Paul Shellooe
Verified Expert in Design
Designer
Lisbon, Portugal
Toptal member since February 22, 2019
Paul is a Senior Enterprise Product Designer who builds scalable design systems and AI-native workflows for Fortune 500 companies. With a computer science background, he specializes in transforming complex, fragmented SaaS architectures into streamlined self-service platforms. Having shipped enterprise products for leaders like Parallels and Lumen Technologies, Paul bridges technical constraints and product vision to reduce friction, eliminate rework, and accelerate time-to-market.
Portfolio
Customer Insight 360
Work Experience
Senior Product Designer
KP6 / KerryPastine.com
- Designed and developed an end-to-end digital platform integrating a 3-tier coaching service, an eCommerce shop, a digital media library, and a publishing hub.
- Accelerated market research synthesis from weeks to 2 days by deploying AI pipelines (Gemini and Claude) to build target audience profiles and competitive analysis.
- Integrated open-source static-site CMS (Publii) and multi-channel fulfillment APIs (Lulu, Fourthwall), eliminating ongoing platform subscription fees.
- Architected wireframes and UI components in Penpot using historical architecture baselines to significantly streamline front-end build execution.
- Configured custom AI automation tools and connectors via Claude Cowork, reducing recurring client administrative tasks by over 50%.
- Engineered custom HTML/CSS/JavaScript front-end components and streamlined third-party integrations across MailerLite, FormSpree, and Cal.com.
- Authored and structured the multi-volume "Take Back" book series layout in Canva with offline PPTX exports, ensuring 100% client publishing independence.
- Implemented a transparent, high-integrity content architecture that prioritized user helpfulness and trust over standard aggressive conversion tactics.
Senior Product Designer.
Parallels International
- Led 0-to-1 UX for Parallels Browser Isolation and Parallels DaaS, defining interaction models and prototypes to launch secure enterprise software in under five months from inception to production.
- Co-created the latest Parallels Design System, leveraging the PrimeOne (PrimeVue) design system in Figma Dev Mode and customizing it for brand consistency, developer integration (PrimeVue and Tailwind), and accessibility.
- Championed cross-team alignment on UI standards, design governance, and reusable patterns to streamline onboarding and reduce rework.
- Ran live design reviews with engineering, product, and senior leadership, leveraging high-fidelity prototypes to secure roadmap approval and ensure alignment across remote time zones.
- Reduced design rework cycles by 40% through systematized UI patterns. Increased UI implementation velocity by 2x through Figma and PrimeVue alignment. Boosted stakeholder alignment through prototypes, roadmap visuals, and strategy decks.
Senior Super IC Product Designer
Lumen Technologies
- Led end-to-end UX for enterprise platforms, including quoting tools, network health apps, and the self-serve Lumen Marketplace, delivering software that drove 200% year-over-year growth.
- Architected B2B SaaS workflows across telecom and cloud services by leveraging and extending enterprise design systems, including Lumen Chi and Salesforce Lightning.
- Reduced customer task-flow completion times by up to 70% by replacing legacy processes with streamlined, self-serve UI patterns.
- Maintained UX continuity and design standards across multiple major corporate M&A transitions, integrating platforms from CenturyLink, Level 3, and tw telecom into unified enterprise products.
- Accelerated product delivery for multi-million dollar accounts by facilitating live stakeholder design sessions and maintaining rapid prototyping loops with product and engineering teams.
Senior User Experience Design Consultant
Infosys
- Led end-to-end UX for enterprise digital marketplace platforms for Fortune 150 telecom client (Lumen Technologies), driving performance that led to direct full-time recruitment.
- Redesigned the core marketplace checkout and provisioning flows, achieving a 60% task-completion time reduction and significantly lowering cart abandonment.
- Partnered with engineering and product leaders to design parallel solutions for external enterprise buyers and internal sales enablement teams.
- Delivered 0-to-1 web applications from early discovery through front-end handoff, ensuring design system compliance across complex enterprise releases.
Senior User Experience Design Consultant
CGI
- Led end-to-end UX strategy and responsive web application redesign for a 12-year-old legacy customer data platform, replacing fragmented legacy systems with a single-pane-of-glass architecture to streamline multi-tier account hierarchy visibility.
- Spearheaded product design for a customer-facing, cross-platform mobile application, establishing native UI patterns and translating complex network management and service ticketing capabilities into a unified mobile interface.
- Architected cross-system data visualization patterns for enterprise telecom operations, consolidating disparate network performance data feeds into a centralized dashboard that reduced task completion times and eliminated source system navigation.
- Integrated a User-Centered Design (UCD) framework into a legacy Agile development environment, establishing design system standards in Axure RP to accelerate sprint velocity and enforce brand alignment across multi-regional engineering teams.
- Designed complex enterprise sales enablement tools and custom workflow integrations with Salesforce, engineering tailored interaction patterns to bridge functional gaps in core CRM systems.
Senior User Experience Design Consultant
Acclaro Design
- Directed end-to-end UX strategy, research, and interaction design for enterprise B2B software clients, including IHS Markit, Fluke Networks, Laurel Hill GIS, and EMN8.
- Engineered embedded hardware UI and specialized mobile application workflows for industrial field technicians, optimizing data collection speed and usability under real-world operational conditions.
- Delivered high-fidelity interactive prototypes in Axure RP Pro to facilitate rapid usability testing, stakeholder alignment, and developer handoff across multi-client product lifecycles.
- Designed custom desktop software interfaces, brand identity assets, and component design systems to establish visual consistency across diverse client software portfolios.
User Experience Principal and Lead
Quark
- Co-led a 10-person UX design team in the complete UI/UX overhaul of QuarkXPress 8.0, delivering the most critically acclaimed release in company history.
- Promoted to UX Lead to govern product design across all global desktop and enterprise software suites from 2007 to 2010.
- Architected and scaled a User-Centered Design (UCD) framework within an Agile software development lifecycle, aligning distributed engineering teams across the US and India.
- Streamlined the product definition lifecycle by unifying UX design operations with product management workflows, optimizing cross-functional shipping velocity.
- Directed end-to-end UX strategy for Quark Promote, driving the user interface design and market launch of Quark's cloud-based SMB marketing platform.
Education
Bachelor's Degree in Computer Science and Creative Writing
University of Colorado at Boulder - Boulder, Colorado
Skills
Tools
Sketch, Adobe Creative Suite, Adobe, LibreOffice, Illustrator CC, Axure RP Pro, Adobe CC, Adobe Illustrator, Adobe Photoshop, Inkscape, QuarkXpress, Microsoft Outlook, Microsoft Word, Microsoft Office, Microsoft PowerPoint, Sony Vegas, Adobe Experience Design (XD), UXPin, Zoom, Sketch 4, Zeplin, Penpot, Cockos REAPER, Figma Make, Miro, Usertesting.com, Canva, Affinity Designer, Affinity Publisher, Affinity Photo, Balsamiq, Microsoft Excel, Jira, Confluence, Adobe After Effects
Platforms
Axure, Web, Desktop, Linux, MacOS, Windows, Linux Mint, Mobile, Figma, Microsoft, iRise
Industry Expertise
Education, Marketing, Apparel & Accessories, Telecommunications, Investments
Languages
HTML, C++, Java, JavaScript, HTML5
Other
Portfolios, Dashboards, Pencil Project, Testing, Agile, Team Leadership, Publishing, Enterprise, Customer Portals, Customer Site Visits, Customer Analytics, Customer Segmentation, Portal Design, Web UX, Web Applications, Web App Testing, User-centered Design (UCD), Prototyping, UX Specifications, Responsive Web Apps, Dashboard Design, Analytics, User Personas, User Journeys, Layout Design, Web Layout, Interactive UX, UX Leadership, Design Leadership, Project Timelines, Leadership Development, Project Planning, Feature Planning, Information Architecture (IA), Team Mentoring, Usability Guidelines, UX Documentation, Waterfall UX, Executive Presentations, Competitor Analysis & Profiling, UX Strategy, Business Cases, Books, Print Media, Writing & Editing, App UX, Mobile Apps, Audio Recording, Open Source, Vector Design, eCommerce, eCommerce UX, Digital Marketing, Ebooks, Ebook Design, Artwork, Album Artwork, Brand Design, Mood Boards, Color Palettes, Logo Design, Identity Design, Digital Agencies, Print Marketing, Stationery, Stationery Design, Sticker Design, App UI, Icon Design, Icon Sets, Iconography, Skeuomorphic Design, Poster Design, Movie Poster Design, Print Production, CD Covers, CD Album Design, Music Recording, Event Artwork, Event Branding, Brand Logos, Cross-platform UX, Personas, Newsfeeds, User Stories, Story Mapping, Interaction Design (IxD), User Experience (UX), Agile UX, UX Design, Web UX Design, Responsive UX Design, UX Pattern Design, Interactive Design, Human Factors, Usability, Usability Testing, Complex Application User Interfaces (UI), User Needs, User Flows, Task Flows, User Journey Maps, Journey Mapping, Web Design, Paper Prototyping, Wireframing, UX Architecture, Agile Product Management, Team Management, Graphic Design, Desktop App Design, Desktop Publishing (DTP), Mobile UX, Responsive Design, Heuristic Evaluation, Heuristic Review, Usability Heuristics, Vector Art, Vector Graphics, Enterprise SaaS, Enterprise Software, Print, Print Layout, Presentations, Pitch Decks, Presentation Design, Responsive UI, UI Design, Visual Design, Email Template Design, Design Systems, Microsoft Teams, High-fidelity Prototypes, iPad, Web App UX, Web App UI, B2B, Product Design, Web App Design, Landing Pages, Responsive Web Design (RWD), Landing Page Design, Systems Design, Software, Systems, System UI, Claude Code, Claude Design, OpenCode, Google Gemini, Gemini, Finance, Semantic UI, Ionic, Hardware, Customer Support, Customer Service, AngularJS, Angular Bootstrap, Videos, Crowdfunding, Branding, Brand Guidelines, Hardware/Software Interaction, Hardware Design, iOS UX Design, Touch Interactions, User Interviews, User Groups, Audio Engineering, Video Editing, Video Production, Product Management, Product Ownership, Certified Scrum Product Owner (CSPO), Offshore Team Management, Responsive Layout, Audio Processing, Financial UX, User Testing, User Validation, Storybook, Web Development, Algorithms, Data Structures, Development, UI Development
Experience
- Product Design - 15 years
- User Experience (UX) - 15 years
- Systems Design - 7 years
- Design Systems - 7 years
- Figma - 5 years
- Adobe Experience Design (XD) - 5 years
- Claude Design - 3 years
- Claude Code - 3 years
Tools
- Adobe Experience Design (XD)
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