William is a strategic thinker with 20 years of multidisciplinary experience in art direction, graphic design, illustration, branding, advertising, environmental design, and cross-platform campaign strategy. For the past 10 years, he has specialized as a digital product designer, collaborating on world-class, user-centric digital experiences for Starwood Hotels, World Vision, The Toronto Star, and more.
Created environmental design and branding for Saskatchewan Rough Riders' new Mosaic Stadium as a member of the CX team at The Look Company.
Consulted on the design and visual branding of the customer experience strategy team. Collaborated in the brand refresh and website redesign for The Look Company.
Partnered with local agencies such as Organic, Sid Lee, and others to support digital advertisements and responsive web experiences.
Created and validated visual and UI designs for a fintech web app. Established a centralized design system in Figma to manage multiple brand identities. Worked directly with the product team to ensure accessibility and documentation of all work.
Provided general branding and digital design services for startups and companies ready to develop a more prosperous brand presence. Clients included World Vision, Knowledge First Financial, The Look Company, Big Mountain Bike Adventures, and more.
Technologies: Figma, Adobe CC, Office 365
Senior Product Designer
2018 - 2020
Designed web and app platforms for all Torstar properties.
Handled user-centric design of editorial and brand system components. Actions included creating customizable grid systems and typographic scaling conditions to support multi-brand editorial and news products.
Contributed to the development of visual brand direction for thestar.com and other Torstar properties.
Redesigned the article page template for thestar.com and all white-label products.
Engaged in the full project lifecycle from discovery to final delivery, including research, customer interviews, user testing, visual QA, and post-deployment support activities.