Vatsal Bhushan, Designer in Toronto, ON, Canada
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Vatsal Bhushan

Verified Expert  in Design

Designer

Location
Toronto, ON, Canada
Toptal Member Since
June 14, 2022

As an experienced UX designer, Vatsal has been advocating for users while working collaboratively with product managers, designers, researchers, and developers for over seven years. He is adept at using the user-centered design process to craft intuitive and delightful experiences by blending insights from users, technology, brand, and culture. Driven by empathy and curiosity, Vatsal encourages businesses to think differently and help create simple and effective solutions to complex problems.

Portfolio

Work Experience

Senior UX Consultant

2022 - PRESENT
Capco
  • Helped Canada's top-tier bank's existing design team transform complex user flows into interactive design solutions for mortgage lenders, increasing sales velocity by establishing lender relationship earlier in the customer journey.
  • Designed the digital dispute process and workflow for both fraud and non-fraud transactions on a debit card account for one of Canada's Big Five banks.
  • Helped Capco win new business by working on various RFPs and building rapport with existing clients and colleagues to find new opportunities.
Technologies: Figma, Adobe Experience Design (XD), UX Design, Web UX, App UX, Agile UX, Accessible Design, App Design, Usability, Web Usability, User Flows, Design Thinking, UX Workshops, User Testing, Remote User Testing, Prototyping, User Personas, Dashboard Design, iOS, Mobile App Design, B2C, Android, UX Wireframes, User Journeys, Mobile App UI, User Interviews, Agile, Design Leadership, Design Systems, Cross-functional Collaboration, Competitor Analysis & Profiling

Senior UX Designer

2021 - 2022
Trend Micro
  • Curated a design vision for a new unified hybrid-cloud security product (fusion of seven products) by researching complex legacy systems.
  • Analyzed gaps in existing products through competitive analysis, user interviews, and usability sessions; applied findings to design the information architecture schema and user journey flows, leading to a 2x revenue increase.
  • Led the practice for accessible and inclusive design; collaborated with design teams across four countries to build a global design system that exemplifies accessibility.
Technologies: Figma, Adobe CC, InVision, Balsamiq, UX Design, Web UX Design, UX Flows, UX Strategy, User Stories, Jira, Mobile UX, Web UX, Experience Maps, Interaction Design (IxD), Pitch Decks, Accessible Design, Usability Testing, UX Research, UX Review, Project Planning, Agile UX, Design Thinking, Miro, MURAL, Rapid Prototyping, Prototyping, User Personas, Dashboard Design, UX Wireframes, Data Visualization, User Journeys, User Interviews, Agile, Design Leadership, Design Systems, Cross-functional Collaboration

Usability Analyst

2020 - 2021
University of Toronto
  • Executed the research, planning, and redesigning of U of T’s future student website for the financial aid and awards team.
  • Conducted multiple stakeholder and user interviews to analyze how the students navigate through the website and what problems they face while searching and applying for the awards.
  • Prototyped and tested both old and new designs for web accessibility and WCAG 2.0 AA compliance.
Technologies: User Research, UX Strategy, UX Design, Usability Testing, UX Research, Data Research, Qualitative Research, Quantitative Research, Experience Maps, User Flows, Data Flows, Accessible Design, Inclusive Design, WCAG 2, Web Accessibility, Web Usability, Usability Analysis, Project Planning, Rapid Prototyping, Figma, Interactive UX, Interaction Design (IxD), Prototyping, User Personas, B2C, UX Wireframes, User Journeys, User Interviews, Agile, Cross-functional Collaboration

Senior UX Consultant

2014 - 2019
Genpact
  • Led end-to-end interactive design and research projects spanning multiple industries, including automobile, supply chain, healthcare, retail, fashion, and real estate.
  • Facilitated Design Thinking and Co-Innovation workshops with C-level executives for multiple global clients; devised journey maps and value propositions to bridge the gap between business needs vs. user needs and promote empathy.
  • Optimized a CPG giant's inventory management process and helped kick off a $500,000 product development that is live in five countries. The product helped save over $2 million for the client.
  • Created a design system for Genpact Cora to help create a holistic experience for Cora users, crafting interactions for multi-platform support applications and conducting eye-tracking tests to analyze and understand the information hierarchy.
  • Acquired two new clients for the company by delivering innovative and user-centered RFPs and MVPs.
Technologies: Adobe CC, Adobe Experience Design (XD), Sketch, Figma, Balsamiq, Photoshop CC, Illustrator CC, Flinto, Zeplin, InVision Studio, InVision, UX Design, UXPin, Agile UX, Design Thinking, Experience Maps, Interaction Design (IxD), Interactive UX, Jira, Data Flows, Data Research, Miro, Mobile UX, MURAL, Pitch Decks, Lookback, Qualitative Research, Quantitative Research, Rapid Prototyping, Web UX Design, UX Thinking, Usability Analysis, Usability Testing, User Flows, User Research, UX Flows, UX Research, UX Review, UX Strategy, Presentation Design, User Experience (UX), Prototyping, User Personas, Dashboard Design, iOS, Mobile App Design, B2C, Gamification, UX Wireframes, Data Visualization, Mobile App UI, User Interviews, Agile, Design Leadership, eCommerce, Design Systems, Cross-functional Collaboration, Competitor Analysis & Profiling
2019 - 2021

Master's Degree in UX Design

University of Toronto - Toronto, ON

2010 - 2014

Bachelor's Degree in Information Technology

UPTU - UP, India

MAY 2020 - PRESENT

Usability Starts with Accessibility

Pluralsight

MAY 2020 - PRESENT

UX Research Analysis

Pluralsight

NOVEMBER 2015 - PRESENT

UX Fundamentals

Gymnasium

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