Publication
For Your Health: 5 Tips and Strategies for Wellness Branding
https://www.toptal.com/designers/brand/wellness-branding
Pilar is available for hire
Hire PilarPilar Rios Niño
Verified Expert in Design
Designer
Málaga, Spain
Toptal member since December 17, 2021
Bio
Pilar is a visual designer, brand strategist, and illustrator with more than 10 years of experience. She specializes in health, wellness, and education, creating warm and clear designs across branding, UX/UI, and illustration. Pilar has also illustrated over 150 pieces for the published book El Álbum Ilustrado: Pasen y Lean (Pirámide, Anaya Group), a project that reflects her love for visual storytelling.
Portfolio
Digital Illustrations and Cover Design for a Published Book
IllustrationGraphic DesignChildren's BooksVisual StorytellingEditorial DesignBook Cover Design+ 11 more
Experience
- Illustration - 10 years
- Visual Design - 10 years
- Branding - 9 years
- Art Direction - 7 years
- UI Design - 7 years
- Figma - 4 years
- UX Design - 4 years
- Sketch - 3 years
Tools
- Sketch
Work Experience
UI/UX Designer | Illustrator | Brand Strategist
2019 - PRESENT
Self-employed
- Managed digital projects from concept to final handoff.
- Presented new designs to client marketing teams, business stakeholders, and executive leadership.
- Collaborated with copywriters, project managers, and tech teams on brainstorming and project planning.
- Audited existing services and provided design solutions to user needs and business challenges through user research, information architecture, prototyping, visual design, and interaction design.
- Defined primary business goals through strategic consulting sessions with clients.
- Developed graphic assets, including social media designs and identities aligned with the client's brands' core values.
- Designed and developed online stores, corporate websites, membership sites, and an online school.
- Created strategic and personalized illustrations and icons for business websites.
- Created digital and traditional illustrations for a book, Christmas cards, and social media design.
- Illustrated a cover book and the inside illustrations.
Technologies: Adobe Illustrator, Adobe Photoshop, UX Design, UI Design, Prototyping, Art Direction, Interaction Design (IxD), Benchmarking, Figma, Sketch, HTML, WordPress, Adobe After Effects, Branding, Visual Design, Project Management, Web Design, WordPress Design, Wireframing, Procreate, Design Thinking, User-centered Design (UCD), Responsive Web Design (RWD), Personas, Journey Mapping, High-fidelity Prototypes, User Flows, Business Strategy, Illustration, Logo Animation, Graphic Design, WordPress Themes, Web UI, Landing Page Design, Adobe Creative Suite, Creative Direction, Digital Illustration, User Personas, MVP Design, Brand Design, Mobile UI, Mockups, High-fidelity Mockups, Infographics, WooCommerce, 2D Graphics, Website Redesign, eCommerce UI, Content Management Systems (CMS), Brand Guidelines, Logotype, Web UX Design, Logo Design, Design Systems, Iconography, Illustrator CC, Line Icons, Social Networks, Fashion, Visual Identity, Information Architecture (IA), Hand-drawn Illustrations, Data Visualization, UX Wireframes, UX Audits, Brand Strategy, Higher Education, Vector Illustration, Typography, Brand Identity, Character Design, Responsive UI, Postcard Design, Visual Merchandising, Book Cover Design, Children's Illustration, 2D Illustrations, Detail-oriented, Localization, Integrated Branding, iPad, Social Media, Design, Template Design, Strategy Consulting, Storytelling, Collateral Design, App UX, Mobile UX, Web App UX, InDesign CS6, Catalog Design, Color Theory, PDF Design, PowerPoint Design, Promotional Leaflets & Flyers, Promotional Material Design, Website Design, Web App UI, Component Libraries, Websites, Web Content, Health & Wellness, Mobile App UI, Business Card Design, Corporate Identity, Spanish, French, Research
UI/UX Designer | Visual Designer
2018 - 2019
Novva marketing
- Managed client relationships and projects while working hand in hand with the agency's CEO.
- Collaborated with the marketing team to ensure consistency of messages and graphics.
- Presented projects to clients and communicated with them.
- Coordinated tasks and external agents working on projects, including programmers, copywriters, and other specialists.
- Worked on every step of the design cycle, including user research, concept mapping, low-fidelity wireframing, low- and high-quality prototypes, and user testing.
- Created user-centered designs after understanding user needs, business requirements, the voice of the customer, user navigability, customer feedback, and usability analyses.
- Designed and developed online stores, corporate websites, and landing pages.
- Developed visual branding designs for companies in different markets.
- Designed social media templates from scratch for different brands.
- Personalized icon and logo designs that fit your brand’s style and needs.
Technologies: WordPress, HTML, CSS, WooCommerce, Web Design, Art Direction, Sketch, Adobe Illustrator, Adobe Photoshop, UX Design, UI Design, Branding, Visual Design, Benchmarking, Wireframing, Prototyping, Responsive Web Design (RWD), Design Thinking, Graphic Design, WordPress Design, WordPress Themes, Web UI, Brochure Design, Adobe Creative Suite, Landing Page Design, Landing Pages, Creative Direction, Brand Design, Marketing Design, Marketing, MVP Design, Infographics, Presentation Design, 2D Graphics, Website Redesign, Content Management Systems (CMS), Brand Guidelines, Logotype, Design Leadership, Web UX Design, Logo Design, Design Systems, Line Icons, Illustrator CC, Iconography, Social Networks, Visual Identity, Information Architecture (IA), UX Wireframes, UX Audits, Brand Identity, Typography, Responsive UI, Detail-oriented, Integrated Branding, iPad, Social Media, Design, Template Design, Collateral Design, Mobile UX, Web App UX, InDesign CS6, Color Theory, PDF Design, PowerPoint Design, Promotional Material Design, Website Design, Websites, Web Content, Health & Wellness, Business Card Design, Corporate Identity, Spanish
Visual Designer | Graphic and Web Designer
2016 - 2017
Redline
- Managed clients and projects in collaboration with other project managers in the agency.
- Led teams and coordinated tasks with web developers and interns.
- Created offline and online visual identities for companies in different markets.
- Designed and developed corporate websites and landing pages.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Art Direction, WordPress, Editorial Design, Branding, CSS, HTML, Visual Design, UI Design, Responsive Web Design (RWD), Graphic Design, WordPress Design, WordPress Themes, Brochure Design, Landing Page Design, Adobe Creative Suite, Marketing Design, Landing Pages, Creative Direction, Brand Design, Marketing, Website Redesign, 2D Graphics, Content Management Systems (CMS), Logotype, Logo Design, Information Architecture (IA), Print, Print Design, Magazines, Typography, Brand Identity, Responsive UI, Postcard Design, Visual Merchandising, Detail-oriented, Localization, Integrated Branding, Social Media, Design, Template Design, Collateral Design, Mobile UX, Web App UX, InDesign CS6, Catalog Design, Color Theory, PDF Design, PowerPoint Design, Promotional Leaflets & Flyers, Promotional Material Design, Website Design, Print Marketing Design, Websites, Business Card Design, Corporate Identity, Spanish, Languages.English
Graphic Designer | Marketing Specialist
2015 - 2016
Tremorfa
- Assisted in managing projects and coordinated tasks in collaboration with a project manager.
- Coordinated agents involved in projects, such as printers, website hosts, and internal departments.
- Designed and developed visual branding for different companies that belonged to the group.
- Developed and designed corporate websites for the main company, hotel, and spa.
- Created custom icons for website services and editorial design for a corporate magazine.
- Designed corporate materials to create a coherent and consistent visual image.
Technologies: Web Design, Art Direction, Editorial Design, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Icon Design, Branding, WordPress, CSS, HTML, Visual Design, Project Management, Graphic Design, WordPress Design, WordPress Themes, Marketing Design, Email Design, Brochure Design, Adobe Creative Suite, Creative Direction, Brand Design, Marketing, Responsive Web Design (RWD), Website Redesign, 2D Graphics, Logotype, Design Leadership, Logo Design, B2B, B2C, Print, Print Design, Magazines, Postcard Design, Visual Merchandising, Social Media, Design, Collateral Design, Web App UX, Design Systems, InDesign CS6, Catalog Design, Color Theory, PDF Design, PowerPoint Design, Promotional Leaflets & Flyers, Promotional Material Design, Print Marketing Design, Websites, Business Card Design, Corporate Identity, Languages.English
Other Experience
Education
2018 - 2018
Postgraduate Degree in Design of Network Applications and Interactive Services
Elisava, Barcelona School of Design and Engineering - Barcelona, Spain
2007 - 2012
Bachelor's Degree in Advertising and Public Relations
Universidad Europea - Madrid, Spain
2007 - 2012
Bachelor's Degree in Fine Arts
Universidad Europea - Madrid, Spain
Certifications
DECEMBER 2020 - PRESENT
I Am a Personal Brander
Brandea School
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Creative Suite, InDesign CS6, Procreate, Asana, Adobe Premiere Pro, Adobe After Effects, Illustrator CC
Platforms
Figma, Adobe Suite, WordPress, WooCommerce
Industry Expertise
Marketing, Health & Wellness, Healthcare, Education, Food, Health, Fashion, Human Resources (HR)
Languages
CSS, HTML, PHP
Other
UI Design, User Research, Wireframing, Art Direction, Benchmarking, Prototyping, Illustration, Sales Presentations, Visual Design, Web Design, Logo Design, Editorial Design, Icon Design, eCommerce, Sitemaps, User Flows, Wellness, Branding, E-learning, Concept Art, Design Thinking, Personas, Project Management, User Interface (UI), Responsive Web Design (RWD), User Journeys, Consulting, User-centered Design (UCD), Web App Design, Marketplace Design, Product Design, Graphic Design, Competitor Analysis & Profiling, Brand Development, Personal Branding, Instagram, Social Media Design, WordPress Themes, WordPress Design, Web UI, Brochure Design, Landing Pages, Creative Direction, Mobile Design, Brand Design, B2C, Infographics, Website Redesign, Landing Page Design, eCommerce UI, Content Management Systems (CMS), Information Architecture (IA), UX Audits, Brand Identity, 2D Illustrations, Detail-oriented, Localization, Integrated Branding, iPad, Design, Template Design, Collateral Design, Web App UX, Color Theory, PDF Design, Website Design, Websites, Business Card Design, Corporate Identity, Spanish, Research, Languages.English, UX Design, Interaction Design (IxD), Business Strategy, UX Research, Food Delivery Services, Logo Animation, Yoga, Meditation, App Design, Culture, Creative Services, User Experience (UX), Mobile App Design, Software, Startups, Marketing Design, Email Design, Digital Illustration, User Personas, Mobile UI, Social Media, 2D Graphics, Design Systems, Character Design, Strategy Consulting, Storytelling, App UX, Mobile UX, Catalog Design, PowerPoint Design, Promotional Leaflets & Flyers, Promotional Material Design, Print Marketing Design, Digital Marketing Design, Web App UI, Component Libraries, Web Content, Mobile App UI, French, Video Editing, Animation, Business Model Canvas, Museums & Exhibits, Journey Mapping, High-fidelity Prototypes, MVP Design, Coaching, Design Workshops, Mockups, B2B, High-fidelity Mockups, Presentation Design, Color Palettes, Pencil Sketches, Brand Guidelines, Logotype, Design Leadership, Product Benchmarking, User Stories, Event Design, Scheduling Tools, Dashboard Design, Martial Arts, Web UI Design, Web UX Design, Iconography, Line Icons, Dashboards, Social Networks, Visual Identity, Hand-drawn Illustrations, Data Visualization, UX Wireframes, Brand Strategy, Higher Education, Print, Print Design, Magazines, Vector Illustration, Typography, Character Illustration, Responsive UI, Tone of Voice, Hashtag Campaigns, Social Media Strategy, Blog Design, Social Media Content, Postcard Design, Visual Merchandising, Book Cover Design, Children's Books, Visual Storytelling, Digital Art, Artwork, Children's Illustration
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