Rami is available for hire
Hire RamiRami Hage-Obeid
Verified Expert in Design
Designer
Location
Montreal, QC, Canada
Toptal Member Since
June 13, 2022
Rami works independently with SMEs and startups worldwide to design and build new brands and visual systems. When tackling multidisciplinary design challenges, he takes his strategic thinking beyond visuals. Since 2014, Rami has been working with ad agencies, product designers, and other clients to create impactful campaigns and pitches for major global brands like Samsung, Toyota, Vodaphone, Ooredoo telecom, Johnnie Walker, McDonald's, Qatar Foundation, and Redbull.
Portfolio
Work Experience
Senior Brand and Visual Designer
2014 - PRESENT
Freelance
- Rebranded a hospital for its 50th anniversary. This included strategy work on naming and positioning, logo and brand guideline design, brand assets, and overlooking production processes.
- Built an eCommerce brand from the ground up that sells t-shirts and accessories. I designed the visual identity, online platform, t-shirts, and social media posts.
- Commissioned by agencies like JWT, McCann, Publicis, Interesting Times, and Drive Dentsu to work on pitches for brands such as Ooredo, Vodaphone, Johnnie Walker, McDonald's, and Qatar Foundation.
- Deployed by agencies to contribute to the creation of branding exercises for Red Bull and Red Bull Mobile.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Figma, Adobe Premiere Pro, User Interface (UI), WordPress, User Experience (UX), Brand Guidelines, Presentation Design, UI Design, Ableton Live, Corporate Branding, Social Media Marketing (SMM), Visual Design, Logo Design, Research & Critical Thinking, Art Direction, Photography, Communication, Active Listening, Time Management, Brand Strategy, Naming, Company Naming, Landing Page Design, Collateral Design, Ad Design, Websites, Print Design, Social Media, Agency Websites, 2D, Newsletters, Newsletter Design, Mailchimp, Email Templates, Email Design, Brand Books, Video Ads, Style Guides, Illustration, Commercial Real Estate, Brand Identity, Market Research, Social Media Design, Motion Graphics, Video Design, Fine Arts, Web Animation, Layout Design, Interaction Design (IxD), Tone of Voice, Product Packaging, Prototyping, Storytelling, UX Wireframes, Luxury Goods, B2C, Advertising Design, Printing Materials, User Research, Competitive Analysis
Visual Designer
2023 - 2023
Wistia, Inc.
- Designed on-brand visuals for Wistia's marketing team related to specific content that helps inform and boost engagement on their online learning center.
- Made sure feedback was collected and addressed on time to deliver final artwork files for online content publishing.
- Composed and created visual scenes using the brand's asset libraries.
Technologies: Marketing Design, Visual Design, Graphic Design, Marketing, Adobe Illustrator, Figma, Brand Design
Branding and WordPress Designer
2023 - 2023
Premier Cancer Care and Infusion Center
- Developed a sound brand strategy through questions and discussions with the founding oncologists and their business consultants. We collaborated on naming exercises and positioning the brand within its target market.
- Created a strategy that became the driver for the logo design process. I developed a color palette and defined a rational design system. I also designed the signage for the center and some basic marketing collateral.
- Designed a website and crafted all the copy for it. We started by organizing the structure and information and defining CTA's and the website's main purpose. I worked on a high-resolution prototype in Figma before proceeding to development.
- Worked closely with a talented website developer from Toptal. This was essential to deploying a successful site.
Technologies: Branding, Web Design, WordPress, Strategy, Brand Design, Logo Design
Brand Designer
2023 - 2023
FinnDent, LLC
- Partnered closely with the client to realign their brand strategy with their new business objectives, all within a challenging timeline. Created a comprehensive action plan to accomplish this goal.
- Revamped the logo and visual identity by updating design elements while preserving brand equity and staying relevant to reflect the company's evolving values, mission, and market position.
- Redesigned the website to align with the new product offerings and updated visual identity. Collaborating closely with the client, I applied industry best practices to create a visually appealing and easy-to-navigate website that met their goals.
Technologies: Adobe Illustrator, Figma, Branding, Brand Design, Brand Guidelines, Graphic Design, Marketing, Prototyping, Storytelling
Digital Designer
2023 - 2023
Taskbuddy LLC
- Worked with the client within a constrained timeframe to produce advertisements for LinkedIn.
- Undertook copywriting duties and ensured that the tone of voice was consistent with the brand.
- Provided the completed mini animations for the advertisements that I had designed.
Technologies: Graphic Design, Collateral Design, LinkedIn Marketing, Copywriting, Branding, Visual Design, Digital Design, Ad Design, Motion Design, Marketing
Senior Brand Designer
2022 - 2022
Demand IQ,
- Designed compelling case studies for offline and online use for a renewable energy service provider, including mobile-ready web pages that house them as resources.
- Created presentation deck templates with guidelines and instructions to simplify the process for internal teams.
- Conducted visual fine-tuning of existing digital brand assets.
- Created website designs for desktop and mobile that were ready for development.
Technologies: Branding, Presentation Design, Visual Identity, Brand Guidelines, Design Systems, Adobe CC, Startups, Identity Design, Marketing Design, Print Design, Ideation Workshops, Digital Marketing Design, SaaS, Figma, Adobe Photoshop, Adobe Illustrator, Slack, Creative Problem Solving, Research & Critical Thinking, Brand Design, Visual Design, UI Design, Layout, User Interface (UI), Communication, Active Listening, Time Management, Landing Page Design, Websites, Prototyping, UX Wireframes
Senior Designer
2012 - 2014
Drive Dentsu
- Led the rebranding of a local bank. Redesigned the visual identity and brand assets. Contributed to the marketing team working on campaign visuals and activations.
- Oversaw the design of a quarterly magazine and art directing photoshoots for a commercial fashion brand. This included a lot of coordination and planning to align multiple parties.
- Collaborated with the marketing team that was designing advertising campaign assets for Toyota in the Middle East.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe InDesign, Visual Design, Research & Critical Thinking, Art Direction, Photography, Communication, Active Listening, Time Management, Collateral Design, Ad Design, Print Design, Email Templates, Brand Books, Marketing, Style Guides, Commercial Real Estate, Brand Identity, Social Media Design, Video Design, Product Packaging, Storytelling, User Research
Lecturer
2009 - 2013
American University of Science and Technology
- Taught typography to first-year design students. Our discussions revolved around the history of type as well as observation and application of typographic systems in our daily lives.
- Served on multiple juries assessing the work of graduating students.
- Worked with students on exercises that increased their understanding of typographic design and its importance in visual communication.
Technologies: Adobe InDesign, Adobe Illustrator, Communication, Active Listening, Time Management
Art Director and Designer
2009 - 2012
Plan A
- Worked on the team that branded Roya TV in Jordan. This included art directing motion graphics and creating visual identities for TV shows.
- Designed campaign assets and visuals for "Just Falafel," a leading fast-food chain in the UAE back then.
- Provided logo design for regional businesses in the Middle East.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Research & Critical Thinking, Communication, Active Listening, Time Management, Collateral Design, Print Design, Marketing, Style Guides, Video Design
Education
2007 - 2009
Master's Degree in Design
University of Gothenburg - Gothenburg, Sweden
1998 - 2001
Bachelor of Arts Degree in Fine Arts & Digital Media
University of Kentucky - Lexingont, KY
Experience
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