Pilar Rios Niño
Verified Expert in Design
Designer
Grenoble, France
Toptal member since December 17, 2021
Pilar has been a designer since 2012, specializing in UI/UX design, illustration, and brand strategy. Passionate about storytelling, she enhances brand communication through visual narratives. Her illustrations are featured in "El Álbum Ilustrado: Pasen y Lean" by Pirámide (Anaya Group). Pilar holds degrees in UI/UX design, advertising, public relations, and fine arts. She brings creativity to life across various formats, fostering strong client connections.
Portfolio
Work Experience
UI/UX Designer | Illustrator | Brand Strategist
Self-employed
- Managed digital projects from concept to final handoff.
- Presented new designs to client marketing teams, business stakeholders, and executive leadership.
- Collaborated with copywriters, project managers, and tech teams on brainstorming and project planning.
- Audited existing services and provided design solutions to user needs and business challenges through user research, information architecture, prototyping, visual design, and interaction design.
- Defined primary business goals through strategic consulting sessions with clients.
- Developed graphic assets, including social media designs and identities aligned with the client's brands' core values.
- Designed and developed online stores, corporate websites, membership sites, and an online school.
- Created strategic and personalized illustrations and icons for business websites.
- Created digital and traditional illustrations for a book, Christmas cards, and social media design.
- Illustrated a cover book and the inside illustrations.
UI/UX Designer | Visual Designer
Novva marketing
- Managed client relationships and projects while working hand in hand with the agency's CEO.
- Collaborated with the marketing team to ensure consistency of messages and graphics.
- Presented projects to clients and communicated with them.
- Coordinated tasks and external agents working on projects, including programmers, copywriters, and other specialists.
- Worked on every step of the design cycle, including user research, concept mapping, low-fidelity wireframing, low- and high-quality prototypes, and user testing.
- Created user-centered designs after understanding user needs, business requirements, the voice of the customer, user navigability, customer feedback, and usability analyses.
- Designed and developed online stores, corporate websites, and landing pages.
- Developed visual branding designs for companies in different markets.
- Designed social media templates from scratch for different brands.
Visual Designer | Graphic and Web Designer
Redline
- Managed clients and projects in collaboration with other project managers in the agency.
- Led teams and coordinated tasks with web developers and interns.
- Created offline and online visual identities for companies in different markets.
- Designed and developed corporate websites and landing pages.
Graphic Designer | Marketing Specialist
Tremorfa
- Assisted in managing projects and coordinated tasks in collaboration with a project manager.
- Coordinated agents involved in projects, such as printers, website hosts, and internal departments.
- Designed and developed visual branding for different companies that belonged to the group.
- Developed and designed corporate websites for the main company, hotel, and spa.
- Created custom icons for website services and editorial design for a corporate magazine.
- Designed corporate materials to create a coherent and consistent visual image.
Education
Postgraduate Degree in Design of Network Applications and Interactive Services
Elisava, Barcelona School of Design and Engineering - Barcelona, Spain
Bachelor's Degree in Advertising and Public Relations
Universidad Europea - Madrid, Spain
Bachelor's Degree in Fine Arts
Universidad Europea - Madrid, Spain
Certifications
I Am a Personal Brander
Brandea School
Skills
Tools
Figma, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Creative Suite, Procreate, InVision, Asana, Adobe Premiere Pro, Adobe After Effects, Illustrator CC
Platforms
Adobe Suite, WordPress, WooCommerce
Industry Expertise
Marketing, Healthcare, Education, Food, Health, Fashion, Human Resources (HR)
Languages
CSS, HTML, PHP
Other
UI Design, User Research, Wireframing, Art Direction, Benchmarking, Prototyping, Illustration, Sales Presentations, Visual Design, Web Design, Logo Design, Editorial Design, Icon Design, eCommerce, Sitemaps, User Flows, Wellness, Branding, E-learning, Concept Art, Design Thinking, Personas, Project Management, User Interface (UI), User Journeys, Consulting, User-centered Design (UCD), Web App Design, Marketplace Design, Product Design, Graphic Design, Competitor Analysis & Profiling, Brand Development, Personal Branding, Instagram, Social Media Design, WordPress Themes, WordPress Design, Web UI, Brochure Design, Landing Pages, Creative Direction, Brand Design, B2C, Infographics, Website Redesign, Landing Page Design, eCommerce UI, Content Management Systems (CMS), UX Design, Interaction Design (IxD), Business Strategy, UX Research, Food Delivery Services, Logo Animation, Yoga, Meditation, App Design, Culture, Creative Services, User Experience (UX), Mobile App Design, Software, Startups, Marketing Design, Email Design, Mobile Design, Digital Illustration, User Personas, Mobile UI, 2D Graphics, Video Editing, Animation, Business Model Canvas, Museums & Exhibits, Journey Mapping, High-fidelity Prototypes, Responsive Web Design (RWD), MVP Design, Coaching, Design Workshops, Social Media, Mockups, B2B, High-fidelity Mockups, Presentation Design, Color Palettes, Pencil Sketches, Brand Guidelines, Logotype, Design Leadership, Product Benchmarking, User Stories, Event Design, Scheduling Tools, Dashboard Design, Martial Arts, Web UI Design, Web UX Design, Design Systems, Iconography, Line Icons, Dashboards, Social Networks, Visual Identity, Information Architecture (IA), Hand-drawn Illustrations, Data Visualization, UX Wireframes, UX Audits, Brand Strategy, Higher Education, Print, Print Design, Magazines, Vector Illustration, Typography, Brand Identity, Character Design, Character Illustration, Responsive UI, Tone of Voice, Hashtag Campaigns, Social Media Strategy, Blog Design, Social Media Content, Postcard Design, Visual Merchandising, Book Cover Design, Children's Books, Visual Storytelling, Digital Art, Artwork, Children's Illustration
Experience
Tools
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