Sherin is available for hire
Hire SherinSherin Kristella S
Verified Expert in Design
Designer
Chennai, Tamil Nadu, India
Toptal member since April 22, 2026
Bio
Sherin is a senior UI/UX designer leading product design across 33+ active client accounts at a multi-sector studio. She brings extensive experience, a systems-thinking approach, and a track record of improving client engagement by 20-35%. Sherin is currently pursuing an MBA in business strategy at VIT.
Portfolio
Experience
- User Experience (UX) - 6 years
- Design Systems - 6 years
- Adobe Illustrator - 6 years
- Branding - 6 years
- Figma - 6 years
- Adobe Photoshop - 6 years
- Framer - 4 years
- UX Research - 4 years
Tools
- Adobe Photoshop
- Adobe Illustrator
Work Experience
Graphic Designer (Freelance)
2026 - PRESENT
Trifid Media
- Managed social media design deliverables for approximately 20 clients, creating LinkedIn-focused visual content for founders to strengthen their professional presence and maintain consistent personal branding.
- Designed founder-led LinkedIn content, translating personal brand positioning, thought leadership themes, and content briefs into visually engaging, platform-specific creative assets.
- Developed social media graphics using Adobe Illustrator and Photoshop, applying typography, visual hierarchy, layout systems, and brand guidelines to produce polished, consistent creative outputs.
- Applied AI-assisted creative workflows to explore visual concepts, accelerate ideation, and support the production of social media design assets while maintaining alignment with each client's brand direction.
- Translated content briefs into LinkedIn-ready visual assets for founder personal brands, aligning creative direction, messaging hierarchy, and platform-specific formats with professional audience expectations.
- Leveraged Higgsfield and AI-powered visual generation workflows to create distinctive campaign imagery, explore creative directions, and produce original visual assets for digital content.
- Applied advanced AI-assisted creative workflows, combining prompt engineering, visual direction, and design refinement to transform creative briefs into polished, brand-aligned visual content.
Technologies: Adobe, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Adobe CC, AI Design, Art Direction, Social Media Design, Influencer Marketing, Brand Design, AI-powered Product Design, Package Design, Social Media Management, Adobe InDesign, Amazon Enhanced Brand Content (EBC), Amazon Storefront, Layout Design, Corporate Websites, Web UI Design, Web UX, Wix, Adobe UX, Dashboards, SaaS, CMS, Forms, Energy, Infrastructure, Real Estate, Design Guidelines, Style Guides, Design Leadership, Enterprise Design, Communication Design, Template Design, Visual Storytelling, Data Science, Technology, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, JPEG to Vector, Vector Design, Vector Illustration, Hospitality, Vector Images, Vectors, Attention to Detail, Digital Asset Management
Brand & Web Designer, Framer Developer, Social Media Strategist
2026 - 2026
ANDAR LLC
- Developed a comprehensive brand identity system encompassing logo design, typography, color systems, visual assets, and brand applications to establish a consistent and scalable visual language across digital and print touchpoints.
- Designed and developed a responsive, no-code website using Framer, translating brand requirements into structured page layouts, reusable design patterns, responsive components, and an intuitive user experience.
- Translated brand strategy into high-fidelity website interfaces, applying visual hierarchy, typography, layout systems, interaction design, and responsive design principles to deliver a cohesive cross-device experience.
- Created digital and print collateral, applying brand guidelines, production-ready layouts, typography systems, and visual consistency principles to maintain design integrity across multiple communication formats.
- Developed a cross-platform social media content strategy and editorial calendar for Instagram, Facebook, and LinkedIn, aligning content themes, creative direction, and platform-specific design formats with brand objectives.
- Integrated brand strategy, visual design, responsive web development, and social media creative production into a unified digital brand experience, maintaining consistency across customer touchpoints and communication channels.
Technologies: Web Design, Branding, Responsive Web Design (RWD), UI Design, UX Design, Print Design, Menu Design, Bar design, T-shirt Design, Brand Guidelines, Visual Design, Visual Brand Guidelines, Rebranding, Website Design, Figma, Framer, Interactive Prototypes, No-code Development, Logo Design, PDF Design, Package Design, Adobe InDesign, Amazon Enhanced Brand Content (EBC), Amazon Storefront, Layout Design, Corporate Websites, Web UI Design, Web UX, Wix, Adobe UX, CMS, Forms, Energy, Infrastructure, Real Estate, Design Guidelines, Style Guides, Design Leadership, Enterprise Design, Communication Design, Template Design, Visual Storytelling, Data Science, Technology, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, JPEG to Vector, Vector Design, Vector Illustration, Hospitality, Vector Images, Vectors, Attention to Detail, Digital Asset Management
Senior Graphic & UI/UX Designer
2025 - 2026
Alien Hours
- Spearheaded end-to-end product and brand design initiatives across hospitality, machinery, and F&B sectors.
- Collaborated within cross-functional teams like product, engineering, and marketing to align user needs with business objectives.
- Drove experiment-led design decisions through research, iteration, and usability validation.
- Established structured Notion workflows to improve project visibility and cross-team coordination.
- Contributed to scalable UI systems and cohesive digital experiences across multiple client brands.
Technologies: Design Management, Web Design, UI Design, UX Research, Adobe Photoshop, Adobe Illustrator, Figma, Product Design, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Websites, Responsive Web Design (RWD), eCommerce Web Design, Framer, Notion, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Mobile App Design, Webflow, Brand Strategy, WordPress, Jira, Branding, Graphics, Presentations, B2B, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Microinteraction Design, eCommerce, Data Visualization, eCommerce Design, Headless CMS, WooCommerce, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, Social Media Strategy, User Interviews, Marketing Collateral Development, Digital Design, Content Creation, Community, MVP Design, Matching Systems, Mobile Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Figma Component Library, Tailwind CSS, Brand Books, Brand Identity, Naming, Midjourney, Kling AI, Videos, WordPress Design, Design, Enterprise Design, Presentation Design, Cybersecurity, Storyboarding, Storytelling, No-code Development, Direct to Consumer (D2C), Visual Design, Ads, Canva, Illustration, Logo Design, Typography, Color Palettes, Visual Brand Guidelines, Adobe, Website Design, Adobe Creative Suite, Image Manipulation, Generative Artificial Intelligence (GenAI), Luxury, Packaging, Adobe Firefly, Cosmetics, Jewelry, Jewelry & Accessories, Lifestyle, Luxury Goods, Travel, Infographics, Mind Maps, Process Design, Collateral Design, Character Design, Conceptualization, Apparel & Accessories, Art Direction, Visual Merchandising, Merchandising, Merchandise, Image Generation, Package Design, Adobe InDesign, Amazon Enhanced Brand Content (EBC), Amazon Storefront, Layout Design, Corporate Websites, Web UI Design, Web UX, Adobe UX, Dashboards, SaaS, CMS, Forms, Energy, Infrastructure, Real Estate, Design Guidelines, Style Guides, Design Leadership, Communication Design, Template Design, Visual Storytelling, Data Science, Technology, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, JPEG to Vector, Vector Illustration, Hospitality, Vector Images, Vectors, Attention to Detail, Digital Asset Management
Graphic & UI/UX Designer
2024 - 2025
Alien Hours
- Designed for 12 distinct brands, ensuring cohesive visual systems across platforms.
- Designed responsive web and mobile interfaces across hospitality, machinery, and F&B sectors.
- Collaborated with cross-functional teams to deliver scalable and implementation-ready design solutions.
- Developed user flows, wireframes, and high-fidelity prototypes aligned with business and user goals.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Graphic Design, Visual Design, UI Design, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Web Design, Websites, Responsive Web Design (RWD), eCommerce Web Design, Framer, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Salesforce, Mobile App Design, Webflow, Brand Strategy, WordPress, Jira, Slack, Branding, Graphics, Presentations, Video Tutorials, B2B, Product Design, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Microinteraction Design, eCommerce, Data Visualization, eCommerce Design, Headless CMS, WooCommerce, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, Social Media Strategy, User Interviews, Artificial Intelligence (AI), Marketing Collateral Development, Digital Design, Content Creation, Community, Matching Systems, Mobile Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Figma Component Library, Tailwind UI, Tailwind CSS, Brand Books, Brand Identity, Naming, Midjourney, Kling AI, Videos, WordPress Design, Design, Enterprise Design, Presentation Design, Storyboarding, Storytelling, No-code Development, Direct to Consumer (D2C), Health & Wellness, Ads, Canva, Illustration, Logo Design, Typography, Color Palettes, Visual Brand Guidelines, Adobe, Adobe Creative Suite, Image Manipulation, Generative Artificial Intelligence (GenAI), Luxury, Packaging, Cosmetics, Jewelry, Jewelry & Accessories, Lifestyle, Luxury Goods, Travel, Infographics, Mind Maps, Process Design, Collateral Design, Character Design, Conceptualization, Apparel & Accessories, Art Direction, Visual Merchandising, Merchandising, Merchandise, Image Generation, Package Design, Adobe InDesign, Amazon Enhanced Brand Content (EBC), Layout Design, Corporate Websites, Web UI Design, Web UX, Wix, Adobe UX, Dashboards, SaaS, CMS, Forms, Energy, Infrastructure, Real Estate, Design Guidelines, Style Guides, Design Leadership, Communication Design, Template Design, Visual Storytelling, Data Science, Technology, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, JPEG to Vector, Vector Design, Vector Illustration, Hospitality, Vector Images, Vectors, Attention to Detail, Digital Asset Management
UI/UX Intern | Graphic Designer
2024 - 2024
Moses Gladson Creatives
- Worked on social media, print collaterals, branding, and UI/UX design for brands such as Micron, LKS Jewelry (Anna Nagar), and The LOA.
- Specialized in brand identity, marketing campaigns, social media creatives, typography, and layout.
- Developed The LOA brand from scratch, a global brand based in Tanzania. Conducted UX research and developed a website for them.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Web Design, Websites, Responsive Web Design (RWD), eCommerce Web Design, Framer, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Mobile App Design, Webflow, Brand Strategy, Conversion Rate Optimization (CRO), HubSpot, Branding, Graphics, Presentations, Video Tutorials, B2B, Product Design, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Motion Design, Data Visualization, eCommerce Design, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, User Interviews, Artificial Intelligence (AI), Marketing Collateral Development, Digital Design, Content Creation, Community, MVP Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Figma Component Library, Tailwind UI, Tailwind CSS, Brand Books, Brand Identity, Naming, Kling AI, Design, Presentation Design, Direct to Consumer (D2C), Illustration, Logo Design, Color Palettes, Visual Brand Guidelines, Adobe, Image Manipulation, Luxury, Packaging, Travel, Infographics, Mind Maps, Process Design, Collateral Design, Character Design, Conceptualization, Visual Merchandising, Merchandising, Merchandise, Image Generation, Package Design, Adobe InDesign, Amazon Enhanced Brand Content (EBC), Layout Design, Web UI Design, Web UX, Wix, Adobe UX, Dashboards, SaaS, CMS, Forms, Energy, Infrastructure, Real Estate, Style Guides, Design Leadership, Enterprise Design, Communication Design, Template Design, Visual Storytelling, Data Science, Technology, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, JPEG to Vector, Vector Design, Vector Illustration, Hospitality, Vectors, Attention to Detail, Digital Asset Management
Graphic & UI/UX Designer
2020 - 2024
Freelance
- Designed brand identity and visual systems as a branding and graphic designer at Insight Academy and Megapix Studios.
- Designed and developed brand identities for micro and local businesses across various sectors.
- Built foundational visual systems, including logos, brand guidelines, packaging, and digital assets.
- Collaborated directly with founders and small teams to define positioning and visual storytelling.
- Delivered end-to-end branding and UI solutions, shaping the public-facing identity of early-stage brands.
Technologies: Figma, Entrepreneurship, Adobe Photoshop, Adobe Illustrator, User Interface (UI), UX Design, Brand Design, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Web Design, Websites, Responsive Web Design (RWD), Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Brand Strategy, Branding, Graphics, Presentations, Video Tutorials, B2B, Product Design, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Data Visualization, eCommerce Design, Color Theory, PDF Design, Social Media Design, Social Media Kits, User Interviews, Marketing Collateral Development, Digital Design, Content Creation, Community, Webflow, Web App UI, Web App UX, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Brand Guidelines, Component Design, Figma Component Library, Design, Health & Wellness, Travel, Infographics, Process Design, Apparel & Accessories, Art Direction, Visual Merchandising, Package Design, Layout Design, Web UI Design, Web UX, Wix, SaaS, CMS, Energy, Real Estate, Design Guidelines, Design Leadership, Enterprise Design, Template Design, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, Vector Design, Vector Illustration, Hospitality, Vectors, Attention to Detail, Digital Asset Management
Corporate Communications Intern
2023 - 2023
MiraMed Ajuba
- Collaborated with UI/UX design, graphic design, and social media content teams.
- Specialized in UI/UX design, along with designing posters and teasers for their in-house portal. Gained experience in tech-focused design projects and branding projects.
- Specialized in art direction, internal rebranding, website UI redesign, and corporate social media creatives.
Technologies: Adobe Illustrator, Adobe Photoshop, Graphic Design, Figma, Adobe CC, Brand Marketing, Landing Pages, Social Media, Salesforce, Product Design, Visual Identity, Logotype, Creative Design, User Interviews, Marketing Collateral Development, Digital Design, Content Creation, User Journey Maps, User Workflows, Brand Guidelines, Figma Component Library, Design, Health & Wellness, Layout Design, Web UI Design, CMS, Real Estate, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, Vector Design, Vector Illustration, Vectors, Digital Asset Management
Education
2024 - 2026
Progress Toward Master's Degree in Business Administration (MBA)
Vellore Institute of Technology (VIT) - Chennai, India
2020 - 2024
Bachelor of Design Degree in Fashion Communication Design
National Institute of Fashion Technology - Kerala, India
Certifications
DECEMBER 2024 - PRESENT
Meritorious Student Award 2024
National Institute of Fashion Technology
APRIL 2023 - PRESENT
UI/UX Design
Internshala
FEBRUARY 2023 - PRESENT
Foundations of User Experience (UX) Design
Skills
Tools
Adobe CC, Figma Component Library, Canva, Adobe, Adobe Creative Suite, Adobe Firefly, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Jira, Slack, Wix
Platforms
Figma, Salesforce, Webflow, WordPress, Shopify, WooCommerce
Industry Expertise
Cybersecurity, Jewelry & Accessories, Luxury Goods, Real Estate, Technology, Hospitality, Health & Wellness, Apparel & Accessories
Other
User Experience (UX), Visual Design, UX Research, Graphic Design, Prototyping, UI Design, Web Design, Branding, Logo Design, Websites, Design Systems, eCommerce, Website Design, Product Design, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Responsive Web Design (RWD), eCommerce Web Design, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Brand Strategy, Graphics, Presentations, Video Tutorials, B2B, Visual Identity, Logotype, Creative Design, Data Visualization, eCommerce Design, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, Social Media Strategy, User Interviews, Artificial Intelligence (AI), Marketing Collateral Development, Digital Design, Matching Systems, Mobile Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Brand Books, Brand Identity, Naming, Midjourney, Kling AI, Videos, Design, Enterprise Design, Presentation Design, Storyboarding, Storytelling, Direct to Consumer (D2C), Ads, Content Design, Illustration, Typography, Color Palettes, Visual Brand Guidelines, Image Manipulation, Generative Artificial Intelligence (GenAI), Luxury, Packaging, Cosmetics, Jewelry, Lifestyle, Travel, Infographics, Mind Maps, Process Design, Collateral Design, Character Design, Conceptualization, Art Direction, Merchandising, Merchandise, Image Generation, Mockups, Package Design, Amazon Enhanced Brand Content (EBC), Layout Design, Corporate Websites, Web UI Design, Web UX, User Experience Design, CMS, Forms, Energy, Infrastructure, Design Guidelines, Style Guides, Creative Direction, Design Leadership, Communication Design, Template Design, Visual Storytelling, Science, WCAG 2, Web Content Accessibility Guidelines (WCAG), Workflow Design, Image to Vector, JPEG to Vector, Vector Design, Vector Illustration, Vector Images, Vectors, Attention to Detail, Digital Asset Management, Document Control, Document Design, Documentation, Document Management, Notion, Framer, Wireframing, Marketplace Design, Mobile App Design, Atomic Design, Conversion Rate Optimization (CRO), HubSpot, Fintech, Mobile App UI, Web App Design, AI-powered Product Design, AI Design, Microinteraction Design, Microinteractions, Motion Design, Headless CMS, Content Creation, Community, MVP Design, Marketplaces, Tailwind UI, Tailwind CSS, WordPress Design, No-code Development, Jewelry Design, Visual Merchandising, Amazon Storefront, Web Animation, Adobe UX, Dashboards, SaaS, Document Management Systems (DMS), Leadership, Entrepreneurship, Management, Teamwork, Team Mentoring, Design Management, Virtual Reality (VR), App UI, B2B Marketing, Industrial Design, Product Category Pages, Enterprise, Business to Business to Consumer (B2B2C), Digital Product Design, Mobile Game UX, Print Design, Menu Design, Bar design, T-shirt Design, Rebranding, Influencer Marketing, Social Media Management, Data Science, Spanish
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