Ruaridh is an award-winning UI/UX digital designer and creative director originally from Edinburgh, Scotland with 17 years of experience designing for brands like Channel 4, Procter & Gamble, Danone, Tottenham Hotspur, and Standard Life. In his spare time, he enjoys photography and writing design articles and tutorials for Designmodo and Digital Arts Online.
Served as a lead designer on the Tottenham Hotspur website redesign. Tottenham Hotspur is one of the biggest soccer teams in the English Premier League.
Led the design on Standard Life Investments' redesign. I led a small team of designers to rebrand all of Standard Life Investments' websites and apps.
Designed Channel 4 Apps' website. Channel 4 is one of the UK's leading television channels and television producers.
Acted as the lead designer on the Scottish Widows website redesign.
Led the design on the Scottish Rugby Union website.
UX testing is a crucial step in the design process but is often overlooked for tight budgets or deadlines. You do not need a formal lab to do quality research—just the right tools and a clear plan.
Education
Bachelor of Arts Degree with Honors in Graphic Technology