, Heuristic Evaluation, Heuristic Review, Usability Heuristics, Vector Art, Vector Graphics, Enterprise SaaS, Enterprise Software, Print, Print Layout, Presentations, Pitch Decks, Presentation Design, Responsive UI, UI Design, Visual Design, Email Template Design, Design Systems, High-fidelity Prototypes, iPad, Web App UX, Web App UI, B2B, Product Design, Web App Design, Landing Pages, Responsive Web Design (RWD), Landing Page Design, Videos, iOS UX Design, Touch Interactions, User Interviews, User Groups, Audio Engineering, Video Editing, Video Production, Product Management, Product Ownership, Certified Scrum Product Owner (CSPO), Offshore Team Management, Responsive Layout, Audio Processing, Financial UX, User Testing, User Validation, Finance, Portfolios, Dashboards, Semantic UI, Ionic, Pencil Project, Hardware, Testing, Agile, Team Leadership, Publishing, Enterprise, Customer Portals, Customer Support, Customer Service, Customer Site Visits, Customer Analytics, Customer Segmentation, Portal Design, Web UX, Web App Testing, AngularJS, Angular Bootstrap, User-centered Design (UCD), Prototyping, UX Specifications, Responsive Web Apps, Analytics, User Personas, User Journeys, Layout Design, Web Layout, Interactive UX, UX Leadership, Design Leadership, Project Timelines, Leadership Development, Project Planning, Feature Planning, Information Architecture (IA), Team Mentoring, Usability Guidelines, UX Documentation, Waterfall UX, Executive Presentations, Competitor Analysis & Profiling, UX Strategy, Business Cases, Books, Print Media, Writing & Editing, App UX, Mobile Apps, Audio Recording, Open Source, Vector Design, eCommerce, eCommerce UX, Digital Marketing, Crowdfunding, Ebooks, Ebook Design, Artwork, Album Artwork, PhoneGap, Brand Guidelines, Mood Boards, Color Palettes, Identity Design, Digital Agencies, Print Marketing, Stationery, Stationery Design, Sticker Design, Hardware/Software Interaction, Hardware Design, App UI, Icon Design, Icon Sets, Iconography, Skeuomorphic Design, Poster Design, Movie Poster Design, Print Production, CD Covers, CD Album Design, Music Recording, Event Artwork, Event Branding, Brand Logos, Cross-platform UX, Personas, Newsfeeds, User Stories, Story Mapping, Interaction Design (IxD), Microsoft Teams
Experience
- Adobe CC - 15 years
- Vector Graphics - 15 years
- User Experience (UX) - 15 years
- Axure RP Pro - 10 years
- Agile UX - 5 years
- Mobile UX - 5 years
- Figma - 5 years
- Adobe Experience Design (XD) - 5 years
Tools
- Axure RP Pro
- Adobe CC
- Adobe Experience Design (XD)
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