Saad is available for hire
Hire SaadSaad Malik
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since June 23, 2026
Bio
Saad is a product designer with 8+ years of experience designing AI, fintech, healthcare, and SaaS products for startups and enterprise organizations, including Gartner. He specializes in product strategy, UX research, design systems, and end-to-end product design, helping teams transform complex workflows into intuitive, scalable experiences. Saad partners with founders and product teams to deliver products that drive adoption, growth, and measurable business outcomes.
Experience
- Design Systems - 10 years
- UX Design - 10 years
- Product Strategy - 10 years
- Prototyping - 10 years
- Product Design - 10 years
- Interaction Design (IxD) - 10 years
- UI Design - 10 years
- User Research - 10 years
Portfolio
Redesigning Gartner's Expert Advisory Experience
UX DesignProduct DesignSaaSUser ResearchInformation Architecture (IA)Interaction Design (IxD)+ 307 more
Scalable Design System
Design SystemsHealthcare ServicesHealthcare ITHealthcare SoftwareHealthcare Management SystemsProduct Design+ 307 more
AI Workflow Automation Platform
Artificial Intelligence (AI)Workflow AutomationWorkflow Automation DesignWorkflow Automation & System IntegrationSaaSProduct Design+ 307 more
Work Experience
Senior UX Designer
2024 - PRESENT
Shake Shack
- Contributed to customer-facing experiences for Shake Shack, a global restaurant brand operating 550+ locations across 30+ US states and multiple international markets.
- Redesigned key mobile ordering experiences focused on product discovery, checkout optimization, loyalty engagement, and order tracking.
- Conducted competitive analysis across restaurant, loyalty, and delivery platforms to identify proven conversion and upsell patterns.
- Created personalized homepage concepts that prioritized ordering, featured promotions, and loyalty rewards to drive customer engagement.
- Designed cross-sell and add-on experiences that increased product visibility while minimizing disruption to the checkout flow.
Technologies: Accessibility, UX Design, UX Audits, UX Strategy, Mobile UX Design, Mobile Design, Figma, FigJam, UI Design, Mobile UI Design, Mobile App Design, Mobile UX, Mobile UI, Dashboards, A/B Testing, Accessible User Interfaces, Figma Slides, Figma Component Library, User Research, Validated User Research, Qualitative User Research, Quantitative User Research, Information Architecture (IA), Interaction Design (IxD), Journey Mapping, Web Content Accessibility Guidelines (WCAG), Conversion Rate Optimization (CRO), eCommerce, Ordering Systems, Heuristic Evaluation, UI Prototyping, UX Prototyping, Typography, Product Design, Design Systems, Product Strategy, Prototyping, User Experience (UX), User Interface (UI), Web Design, Responsive Web Design (RWD), Websites, Web App Design, B2C, Website Design, AI-powered Product Design, AI Design, Fintech, Audits, Claude, HIPAA Compliance, GSAP, GreenSock Animation Platform (GSAP), Web Animation, Collaboration, Design, Digital Design, Marketing Materials, Recruiting, Logo Design, Pitch Deck Design, User Onboarding, Research Synthesis, User Behavior, Landing Page Design, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, High-fidelity Mockups, Data-heavy Design, Interactive Prototypes, Web Applications, Publishing, Web App UI, UX Research, Analytics, Data Analysis, Qualitative Research, Quantitative Research, Dashboard Design, Landing Page Optimization, Website Redesign, Framer, Miro, Jira, Notion, Mixpanel, Claude Design, Usertesting.com, Front-end Development, Human-computer Interaction (HCI), Wireframing, Usability Testing, Data Structures, Software Engineering, Artificial Intelligence (AI), Problem Solving, Agile Practices, User-centered Design (UCD), Design Thinking, User Flows, Remote Usability Testing, Service Design, Human-centered Design (HCD), Strategic Design Thinking, Visual Design, Responsive Design, Web UI Design, Web UX Design, Component Libraries, Token Design, Layout & Grid Systems, Product Discovery, Product Management, Roadmapping, Requirements, Stakeholder Management, Workshop Facilitation, Cross-functional Collaboration, Product Analytics, Data-informed Visual Design, Customer Interviews, Surveys, User Surveys, Competitive Analysis, HTML, JavaScript, ChatGPT, SaaS Product Design, Enterprise UX, B2B Product Design, Workflow Design, User Experience Strategy, UX Writing, Customer Experience (CX) Design, Design Leadership, Product Innovation, MVP Design, Shopify, No-code Development, Artificial Intelligence as a Service (AIaaS), Vercel, React, Visual Hierarchy, User Interviews, Animation, Print Production, Curriculum Design, Instructional Design, Communication, Strategic Planning, Management Consulting, Corporate Strategy, Luxury, Web Application Design, Agentic AI, Video Design, Print Design, Functional Testing, WCAG 3, Healthcare, CSS, User Personas, Digital Marketing Design, Web Layout, Newsletter Design, Social Media Design, Graphic Design, Landing Pages, Banner Design, WordPress, Brand Guidelines, CRM Platforms, Patient Portals, EHR Systems, Webflow, Amplitude, Personas, Enterprise SaaS, Custom CRM Modules, CRM, Chatbot Conversation Design, User Experience Design, System Design, Systems, Systems Thinking, iOS, Software as a Service (SaaS), Product Prototyping, Rapid Prototyping, Feature Prioritization, Behavioral Design, Growth-driven Design (GDD), Product-market Fit, Cross-functional Team Leadership, Design Operations (DesignOps), Conversational Design, Conversational UI Design, AI-assisted UX, Human-centered AI, Fintech Design, Enterprise Software, Data Visualization, Workflow Automation, Product Vision, Product Requirements Documentation (PRD), Product Ownership, Product Lifecycle Management (PLM), Product Validation, User Journey Optimization, Content Strategy, UX Metrics, User Needs, Enterprise Applications, Workflow Optimization, Operational Design, SaaS Platforms, SaaS, Growth Strategy, User, Scalable Design Systems, Design Ops, Healthcare Services, SaaS Design, SaaS UX Consulting, Data Products, Productivity Software, Research Design, Website Optimization, Data-driven Design, Innovation Strategy, Design Thinking Facilitation, Enterprise Design, Customer Retention, AI Product Strategy, Data-driven Decision-making, Content Design, Inclusive Design, Design Patterns, Team Collaboration, Brainstorming, Hotjar, Google Analytics, ProtoPie, Advisory Services, Food Ordering, Food Ordering Platforms, Loyalty Programs, Checkout Optimization, Mobile Commerce, Apps, App Design, Sports Websites, Over-the-top Content (OTT), User Journey Maps, Business to Consumer (B2C), Consumer Health, AI-enabled Applications, AI Chatbots, AI Agents, QSR, Healthcare IT, Healthcare Software, Healthcare Management Systems, UX Documentation, Workflow Automation Design, Workflow Automation & System Integration, Automation Platform, Agency Websites, Branding, Edtech Design, Analytics Dashboards, Agile, Design Sprints, Customer Journey, Market Research & Analysis, Market Research, User Journeys, Mobile Apps, UI Libraries, Business to Business (B2B), Responsive UI, Forms, Digital Brand Identity, Android, Cursor AI, Workflow Analysis, Color Theory, Data Reporting, Behavioral Science, Android Design Guidelines, Education, Learning, Python, Web App UX, Regulatory Compliance, CX Strategy, Customer Experience, Customer Experience Management, Data Synthesis, Product Research, Statistics, Survey Development & Analysis, SPSS, Sampling, Project Management, Experimental Design, AI Research, UserZoom, Qualtrics, Medical Devices, Sprint Planning
Senior UX Designer
2025 - 2026
Gartner
- Guided the end-to-end redesign of Gartner's expert engagement and consultation experience, streamlining how enterprise clients connect with analysts and subject-matter experts across the Gartner network.
- Designed complex B2B workflows used by global enterprise organizations, improving discovery, scheduling, preparation, and follow-up experiences while balancing client, analyst, and business requirements.
- Collaborated with product managers, researchers, engineers, and stakeholders to define product strategy, validate concepts through user feedback, and deliver scalable solutions aligned with Gartner's enterprise ecosystem.
- Created detailed user flows, interaction patterns, wireframes, prototypes, and high-fidelity designs that reduced workflow complexity and improved clarity across multi-step enterprise processes.
- Conducted competitive analysis and user research across enterprise SaaS and professional services platforms to identify opportunities for improving expert discovery, engagement, and knowledge sharing experiences.
- Partnered with cross-functional teams to establish scalable UX standards, reusable design patterns, and documentation that accelerated design delivery and improved consistency across product initiatives.
Technologies: Figma, FigJam, Miro, Jira, Usertesting.com, HTML, JavaScript, Data Visualization, CRM, Enterprise SaaS, Personas, A/B Testing, Design Systems, Information Architecture (IA), User Research, Usability Testing, Prototyping, Wireframing, Interaction Design (IxD), UX Strategy, Journey Mapping, Service Design, Web Content Accessibility Guidelines (WCAG), Responsive Design, Product Strategy, User Flows, Token Design, Component Libraries, Heuristic Evaluation, Qualitative Research, Quantitative Research, Mixpanel, Amplitude, Webflow, Figma Slides, UI Prototyping, UX Prototyping, Typography, UX Design, UI Design, Product Design, User Experience (UX), User Interface (UI), Web Design, Responsive Web Design (RWD), Websites, Web App Design, B2C, Website Design, AI-powered Product Design, AI Design, Fintech Design, Fintech, Claude, HIPAA Compliance, GSAP, GreenSock Animation Platform (GSAP), Web Animation, MVP Design, Collaboration, Design, Digital Design, Marketing Materials, Recruiting, Logo Design, Pitch Deck Design, User Onboarding, Research Synthesis, User Behavior, Landing Page Design, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, High-fidelity Mockups, Data-heavy Design, Interactive Prototypes, Web Applications, Publishing, Web App UI, UX Research, Analytics, Data Analysis, No-code Development, Mobile Design, Dashboard Design, Landing Page Optimization, Website Redesign, Framer, Notion, Claude Design, Front-end Development, Human-computer Interaction (HCI), Data Structures, Software Engineering, Artificial Intelligence (AI), Problem Solving, Agile Practices, User-centered Design (UCD), Design Thinking, Remote Usability Testing, UX Audits, Human-centered Design (HCD), Strategic Design Thinking, Visual Design, Mobile UX Design, Mobile UI Design, Web UI Design, Web UX Design, Layout & Grid Systems, Product Discovery, Product Management, Roadmapping, Requirements, Stakeholder Management, Workshop Facilitation, Cross-functional Collaboration, Product Analytics, Data-informed Visual Design, Customer Interviews, Surveys, User Surveys, Competitive Analysis, ChatGPT, SaaS Product Design, Enterprise UX, B2B Product Design, Workflow Design, User Experience Strategy, UX Writing, Conversion Rate Optimization (CRO), Customer Experience (CX) Design, Design Leadership, Product Innovation, Shopify, Artificial Intelligence as a Service (AIaaS), Vercel, React, Visual Hierarchy, User Interviews, Animation, Print Production, Curriculum Design, Instructional Design, Communication, Strategic Planning, Management Consulting, Corporate Strategy, Luxury, Web Application Design, Agentic AI, Video Design, Print Design, Functional Testing, WCAG 3, Healthcare, CSS, User Personas, Audits, Digital Marketing Design, Web Layout, Newsletter Design, Social Media Design, Graphic Design, Landing Pages, Banner Design, WordPress, Brand Guidelines, Ordering Systems, eCommerce, Quantitative User Research, Qualitative User Research, CRM Platforms, Patient Portals, EHR Systems, Dashboards, Custom CRM Modules, Chatbot Conversation Design, User Experience Design, System Design, Systems, Systems Thinking, iOS, Software as a Service (SaaS), Product Prototyping, Rapid Prototyping, Feature Prioritization, Behavioral Design, Growth-driven Design (GDD), Product-market Fit, Cross-functional Team Leadership, Design Operations (DesignOps), Conversational Design, Conversational UI Design, AI-assisted UX, Human-centered AI, Enterprise Software, Workflow Automation, Product Vision, Product Requirements Documentation (PRD), Product Ownership, Product Lifecycle Management (PLM), Product Validation, User Journey Optimization, Content Strategy, UX Metrics, User Needs, Enterprise Applications, Workflow Optimization, Operational Design, SaaS Platforms, SaaS, Growth Strategy, User, Design Ops, Scalable Design Systems, Healthcare Services, SaaS Design, SaaS UX Consulting, Data Products, Productivity Software, Research Design, Website Optimization, Data-driven Design, Innovation Strategy, Design Thinking Facilitation, Validated User Research, Enterprise Design, Customer Retention, AI Product Strategy, Data-driven Decision-making, Content Design, Inclusive Design, Accessible User Interfaces, Design Patterns, Team Collaboration, Brainstorming, Hotjar, Google Analytics, ProtoPie, Advisory Services, Mobile App Design, Food Ordering, Food Ordering Platforms, Loyalty Programs, Checkout Optimization, Mobile Commerce, Apps, App Design, Sports Websites, Over-the-top Content (OTT), User Journey Maps, Business to Consumer (B2C), Consumer Health, AI-enabled Applications, AI Chatbots, AI Agents, Mobile UI, QSR, Healthcare IT, Healthcare Software, Healthcare Management Systems, Figma Component Library, Accessibility, UX Documentation, Workflow Automation Design, Workflow Automation & System Integration, Automation Platform, Agency Websites, Branding, Edtech Design, Mobile UX, Analytics Dashboards, Agile, Design Sprints, Customer Journey, Market Research & Analysis, Market Research, User Journeys, Mobile Apps, UI Libraries, Business to Business (B2B), Responsive UI, Forms, Digital Brand Identity, Android, Android Design Guidelines, Cursor AI, Workflow Analysis, Color Theory, Data Reporting, Behavioral Science, Education, Learning, Python, Web App UX, Regulatory Compliance, CX Strategy, Customer Experience, Customer Experience Management, Data Synthesis, Product Research, Statistics, Survey Development & Analysis, SPSS, Sampling, Project Management, Experimental Design, AI Research, UserZoom, Qualtrics, Medical Devices, Sprint Planning
Senior Product Designer
2024 - 2026
PsychPlus
- Drove the redesign and implementation of PsychPlus's design system, reducing visual inconsistency, standardizing components, and creating documentation that improved collaboration between design and engineering teams.
- Designed and optimized provider, patient, and operational workflows across the platform, including patient portals, scheduling, communication tools, reporting, and AI-assisted healthcare experiences.
- Partnered closely with product managers, engineers, clinicians, and leadership to translate complex healthcare requirements into scalable, accessible experiences that improved usability and supported platform growth.
Technologies: Figma, FigJam, Framer, Miro, Jira, Notion, Mixpanel, Google Analytics, HTML, Usertesting.com, JavaScript, ProtoPie, Custom CRM Modules, A/B Testing, Accessibility, Token Design, Information Architecture (IA), User Research, Usability Testing, Journey Mapping, Product Strategy, EHR Systems, Patient Portals, HIPAA Compliance, CRM Platforms, UI Prototyping, UX Prototyping, Typography, UX Design, UI Design, Product Design, Interaction Design (IxD), Design Systems, Prototyping, User Experience (UX), User Interface (UI), Web Design, Websites, Web App Design, B2C, Website Design, AI-powered Product Design, AI Design, GSAP, GreenSock Animation Platform (GSAP), Web Animation, MVP Design, Collaboration, Design, Digital Design, Marketing Materials, Recruiting, Logo Design, Pitch Deck Design, User Onboarding, Research Synthesis, User Behavior, Landing Page Design, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, High-fidelity Mockups, Data-heavy Design, Interactive Prototypes, Web Applications, Publishing, Web App UI, UX Research, Analytics, Data Analysis, Qualitative Research, Quantitative Research, No-code Development, Mobile Design, Dashboard Design, Landing Page Optimization, Website Redesign, Claude Design, Figma Slides, Front-end Development, Human-computer Interaction (HCI), Wireframing, Data Structures, Software Engineering, Artificial Intelligence (AI), Problem Solving, Agile Practices, User-centered Design (UCD), Design Thinking, User Flows, Remote Usability Testing, UX Audits, Web Content Accessibility Guidelines (WCAG), Heuristic Evaluation, Service Design, Human-centered Design (HCD), Strategic Design Thinking, Visual Design, Responsive Design, Mobile UX Design, Mobile UI Design, Web UI Design, Web UX Design, Component Libraries, Layout & Grid Systems, Product Discovery, Product Management, Roadmapping, Requirements, Stakeholder Management, Workshop Facilitation, Cross-functional Collaboration, Product Analytics, Data-informed Visual Design, Customer Interviews, Surveys, User Surveys, Competitive Analysis, ChatGPT, Claude, SaaS Product Design, Enterprise UX, B2B Product Design, Workflow Design, User Experience Strategy, UX Writing, Conversion Rate Optimization (CRO), Customer Experience (CX) Design, Design Leadership, Product Innovation, Shopify, Artificial Intelligence as a Service (AIaaS), Vercel, React, Visual Hierarchy, User Interviews, Animation, Print Production, Curriculum Design, Instructional Design, Communication, Strategic Planning, Management Consulting, Corporate Strategy, Luxury, Web Application Design, Agentic AI, Video Design, Print Design, Functional Testing, WCAG 3, Healthcare, CSS, User Personas, Audits, Responsive Web Design (RWD), Digital Marketing Design, Web Layout, Newsletter Design, Social Media Design, Graphic Design, Landing Pages, Banner Design, WordPress, Brand Guidelines, Ordering Systems, eCommerce, Quantitative User Research, Qualitative User Research, Webflow, Amplitude, Personas, Enterprise SaaS, Dashboards, CRM, Chatbot Conversation Design, User Experience Design, System Design, Systems, Systems Thinking, iOS, Software as a Service (SaaS), Product Prototyping, Rapid Prototyping, Feature Prioritization, Behavioral Design, Growth-driven Design (GDD), Product-market Fit, Cross-functional Team Leadership, Design Operations (DesignOps), Conversational Design, Conversational UI Design, AI-assisted UX, Human-centered AI, Fintech Design, Enterprise Software, Data Visualization, Workflow Automation, Product Vision, Product Requirements Documentation (PRD), Product Ownership, Product Lifecycle Management (PLM), Product Validation, User Journey Optimization, Content Strategy, UX Strategy, UX Metrics, User Needs, Enterprise Applications, Workflow Optimization, Operational Design, SaaS Platforms, SaaS, Growth Strategy, User, Design Ops, Fintech, Scalable Design Systems, Healthcare Services, SaaS Design, SaaS UX Consulting, Data Products, Productivity Software, Research Design, Website Optimization, Data-driven Design, Innovation Strategy, Design Thinking Facilitation, Validated User Research, Enterprise Design, Customer Retention, AI Product Strategy, Data-driven Decision-making, Content Design, Inclusive Design, Accessible User Interfaces, Design Patterns, Team Collaboration, Brainstorming, Hotjar, Advisory Services, Mobile App Design, Food Ordering, Food Ordering Platforms, Loyalty Programs, Checkout Optimization, Mobile Commerce, Apps, App Design, Sports Websites, Over-the-top Content (OTT), User Journey Maps, Business to Consumer (B2C), Consumer Health, AI-enabled Applications, AI Chatbots, AI Agents, Mobile UI, QSR, Healthcare IT, Healthcare Software, Healthcare Management Systems, Figma Component Library, UX Documentation, Workflow Automation Design, Workflow Automation & System Integration, Automation Platform, Agency Websites, Branding, Edtech Design, Mobile UX, Analytics Dashboards, Agile, Design Sprints, Customer Journey, Market Research & Analysis, Market Research, User Journeys, Mobile Apps, UI Libraries, Business to Business (B2B), Responsive UI, Forms, Digital Brand Identity, Android, Android Design Guidelines, Cursor AI, Workflow Analysis, Color Theory, Data Reporting, Behavioral Science, SPSS, Education, Learning, Python, Web App UX, Regulatory Compliance, CX Strategy, Customer Experience, Customer Experience Management, Data Synthesis, Product Research, Statistics, Survey Development & Analysis, Sampling, Project Management, Experimental Design, AI Research, UserZoom, Qualtrics, Medical Devices, Sprint Planning
Product Designer
2022 - 2024
Online Freelance Agency
- Collaborated with venture-backed startups and high-growth technology companies through the network, leading product strategy, UX research, and end-to-end product design initiatives.
- Partnered directly with founders, product leaders, and engineering teams to transform early-stage concepts into scalable products across SaaS, fintech, healthcare, AI, and marketplace industries.
- Delivered user-centered experiences for startups ranging from pre-seed to growth stage, helping teams validate ideas, improve product usability, and accelerate product development.
Technologies: Figma, FigJam, Framer, Miro, Notion, Jira, Hotjar, Usertesting.com, HTML, JavaScript, UI Prototyping, UX Prototyping, Typography, UX Design, UI Design, Product Design, User Research, Interaction Design (IxD), Design Systems, Product Strategy, Prototyping, User Experience (UX), User Interface (UI), Web Design, Web App Design, B2C, Website Design, AI-powered Product Design, AI Design, HIPAA Compliance, GSAP, GreenSock Animation Platform (GSAP), Web Animation, MVP Design, Collaboration, Design, Digital Design, Marketing Materials, Recruiting, Logo Design, Pitch Deck Design, User Onboarding, Research Synthesis, User Behavior, Landing Page Design, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, High-fidelity Mockups, Data-heavy Design, Interactive Prototypes, Web Applications, Publishing, Web App UI, UX Research, Analytics, Data Analysis, Qualitative Research, Quantitative Research, No-code Development, Mobile Design, Dashboard Design, Landing Page Optimization, Website Redesign, Mixpanel, Claude Design, Figma Slides, Information Architecture (IA), Front-end Development, Human-computer Interaction (HCI), Wireframing, Usability Testing, Data Structures, Software Engineering, Artificial Intelligence (AI), Problem Solving, Agile Practices, User-centered Design (UCD), Design Thinking, User Flows, Journey Mapping, Remote Usability Testing, UX Audits, Web Content Accessibility Guidelines (WCAG), Heuristic Evaluation, Service Design, Human-centered Design (HCD), Strategic Design Thinking, Visual Design, Responsive Design, Mobile UX Design, Mobile UI Design, Web UI Design, Web UX Design, Component Libraries, Token Design, Layout & Grid Systems, Product Discovery, Product Management, Roadmapping, Requirements, Stakeholder Management, Workshop Facilitation, Cross-functional Collaboration, Product Analytics, Data-informed Visual Design, Customer Interviews, Surveys, User Surveys, Competitive Analysis, ChatGPT, Claude, SaaS Product Design, Enterprise UX, B2B Product Design, Workflow Design, User Experience Strategy, UX Writing, Conversion Rate Optimization (CRO), Customer Experience (CX) Design, Design Leadership, Product Innovation, Shopify, Artificial Intelligence as a Service (AIaaS), Vercel, React, Visual Hierarchy, User Interviews, Animation, Print Production, Curriculum Design, Instructional Design, Communication, Strategic Planning, Management Consulting, Corporate Strategy, Luxury, Web Application Design, Agentic AI, Video Design, Print Design, Functional Testing, WCAG 3, Healthcare, CSS, User Personas, Audits, Websites, Responsive Web Design (RWD), Digital Marketing Design, Web Layout, Newsletter Design, Social Media Design, Graphic Design, Landing Pages, Banner Design, WordPress, Brand Guidelines, Ordering Systems, eCommerce, Quantitative User Research, Qualitative User Research, CRM Platforms, Patient Portals, EHR Systems, Webflow, Amplitude, Personas, Enterprise SaaS, Dashboards, Custom CRM Modules, CRM, Chatbot Conversation Design, User Experience Design, System Design, Systems, Systems Thinking, iOS, Software as a Service (SaaS), Product Prototyping, Rapid Prototyping, Feature Prioritization, Behavioral Design, Growth-driven Design (GDD), Product-market Fit, Cross-functional Team Leadership, Design Operations (DesignOps), Conversational Design, Conversational UI Design, AI-assisted UX, Human-centered AI, Fintech Design, Enterprise Software, Data Visualization, Workflow Automation, Product Vision, Product Requirements Documentation (PRD), Product Ownership, Product Lifecycle Management (PLM), Product Validation, User Journey Optimization, Content Strategy, UX Strategy, UX Metrics, User Needs, Enterprise Applications, Workflow Optimization, Operational Design, SaaS Platforms, SaaS, Growth Strategy, User, Design Ops, Scalable Design Systems, Fintech, Healthcare Services, SaaS Design, SaaS UX Consulting, Data Products, Productivity Software, Research Design, Website Optimization, Data-driven Design, Innovation Strategy, Design Thinking Facilitation, Validated User Research, A/B Testing, Enterprise Design, Customer Retention, AI Product Strategy, Data-driven Decision-making, Content Design, Inclusive Design, Accessible User Interfaces, Design Patterns, Team Collaboration, Brainstorming, Google Analytics, ProtoPie, Advisory Services, Mobile App Design, Food Ordering, Food Ordering Platforms, Loyalty Programs, Checkout Optimization, Mobile Commerce, Apps, App Design, Sports Websites, Over-the-top Content (OTT), User Journey Maps, Business to Consumer (B2C), Consumer Health, AI-enabled Applications, AI Chatbots, AI Agents, Mobile UI, QSR, Healthcare IT, Healthcare Software, Healthcare Management Systems, Figma Component Library, Accessibility, UX Documentation, Workflow Automation Design, Workflow Automation & System Integration, Automation Platform, Agency Websites, Branding, Edtech Design, Mobile UX, Analytics Dashboards, Agile, Design Sprints, Customer Journey, Market Research & Analysis, Market Research, User Journeys, Mobile Apps, UI Libraries, Business to Business (B2B), Responsive UI, Forms, Digital Brand Identity, Android, Android Design Guidelines, Cursor AI, Workflow Analysis, Color Theory, Data Reporting, Behavioral Science, Education, Learning, Python, Web App UX, Regulatory Compliance, CX Strategy, Customer Experience, Customer Experience Management, Data Synthesis, Product Research, Statistics, Survey Development & Analysis, SPSS, Sampling, Project Management, Experimental Design, AI Research, UserZoom, Qualtrics, Medical Devices, Sprint Planning
Independent Freelance Product Designer
2016 - 2022
Freelance Clients
- Designed end-to-end digital products for 50+ startups and businesses across SaaS, fintech, healthcare, AI, and marketplace industries, leading projects from discovery and research through launch.
- Collaborated directly with founders, product managers, and engineers to define requirements, simplify complex workflows, and deliver user-centered experiences across web and mobile platforms.
- Built scalable design systems, user flows, wireframes, and high-fidelity prototypes that accelerated development and improved consistency across multiple client products.
Technologies: Figma, FigJam, Framer, Miro, Jira, Notion, Usertesting.com, HTML, ChatGPT, UI Prototyping, UX Prototyping, Typography, UX Design, UI Design, Product Design, User Research, Interaction Design (IxD), Design Systems, Product Strategy, Prototyping, User Experience (UX), User Interface (UI), Web Design, Web App Design, B2C, Website Design, AI-powered Product Design, AI Design, HIPAA Compliance, GSAP, GreenSock Animation Platform (GSAP), Web Animation, MVP Design, Collaboration, Design, Digital Design, Marketing Materials, Recruiting, Logo Design, Pitch Deck Design, User Onboarding, Research Synthesis, User Behavior, Landing Page Design, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, High-fidelity Mockups, Data-heavy Design, Interactive Prototypes, Web Applications, Publishing, Web App UI, UX Research, Analytics, Data Analysis, Qualitative Research, Quantitative Research, No-code Development, Mobile Design, Dashboard Design, Landing Page Optimization, Website Redesign, Mixpanel, Claude Design, Figma Slides, Information Architecture (IA), Front-end Development, Human-computer Interaction (HCI), Wireframing, Usability Testing, Data Structures, Software Engineering, Artificial Intelligence (AI), Problem Solving, Agile Practices, User-centered Design (UCD), Design Thinking, User Flows, Journey Mapping, Remote Usability Testing, UX Audits, Web Content Accessibility Guidelines (WCAG), Heuristic Evaluation, Service Design, Human-centered Design (HCD), Strategic Design Thinking, Visual Design, Responsive Design, Mobile UX Design, Mobile UI Design, Web UI Design, Web UX Design, Component Libraries, Token Design, Layout & Grid Systems, Product Discovery, Product Management, Roadmapping, Requirements, Stakeholder Management, Workshop Facilitation, Cross-functional Collaboration, Product Analytics, Data-informed Visual Design, Customer Interviews, Surveys, User Surveys, Competitive Analysis, JavaScript, Claude, SaaS Product Design, Enterprise UX, B2B Product Design, Workflow Design, User Experience Strategy, UX Writing, Conversion Rate Optimization (CRO), Customer Experience (CX) Design, Design Leadership, Product Innovation, Shopify, Artificial Intelligence as a Service (AIaaS), Vercel, React, Visual Hierarchy, User Interviews, Animation, Print Production, Curriculum Design, Instructional Design, Communication, Strategic Planning, Management Consulting, Corporate Strategy, Luxury, Web Application Design, Agentic AI, Video Design, Print Design, Functional Testing, WCAG 3, Healthcare, CSS, User Personas, Audits, Websites, Responsive Web Design (RWD), Digital Marketing Design, Web Layout, Newsletter Design, Social Media Design, Graphic Design, Landing Pages, Banner Design, WordPress, Brand Guidelines, Ordering Systems, eCommerce, Quantitative User Research, Qualitative User Research, CRM Platforms, Patient Portals, EHR Systems, Webflow, Amplitude, Personas, Enterprise SaaS, Dashboards, Custom CRM Modules, CRM, Chatbot Conversation Design, User Experience Design, System Design, Systems, Systems Thinking, iOS, Software as a Service (SaaS), Product Prototyping, Rapid Prototyping, Feature Prioritization, Behavioral Design, Growth-driven Design (GDD), Product-market Fit, Cross-functional Team Leadership, Design Operations (DesignOps), Conversational Design, Conversational UI Design, AI-assisted UX, Human-centered AI, Fintech Design, Enterprise Software, Data Visualization, Workflow Automation, Product Vision, Product Requirements Documentation (PRD), Product Ownership, Product Lifecycle Management (PLM), Product Validation, User Journey Optimization, Content Strategy, UX Strategy, UX Metrics, User Needs, Enterprise Applications, Workflow Optimization, Operational Design, SaaS Platforms, SaaS, Growth Strategy, User, Design Ops, Fintech, Scalable Design Systems, Healthcare Services, SaaS Design, SaaS UX Consulting, Data Products, Productivity Software, Research Design, Website Optimization, Data-driven Design, Innovation Strategy, Design Thinking Facilitation, Validated User Research, A/B Testing, Enterprise Design, Customer Retention, AI Product Strategy, Data-driven Decision-making, Content Design, Inclusive Design, Accessible User Interfaces, Design Patterns, Team Collaboration, Brainstorming, Hotjar, Google Analytics, ProtoPie, Advisory Services, Mobile App Design, Food Ordering, Food Ordering Platforms, Loyalty Programs, Checkout Optimization, Mobile Commerce, Apps, App Design, Sports Websites, Over-the-top Content (OTT), User Journey Maps, Business to Consumer (B2C), Consumer Health, AI-enabled Applications, AI Chatbots, AI Agents, Mobile UI, QSR, Healthcare IT, Healthcare Software, Healthcare Management Systems, Figma Component Library, Accessibility, UX Documentation, Workflow Automation Design, Workflow Automation & System Integration, Automation Platform, Agency Websites, Branding, Edtech Design, Mobile UX, Analytics Dashboards, Agile, Design Sprints, Customer Journey, Market Research & Analysis, Market Research, User Journeys, Mobile Apps, UI Libraries, Business to Business (B2B), Responsive UI, Forms, Digital Brand Identity, Android, Android Design Guidelines, Workflow Analysis, Color Theory, Data Reporting, Behavioral Science, Cursor AI, Education, Learning, Python, Web App UX, Regulatory Compliance, CX Strategy, Customer Experience, Customer Experience Management, Data Synthesis, Product Research, Statistics, Survey Development & Analysis, SPSS, Sampling, Project Management, Experimental Design, AI Research, UserZoom, Qualtrics, Medical Devices, Sprint Planning
Education
2016 - 2020
Bachelor's Degree in Computer Science
Goldsmiths, University of London - London, UK
Certifications
MAY 2024 - PRESENT
Collaborative Meetings
Miro
OCTOBER 2023 - PRESENT
Enterprise Design Thinking Co-Creator
IBM
SEPTEMBER 2023 - PRESENT
Enterprise Design Thinking Practitioner
IBM
JUNE 2023 - PRESENT
Product Analytics Micro-Certification (PAC)
Product School
JUNE 2023 - PRESENT
Product-Led Growth Micro-Certification (PLGC)
Product School
AUGUST 2022 - PRESENT
Design Patterns
Uxcel
AUGUST 2022 - PRESENT
Design Accessibility
Uxcel
AUGUST 2022 - PRESENT
UX Writing
Uxcel
JUNE 2022 - PRESENT
Growth-driven Design Certified
HubSpot
Skills
Tools
FigJam, Miro, Jira, Figma Slides, Usertesting.com, Claude, Hotjar, Google Analytics, ProtoPie, Figma Component Library, Qualtrics, SPSS
Languages
HTML, CSS, Python, JavaScript
Platforms
Figma, Mixpanel, Webflow, WordPress, GreenSock Animation Platform (GSAP), Vercel, Shopify, iOS, Mobile, Desktop, Android, UserZoom
Industry Expertise
Healthcare, Education
Other
Framer, Notion, Claude Design, UX Design, UI Design, Product Design, User Research, Interaction Design (IxD), Design Systems, Information Architecture (IA), Front-end Development, Human-computer Interaction (HCI), Product Strategy, Wireframing, Prototyping, Usability Testing, Data Structures, Software Engineering, Artificial Intelligence (AI), Problem Solving, Agile Practices, User-centered Design (UCD), Design Thinking, User Flows, Journey Mapping, Remote Usability Testing, UX Audits, Web Content Accessibility Guidelines (WCAG), Heuristic Evaluation, Service Design, Human-centered Design (HCD), Strategic Design Thinking, Visual Design, Responsive Design, Mobile Design, Mobile UX Design, Mobile UI Design, Web Design, Web UI Design, Web UX Design, Component Libraries, Token Design, Typography, Layout & Grid Systems, Product Discovery, Product Management, Roadmapping, Requirements, Stakeholder Management, Workshop Facilitation, Cross-functional Collaboration, Product Analytics, Data-informed Visual Design, Qualitative Research, Quantitative Research, Customer Interviews, Surveys, User Surveys, Competitive Analysis, AI-powered Product Design, ChatGPT, SaaS Product Design, Enterprise UX, B2B Product Design, Dashboard Design, Workflow Design, User Experience Strategy, UX Writing, Conversion Rate Optimization (CRO), Customer Experience (CX) Design, Design Leadership, Product Innovation, MVP Design, Rapid Prototyping, Feature Prioritization, Behavioral Design, User Onboarding, Growth-driven Design (GDD), Product-market Fit, Cross-functional Team Leadership, Design Operations (DesignOps), Conversational Design, Conversational UI Design, AI-assisted UX, Human-centered AI, Fintech Design, Enterprise Software, Data Visualization, Analytics Dashboards, Workflow Automation, Product Vision, Product Requirements Documentation (PRD), Product Ownership, Product Lifecycle Management (PLM), Product Validation, User Journey Optimization, Content Strategy, UX Strategy, UX Metrics, Research Synthesis, User Needs, User Behavior, Enterprise Applications, Workflow Optimization, Operational Design, SaaS Platforms, SaaS, Growth Strategy, User, Scalable Design Systems, Design Ops, Fintech, Healthcare Services, SaaS Design, SaaS UX Consulting, Data Products, Productivity Software, Research Design, Innovation Strategy, Design Thinking Facilitation, Validated User Research, User Experience (UX), Website Optimization, Data-driven Design, A/B Testing, Enterprise Design, Customer Retention, AI Product Strategy, Data-driven Decision-making, Content Design, Inclusive Design, Accessible User Interfaces, Design Patterns, Team Collaboration, Brainstorming, Advisory Services, UX Research, Mobile App Design, Food Ordering, Food Ordering Platforms, Loyalty Programs, Checkout Optimization, Mobile Commerce, QSR, Healthcare IT, Healthcare Software, Healthcare Management Systems, Accessibility, UX Documentation, Workflow Automation Design, Workflow Automation & System Integration, Automation Platform, Landing Page Design, Agency Websites, Branding, Edtech Design, Mobile UX, Mobile UI, AI Agents, AI Chatbots, AI-enabled Applications, Chatbot Conversation Design, CRM, Custom CRM Modules, Dashboards, Enterprise SaaS, Personas, Amplitude, EHR Systems, Patient Portals, HIPAA Compliance, CRM Platforms, Qualitative User Research, Quantitative User Research, eCommerce, Ordering Systems, UI Prototyping, Brand Guidelines, User Interface (UI), Banner Design, Landing Pages, Graphic Design, Social Media Design, Newsletter Design, Web Layout, Digital Marketing Design, Responsive Web Design (RWD), Websites, Web App Design, B2C, Website Design, AI Design, Audits, User Personas, WCAG 3, Functional Testing, GSAP, Web Animation, Agentic AI, Web Application Design, Luxury, Corporate Strategy, Management Consulting, Strategic Planning, Collaboration, Communication, Design, Digital Design, Marketing Materials, Recruiting, Logo Design, Pitch Deck Design, Instructional Design, Curriculum Design, Print Production, B2B, Generative Artificial Intelligence (GenAI), Research, Early-stage Startups, Animation, High-fidelity Mockups, User Interviews, Visual Hierarchy, React, Data-heavy Design, Interactive Prototypes, Web Applications, Publishing, Web App UI, Artificial Intelligence as a Service (AIaaS), Analytics, Data Analysis, No-code Development, French, Landing Page Optimization, Website Redesign, User Experience Design, System Design, Systems, Systems Thinking, Business to Consumer (B2C), Consumer Health, User Journey Maps, Over-the-top Content (OTT), App Design, Apps, Software as a Service (SaaS), Product Prototyping, Agile, Design Sprints, Product Pages, Content Management, CMS, Conversion, Visual Storytelling, Customer Journey, Market Research & Analysis, Market Research, User Journeys, Mobile Apps, UI Libraries, Business to Business (B2B), Responsive UI, Forms, Digital Brand Identity, Android Design Guidelines, Cursor AI, Learning, Web App UX, Workflow Analysis, Color Theory, Data Reporting, Regulatory Compliance, Behavioral Science, CX Strategy, Customer Experience, Customer Experience Management, Data Synthesis, Product Research, Statistics, Survey Development & Analysis, AI Research, Experimental Design, Project Management, Sampling, Product Launch, Strategy Consulting, Workshops, Medical Devices, Sprint Planning, UX Prototyping, Print Design, Video Design, Sports Websites, Web Development, Compliance
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring