
Trevor Norlock
Verified Expert in Management Consulting
Management Consulting Expert
San Francisco, United States
Toptal member since August 19, 2026
Across SaaS, AI, creator marketing, and CPG markets, Trevor has spent over 18 years building go-to-market strategies and driving revenue growth. His toolkit centers on AI commercialization, go-to-market strategy, and revenue operations. While at Marble AI, Trevor accelerated year-over-year revenue by 276%.
Career Highlights
Education Highlights
Certification Highlights
Case Studies
Expertise
- AI Consulting
- Artificial Intelligence as a Service (AIaaS)
- Global Digital Marketing Strategy
- Go-to-market (GTM) Strategy
- Investor Relations
- New Business Development
- Revenue Strategy
- Strategic Partnerships
Work Experience
Advisor, GTM Strategy and Growth
Thaloz
- Repositioned Thaloz from nearshore staffing to AI-native engineering acceleration, sharpening the value proposition for US SaaS, AI, cybersecurity, and fintech buyers.
- Collaborated closely with the CEO on market positioning, outbound infrastructure development, AI-assisted sales systems, enterprise partnerships, and scaling engineering-focused client acquisition within the SaaS, AI, and cybersecurity sectors.
- Defined and prioritized 4 core ICPs—SaaS/platform, AI, cybersecurity, and fintech—and translated them into targeted account selection, messaging, and outreach strategies.
- Built a GTM narrative around 80+ engineers deployed, a 100,000+ LATAM talent network, 3-5 day candidate delivery, and 7-14 day hiring timelines.
- Designed outbound and re-engagement strategies across CRM, Apollo, and Brevo to improve prospecting efficiency, account prioritization, and sales pipeline development.
- Led customer and market discovery to identify strongest verticals, win/loss drivers, retention patterns, expansion opportunities, and competitive differentiation.
- Advised the CEO and leadership team on US market entry, positioning, sales process, and AI services commercialization to support scalable revenue growth.
VP of GTM and Growth, North America
Stars and Stories
- Drove 156% year-over-year North American revenue growth by building and executing GTM strategy across enterprise sales, strategic accounts, and new market development.
- Led North American commercialization of Spotlight AI, translating an emerging GenAI product into enterprise use cases, positioning, sales narratives, and customer adoption.
- Managed an 11-person North American team spanning 5 AEs, 4 CSMs, and 2 community managers while scaling revenue 156% year over year.
- Built scalable sales processes, enablement frameworks, and account-development strategies to support repeatable enterprise growth across the North American market.
- Secured six-figure enterprise agreements with leading organizations including Google, Meta, LVMH, L'Oreal, Arlo, and SONY.
- Shaped product strategy by translating enterprise customer feedback, market signals, and commercial requirements into priorities for product and engineering teams.
- Expanded strategic relationships across technology, consumer products, media, and digital platforms while developing new revenue opportunities with global brands.
- Developed GTM positioning for AI-powered content intelligence, helping enterprise customers convert consumer insights into more effective marketing and creative decisions.
- Aligned sales, product, engineering, and customer success teams around commercialization priorities, enterprise requirements, and customer adoption objectives.
- Advised enterprise customers on applying AI-generated insights and content intelligence to improve marketing performance, decision making, and operational efficiency.
Chief Revenue Officer, GTM and Commercialization
Marble AI
- Drove 276% year-over-year revenue growth by building and executing Marble AI’s GTM strategy, enterprise sales motion, and commercial operating cadence.
- Built the company’s revenue function from an early-stage foundation, establishing ICPs, pipeline strategy, sales processes, forecasting, and executive reporting.
- Repositioned Marble AI around differentiated AI-powered creator intelligence, translating technical capabilities into clear enterprise customer value propositions.
- Led commercialization of new AI capabilities, including creator discovery and Instagram Stories intelligence, by connecting product innovation to customer use cases.
- Influenced product strategy and roadmap priorities by translating customer discovery, sales conversations, competitive signals, and market feedback into actionable requirements.
- Developed enterprise GTM strategies for brands, agencies, and marketing teams seeking AI-powered creator discovery, measurement, attribution, and campaign intelligence.
- Built strategic relationships with enterprise brands and agencies, expanding Marble AI’s pipeline and positioning the platform for larger, higher-value opportunities.
- Created pricing, packaging, positioning, and sales narratives for an evolving AI platform, improving commercial clarity as the product moved toward repeatable scale.
- Aligned product, engineering, marketing, and leadership around GTM priorities, customer requirements, revenue opportunities, and product-market fit signals.
- Advised the CEO and leadership team on revenue strategy, market positioning, enterprise opportunities, and the commercial implications of Marble AI’s platform rebuild.
Founder, GTM Strategy Partnerships and Growth
birdzeye
- Founded and scaled an AI-enabled commerce and growth platform designed to assist emerging brands in navigating retail, eCommerce, marketplace expansion, and digital transformation.
- Built Birdzeye from the ground up as a commercialization platform advising emerging brands on GTM strategy, retail expansion, partnerships, and revenue growth.
- Established and grew the business from its initial concept into a multi-client growth platform supporting consumer brands across retail, eCommerce, and marketplace channels.
- Generated over $52M in client revenue growth by guiding brands in developing scalable go-to-market strategies, distribution partnerships, marketplace expansion plans, and growth infrastructure.
- Cultivated strategic alliances with organizations including Apple, Amazon, Walmart, and numerous startup ecosystems to broaden market access and growth opportunities for clients.
- Engineered and deployed AI-driven tools and workflows to support market analysis, content creation, operational efficiency, and business intelligence prior to widespread enterprise adoption of generative AI.
- Devised repeatable customer acquisition, onboarding, and growth frameworks enabling brands to achieve scale across direct-to-consumer, marketplace, and retail channels.
- Mentored and built teams across sales, partnerships, operations, marketing, and business development functions.
- Advised founders and executive teams on market entry, pricing, positioning, channel prioritization, sales strategy, and partnership development.
- Integrated eCommerce, influencer marketing, and emerging AI tools into multi-channel growth strategies for consumer brands seeking more efficient customer acquisition.
Head of GTM, USA
50x
- Led business development for an early-stage wearable video company, building GTM, partnership, and channel strategies for a new consumer technology category.
- Developed strategic relationships with GoPro, Contour, and other companies across the emerging action-camera, mobile video, and wearable technology ecosystem.
- Commercialized first-generation wearable video products by translating novel hardware and mobile technology into clear consumer and partner use cases.
- Built channel and market-entry strategies across consumer electronics, ecommerce, retail, distribution, and strategic technology partnerships.
- Identified new revenue opportunities spanning wearable hardware, mobile applications, video creation, and complementary technology ecosystems.
- Positioned Looxcie against established and emerging competitors by analyzing customer needs, category trends, product differentiation, and market opportunities.
- Negotiated strategic business development opportunities with technology companies, distributors, retailers, and complementary ecosystem partners.
- Aligned product, engineering, marketing, and sales teams around customer requirements, partner feedback, product positioning, and commercialization priorities.
- Helped develop an emerging wearable-camera category as connected hardware, mobile video, and always-available content creation moved toward mainstream adoption.
- Shaped GTM strategy for a venture-backed technology startup operating at the intersection of wearable computing, mobile applications, and consumer electronics.
VP of Global Sales (Acting CRO)
Kenu
- Scaled annual revenue from approximately $120,000 to $24.5 million, driving more than 200x growth through retail expansion, distribution, partnerships, and GTM execution.
- Expanded Kenu into 11+ major retail and carrier channels, including Apple, Amazon, Best Buy, Target, Walmart, Costco, REI, Sprint, T-Mobile, and AT&T.
- Built and managed a strategic distribution relationship with Superior Communications that grew to approximately $15 million in business.
- Developed and executed global sales and channel strategies spanning direct retail, distribution, wireless carriers, eCommerce, and specialty retail.
- Led commercialization and market expansion for new consumer technology products, translating product differentiation into retailer, distributor, and consumer value.
- Negotiated strategic partnerships, pricing, programs, and commercial terms with major national retailers, distributors, and telecommunications partners.
- Built scalable sales processes, forecasting, account planning, and channel management disciplines to support Kenu’s rapid transition from startup to growth stage.
- Expanded revenue across national and international channels by prioritizing high-value accounts, improving channel coverage, and developing strategic partnerships.
- Aligned product, operations, marketing, and sales around retailer requirements, launch calendars, inventory needs, and commercial growth priorities.
- Served as VP of Global Sales and Acting CRO, leading revenue strategy, market expansion, key account development, and commercial execution during hypergrowth.
Business Development Director
Looxcie
- Led business development for an early-stage wearable video technology company, building GTM, partnership, and channel strategies for a new consumer electronics category.
- Developed strategic partnerships across the action-camera and wearable technology ecosystem, including relationships with GoPro and Contour.
- Commercialized first-generation wearable video products by translating emerging technology into consumer, retail, and strategic partner use cases.
- Built market-entry and channel strategies spanning consumer electronics, eCommerce, retail, and technology partnerships to expand product adoption.
- Identified and pursued new revenue opportunities across hardware, mobile applications, content creation, and emerging wearable-camera use cases.
- Positioned Looxcie within the emerging wearable technology market by analyzing competitors, customer needs, product differentiation, and category trends.
- Negotiated business development and partnership opportunities with technology companies, retailers, distributors, and complementary ecosystem partners.
- Collaborated across product, engineering, marketing, and sales teams to align product capabilities with market requirements and commercialization priorities.
- Developed strategic relationships across the emerging wearable-camera ecosystem as mobile video, action cameras, and connected hardware moved into the mainstream.
- Helped shape GTM strategy for a venture-backed hardware startup operating at the intersection of wearable technology, mobile video, and consumer electronics.
New Business Development Manager
JOBY
- Expanded commercial growth across two global consumer accessory brands, JOBY and Lowepro, through retail, distribution, eCommerce, and strategic channel development.
- Developed go to market strategies for photography, mobile, and creator focused hardware, translating product innovation into compelling retail and consumer value propositions.
- Led business development across major retail, distribution, and eCommerce channels, expanding market access for JOBY and Lowepro product portfolios.
- Commercialized new consumer technology products by aligning pricing, positioning, channel strategy, launch timing, and retailer requirements across multiple categories.
- Built strategic relationships with retail buyers, distributors, and channel partners to increase product placement, assortment opportunities, and long term account growth.
- Analyzed market trends, competitive products, pricing, and channel performance to prioritize growth opportunities across photography and mobile accessory categories.
- Coordinated sales, marketing, product, and operations teams around product launches, retailer programs, inventory requirements, and commercial priorities.
- Expanded creator and mobile accessory opportunities as smartphones reshaped photography, helping position JOBY products for emerging mobile content creation use cases.
- Negotiated commercial programs with channel partners covering product assortment, pricing, promotions, launches, and ongoing account development.
- Managed strategic account and channel initiatives across an established photography brand and a rapidly growing mobile accessory portfolio.
Education
Postgraduate Degree in Strategic Decision and Risk Management
Stanford University Graduate School of Business - Stanford, CA, USA
Master's Degree in Business Administration (MBA)
University of Phoenix - San Francisco, CA, USA
Bachelor's Degree in Neuroscience
University of California, San Diego - La Jolla, CA
Certifications
Strategic Decision and Risk Management Certificate
Stanford University Graduate School of Business
Skills
Finance
Pricing Strategy, Data Analysis, Startup Funding, Fundraising, Mergers & Acquisitions (M&A), Market Research, ROI, Capital Raising, Private Equity, Financial Modeling, Three-statement Modeling, Seed Fundraising, Revenue Operations (RevOps), Revenue Modeling, Market Opportunity Analysis, Financial Planning & Analysis (FP&A)
Output Software
Google Sheets
Industry Expertise
Venture Capital, Financial Services
Data & Analysis Software
NetSuite, Salesforce
Other
Strategic Partnerships, Revenue Strategy, Apollo, LinkedIn Sales Navigator, HubSpot, Slack, Artisan, 11X, ChatGPT, Claude, Strategic Decision-making, Data-driven Decision-making, Marketing, Quantitative Analysis, Business Strategy, Corporate Strategy, Strategic Planning, Go-to-market (GTM) Strategy, Marketing Strategy, Market Research & Analysis, Competitive Analysis, New Business Development, Sales Strategy, Revenue Growth, Managerial Economics, Entrepreneurship, Product Strategy, Negotiation, Growth Strategy, Strategy, Digital Transformation, Artificial Intelligence (AI), Partnerships, Startup Strategy, Enterprise Startups, Startup Consulting, Revenue Growth Management, Wearables, Global Sales, AI Adoption, AI Ethics, Executive Consulting, Customer Acquisition, Growth Marketing, Product Launch, Business Transformation, Pitch Decks, Fundraising Strategy, Communication, Communication Strategy, Management Consulting, Deal Execution, Post-merger Integration, Planning, B2B, Strategy Consulting, Digital Strategy, Return on Invested Capital (ROIC), Data Analytics, A/B Testing, KPI Tracking, Performance Improvement, Strategy Planning, Business Process Optimization, Early-stage Venture Capital, Product Marketing, Financial Analysis, Change Management, Product Pricing, Enterprise SaaS, AI Governance, Organizational Change Management (OCM), Risk & Compliance, Operations, Process Improvement, Process Mapping, Process Flows, SOP Development, ERP Implementation, Enterprise Resource Planning (ERP), Personas, Content Strategy, Product Management, The program emphasized rigorous, data driven decision making under uncertainty, combining finance, systems thinking, organizational behavior, and quantitative risk analysis. Coursework was directly informed by real world case studies from frontier technology companies and was immediately applied to live decisions involving growth strategy, capital allocation, partnerships, and operational risk. Learning within Stanford’s ecosystem alongside founders, operators, investors, and researchers provided a rare perspective on how category defining companies are built. It shaped leaders., Operations Management, Organizational Leadership, Organizational Behavior (OB), Business Analytics, Innovation Management, Leadership, Cross Functional Management, Project Management, P&L Management, Business Case Development, Target Market Strategy, Customer Segmentation, Cognitive Science, Cognitive Neuroscience, Behavioral Science, Decision Making, Experimental Design, Research Methods, Quantitative Research, Statistical Analysis, Psychology, Neuroscience, Perception, Learning & Memory, Behavioral Analysis, Scientific Method, Hypothesis Testing, Critical Thinking, Evidence Based Decision Making, Problem Solving, Design Research, Data Interpretation, Human Cognition, Behavioral Psychology, Computational Thinking, Go-to-market Strategy, Business Development, Market Segmentation, Ideal Customer Profile Development, Value Proposition Development, Lead Generation Strategy, Enterprise Sales, AI Strategy, AI Commercialization, Startups, Revenue Analysis, Business Development Consulting, Customer Acquisition Strategy, Influencer Marketing, Social Media, Digital Marketing Strategy, Global Digital Marketing Strategy, Business & Digital Transformation, Brand Strategy, AI Product Strategy, AI Powered Analytics, Artificial Intelligence as a Service (AIaaS), Generative Artificial Intelligence (GenAI), Social Media Analytics, Data Driven Marketing, Marketing Technology (MarTech), 0 to 1 Growth, Creator Economy, Startup Growth Strategy Development, Cross-functional Team Leadership, Executive Leadership, Sales Enablement, Sales & Channel Enablement, Customer Discovery, Sales Forecasting, Investor Relations, Investor Reporting, Investor Agreements, Investor Presentations, Investor Relations Consultant, Consulting, AI Consulting, Sales Consulting, Pricing Consulting, Growth Strategy Consultants, Business Model Strategy, Channel Strategy, eCommerce Strategy, Product Commercialization, Product Launch Strategy, Consumer Strategy
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