Leticia is available for hire
Hire LeticiaLeticia Bordoni
Verified Expert in Management Consulting
Management Consulting Expert
Amsterdam, Netherlands
Toptal member since June 9, 2022
Bio
Leticia is a fractional COO for founder-led and scaling companies that have outgrown the model that built them, where the founder is the bottleneck on too many decisions, and growth outpaces capability. She co-founded and sold PAUSE Fashion Hub, ran Swatch's retail in 7 Latin American markets for Swiss HQ, and served as COO of a Zurich-based investor network. She installs the operating architecture it lacks: defined ownership, disciplined decisions, and a cadence that scales beyond one person.
Career Highlights
COO
Moonshot.ch
Entrepreneur
PAUSE Fashion Hub
Regional Brand Manager for LATAM
Swatch Swiss Watches
Education Highlights
Master of Business Administration (MBA)
National University of Rosario
Bachelor's Degree
UAI Universidad Abierta Interamericana
Certification Highlights
Digital Leadership Certificate
Growth Tribe
Case Studies
Balanced Scorecard Service API
Balance ScorecardsBusiness StrategyProcess FlowsProject LeadershipManagement
Distribution Strategy for LATAM
BudgetingAnnual BudgetsBusiness to Business (B2B)Business PlanningData AnalysisProject Leadership
Expertise
- Business Operations
- Business Strategy
- Change Management
- Chief Operations Officer (COO)
- COO
- Family Office COO
- Financial Planning & Analysis (FP&A)
- Fractional COO
Work Experience
Fractional COO & Advisor
2024 - PRESENT
Fractional COO & Advisor
- Ran end-to-end operations for founder-led businesses, owning the full operational function so founders could step back from day-to-day execution.
- Automated manual processes and stood up operating systems that removed recurring bottlenecks and made execution repeatable without added headcount.
- Professionalized delivery operations, standardizing the client journey from onboarding to completion under one consistent methodology.
- Aligned cross-functional teams and external partners to a single operating standard, raising consistency and quality across engagements.
Focus areas: Fractional COO, Business Operations, Operating Models, Chief Operations Officer (COO), Team Leadership, Strategy Development, Objectives & Key Results (OKRs), Coaching, Family Office COO, Dashboards, Business Process Improvement (BPI), Business Transformation, Automation, Team Management, Business Process Analysis, CEO, Business Analysis
COO
2022 - 2024
Moonshot.ch
- Oversaw daily operations of the company and the work of IT, marketing, sales, finance, and other executives. Improved and extended the company's existing procedures and processes.
- Designed and implemented business strategies, plans, procedures, and processes. After a 1-month screen check, I reorganized the sales team and set sales targets and expansion plans.
- Set comprehensive goals for performance and growth and OKRs, growing the team's performance by more than 20%.
Focus areas: Structure, Operations, Agile Project Management, Budgeting, Reporting, Business Strategy, Sales & Operations Planning (S&OP), Commercial Finance, Luxury Industry, Change Management, Digital Branding, Program Management, Investment Funds, Private Equity, Chief Operations Officer (COO), Business Operations, Startups, Management Consulting, Coaching, Human Resources (HR), Human Resources Management, Global Mobility, Fractional COO, Operating Models, CRM Systems, Family Office COO, Family Office Management, Strategy Development, HR/Workforce Transformation, Employee Engagement, Operations Management, Team Leadership, Strategic Planning, Financial Planning & Analysis (FP&A), Business Process Improvement (BPI), Business Transformation, Automation, Team Management, Business Process Analysis, CEO, Business Analysis
Head of Operations
2021 - 2022
GoCancel
- Developed the strategic plan, including market analysis, competitive landscape, and business plan, for the company's expansion plan in the European market.
- Led the strategy and project management for cancellation service and APIs of a €1 million consumer business.
- Managed and built 10+ direct reports by implementing and measuring KPIs.
- Worked closely with the CTO, CEO, finance, marketing, sales, and customer success teams to coordinate projects and update forecasts and budgets.
- Led a team of marketing, visual design, and operations covering eight European countries in which the websites were present.
- Developed annual budgets and plans to meet the objectives of the 3-year strategy to support annual budgets.
- Hired and onboarded new employees and set their productivity by implementing and measuring KPIs.
Focus areas: Operations, Objectives & Key Results (OKRs), Business Strategy, Dashboards, Business to Business (B2B), Business Planning, APIs, Human Resources (HR), Project Management, COO, Asana, Jira, Confluence, International Affairs, Project Leadership, Management, Design Thinking, Growth, Systems Thinking, Key Performance Indicators (KPIs), Customer Experience Management, Business Development, Brand Marketing, Reporting, Annual Budgets, Client Presentations, Brand Management, Business Operations, Management Consulting, Strategy Development, Employee Engagement, Operations Management, Strategic Planning, Business Process Improvement (BPI), Team Management
Entrepreneur
2015 - 2020
PAUSE Fashion Hub
- Partnered with a UN initiative—Fashion 4 Development (F4D)—to produce an educational event during the London Fashion Week with more than 200 attendants.
- Managed events globally, including hiring, training, and coordinating with international teams and partners as needed. Identified and secured event partnerships, fostering strong relationships with key stakeholders and partners.
- Evaluated the cost-benefit analysis of events to ensure alignment with business objectives and budget constraints. Provided detailed ROI reports for each event, ensuring ongoing evaluation of performance and effectiveness.
- Originated, structured, and marketed multiple projects and teams worldwide from A to Z.
- Advised startups on how to internationalize their brand and provided advice on funding strategies.
- Coordinated all logistical aspects of events, including venue selection, vendor management, and on-site execution in New York, London, Barcelona, Paris, Brussels, and Amsterdam, managing a team of more than 300 creatives.
Focus areas: Event Management, Fashion & Beauty, Sustainable Development, Art Direction, Customer Experience Management, Business Development, Business to Business (B2B), Entrepreneurship, Business Planning, Asana, HubSpot, Adobe Photoshop, Miro, International Affairs, Project Leadership, Management, Growth, Systems Thinking, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Business Strategy, Human Resources (HR), Project Management, Branding, Brand Marketing, Social Media, Reporting, Client Presentations, Brand Management, Digital Branding, Program Management, Chief Operations Officer (COO), Business Operations, Market Research, Startups, Sales Strategy, Management Consulting, Growth Strategy, Global Mobility, Operations Management, Strategic Planning, Team Management, B2B Sales
Regional Brand Manager for LATAM
2012 - 2013
Swatch Swiss Watches
- Planned and executed all communications and media actions on all channels, including online and social media within the Central American region for the Swatch brand.
- Optimized the franchise retailers' sales and profits, ensuring that retail stores and online stores were stocked with the right products in the right quantities. Arranged and maintained product displays, priced products, and monitored the inventory.
- Supervised and guided the opening of a Swatch store in Guatemala. Trained the sales team about Swatch brand guidelines and managed the definition of the sales plan.
- Collaborated with other departments such as finance, marketing communications, sales, and logistics to ensure a strategic overview of the business and future market opportunities were aligned.
- Analyzed the sales data to identify best-selling lines and develop promotional strategies in all the Swatch stores in Central America.
- Created and improved partnerships with regional franchisers and POS to improve margins and meet high uptime standards in seven countries.
- Controlled and managed visual merchandising in all stores and ensured it met the VM guidelines. Executed change of window animation for all stores following the brand guidelines.
- Was responsible for the budget, balance sheet, and income statement for the division in collaboration with controlling.
Focus areas: Branding, Brand Marketing, Brand Management, Social Media, Reporting, Business Planning, Annual Budgets, Client Presentations, Market Fit, Project Leadership, Management, Systems Thinking, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Business Strategy, Business to Business (B2B), Project Management, Fashion & Beauty, Entrepreneurship, Program Management, Sales Strategy, Operations Management, Strategic Planning, Team Management, B2B Sales
Commercial Manager of Luxury Cosmetics
2011 - 2012
CDIMEX
- Developed the growth strategies for two own-house brands. Conducted market research, interviews, and analysis and evaluated customer journey and luxury beauty pipeline to create the expansion plan from fewer than ten stores to over 200.
- Partnered with the national sales director in managing a team of business managers, beauty advisors, and selling specialists, covering hiring, coaching, and training processes.
- Provided regular coaching conversations with the retail team members, including monthly touch bases, performance, productivity, and client relationships, and ensured they met the KPIs.
- Supported the senior commercial manager in developing a 3-year vision and strategy for selected retailers. Reviewed progress annually using KPIs to ensure delivery was on track and recommended changes as appropriate.
Focus areas: Business to Business (B2B), Business Planning, Commerce, Project Management, Project Leadership, Management, Key Performance Indicators (KPIs), Business Strategy, Event Management, Fashion & Beauty, Entrepreneurship, Reporting, Client Presentations, Brand Management, Luxury Industry, Cosmetics, Sales Strategy
Key Account of Commercial Department
2008 - 2011
ARNEG
- Managed the most significant account in Chile and Peru, coordinating imports from Italy and Argentina that brought 60% of the company's revenue.
- Attended the business and technical training at the Italian office, covering topics such as foreign commerce and engineering methods and processes in Bergamo, Italy.
- Completed ad-hoc requests from prospective clients in Latin America.
- Collaborated with the commercial and technical executives to build product vision and overall roadmap for delivery.
Focus areas: Customer Success, Commercial Law, Italian, B2B Sales
Export Manager
2007 - 2008
ETMA
- Managed 70% of the company revenue by leading the export department of goods and ensuring compliance with all organizational policies and procedures with export authorities for all required countries.
- Established policies and procedures for accounting, controls, tax, transfer pricing, insurance, and logistics, saving 20% on sales costs.
- Designed and implemented export strategies and activities to ensure adherence to project requirements.
Focus areas: Financials, Customs & Tariffs
Export Logistics Coordinator
2006 - 2007
Basso
- Coordinated efficiently worldwide logistics distribution with an important representatives network and distributors in more than 33 countries on five continents.
- Managed the commercial documentation and international logistics for customers such as Ferrari, Harley Davidson, Peugeot, and Kawasaki.
- Supervised, controlled, and managed the procedures corresponding to customs documentation on average, 25 exports daily.
Focus areas: Project Coordination, Planning, Sustainable Development, Trading, Trade Shows, Customs & Tariffs
Education
2015 - 2017
Master of Business Administration (MBA) in International Trade
National University of Rosario - Rosario, Argentina
2000 - 2005
Bachelor's Degree in International Business
UAI Universidad Abierta Interamericana - Rosario, Argentina
Certifications
MARCH 2022 - PRESENT
Digital Leadership Certificate
Growth Tribe
Skills
Finance
Private Equity, Data Analysis, Market Research, Financial Planning & Analysis (FP&A), Budgeting, Commercial Finance
Output Software
Microsoft Excel, Adobe Photoshop, Jira
Industry Expertise
Global Mobility
Other
Asana, Project Leadership, Management, Systems Thinking, Operations, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Business Strategy, Business Planning, Human Resources (HR), Project Management, Event Management, Fashion & Beauty, Business Development, Entrepreneurship, Brand Marketing, Brand Management, Social Media, Client Presentations, COO, Investment Funds, Chief Operations Officer (COO), Business Operations, Startups, Sales Strategy, Growth Strategy, Coaching, Fractional COO, Strategy Development, Operations Management, Team Leadership, Strategic Planning, Business Process Improvement (BPI), Business Transformation, Team Management, CEO, Miro, Design Thinking, Growth, Dashboards, Business to Business (B2B), Branding, Reporting, Annual Budgets, Agile Project Management, Business Setup, Zendesk, Balance Scores, Global Distribution Strategy, Small Business Consultants, Change Management, Digital Branding, Program Management, Management Consulting, Human Resources Management, Operating Models, CRM Systems, Family Office Management, HR/Workforce Transformation, Employee Engagement, Automation, Business Process Analysis, Business Analysis, B2B Sales, HubSpot, Confluence, International Affairs, APIs, Sustainable Development, Art Direction, Customer Experience Management, Commerce, Costing, Commercial Law, Market Fit, Economics, Politics, Negotiation, Leadership, Balance Scorecards, Process Flows, Customer Success, Italian, Financials, Customs & Tariffs, Project Coordination, Planning, Trading, Trade Shows, Structure, Luxury Industry, Sales & Operations Planning (S&OP), Cosmetics, Family Office COO
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