Raf is a UI designer and illustrator with 12+ years of experience working for companies like MIT, Deloitte, Schneider Electric, Witco, and Messapps.
Her expertise is in UI design, focusing on usability, mobile design, digital strategy, advertising, and storytelling illustration. She is a keen problem solver and has worked with various startups in the US and Europe, helping create digital products that attract VC funding and are used by thousands of people worldwide.
Mobile UX/UI Designer for Self-guided Tours Mobile App
2022 - 2022
Reviewed the current app and assessed and established goals to be achieved with the app redesign (mainly usability and scalability).
Redesigned the app's structure focusing on user retention.
Redesigned the user interface (visual) to be seamless and invisible.
Technologies: Mobile Design, Mobile UX, Mobile UI, Mockups, Wireframing, Figma, Prototyping
2017 - 2022
Witco (ex MonBuilding)
Collaborated alongside the Witco team to design the white label MVP to raise funds from investors.
Designed a scalable, module-based system for the platform, which allowed us the flexibility to adjust our product to fit each client's needs, depending on the business, number of buildings, companies, and users each client had.
Worked on areas of the platform based on client feedback, testing, and iterating design solutions as the platform grew and we attracted more clients.
Technologies: Sketch, Zeplin, Notion
2010 - 2019
Performed the initial research, created wireframes, and laid out the information architecture for native (specializing in iOS) and web applications.
Designed the user interface for mobile applications for iOS and Android.
Created websites and landing pages for multiple clients.
Constructed logos and created brand guidelines for multiple clients.
Worked on illustrations for the web and created storyboards.
Created dynamic and scalable design systems that clients can continue to use and evolve.
Completed the redesign of a frame-by-frame animation app for iOS and Android. Used Atomic design principles.
Worked on improving the UX and suggested alternative approaches to issues in the previous versions. To test the different options, I provided quick prototypes, allowing us to decide on the best solution.
Designed a set of custom icons to be used within the app.
Designed the Messapps brand and all its assets, including business cards, Keynote presentations, merchandising, and the website.
Conducted a workshop on mobile UI design to students at the New York University Stern School of Business.
Created multiple mobile and tablet applications for iOS and Android, from initial wireframes to the delivery of final assets to developers. I also created the brand identity, website, and landing page for most projects.