Tatevik Anoyan
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since July 1, 2025
Tatevik Anoyan is a senior product designer with 9+years of experience. She collaborated with global brands and enterprise organizations, including TaxAct, Novartis, and Balmain, delivering high-ownership design work. Across multiple initiatives, her work has contributed to double-digit reductions in drop-off across high-friction flow. She increased user confidence and clarity, validated through research and experimentation.
Experience
- Product Design - 8 years
- Responsive UI - 8 years
- UX Research - 7 years
- App UX - 7 years
- Usability Testing - 7 years
- Figma - 6 years
- Apps - 6 years
- Artificial Intelligence (AI) - 4 years
Portfolio
Work Experience
Senior Product Designer
The Estee Lauder Companies Inc.
- My role at Estée Lauder was focused to create brand-centric design systems that delivered consistent and high-quality user experiences across multiple luxury brands while simultaneously enhancing the overall UX.
- Delivered a unified experience for users transitioning between different brand platforms, ensuring familiarity and ease of navigation.
- I was responsible for designing and delivering a modern digital experiences for global companies such Tom Ford Beauty, Balmain, Le Labo, MAC, Bobbi Brown which were part of The Estée Lauder Companies portfolio.
- Worked closely with stakeholders, developers, and marketing teams to align designs with business goals and brand objectives.
Senior Product Designer
EPAM Systems
- At EPAM, I created user-centered experiences for global brands including Estée Lauder, Tom Ford, Novocure, Novartis, Amplifon, and EPAM’s internal HR platforms, building design systems and driving engagement and accessibility.
- As a resource manager, I led a design team, managed their performance, and supported promotions to higher levels..
- In my role as a certified technical interviewer, I assessed and mentored designers, helping many advance from mid to senior positions.
- I also organized UX workshops with our team, raised awareness about design maturity in the market, and contributed to developing the next generation of talented designers.
Senior Product Designer
Novartis
- I contributed to two key digital products within their global digital finance ecosystem: Model Catalogue and Culture Sense.
- For Model Catalogue, the main challenge was designing a secure, user-friendly platform that enables data scientists to publish, share, and reuse machine learning models across teams while maintaining immutability and compliance.
- For Culture Sense, I needed to ensure a smooth design system migration from Figma to Sketch, while preserving visual consistency and supporting complex data visualizations that communicate culture adoption metrics globally.
- This project strengthened my expertise in enterprise UX, data-heavy interfaces, and cross-functional collaboration, ultimately helping Novartis drive both operational efficiency and user satisfaction across global teams.
Senior Product Designer
Amplifon
- Miracle-Ear is a hearing aid company that has franchised and corporately-owned retail stores all over the United States. I created the evaluation test based on business requirements and patients needs.
- Early stage usability testings helped to validate designs on end users and get their satisfaction.
- After release we collected some feedback from healthcare specialists about their experience with the hearing test flow and all were happy with the results, most their needs and requirements were covered.
UX/UI Designer
Pampadu
- I led UX/UI design for Pampadu, conducting research, defining user journeys, and creating wireframes and prototypes to simplify insurance workflows.
- I developed a clear visual language, collaborated with developers, and validated designs through usability testing.
- Mission was to create a platform which will be consistent with client UX and UI needs, will have a user friendly and intuitive navigation.
UX/UI Designer
TruePublic
- At TruePublic, an anonymous survey opinion platform, I led end-to-end UX and UI initiatives to drive user engagement and retention.
- Conducted in-depth user research, defining six key personas (new, active, churned) through behavioral analytics, demographic insights, and psychographics.
- Created high-fidelity prototypes, user flows, and an atomic design system, improving delivery speed, consistency, and cross-team collaboration.
- Designed and implemented a new onboarding flow and simplified homepage navigation, tailored to different user segments using ML-driven content recommendations.
Education
Course in Diploma in Product Design
TUMO Center for Creative Technologies - Yerevan, Armenia
Bachelor's Degree in UX Design
Armenian Code Academy - Yerevan, Armenia
Certifications
Google Analytics Certification
Data-driven Design: Quantitative Research for UX
Interaction Design Foundation
Interaction Design for Usability (IDF)
Interaction Design Foundation
Skills
Tools
Adobe Photoshop, Usertesting.com, Adobe Experience Design (XD), Miro, Zeplin, Adobe Analytics, Adobe Illustrator, Jira, InVision, Figma Make, Claude
Platforms
Figma, Webflow, Mobile, iOS, Android, Web
Other
Product Design, App UX, UX Analysis, UX Research, Information Architecture (IA), Artificial Intelligence (AI), User Personas, Wireframing, B2B, eCommerce UX, SaaS, Responsive Design, 3D Mockups, Visual Design, Web Design, User Experience Design, User Interface (UI), UX Design, Apps, Responsive UI, App UI, Design Systems, Interactive UI, Web UX, User Interviews, Usability Testing, Brand Identity, Continuous Discovery, Scrum Master, UX Workshops, User Flows, B2C, Job Boards, Recruiting, B2C Marketing, Project Discovery, Financing, Financial UX, Business, Mobile UI, Mobile UX, Recipes & Cooking, Foodtech, Lifestyle, UI Design, eCommerce, Beauty Products, Branding, Prototyping, User Experience (UX), Cursor AI
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