Connie is available for hire
Hire ConnieConnie Ekelund
Verified Expert in Management Consulting
Management Consulting Expert
Vancouver, BC, Canada
Toptal member since March 21, 2022
Bio
Connie is an executive business strategist, senior management consultant, and multi-company founder with 30+ years of experience turning strategy into execution. She advises CEOs, founders, and leadership teams on corporate and growth strategy, organizational transformation, business models, governance, innovation, and AI strategy. Connie combines executive, entrepreneurial, and consulting experience to identify opportunities and build practical roadmaps for sustainable growth.
Career Highlights
Chief Business & Strategy Officer
Griffin Gunn Lykke Capital Ltd.
CEO | Co-founder | Director
NanoTerraTech Advanced Materials Inc.
Education Highlights
Business Management and Marketing Diploma
British Columbia Institute of Technology
Certification Highlights
Sustainability Professional
International Society of Sustainability Professionals
Innovation Leadership
Georgia Institute of Technology
Case Studies
Cultural Shift Reduces Attrition and Increases Bottom Line
Culture DevelopmentCorporate CultureStructure & Organizational DesignBusiness StrategyData AnalyticsDiversity, Equity, & Inclusion (DEI)+ 16 more
Creating a Sustainable Supply Chain
Sustainable DevelopmentEnvironmental, Social, and Governance (ESG)Diversity, Equity, & Inclusion (DEI)SustainabilitySupply ChainSupply Chain Management (SCM)+ 16 more
Idea to Multi-million Dollar Innovation
Design ThinkingAngel InvestingPitch DecksIncubator ManagementStartup AcceleratorsMedical Devices+ 23 more
Expertise
- Business Strategy
- Business Transformation
- Corporate Strategic Planning
- Corporate Strategy
- Growth Strategy
- Organizational Development
- Organizational Strategy & Design
- Strategic Planning & Execution
Work Experience
Chief Business & Strategy Officer
2026 - PRESENT
Griffin Gunn Lykke Capital Ltd.
- Led corporate strategy, strategic planning, and long-term business priorities, translating organizational objectives into actionable initiatives and decision frameworks.
- Conducted and oversaw strategic research into companies, industries, markets, economic trends, emerging technologies, and potential investment opportunities.
- Evaluated businesses and opportunities through a business-strategy lens, assessing business models, competitive positioning, market potential, strategic fit, growth opportunities, organizational capability, and material risks.
- Directed corporate positioning, brand strategy, strategic communications, and stakeholder engagement.
- Developed market and competitive intelligence to identify emerging trends, changing industry dynamics, disruptive technologies, and potential sources of long-term opportunity.
- Developed and maintained governance frameworks, decision processes, policies, decision authorities, and accountability structures.
- Led organizational planning, business operations, workflows, systems, and scalable management processes. Provided strategic due diligence and business-opportunity assessment to support informed executive decision-making.
- Evaluated corporate and strategic performance through KPIs, benchmarks, scenario analysis, market intelligence, and performance indicators.
- Led strategic research into generative AI, automation, data, and emerging technologies, assessing their implications for business strategy, research, productivity, decision-making, and organizational effectiveness.
- Identified and evaluated opportunities for strategic growth, partnerships, emerging markets, new business models, acquisitions, and business expansion.
Focus areas: Corporate Strategy, Business Model Development, Growth Planning, Long-term Capital Allocation Strategy, Annual Strategic Planning, Brand Strategy, Growth Strategy, Revenue Strategy, Business Strategy, Business Modeling, Business Analysis, Business Advisory, Fundraising Strategy, AI Ethics, AI Governance, AI Adoption, Corporate Development, Strategy, Marketing Strategy, Organizational Strategy & Design, Corporate Strategy, Organizational Development, Corporate Strategic Planning, Strategic Partnerships, Business Development, Innovation Strategy, Artificial Intelligence (AI), AI Business Strategy, Business Operations, Operating Models, Corporate Governance, Business Model Strategy, Market Opportunity Analysis, Competitive Analysis, Market Research & Analysis, Strategic Research, Strategic Planning & Execution, KPI Tracking, Performance Improvement, Process Improvement, SOP Development, Growth, Strategy Planning, Organizational Strategy
CEO | Management Consulting and Business Strategist
1987 - PRESENT
Synergy CMC
- Advised executives and leadership teams on corporate strategy, business strategy, growth, organizational transformation, operating models, market positioning, and strategic execution.
- Led strategic discovery, needs analysis, organizational assessments, market analysis, and executive planning engagements.
- Translated strategy into execution through strategic roadmaps, KPIs, milestones, implementation frameworks, and performance-measurement systems.
- Led multidisciplinary teams of associates, partners, and subject-matter experts in solving complex organizational and strategic challenges.
- Designed organizational structures, operating models, leadership systems, culture initiatives, and transformation programs.
- Developed proprietary consulting methodologies, intellectual property, assessments, workshops, training programs, and licensed solutions.
- Identified new business models, revenue streams, products, services, partnerships, commercialization opportunities, and strategic alliances.
- Advised organizations on innovation, leadership, talent optimization, culture, organizational effectiveness, and change management.
- Integrated sustainability, ESG, UNSDG, and responsible-business principles into broader corporate and organizational strategy.
- Facilitated executive strategy sessions, workshops, leadership programs, stakeholder engagements, mentoring, and coaching.
Focus areas: Corporate Culture, Culture Development, Leadership, Change Leadership, Innovation Management, Eco-friendly Innovation, Ideation, Business to Business (B2B), Strategy, Sustainable Development, Social Impact, Environmental, Social, and Governance (ESG), Impact, Transformational Leadership, Transformational Change, Google, Business, Design, Drafting, Construction, Change Management, Marketing Communications (MarCom), Communication, Nonprofits, Development, Non-governmental Organizations (NGOs), QA Leadership, Strategic Planning, Strategic Planning & Execution, Team Development, Mentorship & Coaching, Instruction & Coaching, Human Resources (HR), Analysis, User Behavior, Employee Data Management, Behavioral Testing, Leadership Training, Culture, Business Transformation, Engineering, Innovation, Medical Devices, Startup Accelerators, Incubator Management, Pitch Decks, Angel Investing, Supply Chain Management (SCM), Design Thinking, Supply Chain, Governance, Environment, Social, Diversity, Equity, & Inclusion (DEI), Data Analytics, Structure & Organizational Design, Leadership Development, Organizational Change Management (OCM), Talent Management, Cognitive Science, Sustainable Advisory, Organization, Startups, Seed Fundraising, Finance, Sustainability, Fundraising Consultant, Product Development, Product Strategy Consultant, Product Launch, Early-stage Startups, Business Proposals, Business Services, Innovation Strategy, Organizational Structure, SaaS, Enterprise, Strategic Partnerships, Business Partnerships, Partnerships, Go-to-market (GTM) Strategy, Market Opportunity Analysis, Brand Building, Branding, Content Writing, Workshop Facilitation, Marketing, Sustainability Strategy, Advertising, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), Marketing Management, Business Strategy, Business Model Strategy, Business Unit Strategy, Board Development, Brand Strategy, Business Coaching, Business & Digital Transformation, CleanTech, Deep Tech, Climate Change, Communication Strategy, Corporate Governance, Cross-functional Team Leadership, Generative Artificial Intelligence (GenAI), Environmental Leadership, Environmental, Social, and Governance (ESG) Rating, Environmental, Social, and Governance (ESG) Reporting, Ideation Workshops, Disruptive Innovation, Innovation Labs, Management Consulting, Marketing Strategy, Environmental, Social, and Governance (ESG) Monitoring, Sustainability Reports, Team Building, TechnologyOne, Thought Leadership, Workshops, Innovation Workshops, Discovery Workshops, Board Work, Training Workshops, Consulting, Fundraising Strategy, Facilitation, Marketing Plans, Organizational Design, Organizational Development, Organizational Strategy & Design, Artificial Intelligence (AI), Employee Engagement, Customer Interviews, Market Research & Analysis, Executive Consulting, Microsoft, Market Research, Slack, Adobe Suite, Business Plan Consulting, Corporate Development, Transformational Change Leadership, Business Models, Pricing, Monetization Models, Financial Modeling, Sales, Sales Effectiveness, Sales Optimization, Business Development, Product Sourcing, Cosmetics, HR Transformation, Performance Management, Request for Proposal (RFP), Operational Efficiency Improvement, Process Flows, Process Mapping, Growth Strategy, Operations, Coaching, Training, Manufacturing, Advisory, Business Advisory, CEO, Startup Growth Strategy Development, Fintech, COO, Business Consulting, Operations Management, Business Planning, Pitch Deck Consultant, Retail Strategy, Strategyzer, Business to Consumer (B2C), Competitive Analysis, New Business Ventures, Chief Operations Officer (COO), Budgeting, Financials, Presentations, Business Analysis, Audience Targeting, Competitor Analysis & Profiling, Business Modeling, Total Addressable Market (TAM), Principal, Stakeholder Management, Wealth Management, Operating Models, Supervisory, Media, Project Management, Process Design, Standard Operating Procedures Development, Microsoft 365, Healthcare, eCommerce, Retail & Wholesale, Technology, Cash Flow Management, Value Proposition Design, Startup Consulting, Family Office, Professional Services, Revenue Strategy, Positioning, Market Entry, Corporate Strategy, Mergers & Acquisitions (M&A), Customer Experience, Customer Success, Research, PowerPoint Design, Infrastructure, Strategy Consulting, Valuation, Microsoft Excel, Banking & Finance, AI Ethics, AI Governance, Digital Transformation, AI Adoption, Corporate Strategy, Corporate Strategic Planning, Scalable Operating Models, Go-to-market Strategy, KPI Tracking, Performance Improvement, Process Improvement, SOP Development, Growth, Strategy Planning, Organizational Strategy
Sustainability Subject Matter Expert (SME)
2026 - 2026
Toptal Client
- Joined the sales team as the sustainability subject matter expert (SME) to strengthen the Darling Ingredients opportunity and help position the engagement in the context of Darling’s sustainability priorities, business strategy, and operational goals.
- Reviewed Darling Ingredients’ sustainability progress report to understand the organization’s sustainability maturity and priorities, global operating environment, HSE considerations, and opportunities for further integration across the enterprise.
- Reframed the client opportunity from “AI for Sustainability” to a broader business-transformation opportunity, positioning AI as an enabler of better operational decisions rather than as the product itself.
- Developed the strategic concept of an intelligent sustainability and operational excellence approach, connecting sustainability, HSE, operations, innovation, engineering, maintenance, procurement, and compliance through shared operational intelligence.
- Identified and developed potential AI-enabled sustainability and operational opportunities for Darling, including cross-plant performance intelligence, predictive HSE risk, sustainability reporting automation, carbon intelligence, and water management.
- Prioritized the highest-value opportunities for the sales conversation, recommending an initial focus on cross-plant performance intelligence, predictive HSE and sustainability risk, and intelligent sustainability decision support.
- Connected sustainability objectives with practical business applications of AI, demonstrating how operational and sustainability data could improve benchmarking, risk identification, knowledge sharing, reporting, and executive decision-making.
- Helped shape client discovery strategy, recommending that the team begin with business challenges, operating model, sustainability maturity, HSE requirements, data readiness, and organizational priorities, recommending specific technology solutions.
- Developed the framework for a discovery and opportunity assessment, including leadership interviews, sustainability and HSE assessments, operational workflow review, AI readiness, technology, and data maturity assessments.
- Strengthened the sales team’s strategic positioning by bringing sustainability expertise in pursuit and helping position the engagement as a low-risk, value-led transformation initiative focused on measurable business outcomes and executive alignment.
Focus areas: Business Strategy, Sustainability, Sustainability Reports, Sustainability Strategy
Management Consultant – Operational Systems & Process Design
2025 - 2026
UnGentle, Ltd.
- Produced and formalized the firm’s core consulting frameworks, translating founder-led practices into clearly structured models covering engagement lifecycle, diagnostics, facilitation, and follow-through.
- Mapped end-to-end consulting processes across client onboarding, discovery, delivery, and closure, creating a coherent operational view that clarified roles, handoffs, and decision points.
- Designed and implemented a Notion-based operating system, structuring workspaces for projects, clients, methodologies, and internal knowledge to serve as the firm’s central operational hub.
- Created a scalable Notion architecture including databases, dashboards, and relational workflows to support project tracking, delivery consistency, and internal visibility.
- Developed structured outlines for consulting playbooks, defining purpose, scope, inputs, outputs, and usage guidance for repeatable delivery across core service offerings.
- Created outlines for SOPs across key consulting activities, establishing standardized intent, process steps, and quality checkpoints without over-prescribing execution.
- Designed reusable templates within Notion for client engagements, facilitation sessions, and internal documentation, enabling consistency while preserving flexibility for consultant judgment.
- Established a foundational operational framework that enabled future digital enablement, consultant onboarding, and scale without reliance on undocumented founder knowledge.
Focus areas: Management Consulting, Process Mapping, Process Design, Operations Management, Standard Operating Procedures Development, Organizational Design, Professional Services, Market Entry, Corporate Strategy, PowerPoint Design, Strategy Consulting, Microsoft Excel, Communication Strategy, Strategy, Business Strategy, Corporate Strategy, Corporate Strategic Planning, Process Improvement, SOP Development, Strategy Planning, Organizational Strategy
Business Strategy & Pricing Advisor
2025 - 2025
Patient Army Inc.
- Advised healthtech leadership teams on evaluating B2B2C pricing models, including the pros and cons of per-member-per-month (PMPM), transaction-based, and hybrid fee structures to align with payer, employer, and consumer expectations.
- Provided strategic counsel on the potential benefits and risks of adopting a split-entity structure, separating transactional platform operations from risk-bearing insurance functions, to optimize regulatory positioning and financial performance.
- Guided the executive in exploring data monetization strategies, including structuring compliant data-sharing agreements with life sciences companies, payers, and research institutions while maintaining patient trust and regulatory compliance.
- Advised on the feasibility and strategic value of offering free platform access in exchange for patient-consented data sharing, helping the leadership team balance revenue generation with long-term data asset value.
- Provided insights into emerging trends in digital health marketplace monetization, advising on how to position the platform as an aggregator for cutting-edge biotech services while maintaining competitive differentiation.
- Counseled the CEO on aligning pricing strategy with evolving value-based care models, emphasizing the importance of demonstrating outcomes, utilization efficiencies, and employer cost savings to support premium pricing.
- Offered expert guidance on potential partnership structures with insurers and employers, advising on revenue-sharing arrangements, data integration strategies, and outcome-based reimbursement opportunities.
- Provided strategic recommendations on customer segmentation approaches, advising how to tailor pricing and messaging for employers, health plans, and direct-to-consumer channels to maximize adoption across key stakeholder groups.
- Offered high-level advice on positioning the platform for future acquisition or strategic investment, helping understand how pricing strategy, data strategy, and company structure impact valuation and attractiveness to potential buyers or partners.
- Advised on navigating intellectual property associated with transitioning into a risk-sharing entity, including insurance licensing requirements, capital reserve obligations, and compliance frameworks.
Focus areas: Business Strategy, Pricing, Business Planning, Web Project Management, Professional Services, Revenue Strategy, Market Entry, PowerPoint Design, Strategy Consulting, Microsoft Excel, Communication, Organizational Strategy & Design, Corporate Strategy, Corporate Strategic Planning
Strategy Sustainability Consultant
2025 - 2025
Schneider Electric SE - Main
- Mapped the H&D PMO process to provide insights for integrating EcoDesign into existing frameworks.
- Developed an in-depth analysis of the five pillars of EcoDesign to enhance deployment strategies.
- Deployed essential EcoDesign tools to support sustainable product development initiatives.
- Designed and initiated a reporting visualization system for EcoDesign, starting with Power Products.
- Oversaw the implementation of EcoDesign strategies across all North American engineering squads.
- Collaborated with EcoDesign division leaders to consolidate and prioritize EcoDesign actions by project and LOB/HUB.
- Utilized Jira to create customized backlogs for tracking and managing EcoDesign initiatives effectively.
- Conducted training sessions to ensure engineers and local experts were well-versed in EcoDesign recommendations and tools.
- Assessed and reported training, tool, and analysis needs to the EcoDesign product owner for further action.
- Identified and prioritized global expert support in decarbonization, circularity, and lifecycle assessment (LCA).
Focus areas: Sustainability Strategy, Management Coaching, Presentations, Professional Services, PowerPoint Design, Strategy Consulting, Microsoft Excel, Organizational Change Management (OCM), Strategy, Business Strategy, Corporate Strategy, Corporate Strategic Planning, Process Improvement
CEO | Co-founder | Director
2019 - 2025
NanoTerraTech Advanced Materials Inc.
- Served as a CEO, director, and co-founder. My role was to find the right people and put them in the right roles, set the company's direction, and develop relationships with PE and VC to keep the company in the black.
- Handled organizational development, including overarching business structure, strategic planning, team recruitment, international marketing strategy, business plans, data room development, pitch decks, sales materials, and B2B events and conferences.
- Developed board materials, including board skills matrix, board selection process, board onboarding packages, board training materials, and governance and regulatory requirements.
- Oversaw the development and patenting of proprietary hardware technologies for the sustainable production of battery-grade BIO-Graphite, resulting in a 75% reduction in production costs compared to traditional synthetic graphite.
- Spearheaded the development and implementation of NanoTerraTech's business strategy, achieving investor interest and securing key partnerships with leading battery manufacturers.
- Directed the creation of a comprehensive lifecycle assessment (LCA) for BIO-Graphite, demonstrating its environmental superiority over mined natural graphite and enhancing the company's appeal to eco-conscious investors.
- Led the successful navigation and compliance with the Inflation Reduction Act, ensuring eligibility for advanced manufacturing production credits that provide substantial financial benefits to the company.
- Negotiated and secured critical supply chain agreements, mitigating global supply chain disruptions risks and ensuring a stable flow of raw materials necessary for BIO-Graphite production.
- Implemented a robust exit strategy, preparing NanoTerraTech for potential acquisition or IPO, projected to increase shareholder value by 20X over the next three years.
- Championed the company's marketing efforts, leading to brand recognition and positioning NanoTerraTech as a leader in the sustainable graphite industry.
Focus areas: Startups, Strategy, Analysis, Brand Building, Culture, CTO, Environmental, Social, and Governance (ESG), Finance, Fundraising, Team Building, Leadership, Innovation, Innovation Strategy, Innovation Management, Sustainability Strategy, Marketing, Strategic Planning & Execution, Advertising, Strategic Partnerships, Business Partnerships, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Sales, Sales Pipelines, Sales Strategy, Batteries, Biomaterial, Electric Vehicles, Electromobility, Marketing Strategy, Early-stage Venture Capital, Venture Capital, Marketing Management, Business Unit Strategy, Brand Strategy, Business & Digital Transformation, Climate Change, Environmental Leadership, Environmental, Social, and Governance (ESG) Reporting, Ideation Workshops, Disruptive Innovation, Innovation Labs, Management Consulting, Go-to-market (GTM) Strategy, Customer Interviews, Market Research & Analysis, Executive Consulting, Energy, Microsoft, Google, Market Research, Private Equity, Partnerships, Slack, Adobe Suite, Business Plan Consulting, Corporate Development, Transformational Change Leadership, Business Models, Pricing, Monetization Models, Financial Modeling, Sales Effectiveness, Sales Optimization, Business Development, Product Sourcing, Performance Management, Request for Proposal (RFP), Operational Efficiency Improvement, Process Flows, Process Mapping, Growth Strategy, Operations, Coaching, Training, Manufacturing, Advisory, Business Advisory, CEO, Startup Growth Strategy Development, COO, Business Consulting, Operations Management, Business Planning, Pitch Deck Consultant, Retail Strategy, Strategyzer, Business to Consumer (B2C), Competitive Analysis, New Business Ventures, Chief Operations Officer (COO), Budgeting, Financials, Presentations, Business Analysis, Audience Targeting, Competitor Analysis & Profiling, Business Modeling, Total Addressable Market (TAM), Principal, Stakeholder Management, Operating Models, Supervisory, Media, Project Management, Process Design, Standard Operating Procedures Development, Microsoft 365, eCommerce, Technology, CFO, Cash Flow Management, Value Proposition Design, Startup Consulting, Professional Services, Revenue Strategy, Positioning, Market Entry, Corporate Strategy, Customer Experience, Customer Success, Research, PowerPoint Design, Strategy Consulting, Valuation, Microsoft Excel, Organizational Change Management (OCM), Communication, Communication Strategy, Fundraising Strategy, Banking & Finance, Organizational Strategy & Design, Corporate Strategy, Organizational Development, KPI Tracking, Performance Improvement, Process Improvement, SOP Development, Growth, Strategy Planning, Organizational Strategy
Market Research Strategist
2024 - 2024
Schneider Electric SE - Main
- Conducted extensive market research on US sustainability standards, identifying critical gaps in the company’s current practices compared to UL Ecologo certification requirements.
- Collaborated with cross-functional teams to integrate research findings into actionable sustainability initiatives, aligning company practices with certification requirements.
- Designed targeted surveys and questionnaires tailored to various buyer personas, collecting data to better understand customer expectations and perceptions regarding sustainability certifications.
- Provided ongoing consulting to refine sustainability strategies, addressing gaps in practices and ensuring continuous alignment with evolving standards.
Focus areas: Market Research & Analysis, Customer Interviews, Sustainability, Executive Consulting, Sustainability Strategy, Energy, Business Consulting, Business Planning, Management Coaching, Professional Services, Research, Strategy Consulting, Microsoft Excel, Business Strategy, Corporate Strategy
Sustainability Expert
2024 - 2024
Toptal
- Supported the educational designer with content and structure for the sustainability training modules, focusing on effectively integrating key sustainability principles.
- Illustrated how sustainability principles were integrated into the training modules during the client demonstration, using specific methodologies and strategies.
- Addressed all client questions and concerns about sustainability integration during the demo, providing clear explanations and making notes for potential adjustments to the training modules.
- Highlighted the sustainability methodologies to be used in the training, including any innovative tools or techniques that would enhance learning outcomes related to sustainability practices.
Focus areas: Business Strategy, Sustainability, Environmental, Social, and Governance (ESG), Request for Proposal (RFP), Training, Advisory, Business Advisory, Business Consulting, Professional Services
Sustainability Expert (via Toptal)
2024 - 2024
Toptal
- Collaborated with the Toptal core team to develop a winning RFP for an enterprise client.
- Conducted thorough research to gauge clients' understanding of sustainability and ESG principles. Analyzed corporate annual sustainability reports and extracted critical insights into clients' knowledge gaps and priorities.
- Created the framework for a "sustainability" pilot aimed at corporate managers for an internal online training program.
Focus areas: Sustainability Strategy, Environmental, Social, and Governance (ESG), Project Delivery, Request for Proposal (RFP), Advisory, Business Advisory, Business Consulting, Professional Services
Management Consultant - Sustainability Expert
2022 - 2022
Toptal
- Developed an environmental, social, and governance (ESG) sales pitch for Toptal's Enterprise Sales Team that significantly enhanced client engagement by aligning with the growing global emphasis on sustainability and ethical practices.
- Created an ESG-focused pitch that helped Toptal differentiate itself in the competitive marketplace by highlighting its commitment to sustainability and ethical practices, appealing to clients who prioritize corporate responsibility.
- Established ESG principles that attracted a broader range of clients, particularly in industries under pressure to meet ESG goals, deepening existing relationships and attracting new ones who valued ethical considerations in their partnerships.
- Demonstrated ESG compliance in the sales pitch, reassuring clients that partnering with Toptal helped them meet these regulatory requirements.
- Developed a well-articulated ESG pitch that attracted more investment by positioning Toptal as a forward-thinking, responsible choice.
- Contributed to talent attraction and retention by showcasing strong ESG commitments in sales pitches, highlighting Toptal’s role as a service provider and a responsible employer.
- Highlighted innovations in a sales pitch, positioning Toptal as a leader in cutting-edge, sustainable business strategies.
- Presented proper ESG practices in the sales pitch, reassuring clients that Toptal was a secure and stable partner. Proper ESG practices help mitigate various risks, including environmental liabilities and social discontent.
- Enhanced brand loyalty and reputation by associating Toptal’s brand with positive ESG practices, strengthening client trust and loyalty.
- Developed a sales pitch that emphasized Toptal’s commitment to long-term value creation through sustainable practices, as clients looking to integrate ESG principles were often interested in long-term partnerships rather than short-term gains.
Focus areas: Business Strategy, Strategy, Consulting, Environmental, Social, and Governance (ESG), Training, Advisory, Business Advisory, Business Consulting, Business Planning, Professional Services
Cofounder
2002 - 2015
Fusion Publishing Inc
- Co-founded a publishing house with many magazines through private label programs and liaised with multiple business industries, developing keen insights on trends, business and financial models, and opportunities for growth and expansion.
- Collaborated with luxury brands and industry leaders to elevate the company's image and awareness.
- Developed an international team of several hundred journalists and contributors.
- Worked with a genuinely expansive list of international clients from different industries, including fashion, health, beauty, motor vehicles, fine arts, jewelry, wealth management, property, innovation, and food and wine.
- Received a photography award for a cover image in the travel and destinations category. All photography equipment was sponsored by Sony, creating a powerful collaboration.
Focus areas: Media, Publishing, Advertising, Luxury Industry, Metals & Mining, Business to Business (B2B), Enterprise, Brand Building, Branding, Content Writing, Marketing, Strategic Planning & Execution, Strategic Partnerships, Business Partnerships, Marketing Management, Business Unit Strategy, Brand Strategy, Business & Digital Transformation, Business Process Improvement (BPI), B2C, Product Management, Go-to-market (GTM) Strategy, Customer Acquisition, Growth Marketing, Customer Interviews, Market Research & Analysis, Executive Consulting, Event Planning, Business Proposals, Corporate Communications, Event Management, Event Marketing, Microsoft, Google, Market Research, Partnerships, Adobe Suite, Business Plan Consulting, Corporate Development, Transformational Change Leadership, Agency, Asana, Project Delivery, Business Models, Pricing, Sales, Sales Effectiveness, Sales Optimization, Business Development, Product Sourcing, Operational Efficiency Improvement, Operations, Marketing Leadership, Advisory, Business Advisory, CEO, Startup Growth Strategy Development, COO, Business Consulting, Operations Management, Business Planning, Pitch Deck Consultant, Business to Consumer (B2C), Competitive Analysis, New Business Ventures, Chief Operations Officer (COO), Business Leadership Coaching, Management Coaching, Budgeting, Financials, Digital Marketing Strategy, Planning, Performance Metrics, Web Consulting, Presentations, Business Development, Presentations, Product Management, Budgeting, Business Analysis, Audience Targeting, Competitor Analysis & Profiling, Business Modeling, Total Addressable Market (TAM), Principal, Stakeholder Management, Operating Models, Supervisory, Project Management, Brand Marketing, Campaign Planning, Campaign Strategy, Marketing Operations, Media Planning, Agile Project Management, Social Media Management, Process Design, Standard Operating Procedures Development, Microsoft 365, eCommerce, Retail & Wholesale, Technology, Cash Flow Management, Startup Consulting, Professional Services, Revenue Strategy, Positioning, Market Entry, Agile Program Management, Program Assurance, Distribution Management, Electricity, Corporate Strategy, Customer Experience, Customer Success, Research, Marketing Strategy, Organizational Strategy & Design, Corporate Strategy, Organizational Development, Corporate Strategic Planning
Education
1984 - 1986
Fashion Design Diploma in Fashion Design
LeFeaux Institute of Design - Vancouver, British Columbia, Canada
1981 - 1983
Business Management and Marketing Diploma in Business Management and Marketing
British Columbia Institute of Technology - Vancouver, British Columbia, Canada
Certifications
JULY 2024 - PRESENT
The Complete Artificial Intelligence and ChatGPT Course
Udemy
JUNE 2024 - PRESENT
AI for Business Strategy and Planning
Udemy
FEBRUARY 2022 - PRESENT
SASB Consultant Member
The Sustainability Accounting Standards Board Alliance (SASB)
FEBRUARY 2022 - PRESENT
GRI Consultant Member
Global Reporting Initiative Standards
DECEMBER 2021 - PRESENT
Sustainability Professional
International Society of Sustainability Professionals
JANUARY 2020 - PRESENT
UNSDG - Measuring Sustainable Development
edX SDG Academy
JANUARY 2020 - PRESENT
UNSDG - United Nations: Sustainable Development Goals
edX SDG Academy
JANUARY 2019 - PRESENT
Innovation Management Certificate
QMarkets
MAY 2018 - PRESENT
Innovation Leadership
Georgia Institute of Technology
JANUARY 2018 - PRESENT
Leadership Pipeline Certificate
Leadership Pipeline Institute
JANUARY 2018 - PRESENT
Human Capital Assessments Certificate
Multi Health Systems
JANUARY 2018 - PRESENT
360 and Evaluation Certificate
DecisionWise
JANUARY 2018 - PRESENT
Leadership and Human Capital Assessments Certificate
Organizational Management Group
JUNE 2017 - PRESENT
Organization and Relationship Systems (Business Coaching)
CRR Global
JANUARY 2017 - PRESENT
Customer Focused Selling Certificate
Predictive Index CFS
JANUARY 2017 - PRESENT
Employee Engagement Certificate
Hyphen
MARCH 2016 - PRESENT
Transformational Change through Values-Based Leadership
Barrett Values Centre
FEBRUARY 2016 - PRESENT
Business and Executive Coaching
The Canfield Training Group
JANUARY 2016 - PRESENT
LEAP Extreme Leadership Certificate
Extreme Leadership Institute
JANUARY 2016 - PRESENT
Why U Certification
Simon Sinek
JANUARY 2016 - PRESENT
Business Mastery Certificate
Tony Robbins
AUGUST 2015 - PRESENT
Talent Optimization
Predictive Index
OCTOBER 2014 - PRESENT
Team, Management, and Leadership Program
Landmark Worldwide
JUNE 2014 - PRESENT
Advanced Communications
Landmark Worldwide
JANUARY 2014 - PRESENT
Communications Fundamentals
Landmark Worldwide
JANUARY 2014 - PRESENT
CEO Chair Facilitator
Vistage/TEC Canada
JULY 2013 - PRESENT
Professional Development Series
Landmark Worldwide
JANUARY 2013 - PRESENT
The Landmark Forum
Landmark Worldwide
JANUARY 2013 - PRESENT
Governance Lab: Governance and Board Development | Non-Profit Development
Vantage Point
JANUARY 2012 - PRESENT
Leadership Lab: Lead, Govern and Manage Organizations with Excellence | Non-Profit Development
Vantage Point
Skills
Finance
Fundraising, Market Research, Business Advisory, Total Addressable Market (TAM), Wealth Management, Seed Fundraising, Market Opportunity Analysis, Private Equity, Pricing, Monetization Models, Budgeting, Mergers & Acquisitions (M&A), Valuation, Environmental, Social, and Governance (ESG) Rating, Environmental, Social, and Governance (ESG) Reporting, Environmental, Social, and Governance (ESG) Monitoring, Financial Modeling, CFO
Output Software
Microsoft Excel, TechnologyOne
Industry Expertise
Startup Accelerators, Sustainability, New Business Ventures, Healthcare, Retail & Wholesale, Technology, Professional Services, Banking & Finance, Early-stage Startups, Nonprofits, Energy, Construction, Venture Capital, Textiles, Fashion
Other
Innovation Management, Ideation, Organization, Leadership, Eco-friendly Innovation, Organizational Design, Change Leadership, Thought Leadership, Team Leadership, Sustainable Advisory, Sustainable Development, Cognitive Science, Talent Management, Change Management, Organizational Change Management (OCM), Corporate Culture, Culture Development, Business to Business (B2B), Strategy, Social Impact, Environmental, Social, and Governance (ESG), Transformational Leadership, Transformational Change, Business Strategy, Structure & Organizational Design, Diversity, Equity, & Inclusion (DEI), Supply Chain, Design Thinking, Pitch Decks, Incubator Management, Innovation, Business Transformation, Leadership Development, Leadership Training, Behavioral Testing, Executive Coaching, Mentorship & Coaching, Team Management, Team Building, Team Development, Business Development, User Behavior, Strategic Planning & Execution, Strategic Planning, Corporate Governance, Communication, Marketing Communications (MarCom), Communication Strategy, Professional Development, Startups, Product Development, Product Launch, Culture, Business Services, Organizational Structure, Media, Publishing, Advertising, Metals & Mining, Strategic Partnerships, Business Partnerships, Partnerships, Go-to-market (GTM) Strategy, Brand Building, Branding, Content Writing, Artificial Intelligence (AI), Sustainability Strategy, Workshop Facilitation, Marketing, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Marketing Management, Business Model Strategy, Brand Strategy, Cross-functional Team Leadership, Environmental Leadership, Ideation Workshops, Management Consulting, Marketing Strategy, Consulting, Fundraising Strategy, Sales, Organizational Development, Organizational Strategy & Design, Business Plan Consulting, B2C, Market Research & Analysis, Executive Consulting, Business Proposals, Corporate Communications, Event Management, Project Delivery, Sales Effectiveness, Sales Optimization, Product Sourcing, Cosmetics, Project Management, Presentations, HR Transformation, Performance Management, Request for Proposal (RFP), Operational Efficiency Improvement, Process Flows, Process Mapping, Growth Strategy, Operations, Marketing Leadership, Coaching, Training, Manufacturing, Advisory, CEO, Startup Growth Strategy Development, Fintech, COO, Business Consulting, Operations Management, Business Planning, Pitch Deck Consultant, Retail Strategy, Strategyzer, Business to Consumer (B2C), Competitive Analysis, Chief Operations Officer (COO), Business Leadership Coaching, Management Coaching, Web Project Management, Digital Marketing Strategy, Planning, Dashboards, Performance Metrics, Web Consulting, Forecasting, Business Development, Presentations, Product Management, Audience Targeting, Principal, Stakeholder Management, Operating Models, Supervisory, Brand Marketing, Campaign Planning, Campaign Strategy, Marketing Operations, Media Planning, Agile Project Management, Social Media Management, Process Design, Standard Operating Procedures Development, Microsoft 365, eCommerce, Startup Consulting, Family Office, Revenue Strategy, Positioning, Market Entry, Agile Program Management, Program Assurance, Energy Utilities, Distribution Management, Electricity, Corporate Strategy, Customer Experience, Customer Success, Research, PowerPoint Design, Strategy Consulting, Corporate Strategic Planning, Digital Transformation, Corporate Strategy, KPI Tracking, Performance Improvement, Process Improvement, SOP Development, Growth, Strategy Planning, Organizational Strategy, Business, Impact, Data Analytics, Angel Investing, Employee Data Management, Human Resources (HR), Instruction & Coaching, Business Coaching, QA Leadership, Board Development, Board of Directors, Board Reporting, Board Work, Non-governmental Organizations (NGOs), Development, Fundraising Consultant, Finance, Product Strategy Consultant, Business Proposals, Innovation Strategy, SaaS, Analysis, Environment, Social, Governance, Business Unit Strategy, Business Process Improvement (BPI), Business & Digital Transformation, CleanTech, Deep Tech, Climate Change, Product Management, Customer Acquisition, Growth Marketing, Customer Interviews, Event Planning, Event Marketing, Agency, Asana, HubSpot, Monday.com, Business Models, Financials, Data Analysis, Budgeting, Business Analysis, Competitor Analysis & Profiling, Business Modeling, Cash Flow Management, Value Proposition Design, Infrastructure, AI Ethics, AI Governance, AI Adoption, Microsoft, Google, Adobe Suite, Slack, Design, Drafting, Supply Chain Management (SCM), Medical Devices, Engineering, Luxury Industry, Enterprise, Analytics, CTO, Artificial Intelligence Markup Language (AIML), Large Data Sets, Language Models, Generative Artificial Intelligence (GenAI), Disruptive Innovation, Innovation Labs, Sustainability Reports, Workshops, Innovation Workshops, Discovery Workshops, Training Workshops, Sales Pipelines, Sales Strategy, Batteries, Biomaterial, Electric Vehicles, Electromobility, Early-stage Venture Capital, Facilitation, Marketing Plans, Strategic Marketing, Corporate Development, Transformational Change Leadership, Employee Engagement, AI Business Strategy, ChatGPT, Google Bard, Bing Chat, Machine Learning, DALL-E, Prompt Engineering, Midjourney, Illustration, Color Theory, Pattern Making, Draping, Garment Construction, Styling, Trend Forecasting, Creative Concept Development, Technical Drawing, Sewing, CAD, 3D Printing, Spec Sheet Creation, Quality Control (QC), Fit Testing, Sustainable Design, Soft Skills Coaching, Brand Development, Promotion, Customer Insights, Networking, Budget Management, Entrepreneurship, 3D Design, Business Model Development, Growth Planning, Long-term Capital Allocation Strategy, Annual Strategic Planning, Business Operations, Strategic Research, Scalable Operating Models, Go-to-market Strategy
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