Tony Phillips

Tony Phillips

Louisville, CO, United States
Member since October 6, 2017
Tony has more than 15 years of experience within several ad agency environments designing interactive experiences for big brands such as Gatorade, Mountain Dew, Chiquita, 3M, Verizon, and more. Most recently, he lead a team of Product Designers as the UX Director, building apps and enterprise solutions. He’s comfortable in Agile environment. Tony loves mentoring and also enjoys illustrating, presenting, and inspiring.
Tony is now available for hire
Digital Design
  • Financial Enterprise Example
    Financial Enterprise Example
  • Gatorade - Sweat with the Best
    Gatorade - Sweat with the Best
  • Impact Journals - Responsive Journal Publishing System
    Impact Journals - Responsive Journal Publishing System
  • Mountain Dew - Gamer Hub
    Mountain Dew - Gamer Hub
  • Exadel - Rebrand
    Exadel - Rebrand
  • Mountain Dew - Assemble the Avengers
    Mountain Dew - Assemble the Avengers
  • User Experience Director/Creative Director
    2016 - 2017
    • Led a team of Product Designers through projects including enterprise applications, responsive websites, mobile apps, and collaborating with investors/startups to develop ideas for potential technologies.
    • Spearheaded the full rebrand of the global company, developing new logos, styles, guidelines, and tone.
    • Designed an architecture for a collection of online scientific journals, publishing scientific articles. The architecture was plotted out using Axure, while collecting and planning requirements with the client directly. A modern, readable design followed architecture.
    • Performed a usability study of a major toll road company's plate review software and staff. My team and I conducted user interviews, built personas, and performed prototyping exercises with actual users.
    • Worked with my team and the C-Level staff at Exadel to develop my team and team members, plotting career paths for those interested. In addition to advancement, I also worked with other Directors to advance processes across the company and I advocated and evangelized for User Centered Design approaches to software development.
    • Collaborated with startup clients, developing investor materials for them and creatively assisting them in exploring and developing their ideas - often times creating conceptual deliverables, such as clickable demos, comps and mockups, and even wireframes.
    Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Axure, Sketch, InVision, Slack, Skype
  • Senior Interactive Art Director
    2014 - 2016
    • Led digital projects, driving IA, UX, design, and best practices. Worked with clients such as Gatorade, Mountain Dew, Pepsi, Vans Natural Foods, Amp, Sierra Mist, Tyson, and more.
    • Designed a promotional, responsive platform for Gatorade called Sweat With the Best. I was responsible for planning and designing everything from IA to building a fully functional prototype in Axure - which I performed Usability Testing with to iterate. I also handled the Visual Design, working directly with the clients at all times.
    • Created a micro-site for Mountain Dew during a promotional engagement with the second Avengers movie. The site focused around the heroes powers and their character details allowing fans to interact with them in a digital environment, collecting powers, and winning prizes.
    • Directed and managed the social media design for Vans Natural Foods. Each month we developed a social content calendar, which i designed all posts for. Several categories of branded content existed, meaning I was responsible for maintaining visual interest while continuing consistency.
    • Contributed to, and lead, several other projects within the agency, including campaign ideation, brainstorming, conceptual deck construction, and print and display advertising design.
    • Redesigned the agency's website, working with all facets of the agency to compile work examples and content, while plotting out architecture and design.
    Technologies: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Microsoft Power Point, Adobe XD, Axure, Sketch, InVision, Slack, Skype
  • Master of Art degree in Interactive Design
    2008 - 2010
    Savannah College of Art and Design - Savannah, GA
  • Bachelor of Fine Arts degree in Graphic Design
    1999 - 2003
    Virginia Tech - Blacksburg, Virginia
  • Adobe Photoshop19 years
  • Visual Design15 years
  • Branding15 years
  • Creative Direction10 years
  • User Experience (UX)10 years
  • Axure RP Pro10 years
  • Usability10 years
  • InVision7 years
  • InVision
  • Adobe Photoshop
  • Axure RP Pro


Louisville, CO, United States

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