Rashni is a product designer with 5+ years of experience in core interaction design. She has worked with numerous startups in both full-time and part-time roles handling projects for brands like The Soulless Citadel, Zilliqa, Bombay Play, Innov8 coworking, Selva, Milkyway AI, and OutreachCircle (acquired by PDI). Most of the brands Rashni worked for received millions in funding, while others have either seen tremendous growth in their revenue or successfully paved their path to acquisition.
Designed the most successful NFT project on Zilliqa, The Soulless Citadel. The market validation was very rewarding, and even from a financial point of view, the project was a success, with more than $300,000 in profit in just a week.
Handled Zilliqa's branding design, a blockchain platform now valued at close to a billion dollars, as a freelance for Quinence back in 2017.
Built the brand identity and the waitlist of Neokard, an NFT-based greeting card company.
Created the brand identity and the UI/UX for the celebrity engagement platform, www.wishworld.com.
Technologies: Sketch, Figma, After Effects CC, Premiere Pro CC, Illustrator CC, Photoshop CC, Cryptocurrency, Blockchain, Non-fungible Tokens (NFT), Interactive UX, Interactive UI, UX Process, Process Flows, Microinteractions, SaaS, Pitch Decks, Presentation Design, Mobile Apps
Senior UI Designer
2019 - 2021
Built an entire scalable design system from scratch that the whole team could conveniently use. It was especially helpful when the team went remote.
Created a system around the reskinning and white label, targeting premium clients, which allowed the designing team to complete designs within a few hours so the entire app could be up on the Play Store and App Store in just 15 days.
Helped the company earn more than $200,000 in 18 months, thanks to the success of the white-labeling solution and the team's efforts.
Managed nine designers and worked with numerous project and product managers to create 20+ major features, which eventually led the company (OutreachCircle) to get acquired by Political Data Intelligence (PDI).
Conducted several hackathons, training sessions, masterclasses, and interviews to build the design team from the ground up.
Technologies: Adobe Experience Design (XD), Figma, Sketch, Illustrator CC, Jira, FullStory, After Effects CC, Premiere Pro CC, Event Design, Digital Campaigns, Service Design, SaaS, UX Process, Interactive UI, Interactive UX, Visual Storytelling, Presentation Design, Pitch Decks, Mobile Apps, Politics, Election Management Systems
2017 - 2019
Up Your Game
Built the brand from scratch, including branding, MVP, gamification rewards, marketing, and training videos.
Designed the promotional printed and digital material for startAD 2018, Dubai.
Helped the team get featured on YourStory in 2018 and prepared all the necessary material.
Technologies: Adobe Experience Design (XD), Sketch, Illustration, After Effects CC, Premiere Pro CC, Human Resource Management Systems (HRMS), Pitch Decks, Presentation Design, Interactive UI, Interactive UX, UX Design, Process Flows, User Research, SaaS, Mobile Apps
2017 - 2017
Designed the concept dashboard for one of the largest Italian car manufacturers.
Provided in-depth insights into the spending habits of children and teenagers on behalf of Intesa Sanpaolo, an Italian bank.
Conducted detailed research into the fully digitized banking solution provided by DBS in India. The analysis helped one of the clients, an Italian banking application, scale its business.
Worked closely with Gruppo Torinese Transporti (GTT) for an overhaul of their services both online and offline.
Technologies: Illustrator CC, Apple Keynote, Photoshop CC, Interactive UI, Interactive UX, Process Flows, Business Research, Presentation Design, SaaS, UX Process, Visual Storytelling, Mobile Apps
2017 - 2017
Designed an end-to-end application and dashboard to place bookings and internal operations.
Redesigned a static website from scratch, which increased lead generation in the first three months after deployment.
Managed the in-house designer and provided training to get her up to speed on the end-to-end dashboard design. Brought the entire product team together.
Technologies: Adobe Experience Design (XD), Sketch, Illustration, Illustrator CC, Marvel App, Interactive UX, Interactive UI, Mobile Apps, Microinteractions, UX Process, SaaS, Business Research, Applications, Process Flows