Publication
What Designing Formula 1 Cars Can Teach You About Corporate Strategy
https://www.toptal.com/management-consultants/business-consultants/corporate-strategy
Isaac is available for hire
Hire IsaacIsaac Prada y Nogueira
Verified Expert in Management Consulting
Management Consulting Expert
Melbourne, FL, United States
Toptal member since August 10, 2022
Bio
Isaac is a former Formula One engineer with over ten years of management consulting experience, applying the management method he learned in F1 (mainly Minimum Viable Testing) to growth strategy, innovation strategy, and optimization of tech startups and SMBs. He has developed a proprietary growth strategy for tech companies called Competitive Manager and has doubled revenues for some of his clients. Isaac seeks projects where he can put in the same energy that took him to F1.
Career Highlights
CEO | CTO
KeelWit Technology
COO
Self Innovations Inc.
R&D Engineer
Renault F1 Team (Now Alpine F1 Team)
Education Highlights
PhD
Comillas Pontifical University
Master's Degree
Comillas Pontifical University
Certification Highlights
Certified DeFi Expert
Blockchain Council
Building AI – Advanced Coding
University of Helsinki | via Reaktor
Professional Engineer Expert
Association of Professional Engineers of Spain
Case Studies
CEO Work for a High-ticket E-learning Startup
Digital MarketingDigital Marketing StrategyE-learningHigh Net Worth Individuals (HNWI)Card PaymentsConsumer Insights+ 75 more
Early-stage €7 Million Funding and Growth Strategy for a Tech Startup
Growth StrategyStartup Growth Strategy DevelopmentStaffingStaff Management & DevelopmentFinanceCFO+ 118 more
Financial Optimization for the Key Component in the Combined Cycle Power Plants and O&G Sector
Innovation StrategyInnovation ManagementEco-friendly InnovationOptimizationProfit OptimizationCosts+ 38 more
Software Expertise
- MATLAB
Other Expertise
- Artificial Intelligence (AI)
- Blockchain
- Eco-friendly Innovation
- Innovation
- Innovation Management
- Innovation Strategy
- Optimization
Work Experience
CEO | CTO
2010 - PRESENT
KeelWit Technology
- Developed strategy, business, growth, and sales plans for my whole tech company's main tech projects worth up to €20 million, specifically indoor skydiving wind tunnels, electric bikes and tricycles, urban buses, the energy sector, and fintech expansion.
- Developed a proprietary competitive manager methodology, a management method I learned as a Formula One engineer and from our AI technology.
- Carried out management consulting projects based on the proprietary methodology. This included tech and non-tech team recruitment end-to-end in multiple sectors: energy, automotive, blockchain, fintech, software development, and NGOs.
- Improved productivity (measured in revenue per employee) by up to 200% and averaged 50% in SMEs with annual revenues of $20 million and around 150 employees.
- Designed and executed management consulting and executive training programs with our methodology, Formula One Leaders, training more than 700 professionals.
- Completed AI and optimization engineering projects in computational fluid dynamics and energy efficiency for industries like aerospace, motorsport, and oil and gas using the methodology from my PhD thesis. Managed projects worth up to $8 million.
- Achieved the main goals of the optimization projects, reducing the energy consumption by an average of 20-25% and equipment cost by 35-40%.
- Trained more than 700 professionals with my edtech business, both offline, online, and hybrid, from low to high ticket programs (up to 2,500 USD tickets) in productivity, team management, and innovation with my methodology: F1 Leaders.
- Trained in some of the most prestigious digital marketing and growth marketing programs worldwide: the US Product Launch Formula program, carried out in the Brazilian market, one of the world's largest digital and edtech markets.
- Took part in the largest mentorship program in digital marketing and edtech product launches (Product Launch Formula Insiders Program, Brazil), focused on advanced digital marketing, optimized value proposition, and content marketing strategy.
Focus areas: Innovation, Innovation Strategy, Innovation Management, Eco-friendly Innovation, MATLAB, STATA, ANSYS, Computational Fluid Dynamics (CFD), Excel VBA, Visual Basic for Applications (VBA), Financial Modeling, Operating Models, Target Operating Models, Go-to-market (GTM) Strategy, Go-to-market Plans, Business Models, Brand Strategy, Brand Positioning, Growth Hacking, Branding, Digital Branding, Marketing, Growth Marketing, Brand Management, Business Strategy, Business Processes, Business Process Modeling, Business Process Analysis, Omnichannel Marketing, Content Strategy, Product Branding, Brand Identity, Storytelling, Design Thinking, Strategy, Growth, Sales Growth, Startups, Launch Strategy, Idea Validation, Venture Capital, Early-stage Startups, Analysis, Management Consulting, Business Analysis, Large-scale Projects, Business Cases, Business Planning, Marketplaces, Data Analysis, Forecasting, Change Management, Staffing, Business Operations, Growth Strategy, Growth Strategy Consultants, Sales Strategy, eCommerce, Product Strategy, Chief Operations Officer (COO), COO, CFO, Fintech, Digital Banking, Global Operations, Trade Finance, Logistics & Supply Chain, Compliance, Nonprofits, Grants, Fundraising, Market Entry, Product Launch, New Product Rollout, Market Research, Market Research & Analysis, Fintech Consultant, Logistics, Business Plan Consulting, Pitch Deck Consultant, Medical Devices, Opportunity Identification, Product-market Fit, Pricing, Financing, Pricing Strategy, Pricing Models, Public Relations (PR), Public Speaking, Decentralized Finance (DeFi), Web3.js, Total Addressable Market (TAM), Market Sizing, Market Segmentation, Surveys, Finance, Digital Marketing Strategy, Sales, E-learning, Card Payments, Consumer Insights, Digital Payments, Online Payments, Consumer Banking, Customer Experience, CX Strategy, Revenue Strategy, Organizational Structure, Performance Improvement, Business Development, Standard Operating Procedures Development, Leadership Coaching, Coaching, Forex Trading, Operational Excellence, Organizational Strategy & Design, Key Performance Indicators (KPIs), Business Transformation, Manufacturing, Industrial & Manufacturing, Supply Chain, Investor Presentations, Pitch Decks, Data Visualization, Customer Success, Client Relations, Data Analytics, Relationship Building, Technical Product Management, Jira, Executive Consulting, Business Architecture, Decision Modeling, Organizational Design, Process Design, Operational Modeling, Decision Frameworks, Executive Leadership, Senior Executive Management, Human Resources (HR), Inside Sales, Recruiting, Operations Management, Board Reporting, Leadership, Team Management, Performance Management, Education Technology (Edtech), Startup Accelerators, Customer Experience (CX) Design, Fundraising Consultant, Fundraising Strategy, Cryptocoin Mining, Cryptoeconomics, Cryptocurrency, Crypto, Project Management, Microsoft Excel, Spreadsheets, Three-statement Modeling, Investment Banking, Leveraged Buyout (LBO), Valuation, Strategic Partnerships, Startup Growth Strategy Development, Business Modeling, Business Partnerships, Strategic Planning & Execution, B2B Partnerships, Business Model Strategy, Education, Go-to-market Execution, New Business Development, New Business Ventures, Fractional COO, Operations, Process Optimization, Team Leadership, Early-stage Venture Capital, Commercial Strategy, International Expansion, Market Expansion, B2B Sales, Process Improvement, Quality Management, B2B, Computer Vision, Product Marketing, SaaS, Market Trends, AI Consulting, Research, Revenue & Expense Projections, Writing & Editing, Legal, Customer Acquisition, Marketing Strategy
COO
2023 - 2025
Self Innovations Inc.
- Optimized the scientific paper review and submission process. Managed the research team to achieve its 1st published paper in a peer-reviewed, impact factor journal.
- Supervised and supported the company's tech stack's design, architecture, and 1st implementation steps for a disruptive personal informatics and data management system, leveraging blockchain and AI.
- Managed the development team to debug, test, refactor, and ship the 1st beta test version for an institutional client of an MVP product to improve human and equipment safety and prevent human trafficking in maritime commerce.
- Hired to lead the fundraising strategy for this NGO in Health, focusing on electronic and blockchain-based medical records. Designed investor pitches, coordinated grant applications, fundraising, and donor strategy.
- Carried out technical hires: finalized job description requirements, supervised the implementation of automatic testing tools for developer roles, carried out interviews, and prepared final offers.
Focus areas: COO, Business Operations, Business Strategy, Product Launch, Product Management, IT Product Management, Agile, Patents, Blockchain, Blockchain Platforms, Blockchain as a Service, Consumer Insights, Funding Strategy, Fundraising, Fundraising Strategy, Fundraising Consultant, Customer Experience, CX Strategy, Revenue Strategy, Growth Strategy, Organizational Structure, Performance Improvement, Business Development, Standard Operating Procedures Development, Leadership Coaching, Coaching, Operational Excellence, Organizational Strategy & Design, Key Performance Indicators (KPIs), Business Processes, Business Transformation, Manufacturing, Investor Presentations, Pitch Decks, Data Visualization, Customer Success, GitHub, Client Relations, Data Analytics, Relationship Building, Technical Product Management, Executive Consulting, Business Architecture, Decision Modeling, Organizational Design, Process Design, Operational Modeling, Decision Frameworks, Executive Leadership, Senior Executive Management, Human Resources (HR), Recruiting, Operations Management, Board Reporting, Leadership, Team Management, Performance Management, Education Technology (Edtech), Startup Accelerators, Customer Experience (CX) Design, Web3, Project Management, Content Strategy, Microsoft Excel, Financial Modeling, Spreadsheets, Three-statement Modeling, Investment Banking, Valuation, Strategic Partnerships, Startup Growth Strategy Development, Business Modeling, Business Partnerships, Strategic Planning & Execution, B2B Partnerships, Business Model Strategy, Education, Go-to-market Execution, New Business Development, New Business Ventures, Fractional COO, Operations, Process Optimization, Team Leadership, Early-stage Venture Capital, Commercial Strategy, International Expansion, Market Expansion, B2B, Computer Vision, Product Marketing, SaaS, Market Trends, AI Consulting, Research, Revenue & Expense Projections, Writing & Editing, Legal, Customer Acquisition, Marketing Strategy
Director of Communications and Project Management
2022 - 2023
Radiant Capital
- Hosted or participated in over 30 Ask Me Anything (AMA) on socials (Twitter, Discord, and YouTube) with leading protocols and communities in the crypto space. The top AMA had over 1,000 attendees, and the top YouTube AMA had 5,600 views.
- Designed, executed, and closed the hiring process for new senior developers and the lead back-end developer. Launched the hiring process for C-level and director-level tech openings.
- Obtained the Certified DeFi Expert certification and is currently in the process of completing the course and examination as both a Certified Enterprise Blockchain Architect and Certified Smart Contract Auditor.
Focus areas: Public Relations (PR), Public Speaking, Blockchain & Cryptocurrency, Decentralized Finance (DeFi), Project Management, Product Management, IT Product Management, Agile, Fintech, Consumer Insights, Digital Payments, Online Payments, Consumer Banking, Customer Experience, CX Strategy, Revenue Strategy, Business Strategy, Growth Strategy, Organizational Structure, Performance Improvement, Standard Operating Procedures Development, Leadership Coaching, Coaching, Forex Trading, Operational Excellence, Organizational Strategy & Design, Key Performance Indicators (KPIs), Business Processes, Business Transformation, Investor Presentations, Pitch Decks, Customer Success, GitHub, Client Relations, Data Analytics, Relationship Building, Technical Product Management, Jira, Executive Consulting, Business Architecture, Decision Modeling, Organizational Design, Process Design, Operational Modeling, Decision Frameworks, Executive Leadership, Senior Executive Management, Human Resources (HR), Recruiting, Operations Management, Board Reporting, Leadership, Team Management, Performance Management, Startup Accelerators, Customer Experience (CX) Design, Fundraising Consultant, Fundraising Strategy, Web3, Cryptocoin Mining, Cryptoeconomics, Cryptocurrency, Crypto, Content Strategy, Microsoft Excel, Financial Modeling, Spreadsheets, Investment Banking, Strategic Partnerships, Startup Growth Strategy Development, Business Modeling, Business Partnerships, Strategic Planning & Execution, B2B Partnerships, Business Model Strategy, Education, New Business Development, New Business Ventures, Fractional COO, Operations, Process Optimization, Team Leadership, Commercial Strategy, International Expansion, Market Expansion, B2B Sales, B2B, Product Marketing, Market Trends, AI Consulting, Revenue & Expense Projections, Writing & Editing, Legal, Customer Acquisition, Marketing Strategy
CTO
2013 - 2018
Eydisa Wind Tunnels
- Contributed to the business model development for the first wind tunnel built and operated by us, Madrid Fly (Madridfly.com) in Madrid (Spain), and helped achieve €2.2 million in free media coverage.
- Prepared and supervised the implementation of growth strategy and sales plans, focusing on traction generation, profitability per type of customer analysis, new revenue streams, and cost stream minimization with a goal of €2.5M revenues.
- Prospected and analyzed real estate regulations and conditions for the selection of the best areas to build the first indoor skydiving wind tunnel in the Madrid region.
- Negotiated and obtained a 30-year license permit from local and regional authorities for the real estate project of the first indoor skydiving wind tunnel facility in Madrid (7M€ project, innovative leisure facility open to the public).
- Developed the innovation strategy and financial analysis to secure €7 million of funding, 50% from a private investor group and 50% from banks.
- Designed and supervised the implementation of our proprietary technology and filed two patents for our heat transfer technology.
- Developed a generalized financial model to obtain the pricing of each new wind tunnel model, considering variables such as country of installation, technology complexity, airflow quality, top speed, etc.
Focus areas: Artificial Intelligence (AI), Optimization, Design, Innovation, Innovation Strategy, Innovation Management, Eco-friendly Innovation, Operating Models, Target Operating Models, Go-to-market (GTM) Strategy, Go-to-market Plans, Business Models, Brand Strategy, Brand Positioning, Branding, Marketing, Brand Management, Business Strategy, Business Processes, Business Process Modeling, Business Process Analysis, Omnichannel Marketing, Design Thinking, Growth Hacking, Strategy, Growth, Sales Growth, Startups, Launch Strategy, Idea Validation, Venture Capital, Early-stage Startups, Analysis, Management Consulting, Business Analysis, Large-scale Projects, Business Cases, Business Planning, Data Analysis, Forecasting, Change Management, Staffing, Business Operations, Growth Strategy, Sales Strategy, Product Strategy, Chief Operations Officer (COO), COO, CFO, Fintech, Digital Banking, Global Operations, Logistics & Supply Chain, Compliance, Nonprofits, Grants, Fundraising, Market Entry, Product Launch, New Product Rollout, Market Research, Market Research & Analysis, Fintech Consultant, Logistics, Business Plan Consulting, Pitch Deck Consultant, Opportunity Identification, Product-market Fit, Pricing, Financing, Pricing Strategy, Pricing Models, Public Relations (PR), Public Speaking, Total Addressable Market (TAM), Market Sizing, Market Segmentation, Surveys, Finance, Sales, Consumer Insights, Digital Payments, Online Payments, Customer Experience, CX Strategy, Revenue Strategy, Organizational Structure, Performance Improvement, Business Development, Key Performance Indicators (KPIs), Business Transformation, Manufacturing, Industrial & Manufacturing, Supply Chain, Investor Presentations, Pitch Decks, Data Visualization, Customer Success, Client Relations, Data Analytics, Relationship Building, Technical Product Management, Process Design, Executive Leadership, Senior Executive Management, Human Resources (HR), Recruiting, Operations Management, Board Reporting, Leadership, Team Management, Performance Management, Startup Accelerators, Customer Experience (CX) Design, Fundraising Consultant, Fundraising Strategy, Project Management, Content Strategy, Microsoft Excel, Financial Modeling, Spreadsheets, Three-statement Modeling, Investment Banking, Leveraged Buyout (LBO), Valuation, Strategic Partnerships, Startup Growth Strategy Development, Business Modeling, Business Partnerships, Strategic Planning & Execution, B2B Partnerships, Business Model Strategy, Go-to-market Execution, New Business Development, New Business Ventures, Process Optimization, Team Leadership, Early-stage Venture Capital, Commercial Strategy, International Expansion, Market Expansion, Process Improvement, Quality Management, B2B, Product Marketing, SaaS, Market Trends, Research, Revenue & Expense Projections, Writing & Editing, Legal, Customer Acquisition, Marketing Strategy
R&D Project Management Engineer
2007 - 2010
Airbus
- Managed the innovation strategy, technical scope, and financial control for research projects on composite materials for aeronautics.
- Coordinated research and development (R&D) proposals for projects between €5-25 million for European and Spanish company consortia.
- Published two scientific papers on manufacturing-induced shape distortions and the spring-back effects on composite material components for the aerospace sector.
- Carried out financial and technical feasibility analysis and the business plan for the construction of a composite very light jet (VLJ) for Airbus.
Focus areas: Innovation, Innovation Strategy, Innovation Management, Eco-friendly Innovation, Financial Modeling, Business Strategy, Strategy, Launch Strategy, Analysis, Management Consulting, Business Analysis, Large-scale Projects, Business Cases, Data Analysis, Forecasting, Change Management, Business Operations, Product Strategy, Global Operations, Logistics & Supply Chain, Compliance, Grants, Fundraising, Market Entry, Product Launch, New Product Rollout, Market Research, Market Research & Analysis, Logistics, Business Plan Consulting, Opportunity Identification, Product-market Fit, Public Speaking, Total Addressable Market (TAM), Market Sizing, Market Segmentation, Finance, Organizational Structure, Performance Improvement, Standard Operating Procedures Development, Leadership Coaching, Coaching, Operational Excellence, Organizational Strategy & Design, Business Processes, Business Transformation, Manufacturing, Industrial & Manufacturing, Supply Chain, Technical Product Management, Process Design, Operations Management, Leadership, Team Management, Performance Management, Project Management, Microsoft Excel, Spreadsheets, Strategic Partnerships, Process Optimization, Team Leadership, Commercial Strategy, B2B Sales, Process Improvement, Quality Management, B2B, Market Trends, Research
R&D Engineer
2005 - 2006
Renault F1 Team (Now Alpine F1 Team)
- Won the 2005 Altran Engineering Academy contest, which selected one young engineer among over 300 candidates to work for the Renault F1 Team.
- Completed an innovation strategy project on optimization aimed at designing a full 3D robotic motion simulator.
- Supervised the construction, assembly, financial control, and team commissioning of a new wind tunnel for testing and optimizing car components.
Focus areas: Innovation, Innovation Strategy, Innovation Management, Simulators, Simulations, MATLAB, Computational Fluid Dynamics (CFD), Cash Flow, Costs, Financial Modeling, Strategy, Idea Validation, Analysis, Large-scale Projects, Data Analysis, Change Management, Business Operations, Global Operations, Logistics & Supply Chain, Compliance, Market Research, Market Research & Analysis, Logistics, Public Relations (PR), Public Speaking, Finance, Performance Improvement, Standard Operating Procedures Development, Business Processes, Manufacturing, Industrial & Manufacturing, Supply Chain, Investor Presentations, Pitch Decks, Data Visualization, Data Analytics, Technical Product Management, Process Design, Operations Management, Leadership, Team Management, Performance Management, Project Management, Microsoft Excel, Spreadsheets, Strategic Partnerships, Operations, Process Optimization, Team Leadership, B2B Sales, Process Improvement, Quality Management, B2B, Market Trends, Research
Other Experience
Education
2013 - 2017
PhD in Electrical Engineering | Cum Laude
Comillas Pontifical University - Madrid, Spain
2008 - 2009
Advanced Studies Degree in Aerospace Engineering
Polytechnic University of Madrid - Madrid, Spain
2006 - 2007
Master Course in Automotive Engineering
Polytechnic University of Madrid - Madrid, Spain
2000 - 2005
Master's Degree in Electrical Engineering | Award of Excellence
Comillas Pontifical University - Madrid, Spain
Certifications
NOVEMBER 2022 - PRESENT
Certified DeFi Expert
Blockchain Council
MAY 2022 - PRESENT
IBM Blockchain Foundation Developer
IBM
MAY 2022 - PRESENT
Blockchain Essentials
IBM
MAY 2022 - PRESENT
Building AI – Advanced Coding
University of Helsinki | via Reaktor
MAY 2022 - PRESENT
Elements of AI
University of Helsinki | via Reaktor
APRIL 2022 - APRIL 2026
Professional Engineer Expert
Association of Professional Engineers of Spain
Skills
Finance
Financial Modeling, Data Analysis, Forecasting, CFO, Fundraising, Market Research, Pricing, Total Addressable Market (TAM), Revenue & Expense Projections, Cash Flow, Trade Finance, Pricing Strategy, Forex Trading, Three-statement Modeling, Valuation, Hedging, Startup Funding, Funding Process, Funding Strategy, Blockchain, Venture Funding, Private Equity
Output Software
Microsoft Excel, Jira
Industry Expertise
Early-stage Startups, Nonprofits, Logistics, Industrial & Manufacturing, Education Technology (Edtech), Startup Accelerators, New Business Ventures, Venture Capital
Data & Analysis Software
MATLAB
Other
Electrical Engineering, Optimization, Artificial Intelligence (AI), Innovation, Innovation Strategy, Innovation Management, Computational Fluid Dynamics (CFD), ANSYS, Simulations, Go-to-market (GTM) Strategy, Business Models, Marketing, Business Strategy, Business Processes, Content Strategy, Storytelling, Strategy, Growth, Sales Growth, Startups, Launch Strategy, Idea Validation, Analysis, Management Consulting, Business Analysis, Large-scale Projects, Business Cases, Business Planning, Change Management, Staffing, Business Operations, Growth Strategy, Startup Growth Strategy Development, Growth Strategy Consultants, Sales Strategy, Product Strategy, Chief Operations Officer (COO), COO, Fintech, Grants, Market Entry, Product Launch, New Product Rollout, Market Research & Analysis, Business Plan Consulting, Pitch Deck Consultant, Opportunity Identification, Product-market Fit, Financing, Public Relations (PR), Public Speaking, Market Sizing, Market Segmentation, Surveys, Digital Marketing Strategy, Sales, E-learning, Digital Marketing, Product Management, Patents, Project Management, Consumer Insights, Crypto, Cryptocurrency, Cryptoeconomics, Web3, Fundraising Strategy, Fundraising Consultant, Customer Experience, CX Strategy, Customer Experience (CX) Design, Revenue Strategy, Organizational Structure, Performance Improvement, Business Development, Standard Operating Procedures Development, Leadership Coaching, Coaching, Organizational Strategy & Design, Key Performance Indicators (KPIs), Business Transformation, Manufacturing, Investor Presentations, Pitch Decks, Data Visualization, Customer Success, Client Relations, Data Analytics, Relationship Building, Technical Product Management, Executive Consulting, Business Architecture, Decision Modeling, Organizational Design, Process Design, Operational Modeling, Executive Leadership, Senior Executive Management, Human Resources (HR), Inside Sales, Recruiting, Operations Management, Board Reporting, Leadership, Team Management, Performance Management, Spreadsheets, Strategic Partnerships, Business Modeling, Business Partnerships, Strategic Planning & Execution, B2B Partnerships, Business Model Strategy, Education, Go-to-market Execution, New Business Development, Fractional COO, Operations, Process Optimization, Team Leadership, Early-stage Venture Capital, Commercial Strategy, International Expansion, Market Expansion, B2B Sales, Process Improvement, Quality Management, B2B, Product Marketing, SaaS, Market Trends, AI Consulting, Research, Writing & Editing, Customer Acquisition, Marketing Strategy, Visual Basic for Applications (VBA), Excel VBA, Eco-friendly Innovation, Costs, Manufacturing Design, Simulators, Operating Models, Target Operating Models, Go-to-market Plans, Brand Strategy, Brand Positioning, Growth Hacking, Branding, Digital Branding, Growth Marketing, Business Process Modeling, Business Process Analysis, Omnichannel Marketing, Product Branding, Brand Identity, Design Thinking, Marketplaces, Finance, Digital Banking, Global Operations, Logistics & Supply Chain, Compliance, Fintech Consultant, Pricing Models, Decentralized Finance (DeFi), Web3.js, IT Product Management, Agile, Card Payments, Digital Payments, Online Payments, Consumer Banking, Cryptocoin Mining, Operational Excellence, Supply Chain, GitHub, Decision Frameworks, Investment Banking, Leveraged Buyout (LBO), Computer Vision, Legal, STATA, Python 3, C, Risk Management, Financial Risk Management, Stochastic Modeling, Profit Optimization, C++, C#, Blockchain Platforms, Customized Blockchains, Blockchain & Cryptocurrency, Design, Brand Management, Staff Management & Development, High Net Worth Individuals (HNWI), eCommerce, Medical Devices, Blockchain as a Service
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