Miriam Hoolahan
Verified Expert in Management Consulting
Change and Communications Expert
Port Moody, Canada
Toptal member since August 15, 2022
Miriam is an international business professional with 20+ years of experience in management and marketing. She has helped clients optimize, grow, and launch their businesses. She has implemented complex change programs for startups and multinationals at companies such as DuPont, HSBC, and RBC. Miriam also served as Director of Marketing for a nonprofit organization. She looks forward to collaborating on projects and facilitating growth in the organizations she will be working with.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Expertise
- Change Management
- Communication
- Database Research
- Marketing
- Marketing Strategy
- Project Management
- Research
- Strategy
Work Experience
Owner and Consultant
Self-employed
- Managed approximately six clients per year. Assisted them in navigating through change management across their organizations, ranging from startups to Fortune 500 companies.
- Developed branding, pricing, and market strategy for a startup client in the book-collecting industry. This resulted in a global launch in 2011. Increased interest across the niche, expanded market reach, and drove revenue.
- Served as a marketing lead for a local alcohol producer. Helped estimate market opportunities. Developed and launched the brand and managed campaigns, increasing distribution to 15 outlets within three months.
Director of Communications
Community Ventures Society
- Launched a local exhibit to promote inclusion in the community. Attracted a wide variety of groups from across the community. Garnered public attention from media outlets and politicians. Had over 3,000 visitors.
- Enabled CVS to win the "Nonprofit of the Year" award from the Tri-Cities Chamber of Commerce. Increased media attention, engagement across local organizations, and enabling major change in the community.
- Assembled a crisis management team through the COVID-19 pandemic. Used change management strategies. Improved employee satisfaction compared to pre-pandemic levels by 50%.
Assistant Marketing Manager
RBC
- Served as the product manager for banking products (offline and online). Collaborated with UK, Channel Islands, and Dubai teams to prepare and deliver training materials and integrate customer insights into all communications.
- Developed and implemented a new account opening form and process across 12 entities. Resulted in increased organizational efficiencies and client satisfaction scores based on returned survey data.
- Launched a safety and security campaign in 2008. Promoted the safety of RBC during the volatile financial crisis resulting in growth of customer acquisitions by 30% over six months and attracted global media attention.
- Managed two direct reports providing mentorship in their career path. Supported them in achieving their business and communications objectives.
Marketing Manager
DuPont Canada
- Created a detailed analysis of the opportunity for a water management business for DuPont Canada. It included assessing the market through primary and secondary research techniques and analyzing our existing chlorine dioxide business.
- Worked directly on strategic marketing and market research for our protective clothing business to adjust pricing for the Canadian market and develop campaigns that would help boost sales across the country.
- Developed a new brand for a new irrigation product that was developed in Canada but was marketed solely in the US. It required working directly with farmers in California and Mexico to conduct trials and gather insights to enhance our strategy.
Education
Master's Degree in Strategic Marketing
University of Winchester - Winchester, UK
Bachelor's Degree in Business Administration
Wilfrid Laurier University - Waterloo, Ontario, Canada
Certifications
Prosci(R) Certified Management Practitioner
Prosci
Chartered Marketer
Chartered Institute of Marketing
Green Belt
The Council for Six Sigma Certification
Skills
Finance
Fundraising, Pricing, Market Research, Total Addressable Market (TAM), Financial Modeling, Forecasting, Financial Planning & Analysis (FP&A), Pricing Strategy, Private Banking, Budgeting, Three-statement Modeling, CFO, Mergers & Acquisitions (M&A), Business Intelligence (BI), Data Analysis, Blockchain, Serviceable Addressable Market (SAM), Equity Research
Output Software
Microsoft Excel, Microsoft Word, Google Slides
Industry Expertise
Lean Six Sigma, Financial Services, Nonprofits, Chemicals, Agriculture, Banking & Finance, Financial Institutions, Energy, Logistics, Retail & Wholesale, Automotive, Education Technology (Edtech)
Other
Database Research, Project Management, Change Management, Strategy, Marketing, Marketing Strategy, Communication, Community Outreach, Research, Brand Strategy, Brand Positioning, Branding, Growth Marketing, Storytelling, Content Writing, Brand Building, Growth Strategy, Business Strategy, Go-to-market Plans, Go-to-market (GTM) Strategy, SWOT Analysis, Market Research & Analysis, Market Sizing, Market Research Analyst, eCommerce, Business Planning, Business Process Improvement (BPI), Management Consulting, Process Mapping, Sales & Channel Enablement, Pitch Decks, Direct to Consumer (D2C), Competitive Analysis, Strategic Planning, Strategic Planning & Execution, Organization Assessment, Sales Strategy, Market Segmentation, Healthcare Software, Sales, Networking, Organizational Structure, Organizational Design, Fundraising Strategy, Organizational Strategy & Design, Training & Training Content Development, Five-year Plans, Internal Communications, Standard Operating Procedures Development, Reports, Go-to-market (GTM) Strategy, Growth Strategy, Business to Business (B2B), Competitor Analysis & Profiling, User Research, Qualitative Research, Quantitative Research, Market Assessment, Growth Strategy Consultants, Newsletters, Marketing Operations, Ad Campaigns, Stakeholder Management, Strategic Partnerships, Price Positioning, Spreadsheets, Project Planning, Market Research, Consumer Insights, Customer Experience, Questionnaires, Corporate Strategy, Artificial Intelligence (AI), Product Strategy, Pitch Deck Consultant, Sales Management, Facilitation, Customer Relationship Management (CRM), Digital Marketing Strategy, Brand Positioning, Brand Strategy, Brand Architecture, Brand Marketing, Executive Consulting, Consulting, PowerPoint Templates, Sales, Stakeholder Management, Marketing Operations, B2B Sales, B2B, Strategy Consulting, Communication Strategy, Databases, Organizational Behavior (OB), Digital Marketing, Process Design, Management, Growth Hacking, Digital Branding, Startups, Public Relations (PR), Writing & Editing, Grants, Growth Strategy Consultants, Chief Marketing Officer (CMO), Stakeholder Mapping, Business Models, Process Modeling, Process Flows, Marketing Leadership, Grant Proposals, Sales Effectiveness, Sales Optimization, Supply & Demand, Business Plan Consulting, Business Development, Investment Banking, Statistical Analysis, Process Improvement, Structure & Organizational Design, Financials, Operations, Quality Assurance (QA), Learning & Development, Service-level Agreements (SLAs), Expansion Strategy, Data Visualization, Conversion Rate Optimization (CRO), Artificial Intelligence (AI), Business Analysis, Audience Targeting, Market Entry, Public Relations (PR), Performance Metrics, Vendor Management, Joint Ventures, Analytical Thinking, Documentation, Fundraising Consultant, Market Trends, Pricing Models, Product Roadmaps, Growth, Brand Development, Market Intelligence, New Product Development, Early-stage Venture Capital, Dashboards, Data Analytics, Vendor Selection, Product-market Fit, Investor Presentations, Sales Enablement, Incentive Plan Design, Sales Operations, Account Management, Full Cycle Sales, Enterprise Sales, Product Development, Excel Expert, Benchmarking, Corporate Benchmarking, Investment Analysis, Supply Chain, Logistics & Supply Chain, Supply Chain Management (SCM), Digital Transformation, Microsoft Visio, Marketo, Business Process Flow (BPF), Consumer Packaged Goods (CPG), Strategic Marketing, Product Management, ADKAR Change Model, Enterprise Change Management (ECM), Organizational Change Management (OCM), eCommerce Fulfillment, Software as a Service (SaaS), Agile Program Management, Chief Strategy Officer (CSO), Fractional CFO, Conversion Rate Optimization (CRO), Enterprise Resource Planning (ERP), Subscriptions, AI Ethics, AI Governance
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