Vincent Abou Ghazale, Designer in Berlin, Germany
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Vincent Abou Ghazale

Verified Expert  in Design

Designer

Location
Berlin, Germany
Toptal Member Since
December 3, 2019

Vincent is a senior product designer with several years of experience helping startups reach high profitability levels through professional and innovative UX strategies. He understands how to instill and blend a user-centered approach without losing track of the overall business objectives. Vincent is experienced in problem-solving using user-centered design (UCD) and design thinking processes. He always strives to keep the user's needs at the center of everything, whatever the cost is.

Portfolio

Work Experience

ProtoPie Advocate and Content Creator

2019 - PRESENT
ProtoPie
  • Empowered designers to turn their design ideas into highly interactive prototypes while using the full power of ProtoPie.
  • Published tutorials on how designers can easily and quickly make those same interactions in ProtoPie Studio.
  • Provided the value of components and how they can turn any set of layers and interactions into a component and reuse it by creating instances of a component throughout your scenes.
Technologies: ProtoPie

Top-level Designer

2014 - PRESENT
Online freelance agency
  • Designed UI, icons, illustrations, infographics, and presentations.
  • Designed user interfaces for the food, medicine, and car industries, among others.
  • Interacted with clients using the internal messaging system and Skype to gather and manage website and app content.
  • Designed product packaging and 3D renders for products to be sold on Amazon.
Technologies: Cinema 4D, InVision, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), ProtoPie, Sketch

Senior Product Designer

2021 - 2023
MatchX
  • Created intuitive and seamless user experiences for crypto and IoT products. This includes designing user flows, wireframes, and interactive prototypes to ensure ease of use and efficient interactions with the product.
  • Developed and maintained a design system to establish consistent design patterns, guidelines, and component libraries.
  • Worked closely with cross-functional teams to understand technical constraints, align on project goals, and iterate on designs based on feedback and requirements.
  • Conducted and participated in ideation and feature prioritization workshops.
Technologies: ProtoPie, Figma, Miro, Jira, Confluence

Sketch Ambassador

2019 - 2022
Sketch.com
  • Coordinated gatherings and showcased new functionalities within Sketch.
  • Assisted UX and UI designers in assembling and dialoguing about design trends, their professional duties, and the challenges they were facing.
  • Organized offline and online community events and workshops.
Technologies: ProtoPie, Apple Keynote, Sketch

Senior Product Designer

2020 - 2021
Toters
  • Designed the Picker Mobile App, aimed at streamlining the tasks of pickers and reducing the error rate in order delivery by enhancing work efficiency and accuracy.
  • Built a design system, including reusable components, text and layer styles, and color variables, and managed it on a daily basis with daily communication with the design and dev teams.
  • Conducted user interviews with our Lebanese and Iraqi customers to build our user personas.
  • Built prototype and conducted remote moderated usability testings to test each feature and gather insights that help us improve our solutions.
  • A/B-tested with internal teams as well as our customers.
  • Redesigned our order feedback feature with a new chat feature to decrease the number of inbound and outbound calls.
  • Built micro-interactions from the ground up using Adobe After Effects and handed over Lottie files to our developers.
Technologies: Sketch, ProtoPie, Miro, Jira, Confluence, Slack, Google Docs, Product Design, Figma

Senior UX/UI Designer

2019 - 2020
Polaire Technologies
  • Discussed the product roadmap with the stakeholders, ran ideation sessions with the team, and prioritized features and the daily follow up.
  • Designed an app for the Hajj and Umrah pilgrimage (focusing on iOS and Android users).
  • Helped junior designers to build their skills.
  • Preparing surveys and interviews questionnaires, talk to our users and gather feedback.
  • Focused on our users' needs and ideated different solutions to solve their problems as well as fulfilling the business needs.
  • Sketched and prototyped ideas then tested and iterated.
  • Designed the UI for the validated features.
  • Figured out the needed UX metrics to track and gather insights about all the implemented features.
Technologies: ProtoPie, Jira, Miro, Sketch, Product Design, Figma

UX/UI Designer

2016 - 2019
Cookpad
  • Collaborated with community managers to enhance and deliver optimal user experiences.
  • Engaged in design sprints and brainstorming sessions with the UK-based design team.
  • Developed interactive prototypes with Figma, ProtoPie, and Principle.
  • Executed usability testing sessions and translated data and qualitative feedback for stakeholders.
Technologies: Google Slides, Google Docs, Google Sheets, Adobe Experience Design (XD), Zoom, Marvel App, ProtoPie, Miro, Sketch, Product Design

UX/UI Designer

2015 - 2016
Softimpact
  • Received the project brief from the sales team and analyze every detail.
  • Discussed each product roadmap with the founder, the sales, and the developer team.
  • Met with the social media team, organize social media strategies, and produce high-quality graphics for every social media platform.
  • Attended meetings with the clients and presented ideas and solutions that fit their business needs.
  • Sketched and wireframed design solutions.
  • Designed and prototyped user interfaces based on the wireframes we agreed on with the client.
  • Handled the developer's hand-off using the Zeplin app for static screens.
  • Provided developers with every animation and micro-interaction detail made in the ProtoPie app.
  • Implemented the design audit and project delivery.
Technologies: Adobe Photoshop, Adobe Experience Design (XD), Sketch, Product Design
2009 - 2012

Master's Degree in Fine Arts

Lebanese University — Institute of Fine Arts - Beirut, Lebanon

2005 - 2009

Bachelor of Arts Degree in Graphic Design

Lebanese University — Institute of Fine Arts - Beirut, Lebanon

MARCH 2021 - PRESENT

UX Certificate

Nielsen Norman Group

MAY 2020 - PRESENT

UX Management: Strategy and Tactics

Interaction Design Foundation (IDF)

MARCH 2020 - PRESENT

Mobile User Experience (UX) Design

Interaction Design Foundation (IDF)

APRIL 2017 - PRESENT

User Experience: Research & Prototyping

Coursera

Tools

Sketch, Adobe Experience Design (XD), Zeplin, Miro, Adobe Illustrator, ProtoPie, After Effects CC, Jira, Apple Keynote, Marvel App, Zoom, Google Sheets, Google Docs, Google Slides, Adobe Photoshop, InVision, Cinema 4D, Confluence, Slack, Figma, Procreate

Platforms

iOS, MacOS, Apple Watch, Apple

Industry Expertise

Health & Wellness, Health

Other

Visual Design, Web Design, Design Systems, Mobile Design, Mobile UI, iOS UI Design, Slack App, iPad, Wireframing, User Interface (UI), User Experience (UX), Interactive Prototypes, Low-fidelity Prototypes, High-fidelity Prototypes, UI Design, UX Design, Mobile UX Design, Dashboard Design, Product Design, Rapid Prototyping, Abstracts, Travel, Travel Design, Travel Security, Video Ads, Videos, iOS App Design, Video Editing, Mobile App UI, Mobile App Design, App UI, App UX, App Design, Cars, Tinder, iPhone X, iOS Design Guidelines, Prototyping, Cryptocurrency, Chat Support, Social Media, Web UI, Web App UX, Web App UI, Crypto, Cryptocurrency Wallets, Notary, Streaming, User Needs, User Research, Quantitative Research, Empathy Mapping, User Personas, Storyboarding, Video Streaming, Wellness, Mobile Apps, iPhone, Mobile UX, Analytics, Discovery, User Journey Maps, Remote User Testing, Usability Testing, Android UI Design, Android Design Guidelines, Apps

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