John Lee, Finance Expert in Limerick, Ireland
John Lee

Finance Expert in Limerick, Ireland

Member since August 1, 2018
John is a highly commercial, entrepreneurial, culturally intelligent leader who speaks six languages. His proudest achievement was founding his own travel technology startup, CultureMee, which won global awards in both business and leisure travel. He is also proud to have led a Europe-wide, cross-functional project which led to a €40 million reduction in working capital in CRH Plc, one of the largest construction companies in the world.
John is now available for hire

Career Highlights


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Case studies


  • Chief Operating Officer

    2016 - PRESENT
    • Built an award-winning technology platform which was one of the only travel startups to have won global awards in both leisure and business travel.
    • Built fully integrated financial and company valuation models (including a three-statement operating model) for internal projections and external fundraising efforts.
    • Actively built and executed my own B2B sales funnel with large global corporates in Europe, the US, and South America.
    • Managed all aspects of finance, tax, and legal from the day-to-day operations to the more strategic investor presentation decks.
    • Successfully negotiated three global partnerships in Finland, the Netherlands, and the UK.
    • Developed our own proprietary organizational culture model to visualize and communicate our company culture which we then used to hire and successfully onboard new employees.
    • Advised a number of global startups in the travel industry on their fundraising strategies.
    Focus areas: Investor Presentations, Growth Capital Raising, Technology, Cash Flow Forecasting, Global Operations, Sales & Marketing, Sales Operations, B2B Sales Pipeline, Taxation, Legal, Due Diligence, B2B Partnerships, Growth Hacking, Growth Marketing, Growth Strategy, Internationalization, International Commerce, Public Speaking, Culture Development, Hiring Process Development, Cross-functional, Cross-cultural Management, Cross-cultural Communication, Cross-border Projects, Startups, Startup Accelerators, Startup Growth Strategy Development, Early-stage Startups, Startup Funding
  • Group Controller

    2014 - 2016
    CRH Europe Distribution
    • Served as the direct reporting line to €4.0 billion division CEO, playing key interface between business units and PLC. This division operated across six countries servicing wholesale B2B and retail B2C markets.
    • Presented monthly results and key performance drivers to the divisional executive board, including M&A pipeline and post-acquisition M&A review.
    • Handled all investor relations matters for the division including proactively anticipating investor needs and actively shaping external messaging for the division.
    • Led a cross-functional project in the general merchants' business in Switzerland to implement a best practice branch operations framework including best-in-class branch dashboards for branch managers and the retraining of 400+ employees.
    • Assisted the DIY business with the preparation of a six-month rigorous strategic review including detailed performance initiatives to help drive a return to peak performance.
    • Co-led a divisional KPI project for operating companies from development to implementation stages.
    • Co-led a project to implement quarterly branch reporting KPIs across a network of 700+ branches.
    • Served in a business challenger role for the development of strategic roadmaps to peak performance.
    • Implemented process improvements to professionalize capital expenditure, idle assets, and forecasting processes.
    • Represented the financial voice of the division in review meetings with the PLC group finance team.
    • Actively reviewed valuation models for large-scale acquisitions and divestments.
    Focus areas: Mergers & Acquisitions (M&A), Forecasting, P&L Forecasting, Cash Flow Forecasting, M&A Pipeline Management, Strategic Planning & Execution, Strategy, Business Strategy, Operational Finance, Performance Analysis, Performance Reports, Performance Improvement, Key Performance Metrics, Key Performance Indicators (KPIs), Retail & Wholesale, Investor Relations, Investor Reporting, Investor Presentations, Institutional Investors, Internationalization, International Finance, Projects, Project Planning, Project Delivery, Project Tracking, Sales Operations, Asset Management, Capex Budgeting & Inventory Management, CAPEX, Internal Control, IFRS, IFRS Consolidation, Financial Consolidation, Cross-functional, Cross-functional Team Leadership, Cross-border M&A, Cross-cultural Management, Cross-cultural Communication, FX, FX Risk Analysis, Market Research & Analysis, Macroeconomics, Macro Driver Analysis, Cost Reduction & Optimization, Budgeting, Capital Budgeting, CFO, Sales Forecast Management, Financial Forecasting, Macroeconomic Forecasting, Trend Forecasting, Change Management, Leadership, Leadership Development, Transformational Leadership, Divestitures, Cross-border Projects, Financial Asset Impairment Models, Controller, Controllership, Corporate Controller, Controlling, Cost Control, Cost Cutting, Restructuring, Internal Control Evaluation, Porftfolio Strategy, Portfolio Optimization, Board Decks, Board Presentations, BOARD Reporting
  • Country Group Controller

    2013 - 2014
    CRH Europe Products & Distribution
    • Supported €2.0 billion division CEO and various country CEOs in a matrix organization. I was responsible for a division cluster of three platforms in three countries with a manufacturing footprint focused on concrete and clay assets with sales of over €0.8 billion.
    • Led a Europe-wide cross-functional working capital project which led to a €40+ million reduction in working capital across the division. This included making the case for change, creating urgency, creating practical self-assessment tools, encouraging competition, and focusing on poor performers.
    • Led a post-acquisition M&A review which resulted in a €0.4 billion impairment for the division (Europe products).
    • Actively reviewed valuation models and helped with post-acquisition integration for a mid size manufacturing acquisition in Belgium.
    • Worked with Benelux CEO and McKinsey as part of a strategic review within a wider divisional portfolio review.
    • Represented the financial voice of the division in review meetings with the divisional CEO.
    • Assisted operating company and country management with major capital expenditure and restructuring proposals with cross-functional input from plant managers, sales directors, and operating company CEOs.
    • Provided hands-on support of company finance directors/controllers (e.g., helping with root cause analysis or coaching around the numbers).
    Focus areas: Portfolio Analysis, Portfolio Optimization, Restructuring, Plant Accounting, Large-scale Turnaround & Transformation, Turnaround Management, Monthly, Quarterly, & Annual Close Procedures, Accounting Monthly Close Process, Management Accounting, Financial Accounting, Investor Reporting, Investor Relations, Investor Presentations, Institutional Investors, Working Capital Management, Cash Flow Analysis, Cash Flow Modeling, Cash Flow, Cash Flow Forecasting, Projected Cash Flow, Accounts Receivable, Accounts Payable, Inventory Management, Capex Budgeting & Inventory Management, CAPEX, Financial Asset Impairment Models, Strategy, Strategy Planning, Sales Strategy, Company Strategy, Talent Strategy, Finance Strategy, Projects, Project Tracking, Project Delivery, Project Planning, Project Lifecycle, Executive Coaching, Mentorship & Coaching, Operations Reviews, Analytical Review, Independent Business Reviews, IFRS, IFRS Consolidation, Consolidated Reporting, Cost Reduction & Optimization, Budgeting, Budget Modeling, Annual Budgets, Market Research & Analysis, Trend Forecasting, Sales Forecast Management, Forecasting, Rolling Forecasts, Macroeconomic Forecasting, Mergers & Acquisitions (M&A), Divestitures, Change Management, Leadership, Leadership Development, Transformational Leadership, Cross-functional Team Leadership, Cross-cultural Management, Fixed Costs, Control & Cost Analysis, Cost Control, Controller, Controllership, Controlling, Financial Controlling, Corporate Controller, Scenario Analysis, Investment Return Scenario Analysis, Scenarios, Culture Development, Board Decks, Board Presentations, BOARD Reporting, Executive Presentations
  • Product Group Controller

    2012 - 2013
    CRH Europe Products & Distribution
    • Supported a €2.0 billion divisional CEO of three concrete platforms (landscaping, civil, and structural) with a manufacturing platform of €1+ billion in sales operating across 11 countries.
    • Represented the financial voice of the division in review meetings with the divisional CEO.
    • Part of the change management team for 2012 finance reorganization which resulted in the removal of a finance layer in the division and significant changes to the role of finance in Europe.
    • Supported the divisional CFO with monthly results review, investor briefing notes, presentations, and memos to the group CEO as well as the rollout of division-wide cost savings initiatives.
    • Developed and implemented financial models to bring the best in group forecasting to the division.
    Focus areas: IFRS, IFRS Consolidation, Cost Reduction & Optimization, Corporate Restructuring, Restructuring, CAPEX, Capex Budgeting & Inventory Management, Budgeting, Annual Budgets, Budget Management, Portfolio Management, Portfolio Analytics, Performance Reports, Performance Improvement, Market Research & Analysis, Investor Relations, Forecasting, Trend Forecasting, Financial Forecasting, Sales Forecast Management, Divestitures, Change Management, Transformational Leadership, Fixed Costs, Financial Asset Impairment Models, Financial Controlling, Controller, Corporate Controller, Cost Control, Control & Cost Analysis, Internal Control, Controlling, Controllership, Board Presentations, Market Commentary
  • Product Group Financial Controller

    2011 - 2012
    CRH Europe Concrete
    • Supported the €1.2 billion product group CFO which consisted of three concrete platforms operating across 12 countries in Europe.
    • Performed monthly reviews of financials including the preparation of product group management commentary.
    • Identified measures to turn around under-performers.
    • Assisted companies through group reporting chart of accounts conversion.
    • Led strategic risk/opportunity workshops with senior management in different countries.
    Focus areas: IFRS, Consolidation, Consolidated Reporting, IFRS Consolidation, Financial Consolidation, Chart of Accounts, Cost Reduction & Optimization, Capex Budgeting & Inventory Management, Budgeting, Capital Budgeting, Analytical Review, Financial Closing, External Financial Reporting, Financial Reports, Forecasting, P&L Forecasting, Cross-cultural Communication, Cross-cultural Management, Company Strategy, Risk, Risk Assessment
  • CRH Internal Audit

    2009 - 2011
    CRH Internal Audit
    • Presented update meetings and report findings to management in French, English, and German.
    • Conducted a number of operational audits noting operational best practices that I actively made use of later in my career.
    • Conducted financial audits of operations across Europe.
    • Assisted the group head of internal audits with group risk modeling and reporting.
    • Conducted other audit types, e.g., IT audits, UK bribery act audits, etc.
    Focus areas: Internal Audits, Internal Audit Function, Risk, Risk Assessment, Risk Reporting, Corporate Governance, Auditing, Audits, IT Audits, Control Audits, Operational Risk, Operational Control, Operational Audits, Operational Risk Management, IFRS, IFRS Consolidation, IFRS Adjustments, Group Reporting IFRS, Cross-border M&A, Cross-cultural Management, Cross-cultural Communication, Internal Control, Internal Control Evaluation, Project Controls, Plant Accounting
  • Senior Auditor

    2006 - 2009
    Deloitte & Touche
    • Collaborated with the corporate restructuring team for one of Ireland’s largest receiverships (Newcourt, PLC).
    • Served key audit clients including CRH, Toyota Ireland, and Dunnes Stores.
    • Prepared external financial statements.
    • Undertook numerous external audits of financial statements from different companies.
    • Managed a number of small teams during this time.
    Focus areas: Audits, Auditing, Financial Model Auditing, Financials, Financial Closing, Financial Systems, Financial Records, Financial Statements, Analytical Review, Independent Business Reviews, Divestitures, IFRS, UK GAAP, Consolidated Reporting, IFRS Consolidation, Financial Consolidation, Big 4 Accounting


  • Diploma in Artificial Intelligence
    2017 - 2017
    Growth Tribe Academy - Amsterdam, The Netherlands
  • Diploma in IFRS (Distinction) in Accounting
    2010 - 2010
    Chartered Accountants Ireland - Dublin, Ireland
  • Chartered Accountancy in Accounting
    2007 - 2008
    Chartered Accountants Ireland - Dublin, Ireland
  • Master's degree in Accountancy
    2005 - 2006
    Michael Smurfit Graduate School of Business - Dublin, Ireland
  • Commerce International with German (Distinction) in International Business
    2001 - 2005
    University College Dublin - Dublin, Ireland


  • Chartered Accountant
    Chartered Accountants Ireland
  • Scholarship to Masters Program
    Michael Smurfit Graduate School of Business
  • Scholarship to Degree Program
    University College Dublin

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