William Carroll, Designer in Toronto, ON, Canada
William Carroll

Designer in Toronto, ON, Canada

Member since June 12, 2020
William is a strategic thinker with 20 years of multidisciplinary experience in art direction, graphic design, illustration, branding, advertising, environmental design, and cross-platform campaign strategy. For the past 10 years, he has specialized as a digital product designer, collaborating on world-class, user-centric digital experiences for Starwood Hotels, World Vision, The Toronto Star, and more.
William is now available for hire


  • Freelance Designer | Consultant

    2001 - PRESENT
    Work Made Creative
    • Created environmental design and branding for Saskatchewan Rough Riders' new Mosaic Stadium as a member of the CX team at The Look Company.
    • Consulted on the design and visual branding of the customer experience strategy team. Collaborated in the brand refresh and website redesign for The Look Company.
    • Partnered with local agencies such as Organic, Sid Lee, and others to support digital advertisements and responsive web experiences.
    • Created and validated visual and UI designs for a fintech web app. Established a centralized design system in Figma to manage multiple brand identities. Worked directly with the product team to ensure accessibility and documentation of all work.
    • Provided general branding and digital design services for startups and companies ready to develop a more prosperous brand presence. Clients included World Vision, Knowledge First Financial, The Look Company, Big Mountain Bike Adventures, and more.
    Technologies: Figma, Adobe CC, Office 365
  • Senior Product Designer

    2018 - 2020
    Torstar Digital
    • Designed web and app platforms for all Torstar properties.
    • Handled user-centric design of editorial and brand system components. Actions included creating customizable grid systems and typographic scaling conditions to support multi-brand editorial and news products.
    • Contributed to the development of visual brand direction for thestar.com and other Torstar properties.
    • Redesigned the article page template for thestar.com and all white-label products.
    • Engaged in the full project lifecycle from discovery to final delivery, including research, customer interviews, user testing, visual QA, and post-deployment support activities.
    Technologies: Adobe Photoshop, Adobe Illustrator, InVision, Sketch


  • Diploma in Graphic Design
    1998 - 2000
    Durham College - Oshawa, ON, Canada



Toronto, ON, Canada

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