Shane O'Meara

Designer

Shanghai, China

Member since April 7, 2016

Shane is an Irish designer with over twelve years of experience working with agencies and startups in China, the US, and the UK. He enjoys the challenge of designing for different industries and audiences and has helped develop projects from the earliest concept stages right through to execution in print and on screen. Shane keeps busy with a mix of branding, digital, and illustration projects from his second home in Shanghai.

Shane is now available for hire

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Portfolio

Digital Design

Databox
- Creative Direction
- Logo Design
- Branding
- Icon Design
- Collateral
Cachet
- Creative Direction
- Logo Design
- Branding
- iOS App Design
- Stationery
- Hotels & Lodging
Doc Guthrie's
- Creative Direction
- Logo Design
- Branding
- Collateral
- Barbershop
- Lifestyle
Redhorse
- Creative Direction
- Logo Design
- Branding
- Product Design
- Collateral
- Automotive
Paperchain
- Creative Direction
- Logo Design
- Branding
- iOS App Design
Hi-Tyme
- Creative Direction
- Logo Design
- Branding
- Websites
- Icon Design
- User Interface (UI)
- Collateral

Employment

Design Consultant
2016 - PRESENT
Shanghai Tech University School of Entrepreneurship and Management (SEM)
- Collaborated with the dean and faculty to develop a new brand identity for the school.
- Developed an iconic symbol as well as dual language versions of the logo.
- Designed SEM-branded materials to test the identity in real world use: event posters, signage, apparel, etc.
- Designed decks to showcase the new identity and win approval for the final design direction.
- Began designing a responsive website to introduce SEM to prospective students and faculty.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Keynote
Design Consultant
2016 - PRESENT
Cachet Hotel Group
- Designed the logos of a number of properties for this development company with projects opening in hub cities across Asia and the US, including their flagship hotel brand, Cachet.
- Established brand identity guidelines to ensure consistency as new Cachet locations are developed.
- Designed name cards, stationery, signage systems, and branded wine labels.
- Designed an iOS app concept. Guests can personalize their room and receive recommendations.
- Provided ongoing design support for new hotel, resort, and night-life branding projects.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2015 - 2015
Doc Guthrie's
- Collaborated with the founders and interior designer of Shanghai's first traditional style barber shop and lifestyle brand to define the look and feel of the brand.
- Designed a flexible logo system and key artwork as well as creating brand guidelines.
- Designed name cards, vouchers, envelopes, stamps, infographics, and signage.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2014 - 2015
Redhorse Performance
- Refined the Redhorse logo and created a modular logo system.
- Developed a robust identity system that adapts to print, digital, and manufacturing use.
- Designed name card, packaging, trade show stands, and merchandise.
- Designed fuel pumps, gauges, and regulators, and applied the new brand identity (The company designs and manufactures high performance auto components).
- Created brand identity guidelines for logo, type, and color.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2012 - 2014
WD Group
- Refreshed the identity of Latina, a Brazilian Restaurant, and Alla Torre, a Pizzeria.
- Refined the logos of each brand using custom-designed lettering.
- Designed new menus, illustrations, packaging, signage, and key artwork.
- Created brand identity guidelines for logo, type, and color.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2009 - 2014
URBN Hotel
- Provided creative direction and design for the rebranding of URBN Hotel Shanghai.
- Designed a new logo and identity in line with the new positioning of the brand.
- Designed name card, key card, signage, in-room collateral, packaging, and print and digital advertising.
- Developed brand identity guidelines for logo, type, and color to assist in-house designers.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2012 - 2013
Databox
- Databox manages business records for clients in six cities across China.
- Worked with the founder to rename and reposition the company.
- Designed a flexible logo system that can adapt to a wide range of applications and materials.
- Designed icons, signage, name card, stationery, brochure, uniforms, and packaging.
- Provided storyboards, styling, and art direction for an on-site photo shoot.
- Designed the Databox website and managed the development process.
- Created brand identity guidelines for logo, type, and color.
- Provided support as the new identity was announced and rolled out in six cities.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2010 - 2012
David Laris Creates
- Provided creative direction and design for fine-dining projects The Purple Onion (Mediterranean), Yucca (Cocktail Lounge), and Le Sheng (Shanghainese Cuisine).
- Worked with developers, chefs, and interior designers to establish the positioning of each project.
- Designed menus, signage, packaging, advertisements, and promotional materials tailored to each brand.
- Designed websites and managed the development process.
- Created brand identity guidelines for logo, type, and color.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Design Consultant
2008 - 2012
Connoisseur Group
- Provided creative direction for a range of limited edition cigars and accessories.
- Developed logos and branding for product lines and designed key artwork, labels, and packaging.
- Designed retail signage, brochures, website, packaging, display cases, humidors, and carry cases.
- Provided storyboards, styling, and art direction for a product photo shoot.
- Created brand identity guidelines for logo, type, and color.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Graphic Designer/Illustrator/Animator
2004 - 2011
That's Magazines
- Designed illustrations for features and monthly columns in Shanghai, Beijing, and Guangzhou editions for the company, which publishes English-language magazines in major cities across China.
- Illustrated special-edition magazine covers.
- Designed event logos, key artwork, tickets, banners, and print advertisements.
- Animated the opening sequence and winner reveal animations for annual F+B Awards ceremonies.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash

Education

Bachelor's degree in History of Art and Design and Visual Communications
1997 - 2001
National College of Art & Design - Dublin, Ireland

Experience

Creative Direction12 years
Branding12 years
Print Design12 years
Visual Design12 years
Logo Design12 years
Illustration12 years
User Interface (UI)5 years
Wireframing5 years

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