Selin Sargut

Designer in Istanbul, Turkey

Member since February 22, 2021

Selin has extensive experience in UX/UI design, prototyping, idea implementation, and validating product features via design-thinking methods. She's worked with clients—in various sectors of fintech, retail, telco, and Salesforce—to grow their businesses with a human-centered approach at the intersection of strategy, creativity, and tech. Besides designing products, Selin loves to create brand experiences as part of a business strategy and shape how your brand looks, feels, and speaks to people.

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Portfolio

Digital Design

UI/UX Design for a Recipe-sharing Web Platform and Brand Identity Creation
Interactive Store Experience: Physical-meets-digital Retail, UI/UX, and Service Design
- Customer Experience
- Customer Journeys
- Design Thinking
- Story Carding
- Product Design
- User Flows
- Service Design
- Information Architecture (IA)
- Feature Planning
- Agile Sprints
- Sketch
- Interactive Tools
- UX Design
- UI Design
A Complete UX Transformation of a Banking Platform
- Agile Delivery
- Banking & Finance
- User Flows
- Digital Strategy
- Business Process Flow Diagrams
- Design Thinking
- User Research
- Qualitative Research
- Usability Heuristics
- Fintech
- User Interface (UI)
- User Experience (UX)
- App UX
- Consumer Banking
Mobile Account Management App's UX/UI for a Telecommunication Company
- eCommerce UX
- eCommerce UI
- Customer Service
- Customer Support
- Chat Support
- Service Design
- Telecommunications
- User Needs
- User Testing
- App Design
- User Interface (UI)
- User Experience (UX)
UI/UX Design for a New Fast-growing Fintech Platform
- Digital Payments
- Sketch
- User Experience (UX)
- Mobile UX
- Web Design
- Fintech
- Mobile Wallet
- Landing Pages
UI/UX Design for a Simple, Secure, and Smart Storage Platform
- Cloud Drive
- UX Design
- Holistic UX Design
- Customer Insights
- Platform Design
- Cloud Storage
- App UI
- UI Design
- Mobile Apps
- Product Design

Employment

User Experience Design Lead
2019 - PRESENT
IBM iX
- Worked with one of the world's largest beverage company and redesign the order management system on Salesforce; I conducted user research to understand user needs and created solutions both for mobile and tablet to engage dealers and sellers.
- Created UX design guidelines and a design system combining a library of design assets, patterns, and business rules for a bank to make it easier for my client's team to create products and digital experiences by using the guidelines.
- Conducted both user research to understand the real pain points and market research to understand best practices globally in a service design project for a client in the retail sector.
- Designed an innovative shopping experience that combines both physical and digital touchpoints, an ecosystem that mobile commerce supported by disruptive digital services in the store, and I did hands-on UX production for various platforms.
- Aligned with the agile development teams in a bank and assist in the technical discussions to achieve our desired design outcome: up-and-running applications.
- Collaborated with the clients and various teams to deliver real business value, define and communicate the product vision, and ensure that the design specifications were implemented.
Technologies: Apple Keynote, Salesforce, Adobe CC, MURAL, InVision, Sketch
Senior UX Designer
2017 - 2019
IBM iX
- Worked with an award-winning telecommunication service provider in the UAE—combining their business objectives with customer insights and creating customer journeys, flows, wireframes, and high-fidelity prototypes both for the web and mobile.
- Gained expertise in the fast-growing fintech industry and worked to shape a flawless experience of digital payment services such as money transfer, utility bill payments, and acceptance at the point-of-sale.
- Took full ownership of the UX design, oversaw the delivery, and created the IA and user flows with the visual designers and developers to make it real.
- Conducted user testing along with the team and validated the experience journey end-to-end.
- Designed a cloud-based data storage solution and created a vision for the digital experience of the product and held in-depth persona studies, information architecture, and benchmarking.
- Designed and delivered for five different platforms—blending the business strategy, design, and technology and focusing on designing products and services.
- Co-created with our customers to create lean design solutions, MVP, and better experiences through design thinking, research, and data insights.
Technologies: Adobe CC, InVision, Sketch
Senior UI/UX Designer (Consultant)
2016 - 2017
Migros
- Created user stories and CX journey maps for eCommerce personas based on the data gathered in a user survey and by insights from the marketing team.
- Contributed hands-on to the design and production of optimizing the UI/UX of the external and internal apps such as HR portals, inventory tracking, content management systems, intranet sites, proprietary enterprise software, websites, or mobile apps.
- Worked both with the IT team and third parties in Migros as an experience design process owner; I briefed the agencies according to the customer experience journeys.
Technologies: Sketch, InVision
UI/UX Designer | UX Researcher
2014 - 2016
Intel
- Worked with a multidisciplinary team (including working directly with developers) to create the next generation of intelligent systems including the Smart Education Project and many IoT projects.
- Designed visual concepts, mockups, user-interface component specifications, and visual data presentations; I focused on creating functional and appealing user experiences.
- Co-authored a US patent on an automotive system (Patents.google.com/patent/US10112505B2/en).
- Conducted user research, created the experience design process, and developed the visual concept.
Technologies: Marvel App, Adobe CC

Education

Master's Degree in Brand Strategy
2015 - 2016
Sabanci University - Istanbul, Turkey
Bachelor's Degree in Visual Design
2009 - 2014
Sabanci University - Istanbul, Turkey

Certifications

Certificate in User Experience Design
OCTOBER 2020 - PRESENT
Nielsen Norman Group
Scrum Master Certified
JULY 2020 - JULY 2021
Scrum, Inc.
IBM Banking Industry
MARCH 2019 - PRESENT
IBM
IBM Agile Explorer
OCTOBER 2018 - PRESENT
IBM
IBM Design Thinking
SEPTEMBER 2018 - PRESENT
IBM
UX Heuristics
FEBRUARY 2016 - PRESENT
Intel

Experience

Mobile UI Design7 years
User Research7 years
User Flows7 years
UX Design7 years
UX Direction6 years
Design Thinking6 years
Service Design5 years
Brand Identity4 years

Location

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Designer in Istanbul, Turkey

Portfolio

Employment

User Experience Design Lead

Senior UX Designer

Senior UI/UX Designer (Consultant)

UI/UX Designer | UX Researcher

Education

Certifications

Experience

Location