Selin Sargut, Designer in Istanbul, Turkey
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Selin Sargut

Verified Expert  in Design


Istanbul, Turkey
Toptal Member Since
February 22, 2021

Selin has extensive experience in UX/UI design, prototyping, idea implementation, and validating product features via design-thinking methods. She's worked with clients—in various sectors of fintech, retail, telco, and Salesforce—to grow their businesses with a human-centered approach at the intersection of strategy, creativity, and tech. Besides designing products, Selin loves to create brand experiences as part of a business strategy and shape how your brand looks, feels, and speaks to people.


Work Experience

User Experience Design Lead

2019 - PRESENT
  • Worked with one of the world's largest beverage company and redesign the order management system on Salesforce; I conducted user research to understand user needs and created solutions both for mobile and tablet to engage dealers and sellers.
  • Created UX design guidelines and a design system combining a library of design assets, patterns, and business rules for a bank to make it easier for my client's team to create products and digital experiences by using the guidelines.
  • Conducted both user research to understand the real pain points and market research to understand best practices globally in a service design project for a client in the retail sector.
  • Designed an innovative shopping experience that combines both physical and digital touchpoints, an ecosystem that mobile commerce supported by disruptive digital services in the store, and I did hands-on UX production for various platforms.
  • Aligned with the agile development teams in a bank and assist in the technical discussions to achieve our desired design outcome: up-and-running applications.
  • Collaborated with the clients and various teams to deliver real business value, define and communicate the product vision, and ensure that the design specifications were implemented.
Technologies: Apple Keynote, Salesforce, Adobe CC, MURAL, InVision, Sketch

Senior UX Designer

2017 - 2019
  • Worked with an award-winning telecommunication service provider in the UAE—combining their business objectives with customer insights and creating customer journeys, flows, wireframes, and high-fidelity prototypes both for the web and mobile.
  • Gained expertise in the fast-growing fintech industry and worked to shape a flawless experience of digital payment services such as money transfer, utility bill payments, and acceptance at the point-of-sale.
  • Took full ownership of the UX design, oversaw the delivery, and created the IA and user flows with the visual designers and developers to make it real.
  • Conducted user testing along with the team and validated the experience journey end-to-end.
  • Designed a cloud-based data storage solution and created a vision for the digital experience of the product and held in-depth persona studies, information architecture, and benchmarking.
  • Designed and delivered for five different platforms—blending the business strategy, design, and technology and focusing on designing products and services.
  • Co-created with our customers to create lean design solutions, MVP, and better experiences through design thinking, research, and data insights.
Technologies: Adobe CC, InVision, Sketch

Senior UI/UX Designer (Consultant)

2016 - 2017
  • Created user stories and CX journey maps for eCommerce personas based on the data gathered in a user survey and by insights from the marketing team.
  • Contributed hands-on to the design and production of optimizing the UI/UX of the external and internal apps such as HR portals, inventory tracking, content management systems, intranet sites, proprietary enterprise software, websites, or mobile apps.
  • Worked both with the IT team and third parties in Migros as an experience design process owner; I briefed the agencies according to the customer experience journeys.
Technologies: Sketch, InVision

UI/UX Designer | UX Researcher

2014 - 2016
  • Worked with a multidisciplinary team (including working directly with developers) to create the next generation of intelligent systems including the Smart Education Project and many IoT projects.
  • Designed visual concepts, mockups, user-interface component specifications, and visual data presentations; I focused on creating functional and appealing user experiences.
  • Co-authored a US patent on an automotive system (
  • Conducted user research, created the experience design process, and developed the visual concept.
Technologies: Marvel App, Adobe CC
2015 - 2016

Master's Degree in Brand Strategy

Sabanci University - Istanbul, Turkey

2009 - 2014

Bachelor's Degree in Visual Design

Sabanci University - Istanbul, Turkey


Certificate in User Experience Design

Nielsen Norman Group

JULY 2020 - JULY 2021

Scrum Master Certified

Scrum, Inc.


IBM Banking Industry



IBM Agile Explorer



IBM Design Thinking



UX Heuristics