Shane O'Meara
Verified Expert in Design
Designer
Dublin, Ireland
Toptal member since October 27, 2016
Shane is an Irish designer with over 15 years of experience working with clients in China, the US, and the UK. He enjoys the challenge of designing for different industries and audiences and has helped develop projects from the earliest concept stages right through execution in print and on-screen. Shane keeps himself busy with a mix of branding, digital, and illustration projects from his second home in Shanghai.
Experience
- Branding - 16 years
- Visual Identity - 16 years
- Iconography - 16 years
- Collateral Design - 16 years
- Visual Design - 16 years
- Brand Guidelines - 16 years
- User Interface (UI) - 16 years
- Prototyping - 2 years
Portfolio
Work Experience
Design Consultant
Shanghai Tech University School of Entrepreneurship and Management (SEM)
- Collaborated with the dean and faculty to develop a new brand identity for the school.
- Developed an iconic symbol as well as dual language versions of the logo.
- Designed SEM-branded materials to test the identity in real world use: event posters, signage, apparel, etc.
- Designed decks to showcase the new identity and win approval for the final design direction.
- Began designing a responsive website to introduce SEM to prospective students and faculty.
Design Consultant
Cachet Hotel Group
- Designed the logos of a number of properties for this development company with projects opening in hub cities across Asia and the US, including their flagship hotel brand, Cachet.
- Established brand identity guidelines to ensure consistency as new Cachet locations are developed.
- Designed name cards, stationery, signage systems, and branded wine labels.
- Designed an iOS app concept. Guests can personalize their room and receive recommendations.
- Provided ongoing design support for new hotel, resort, and night-life branding projects.
Design Consultant
Doc Guthrie's
- Collaborated with the founders and interior designer of Shanghai's first traditional style barber shop and lifestyle brand to define the look and feel of the brand.
- Designed a flexible logo system and key artwork as well as creating brand guidelines.
- Designed name cards, vouchers, envelopes, stamps, infographics, and signage.
Design Consultant
Redhorse Performance
- Refined the Redhorse logo and created a modular logo system.
- Developed a robust identity system that adapts to print, digital, and manufacturing use.
- Designed name card, packaging, trade show stands, and merchandise.
- Designed fuel pumps, gauges, and regulators, and applied the new brand identity (The company designs and manufactures high performance auto components).
- Created brand identity guidelines for logo, type, and color.
Design Consultant
WD Group
- Refreshed the identity of Latina, a Brazilian Restaurant, and Alla Torre, a Pizzeria.
- Refined the logos of each brand using custom-designed lettering.
- Designed new menus, illustrations, packaging, signage, and key artwork.
- Created brand identity guidelines for logo, type, and color.
Design Consultant
URBN Hotel
- Provided creative direction and design for the rebranding of URBN Hotel Shanghai.
- Designed a new logo and identity in line with the new positioning of the brand.
- Designed name card, key card, signage, in-room collateral, packaging, and print and digital advertising.
- Developed brand identity guidelines for logo, type, and color to assist in-house designers.
Design Consultant
Databox
- Databox manages business records for clients in six cities across China.
- Worked with the founder to rename and reposition the company.
- Designed a flexible logo system that can adapt to a wide range of applications and materials.
- Designed icons, signage, name card, stationery, brochure, uniforms, and packaging.
- Provided storyboards, styling, and art direction for an on-site photo shoot.
- Designed the Databox website and managed the development process.
- Created brand identity guidelines for logo, type, and color.
- Provided support as the new identity was announced and rolled out in six cities.
Design Consultant
David Laris Creates
- Provided creative direction and design for fine-dining projects The Purple Onion (Mediterranean), Yucca (Cocktail Lounge), and Le Sheng (Shanghainese Cuisine).
- Worked with developers, chefs, and interior designers to establish the positioning of each project.
- Designed menus, signage, packaging, advertisements, and promotional materials tailored to each brand.
- Designed websites and managed the development process.
- Created brand identity guidelines for logo, type, and color.
Design Consultant
Connoisseur Group
- Provided creative direction for a range of limited edition cigars and accessories.
- Developed logos and branding for product lines and designed key artwork, labels, and packaging.
- Designed retail signage, brochures, website, packaging, display cases, humidors, and carry cases.
- Provided storyboards, styling, and art direction for a product photo shoot.
- Created brand identity guidelines for logo, type, and color.
Graphic Designer/Illustrator/Animator
That's Magazines
- Designed illustrations for features and monthly columns in Shanghai, Beijing, and Guangzhou editions for the company, which publishes English-language magazines in major cities across China.
- Illustrated special-edition magazine covers.
- Designed event logos, key artwork, tickets, banners, and print advertisements.
- Animated the opening sequence and winner reveal animations for annual F+B Awards ceremonies.
Education
Bachelor's Degree in History of Art and Design and Visual Communications
National College of Art & Design - Dublin, Ireland
Certifications
Section4 Certified Brand Strategist
Section4
Enterprise Design Thinking Practitioner
IBM
Skills
Tools
Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), Adobe Flash
Platforms
MacOS, Figma
Industry Expertise
Hospitality, Food & Beverage, Restaurants & Dining, Automotive, Apparel & Accessories, Hotels & Lodging
Other
Creative Direction, Visual Design, Logo Design, Visual Identity, Illustration, Icon Design, Branding, Print Design, Typography, Pen & Paper, Art Direction, Web Design, Brand Guidelines, Style Guides, Logo Systems, Logotype, Vector Illustration, Barbershop, Color Theory, Color Palettes, Rebranding, Stationery Packages, Corporate Identity, Iconography, Icon Sets, Signage Design, Collateral Design, Event Collateral, Responsive Design, Brand Books, Graphic Design, User Interface (UI), Wireframing, Hand Lettering, Packaging, Presentation Design, Web UI, Hand Drawing, Food Packaging, B2B, Nutrition & Supplements, Icon Fonts, Prototyping, China, Corporate Branding, Storyboarding, Pamphlet Design, User Experience (UX), Mobile UI, Mobile UX, Brand Logos, Collateral, iOS App Design, Stationery, Lifestyle, Product Design, Websites, Writing & Editing, Chinese Typography, Pitch Decks, Brand Development
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