Verified Expert in Design
Selin has extensive experience in UX/UI design, prototyping, idea implementation, and validating product features via design-thinking methods. She's worked with clients—in various sectors of fintech, retail, telco, and Salesforce—to grow their businesses with a human-centered approach at the intersection of strategy, creativity, and tech. Besides designing products, Selin loves to create brand experiences as part of a business strategy and shape how your brand looks, feels, and speaks to people.
UI/UX Design for a Recipe-sharing Web Platform and Brand Identity Creation
A Complete UX Transformation of a Banking Platform
User Experience Design Lead
- Worked with one of the world's largest beverage company and redesign the order management system on Salesforce; I conducted user research to understand user needs and created solutions both for mobile and tablet to engage dealers and sellers.
- Created UX design guidelines and a design system combining a library of design assets, patterns, and business rules for a bank to make it easier for my client's team to create products and digital experiences by using the guidelines.
- Conducted both user research to understand the real pain points and market research to understand best practices globally in a service design project for a client in the retail sector.
- Designed an innovative shopping experience that combines both physical and digital touchpoints, an ecosystem that mobile commerce supported by disruptive digital services in the store, and I did hands-on UX production for various platforms.
- Aligned with the agile development teams in a bank and assist in the technical discussions to achieve our desired design outcome: up-and-running applications.
- Collaborated with the clients and various teams to deliver real business value, define and communicate the product vision, and ensure that the design specifications were implemented.
Senior UX Designer
- Worked with an award-winning telecommunication service provider in the UAE—combining their business objectives with customer insights and creating customer journeys, flows, wireframes, and high-fidelity prototypes both for the web and mobile.
- Gained expertise in the fast-growing fintech industry and worked to shape a flawless experience of digital payment services such as money transfer, utility bill payments, and acceptance at the point-of-sale.
- Took full ownership of the UX design, oversaw the delivery, and created the IA and user flows with the visual designers and developers to make it real.
- Conducted user testing along with the team and validated the experience journey end-to-end.
- Designed a cloud-based data storage solution and created a vision for the digital experience of the product and held in-depth persona studies, information architecture, and benchmarking.
- Designed and delivered for five different platforms—blending the business strategy, design, and technology and focusing on designing products and services.
- Co-created with our customers to create lean design solutions, MVP, and better experiences through design thinking, research, and data insights.
Senior UI/UX Designer (Consultant)
- Created user stories and CX journey maps for eCommerce personas based on the data gathered in a user survey and by insights from the marketing team.
- Contributed hands-on to the design and production of optimizing the UI/UX of the external and internal apps such as HR portals, inventory tracking, content management systems, intranet sites, proprietary enterprise software, websites, or mobile apps.
- Worked both with the IT team and third parties in Migros as an experience design process owner; I briefed the agencies according to the customer experience journeys.
UI/UX Designer | UX Researcher
- Worked with a multidisciplinary team (including working directly with developers) to create the next generation of intelligent systems including the Smart Education Project and many IoT projects.
- Designed visual concepts, mockups, user-interface component specifications, and visual data presentations; I focused on creating functional and appealing user experiences.
- Co-authored a US patent on an automotive system (Patents.google.com/patent/US10112505B2/en).
- Conducted user research, created the experience design process, and developed the visual concept.
Master's Degree in Brand Strategy
Sabanci University - Istanbul, Turkey
Bachelor's Degree in Visual Design
Sabanci University - Istanbul, Turkey
Certificate in User Experience Design
Nielsen Norman Group
Scrum Master Certified
IBM Banking Industry
IBM Agile Explorer
IBM Design Thinking