
James Pelton
Verified Expert in Engineering
Software Engineer and Developer
Lincoln, NE, United States
Toptal member since January 12, 2026
James is a software engineer and entrepreneur specializing in QA automation and scalable SaaS platforms. He founded and led Mobile Text Alerts, a high-scale SMS platform that he successfully grew and sold in a 7-figure acquisition. James excels at building robust testing frameworks with Python and Selenium, delivering 99.9% uptime for mission-critical systems serving thousands of enterprise clients.
Portfolio
Experience
- Python - 20 years
- APIs - 16 years
- Software Architecture - 13 years
- Ruby on Rails (RoR) - 12 years
- Node.js - 10 years
- QA Automation - 10 years
- JavaScript - 6 years
- Test Automation - 5 years
Preferred Environment
MacOS, Linux, iOS
The most amazing...
...thing I've developed is Mobile Text Alerts, a SaaS that I grew to $1 million in annual recurring revenue and exited for seven figures.
Work Experience
Founder & Principal QA Automation Engineer
Passive Apps
- Led all software quality and automation strategies for a mobile development firm serving over 125 unique customers.
- Developed and maintained end-to-end (E2E) automated test suites using Playwright and Appium for cross-platform React Native applications.
- Built automated testing pipelines integrated with GitHub Actions (CI/CD) to ensure seamless deployment across iOS and Android platforms.
- Focused on high-precision data validation for complex client apps, including authentication flows, payment processing, and real-time data syncing.
- Consulted with clients on software architecture and reliability, bridging the gap between high-level business goals and technical execution.
Founder & Lead Engineer
Mobile Text Alerts
- Founded and scaled a high-concurrency SMS SaaS platform to millions of monthly messages, leading to a successful 7-figure exit.
- Architected a custom automation framework using Python and Selenium to validate complex message routing logic across global carrier gateways.
- Developed automated API regression suites that ensured 99.99% deliverability and uptime for time-sensitive communications.
- Implemented performance testing protocols to simulate high-traffic events, ensuring system stability during peak usage windows.
- Acted as the final QA gatekeeper for all production releases, managing the full SDLC and reducing post-launch defects by 40%.
Senior Software Engineer
Voss Lighting & Firespring
- Led PHP and MySQL development for a variety of high-traffic eCommerce platforms and enterprise-level applications.
- Architected and developed Ruby applications for a diverse client base, ensuring high performance and maintainable codebases.
- Managed complex database schemas and executed legacy system migrations to modern infrastructure for enterprise clients.
- Drove the transition from manual testing to automated regression suites for critical eCommerce workflows to ensure deployment stability.
- Collaborated with cross-functional teams to translate business requirements into scalable technical solutions.
Software Developer
Freelance
- Developed custom web applications and automation scripts for local small businesses while completing a Computer Engineering degree at UNL.
- Built early-stage APIs and database structures using PHP and MySQL.
- Managed the full development lifecycle for client projects, focusing on delivering bug-free code through rigorous manual and early automated testing.
Experience
Mobile Text Alerts – Scalable SaaS SMS Platform
https://mobile-text-alerts.com/My primary focus was on the architectural design and the implementation of a robust QA automation framework to ensure 99.9% uptime for time-sensitive SMS communications. I developed automated testing suites using Python and Selenium to handle complex user workflows, API integrations, and high-concurrency messaging loads.
This project required a deep focus on reliability, where I managed the full testing lifecycle from unit testing to automated regression suites, ensuring seamless deployments for thousands of business clients.
Passive Apps
https://passive-apps.com/Implemented mobile automation suites using Appium and Playwright, achieving 90% test coverage for critical paths like authentication, payment processing, and real-time data syncing.
Integrated automated regression testing into CI/CD pipelines (GitHub Actions), reducing production hotfixes by 60%.
Developed custom API testing scripts to validate sports data feeds and back-end integrations for high-performance apps.
Led manual and automated QA efforts for embedded system interfaces within mobile environments, focusing on hardware-software communication reliability.
Managed the full SDLC for client apps, acting as the final gatekeeper for quality and performance standards.
BuildSync – Field Management & Data Automation
Skills
Libraries/APIs
Node.js, Selenium WebDriver, Playwright
Tools
Git
Languages
Python, JavaScript, PHP, TypeScript
Platforms
iOS, Android, MacOS, Linux
Frameworks
Appium, Ruby on Rails (RoR), Selenium, React Native
Paradigms
Test Automation, Load Testing, Automated Testing, Database Design, Automation
Storage
PostgreSQL, MySQL, Data Validation
Other
QA Automation, Software Architecture, APIs, Mobile App Testing, API Testing, Scalability, Regression Testing, Mobile Device QA Automation, Enterprise Software, eCommerce, Automated Regression Testing, CI/CD Pipelines
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