Travis Caravan
Verified Expert in Design
Designer
Norwalk, CT, United States
Toptal member since April 15, 2026
Travis is a senior art director and brand creative with 20+ years of experience. He has built campaigns for some of the world's most recognized consumer brands. From Super Bowl sponsorships with Budweiser to award-winning employer brand platforms for Dunkin's, he brings strategic thinking and hands-on execution to every project from concept through launch.
Portfolio
Jameson “Game On” Campaign
Buchanan’s Brand Experience
Dollar Tree "The Value of You"
AB InBev Display Work
Budweiser "Great American Burger Trail"
Work Experience
Senior Art Director
Caravan Creates
- Led concept development and integrated campaign platform design for global CPG brands including Diageo, AB InBev, Zarbee’s, and Philips, translating brand strategy into cohesive, multi-channel systems.
- Built scalable brand systems and retail-driven creative across digital, in-store, and experiential channels, with a focus on cohesive 360 campaign execution across multiple markets and national campaigns.
- Integrated AI tools (ChatGPT, custom-built Creative Review GPT) to rapidly iterate concepts, pressure-test ideas, and ensure creative aligns with brief, specs, and business objectives.
- Partnered with leadership teams to shape positioning, creative direction, and rollout strategy.
Senior Art Director
teamDigital Promotions
- Led concept and art direction for integrated promotional campaigns supporting NASCAR and Carnival Cruise Lines across digital, experiential, and live environments.
- Developed scalable visual frameworks for a national NASCAR/Ford campaign, spanning website, NASCAR.com placements, and on-site race activations across US markets.
- Directed cross-functional teams to align campaign systems with business objectives.
- Applied AI-assisted workflows on live client work to prototype concepts and validate creative direction prior to production.
- Presented campaign strategies and execution plans to senior stakeholders for approval and alignment.
Senior Art Director
Recruitics
- Led brand and campaign platform development for Dunkin’, Dollar Tree, and Zillow across social, paid media, OOH, and in-store environments driving measurable engagement and employer brand visibility.
- Built and evolved multi-channel campaign systems for Dunkin’, driving over 384% increase in site traffic and over 81% lift in applications, supporting an award-winning employer brand platform.
- Partnered with strategy and account leadership to shape positioning and rollout frameworks, ensuring alignment with brand goals.
- Presented campaign concepts and performance rationale to senior client stakeholders, facilitating informed decision-making.
Senior Art Director
Catapult Marketing
- Concepted and art-directed high-visibility national retail campaigns for AB InBev brands (Bud Light), supporting tentpole moments including Super Bowl and large-scale retail activations.
- Collaborated with strategy, account, and production teams to launch integrated campaigns that strengthened brand engagement.
- Led creative execution of the Family Dollar rebrand, translating brand guidelines into a scalable system across retail environments, circulars, email, and web.
- Mentored and developed junior designers and art directors, elevating creative output and strengthening team-wide execution standards.
Education
Associate of Arts Degree in Graphic Design
Paier College of Art - Hamden, CT, USA
Certifications
AI Aided Graphic Design
ELVTR
Skills
Tools
Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Slack, Apple Keynote, Adobe Experience Design (XD), Claude, Asana, Jira
Platforms
Figma
Other
Brand Awareness Campaigns, Alcohol & Spirits, Consumer Packaged Goods (CPG), Retail Marketing Campaigns, Creative Concept Development, Creative Direction, Art Direction, Branding, Consumer Brands, Print, ChatGPT, Print Design, Shopper Marketing, Retail Display, Integrated Campaigns, Graphics, Marketing Design, Web Design, Visual Design, Catalog Design, Logo Design, PDF Design, Graphic Design, 2D Graphics, Brand Marketing, Landing Page Design, Landing Pages, Logotype, Visual Identity, Project Management, Art Direction, Adobe Creative Suite, Advertising, PowerPoint Design, Campaign Strategy, Brand Activation, Digital Creative Direction, Design Systems, Brand Strategy, Photo/Video Direction, UX Design, Experiential Marketing, Brand Systems, Social, Midjourney, Social Media Content, 3D Rendering, brand activation, Presentations, Motion Design, Social Media, Social Media Design, Ads, Booth Design, Illustration, Generative Artificial Intelligence (GenAI), Recruitment Marketing, Claude Code, Color Theory, Graphic Arts, fine art, Video Tutorials
Experience
- Adobe Creative Suite - 20 years
- Print Design - 20 years
- Adobe Illustrator - 20 years
- Adobe Photoshop - 20 years
- Retail Marketing Campaigns - 20 years
- Consumer Packaged Goods (CPG) - 15 years
- Brand Awareness Campaigns - 15 years
- Figma - 4 years
Tools
- Adobe Creative Suite
- Adobe Photoshop
- Adobe Illustrator
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring