Vatsal Bhushan
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since June 14, 2022
As an experienced UX designer, Vatsal has been advocating for users while working collaboratively with product managers, designers, researchers, and developers for over 10 years. He is adept at using the user-centered design process to craft intuitive and delightful experiences by blending insights from users, technology, brand, and culture. Driven by empathy and curiosity, Vatsal encourages businesses to think differently and help create simple and effective solutions to complex problems.
Portfolio
Work Experience
Senior UX Consultant
Capco
- Led a team of five and spearheaded a comprehensive UX and accessibility overhaul (heuristic evaluation and WCAG AA audits) for a Ukraine-based nonprofit. Redesigned their website to deliver an inclusive experience and boost global impact.
- Led design and testing for a new digital disputes experience at a Tier 1 US bank, overseeing ideation, prototyping, and usability testing, delivering a 42% reduction in premature dispute calls (~300K) and a 34% decrease (~50K) for credit card users.
- Collaborated with a Tier 1 Canadian Bank's design team to transform complex user flows into interactive solutions for mortgage lenders; boosted sales by establishing lender relationships earlier in the journey.
- Helped Capco win new business by working on various RFPs and building rapport with existing clients and colleagues to find new opportunities.
- Conducted over 50+ usability testing sessions across three projects.
Senior UX Designer
Trend Micro
- Curated a design vision for a new unified hybrid-cloud security product (fusion of seven products) by researching complex legacy systems.
- Analyzed gaps in existing products through competitive analysis, user interviews, and usability sessions; applied findings to design the information architecture schema and user journey flows, leading to a 2x revenue increase.
- Led the practice for accessible and inclusive design; collaborated with design teams across four countries to build a global design system that exemplifies accessibility.
Usability Analyst
University of Toronto
- Executed the research, planning, and redesigning of U of T’s future student website for the financial aid and awards team.
- Conducted multiple stakeholder and user interviews to analyze how the students navigate through the website and what problems they face while searching and applying for the awards.
- Prototyped and tested both old and new designs for web accessibility and WCAG 2.0 AA compliance.
Senior UX Consultant
Genpact
- Led end-to-end interactive design and research projects spanning multiple industries, including automobile, supply chain, healthcare, retail, fashion, and real estate.
- Facilitated Design Thinking and Co-Innovation workshops with C-level executives for multiple global clients; devised journey maps and value propositions to bridge the gap between business needs vs. user needs and promote empathy.
- Optimized a CPG giant's inventory management process and helped kick off a $500,000 product development that is live in five countries. The product helped save over $2 million for the client.
- Created a design system for Genpact Cora to help create a holistic experience for Cora users, crafting interactions for multi-platform support applications and conducting eye-tracking tests to analyze and understand the information hierarchy.
- Acquired two new clients for the company by delivering innovative and user-centered RFPs and MVPs.
Education
Master's Degree in UX Design
University of Toronto - Toronto, ON
Bachelor's Degree in Information Technology
UPTU - UP, India
Certifications
Usability Starts with Accessibility
Pluralsight
UX Research Analysis
Pluralsight
UX Fundamentals
Gymnasium
Skills
Tools
Sketch, InVision Studio, InVision, Balsamiq, Miro, Marvel App, Adobe Experience Design (XD), Lookback, Zeplin, Adobe CC, Jira, Photoshop CC, Illustrator CC, UXPin, Flinto, MURAL, Adobe Photoshop, Adobe Illustrator
Platforms
Figma, iOS, Android
Other
UX Design, UX Research, Usability Testing, Interaction Design (IxD), Web Design, Web UX Design, UX Flows, Mobile UX, UX Review, User Research, User Flows, Usability Analysis, Agile UX, Interactive UX, Design Thinking, UX Thinking, User Experience (UX), Product Design, UI Design, UX Analysis, Primary Research, Secondary Research, UX Process, UX Principles, Usability Heuristics, Usability, User Interface (UI), User Paths, Device Interaction, UX Prototyping, Mobile UX Design, Mobile UI Design, App UX, iOS UI Design, Interface Design, Web App Design, Wireframing, UI Audits, Web UI Design, Layout Design, Prototyping, Mobile App Design, B2C, UX Wireframes, Mobile App UI, Cross-functional Collaboration, Product Consultant, Reviews, Accessible Design, Inclusive Design, UX Strategy, User Stories, Pitch Decks, Data Research, Qualitative Research, Quantitative Research, WCAG 2, Web Accessibility, Web Usability, Accessibility, User Journey Maps, App Design, Minimal UI, Mobile Game Design, UX Workshops, User Testing, Remote User Testing, Atomic Design, User Personas, Dashboard Design, Food Ordering, Gamification, Data Visualization, User Journeys, User Interviews, Agile, Design Leadership, Food Ordering Platforms, eCommerce, Design Systems, Competitor Analysis & Profiling, Virtual Reality App Design, Web UX, Experience Maps, Data Flows, Project Planning, Rapid Prototyping, Presentation Design, Game Design, Customer Journey, Lean Project Management, Visual Design, Notes, Finance
Experience
- Interaction Design (IxD) - 7 years
- UX Design - 7 years
- Sketch - 6 years
- Product Design - 6 years
- Mobile UX Design - 6 years
- Usability Testing - 5 years
- Figma - 5 years
- UX Research - 4 years
Tools
- Sketch
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