Rashni Parichha
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since May 6, 2022
Rashni is a product designer with over six years of experience in core interaction design. She has worked with startups in full-time and part-time roles, handling projects for brands like The Soulless Citadel, Zilliqa, Bombay Play, Innov8 coworking, Selva, Milkyway AI, and OutreachCircle (acquired by PDI). Most of the brands Rashni worked for received millions in funding, while others have either seen tremendous growth in their revenue or successfully paved their path to acquisition.
Experience
- SaaS - 6 years
- User Experience (UX) - 5 years
- Illustration - 5 years
- Applications - 5 years
- User Interface (UI) - 5 years
- Microinteractions - 3 years
- Blockchain Platforms - 1 year
- Non-fungible Tokens (NFT) - 1 year
Portfolio
Selva | A Reforestry Project
Wish World | NFT Fan Engagement Platform
Work Experience
Product Designer
Emirates NBD
- Designed web workflows about payment summaries that require multilevel authorization.
- Helped build a brand new library for the Corporate and Institutional Banking sector almost from scratch with highly customizable slot components. Added detailed guidelines and documentation for the same.
- Conducted meetings with team leads, managers, and other fellow product designers for design review critiques. Created well-defined processes and methodologies for better project management.
Senior Product Designer
Quinence
- Designed the most successful NFT project on Zilliqa, The Soulless Citadel. The market validation was very rewarding, and even from a financial point of view, the project was a success, with more than $300,000 in profit in just a week.
- Handled Zilliqa's branding design, a blockchain platform now valued at close to a billion dollars, as a freelance for Quinence back in 2017.
- Built the brand identity and the waitlist of Neokard, an NFT-based greeting card company.
- Created the brand identity and the UI/UX for the celebrity engagement platform, www.wishworld.com.
Senior UI Designer
OutreachCircle
- Built an entire scalable design system from scratch that the whole team could conveniently use. It was especially helpful when the team went remote.
- Created a system around the reskinning and white label, targeting premium clients, which allowed the designing team to complete designs within a few hours so the entire app could be up on the Play Store and App Store in just 15 days.
- Helped the company earn more than $200,000 in 18 months, thanks to the success of the white-labeling solution and the team's efforts.
- Managed nine designers and worked with numerous project and product managers to create 20+ major features, which eventually led the company (OutreachCircle) to get acquired by Political Data Intelligence (PDI).
- Conducted several hackathons, training sessions, masterclasses, and interviews to build the design team from the ground up.
UI/UX Designer
Up Your Game
- Built the brand from scratch, including branding, MVP, gamification rewards, marketing, and training videos.
- Designed the promotional printed and digital material for startAD 2018, Dubai.
- Helped the team get featured on YourStory in 2018 and prepared all the necessary material.
Interaction Designer
Experientia
- Designed the concept dashboard for one of the largest Italian car manufacturers.
- Provided in-depth insights into the spending habits of children and teenagers on behalf of Intesa Sanpaolo, an Italian bank.
- Conducted detailed research into the fully digitized banking solution provided by DBS in India. The analysis helped one of the clients, an Italian banking application, scale its business.
- Worked closely with Gruppo Torinese Transporti (GTT) for an overhaul of their services both online and offline.
UI/UX Consultant
Innov8
- Designed an end-to-end application and dashboard to place bookings and internal operations.
- Redesigned a static website from scratch, which increased lead generation in the first three months after deployment.
- Managed the in-house designer and provided training to get her up to speed on the end-to-end dashboard design. Brought the entire product team together.
Education
Master's Degree in Interaction Design
Domus Academy - Milan, Italy
Bachelor's Degree in Architecture
Jadavpur University - Kolkata, India
Skills
Tools
Illustrator CC, After Effects CC, Premiere Pro CC, Photoshop CC, Sketch, Adobe Experience Design (XD), Jira, FullStory, Marvel App, Apple Keynote, Miro
Platforms
Figma, Android, iOS, Microsoft
Industry Expertise
Education Technology (Edtech)
Other
Interactive UI, Interactive UX, User Interface (UI), UX Design, Process Flows, Illustration, Leaderboards, Pitch Decks, Presentation Design, Presentations, Web Dashboards, B2B, Design Systems, Product Design, UI Design, Service Design, User Research, Microinteractions, Gamification, Cryptocurrency, SaaS, Business Research, Investment Presentations, Visual Storytelling, Event Design, Digital Campaigns, Human Resource Management Systems (HRMS), Non-fungible Tokens (NFT), User Experience (UX), Applications, UX Process, Animation, Dating Apps, Online Dating, Networking, Social Networks, Incentive Events, Mobile Apps, Brand Design, Live Chat, Wireframing, Information Architecture (IA), SVG Animation, Research, Websites, Web Design, Blockchain Platforms, DApps, White Labeling, App Reskinning, Workflow, Information Design, Campaign Design, Mobile UI, Cryptocurrency Wallets, Online Payments, Design Thinking, Microinteraction Design, LGBT+, Inclusive Design, Green Energy, Environment, Eco-design, Ecology, Carbon, Development, Artificial Intelligence (AI), Machine Learning, Surveys, K-12 Education, Healthcare Services, Native Mobile Apps, Environmental Design, Energy Monitoring, Blockchain, Politics, Election Management Systems, Agrotech, B2C, Notion, Fintech
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