Tayo Adebayo
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since September 28, 2022
Tayo is a product designer focused on the intersection of fintech and clean energy, and artificial intelligence (AI). At Rivy, he led the design of solar financing products used by thousands of businesses across Africa—covering mobile and web experiences, design systems, and marketing narratives. His work combines deep user research, data-informed decisions, and clear visual systems to help teams ship complex products with confidence.
Experience
- User Experience (UX) - 4 years
- User Interface (UI) - 4 years
- User Interviews - 4 years
- User Experience Strategy - 4 years
- User Experience Design - 4 years
- UI Design - 4 years
- User Research - 3 years
- Responsive Web Design (RWD) - 3 years
Portfolio
Leafmover – AI-driven Business Tool for Creators, Entrepreneurs & Service Brands
Work Experience
Product Designer
Rivy
- Led the end-to-end product design of Rivy’s lending and solar financing platform used by over 50,000 users, enabling $70+ million in loans across 11,000+ African businesses.
- Spearheaded research that uncovered clean energy financing gaps and informed new solar loan products, contributing to a 10% monthly growth in disbursement.
- Designed a modular design system and web/mobile experiences that aligned brand, product, and marketing for climate-focused financial solutions.
- Rebranded Payhippo to Rivy, repositioning the company for clean energy financing and helping secure $4 million pre-Series A funding.
- Maintained the visual identity overhaul, including naming, logo, and design language, to reflect Rivy’s green energy mission.
- Developed a clean, human-centered UI for solar financing users, improving adoption rates among solar partners and customers.
- Introduced a new illustration system that humanized product narratives, strengthening emotional connection with clean energy users.
- Collaborated cross-functionally with engineering and marketing to ensure seamless brand integration across products and campaigns.
- Worked in Agile sprints with rapid design iterations, reducing turnaround time on key features and supporting continuous delivery.
- Helped Rivy onboard 1,000+ solar partners and finance over $1 million in clean energy, resulting in $130,000+ in annual user energy savings.
Product Designer
Atllas
- Delivered innovative product designs for Atllas digital tools that help businesses automate operations, such as project management and data analysis, tailored to enhance enterprises' operational performance.
- Collaborated with cross-functional teams to conduct user research, create wireframes and prototypes, and work closely with engineering teams for seamless product delivery.
- Implemented feedback, data, and tests to conceptualize and design multiple solutions for different clients.
Product Designer
Casava
- Led design growth at Casava through user research and analytics to identify users' pain points.
- Developed Casava’s website wireframe and mobile app interface and helped maintain a monthly 25% increase in policy purchases.
- Introduced a simplified dashboard that helped users with a comprehensive overview of their policies and claims status, resulting in 15% customer satisfaction scores in post-usage surveys.
- Worked in cross-functional teams involving product manager, engineering, customer success, and marketing teams using Figma to define the brand story, marketing strategy, and brand identity cohesion in alignment with Casava’s business goals.
Brand/Product Designer
Firstangle
- Designed an app that helps users establish good saving habits, set financial goals, and monitor their investments.
- Created a design system that helps UI designers maintain consistency and alignment across different platforms.
- Helped improve clients' products, focusing on critical KPIs like the net promoter score.
- Worked with Samsung under a six-month contract, helping them create a compelling brand presence in Africa.
Education
Bachelor's Degree in Business Administration
University of the People - United States
National Diploma in Office Technology and Management in Information Technology
Yaba College of Technology - Lagos, Nigeria
Certifications
Cognitive Psychology
Udemy
Product Management Certification+Agile Product Owner+Scrum
Udemy
Web Design Accessibility
Udemy
Certificate Program in UX/UI Mobile Design
Interaction Design Foundation
Skills
Tools
Adobe Illustrator, Sketch, After Effects CC, Framer Prototyping, Adobe Photoshop, Balsamiq, Zeplin, Miro, FullStory, Adobe Experience Design (XD), Airtable, Illustrator CC, Photoshop CC, Claude
Platforms
Figma, Mobile, iOS, Android
Languages
Visual Design Language, CSS, HTML
Other
UI Design, User Experience (UX), User Experience Strategy, User Experience Design, Fintech, Product Design, User Interface (UI), User Interviews, User Research, Quantitative User Research, Mobile App Design, Dashboard Design, Responsive Web Design (RWD), Web Design, UX Design, Web App Design, User Roles, eCommerce, Visual Design, Branding, User Journeys, UX Flows, Web App UX, Web App UI, Dashboards, SaaS Design, Prototyping, Data Visualization, Mobile UX Design, Mobile UI Design, Mobile Design, Complex Application User Interfaces (UI), Accessibility, Web Applications, Design Systems, UI Components, System Design, Digital Product Design, Notion, Admin Panels, Responsive Web Apps, Wireframing, User Personas, Mobile Payments, High-fidelity Prototypes, High-fidelity Mockups, Design Workshops, Brand Design, Design Leadership, Web UI Design, Interaction Design (IxD), UX Strategy, Mobile Apps, Design Thinking, Information Architecture (IA), Presentation Design, User Journey Maps, Mobile First, User-centered Design (UCD), Mobile UI, App Design, UX Research, Design, Mobile App UI, Motion Design, MVP Design, Mobile-first Design, Design Guidelines, Design Strategy, Component Libraries, Design Ops, UX Principles, Heuristic Evaluation, Minimum Viable Product (MVP), Framer, Edtech Design, Gamification, Complex Problem Solving, Web UI, Communication Strategy, Mobile Web Design, B2B, SaaS, Landing Page Design, Websites, Heuristic Review, Heuristic Analysis, B2C, iOS UX Design, UX Audits, Animated Interactive Graphs, Interactive Charts, Early-stage Startups, User Flows, User Stories, Blockchain, Interactive Prototypes, UX Workshops, UX Documentation, Design Sprints, UX Wireframes, Mockups, Web UX Design, UI Animation, CRM Design, SaaS Product Management, Product Strategy Consultant, Style Guides, Customer Portals, Product Benchmarking, Workshop Facilitation, Game Design, Best Practices in Design, Scheduling Tools, UX Review, Layout, White Labeling, UI Audits, Infographics, App Icon Design, Icon Design, Agile UX, Agile, Leadership, Management, B2B2C, Applications, Responsive UI, Apps, Strategic Design, Web Portals, Marketplaces, Enterprise SaaS, Enterprise, UI Style Guides, UX Prototyping, Rapid Prototyping, Augmented Reality (AR), Business to Business to Consumer (B2B2C), Typing, Material Design, Artificial Intelligence (AI), Natural Language Processing (NLP), Ideation Workshops, Generative Pre-trained Transformers (GPT), Cryptocurrency, Portfolios, Chatbot Conversation Design, ChatGPT, App Product Management, Web Accessibility, Accessible Design, Human-centered Design (HCD), Product Management, Communication, Documentation, Sustainability, Emerging Markets, Social Impact, Brand Strategy, Naming & Identity Design, System Architecture Design, Illustration Direction, Storytelling through Design, Art Direction, Competitive Analysis, Cross-functional Collaboration, Climate Change, Renewable Energy, Green Finance, Purpose-driven Design, African Innovation, Startup Branding, Scalable Application, Financial Inclusion, Web Marketing, Finance, Accounting, Economics, Business Law, Organizational Behavior (OB), Strategy, Office Administration, Records & File Management, CRM Software, Business Correspondence, Conflict Resolution, Basic Graphic Design, Confidentiality Handling, Operations, Clean Energy
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