Sherin Kristella S, Designer in Chennai, Tamil Nadu, India
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Sherin Kristella S

Bio

Sherin is a senior UI/UX designer leading product design across 33+ active client accounts at a multi-sector studio. She brings extensive experience, a systems-thinking approach, and a track record of improving client engagement by 20-35%. Sherin is currently pursuing an MBA in business strategy at VIT.

Portfolio

Work Experience

Senior Graphic & UI/UX Designer

2025 - PRESENT
Alien Hours
  • Spearheaded end-to-end product and brand design initiatives across hospitality, machinery, and F&B sectors.
  • Collaborated within cross-functional teams like product, engineering, and marketing to align user needs with business objectives.
  • Drove experiment-led design decisions through research, iteration, and usability validation.
  • Established structured Notion workflows to improve project visibility and cross-team coordination.
  • Contributed to scalable UI systems and cohesive digital experiences across multiple client brands.
Technologies: Design Management, Web Design, UI Design, UX Research, Adobe Photoshop, Adobe Illustrator, Figma, Product Design, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Websites, Responsive Web Design (RWD), eCommerce Web Design, Framer, Notion, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Mobile App Design, Webflow, Brand Strategy, WordPress, Jira, Branding, Graphics, Presentations, B2B, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Microinteraction Design, eCommerce, Data Visualization, eCommerce Design, Headless CMS, WooCommerce, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, Social Media Strategy, User Interviews, Marketing Collateral Development, Digital Design, Content Creation, Community, MVP Design, Matching Systems, Mobile Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Figma Component Library, Tailwind CSS, Brand Books, Brand Identity, Naming, Midjourney, Kling AI, Videos, WordPress Design, Design, Enterprise Design, Presentation Design, Cybersecurity, Storyboarding, Storytelling, No-code Development, Direct to Consumer (D2C), Visual Design, Ads, Canva

Graphic & UI/UX Designer

2024 - 2025
Alien Hours
  • Designed for 12 distinct brands, ensuring cohesive visual systems across platforms.
  • Designed responsive web and mobile interfaces across hospitality, machinery, and F&B sectors.
  • Collaborated with cross-functional teams to deliver scalable and implementation-ready design solutions.
  • Developed user flows, wireframes, and high-fidelity prototypes aligned with business and user goals.
Technologies: Adobe Illustrator, Adobe Photoshop, Figma, Graphic Design, Visual Design, UI Design, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Web Design, Websites, Responsive Web Design (RWD), eCommerce Web Design, Framer, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Salesforce, Mobile App Design, Webflow, Brand Strategy, WordPress, Jira, Slack, Branding, Graphics, Presentations, Video Tutorials, B2B, Product Design, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Microinteraction Design, eCommerce, Data Visualization, eCommerce Design, Headless CMS, WooCommerce, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, Social Media Strategy, User Interviews, Artificial Intelligence (AI), Marketing Collateral Development, Digital Design, Content Creation, Community, Matching Systems, Mobile Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Figma Component Library, Tailwind UI, Tailwind CSS, Brand Books, Brand Identity, Naming, Midjourney, Kling AI, Videos, WordPress Design, Design, Enterprise Design, Presentation Design, Storyboarding, Storytelling, No-code Development, Direct to Consumer (D2C), Health & Wellness, Ads, Canva

UI/UX Intern | Graphic Designer

2024 - 2024
Moses Gladson Creatives
  • Worked on social media, print collaterals, branding, and UI/UX design for brands such as Micron, LKS Jewelry (Anna Nagar), and The LOA.
  • Specialized in brand identity, marketing campaigns, social media creatives, typography, and layout.
  • Developed The LOA brand from scratch, a global brand based in Tanzania. Conducted UX research and developed a website for them.
Technologies: Figma, Adobe Illustrator, Adobe Photoshop, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Web Design, Websites, Responsive Web Design (RWD), eCommerce Web Design, Framer, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Mobile App Design, Webflow, Brand Strategy, Conversion Rate Optimization (CRO), HubSpot, Branding, Graphics, Presentations, Video Tutorials, B2B, Product Design, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Motion Design, Data Visualization, eCommerce Design, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, User Interviews, Artificial Intelligence (AI), Marketing Collateral Development, Digital Design, Content Creation, Community, MVP Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Figma Component Library, Tailwind UI, Tailwind CSS, Brand Books, Brand Identity, Naming, Kling AI, Design, Presentation Design, Direct to Consumer (D2C)

Graphic & UI/UX Designer

2020 - 2024
Freelance
  • Designed brand identity and visual systems as a branding and graphic designer at Insight Academy and Megapix Studios.
  • Designed and developed brand identities for micro and local businesses across various sectors.
  • Built foundational visual systems, including logos, brand guidelines, packaging, and digital assets.
  • Collaborated directly with founders and small teams to define positioning and visual storytelling.
  • Delivered end-to-end branding and UI solutions, shaping the public-facing identity of early-stage brands.
Technologies: Figma, Entrepreneurship, Adobe Photoshop, Adobe Illustrator, User Interface (UI), UX Design, Brand Design, Interactive Prototypes, Low-fidelity Prototypes, Adobe CC, Web Design, Websites, Responsive Web Design (RWD), Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Brand Strategy, Branding, Graphics, Presentations, Video Tutorials, B2B, Product Design, Fintech, Mobile App UI, Visual Identity, Logotype, Web App Design, Creative Design, Data Visualization, eCommerce Design, Color Theory, PDF Design, Social Media Design, Social Media Kits, User Interviews, Marketing Collateral Development, Digital Design, Content Creation, Community, Webflow, Web App UI, Web App UX, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Brand Guidelines, Component Design, Figma Component Library, Design, Health & Wellness

Corporate Communications Intern

2023 - 2023
MiraMed Ajuba
  • Collaborated with UI/UX design, graphic design, and social media content teams.
  • Specialized in UI/UX design, along with designing posters and teasers for their in-house portal. Gained experience in tech-focused design projects and branding projects.
  • Specialized in art direction, internal rebranding, website UI redesign, and corporate social media creatives.
Technologies: Adobe Illustrator, Adobe Photoshop, Graphic Design, Figma, Adobe CC, Brand Marketing, Landing Pages, Social Media, Salesforce, Product Design, Visual Identity, Logotype, Creative Design, User Interviews, Marketing Collateral Development, Digital Design, Content Creation, User Journey Maps, User Workflows, Brand Guidelines, Figma Component Library, Design, Health & Wellness

Education

2024 - 2026

Progress Toward Master's Degree in Business Administration (MBA)

Vellore Institute of Technology (VIT) - Chennai, India

2020 - 2024

Bachelor of Design Degree in Fashion Communication Design

National Institute of Fashion Technology - Kerala, India

Certifications

DECEMBER 2024 - PRESENT

Meritorious Student Award 2024

National Institute of Fashion Technology

APRIL 2023 - PRESENT

UI/UX Design

Internshala

FEBRUARY 2023 - PRESENT

Foundations of User Experience (UX) Design

Google

Skills

Tools

Adobe CC, Figma Component Library, Canva, Adobe Photoshop, Adobe Illustrator, Jira, Slack

Platforms

Figma, Salesforce, Webflow, WordPress, Shopify, WooCommerce

Industry Expertise

Cybersecurity, Health & Wellness

Other

User Experience (UX), Visual Design, UX Research, Graphic Design, Prototyping, UI Design, Web Design, Branding, Logo Design, Websites, Design Systems, eCommerce, Product Design, User Interface (UI), UX Design, Brand Design, High-fidelity Prototypes, Interactive Prototypes, Low-fidelity Prototypes, Responsive Web Design (RWD), eCommerce Web Design, Marketing Design, Brand Marketing, Landing Page Design, Landing Pages, Social Media, CRM, Brand Strategy, Graphics, Presentations, Video Tutorials, B2B, Visual Identity, Logotype, Creative Design, Data Visualization, eCommerce Design, Color Theory, PDF Design, PowerPoint Design, Social Media Design, Social Media Kits, Social Media Strategy, User Interviews, Artificial Intelligence (AI), Marketing Collateral Development, Digital Design, Matching Systems, Mobile Design, Web App UI, Web App UX, User Journeys, User Flows, UI Templates, Information Architecture (IA), User Journey Maps, User Workflows, Interaction Design (IxD), Brand Guidelines, Component Design, Brand Books, Brand Identity, Naming, Midjourney, Kling AI, Videos, Design, Enterprise Design, Presentation Design, Storyboarding, Storytelling, Direct to Consumer (D2C), Ads, Content Design, Notion, Framer, Wireframing, Marketplace Design, Mobile App Design, Atomic Design, Conversion Rate Optimization (CRO), HubSpot, Fintech, Mobile App UI, Web App Design, AI-powered Product Design, AI Design, Microinteraction Design, Microinteractions, Motion Design, Headless CMS, Content Creation, Community, MVP Design, Marketplaces, Tailwind UI, Tailwind CSS, WordPress Design, No-code Development, Leadership, Entrepreneurship, Management, Teamwork, Team Mentoring, Design Management, Virtual Reality (VR), App UI, B2B Marketing, Industrial Design, Product Category Pages, Enterprise, Business to Business to Consumer (B2B2C), Website Design, Digital Product Design, Mobile Game UX

Experience

  • User Experience (UX) - 6 years
  • Design Systems - 6 years
  • Adobe Illustrator - 6 years
  • Branding - 6 years
  • Figma - 6 years
  • Adobe Photoshop - 6 years
  • Framer - 4 years
  • UX Research - 4 years

Tools

  • Adobe Photoshop
  • Adobe Illustrator
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