Abel Baruwa

• $2,009,624 — Total Conversion Value
• 4.56 — Return on Ad Spend
• 122,159 — Total Clicks

In June 2025, revenue was 491,000 with a 4.36 return. The client wanted more volume, but they did not want to sacrifice profitability to get it. Finding that balance was the hardest part of this project.

The answer was strict budget control. I optimized bidding to keep the cost per click at 3.61. I pushed the budget to convert audiences and paused the loss of ads—like pruning a garden, so healthy branches grow.

The summer scaling was a massive success. The monthly value skyrocketed from 491,000 to 829,000 by August. The best part? Efficiency went up. The return on ad spend climbed to 5.21, and ultimately, I generated over $2 million.

• $393,434 — Total Conversion Value
• 4.67 — Return on Ad Spend
• 37,712 — Total Clicks

Starting a new campaign from scratch is hard. In May 2025, we started slow. The monthly revenue was barely scratching $5,927. The client had big goals; they wanted to scale aggressively by Q4. Building momentum from zero to a massive return is the biggest hurdle.

The secret was aggressive testing. I ran multiple ad variations to find the winner—like throwing darts until you hit the bullseye. We ramped up the budget on the best performers while keeping CPC low at 2.23.

Monthly revenue jumped from 5,000 to over 164,000 by October. Return on ad spend hit 4.67, and I generated nearly 400,000 in total value.

• 307,000+ — Total Followers
• 303,682+ — Net New Followers Gained
• 2,153 — Total Posts Published

Before we started, the account was stuck at just 3,318 followers despite having over a thousand posts published. The client wanted massive viral reach, but standing out in the crowded fitness niche felt nearly impossible without a real content engine.

We revamped the account strategy around high-performing short-form videos and sharp bio positioning. We optimized posting schedules, hooked viewers in the first 3 seconds, and built a repeatable process that converted casual viewers into loyal followers.

We blew past all early targets and took the page from 3,318 followers all the way to 307,000. My client also secured brand partnerships. She scaled her coaching program to $15,000 a month using organic content.

• **413,088,255 ** — Total Views
• 45.9 Million — Hours of Watch Time
• 702,700 — Subscribers Gained
• $1,349,177.31 — Estimated Revenue

The client publishes inconsistently and has lost momentum after initial growth. Without a predictable upload schedule and content structure, audience retention drops sharply after the first few months, killing algorithm amplification.

I built a content calendar system with a proven hook-structure-payoff framework. I established a consistent publishing schedule that signaled reliability to YouTube’s algorithm. This alone drove 28% higher views than the previous year and created compounding subscriber gains.

Views jumped 28%, watch time climbed 52%, and revenue shot up 62%. The channel completely dominates the market.

• **20,300 ** — Followers, Up from 200
• **4.1 Million ** — Impressions
• $10,000 — Organic Sales

The client struggles with a broad audience that ignores the content. They try to help everyone with general fitness tips. The result? Nobody pays attention. The profile looks exactly like a million other pages online.

I shifted from generic fitness content to specific “run coach” positioning with podcast integration. I changed the value proposition from “motivation” to “practical running methodology.” This specificity attracted serious runners willing to follow and engage, not just scroll past.

I scaled an Instagram fitness coaching account from 200 to 32,300 followers and increased posts from 175 to 555. I repositioned the account’s messaging to focus on run coaching and podcast content, attracting a more engaged niche audience.

• $5,722.29 — Total Revenue
• **179% ** — Revenue Increase
• **$406.90 ** — Flow Revenue

The client businesses overspend on ads chasing top-of-funnel traffic when they already have a warm email list that converts at 5-10x the rate of cold traffic. Budget gets scattered across channels instead of being concentrated where ROI is highest.

I audited all revenue channels and found that email delivered 100% of attributed conversions. The budget was redirected from low-converting channels into email sequence optimization. I built automated flows that triggered in response to customer behavior, turning the list into a revenue machine.

Total revenue jumped 179% to $5,722.29. Email revenue spiked 215% to $1,252.39. Automated flows generated $406.90.

• $25,000+ — Sales
• 32,300 — Followers, Up from 782
• 40 Million — Monthly Impressions

Fitness creators compete in the most saturated niche on Instagram. Generic workout tips and motivation quotes don’t cut it. Followers want specific results or specific coaches, not another generic fitness page.

I transformed the profile from a generic fitness profile to a specific “hybrid athlete and run coach” positioning. I added a podcast link in bio and started featuring podcast clips. The specificity attracted people already interested in this exact coaching style, not just random fitness scrollers.

I scaled Benjamin Williams’ fitness account from 782 followers to 32,300 followers, generating over $25,000 in sales from coaching programs. He was established as an authority in his niche while still being a micro-influencer.

• 3.8 — Return on Ad Spend
• 106 — Total Purchases
• $3,484 — Revenue Earned
• $920 — Ad Spend Utilized

My client blew the budget on a few high-production ads and hopes they stick. TikTok’s algorithm rewards native-feeling, lower-production content. Polished ads underperform while authenticity outperforms.

I shifted from expensive creative production to rapid-fire testing of 10+ native-style ad variations. The best performers were kept, and the underperformers were eliminated within 48 hours. This “creative velocity” approach won because TikTok users don’t want ads; they want relatable content.

My work generated a 3.8x ROAS with a $920 ad spend on TikTok, delivering 106 purchases and $3,484 in revenue. This demonstrated that lower-spend, high-creative-velocity testing outperformed traditional large-budget campaigns for this product.

• **267 ** — Total Conversions Tracked
• 1.22% — Click-through Rate for Ads
• $22,400 — Total Campaign Spend
• **65,000 ** — Total Conversion Value Generated

The client’s Google Ads accounts bleed money on broad match keywords that attract unqualified traffic. They saw
“high impression volume” and think it’s working. In reality, they’re paying for tire-kickers, not buyers.

My contributions included switching from broad match to exact and phrase match keywords, focused on bottom-funnel intent (words like “pricing,” “buy,” and “versus”). I killed keywords with CTR below 1% and reallocated the budget to top performers. This dropped volume but doubled ROAS.

My work drove 267.02 conversions with a 1.22% CTR and $22,400 cost across 65,000 total clicks. Measurable ROAS was achieved by focusing ad spend on high-intent keywords and eliminating underperforming ad groups.

• 11.29 Million — Impressions
• 5.5 Million — Total Audience
• 433,230 — Engagements
• 311,860 — Unique Active Viewers

The client posts daily on Pinterest, but getting traffic is completely dead. They pin random images—without any search strategy behind them. The result is zero engagement and zero clickthroughs to their website.

I optimized pin titles and descriptions with high-volume search terms. I designed visually striking rich pins to boost click-through rates. I build automated pin-scheduling sequences to maintain an active daily presence. Pinterest is a search engine—you treat it like Google, not Instagram.

Impressions surged to 11.29 million, with a 17% increase. The total audience expanded to 5.5 million unique users. Total engagements jumped 15% to hit over 433,000. Engaged audience grew by 21%, reaching 311,000 people.

• 3.7 Million — Views
• 162,100 — Watch Hours
• 10,600 — Subscribers

The client was struggling to get any real traction despite having a decent subscriber base and good video ideas. They post randomly, and their existing audience is slowly losing interest in the content over time because of the inconsistency. Without a clear and aggressive publishing schedule, the YouTube algorithm basically ignores their channel and their videos.

I implemented a high-frequency publishing schedule to wake the algorithm up. I analyzed their search terms to find exactly what their audience craves. I doubled down on producing videos to drive massive traffic.

Total views hit 3,738,141, which is a 26% increase. The channel gained 10,600 new subscribers. Watch time reached 162,100 hours. Estimated revenue is at $5,013.

• 1.37 Million — Impressions
• 1.08 Million — Total Audience
• **46,670 ** — Engagements

The client runs a fitness blog called diyactive.com, but its organic traffic has been flat. They manually pin graphics every single day. They treat Pinterest like a photo album instead of a visual search engine.

I extracted trending fitness search queries directly from the platform. I injected those exact high-volume keywords into the pin titles and descriptions. I built an automated scheduling workflow to drip-feed pins at peak user times.

Total impressions climbed 2.2% to hit 1.37 million views. The overall audience expanded 3.3% to 1.08 million unique users. Engagements steadily increased 2.1% to 46,673 interactions. Active, engaged viewers have grown to 29,720 people.

• 122,000 — New Followers

Generic health accounts (workout tips and motivational quotes) get lost. Every fitness influencer says the same things. Health audiences don’t follow for generic information; they follow for specific problems solved or specific POVs.

I repositioned the account to “everyday health facts and myths debunked” with a medical student perspective. Instead of broad fitness content, it focused on specific health misconceptions (sleep, nutrition, stress). The specificity attracted serious health learners willing to follow and engage consistently.

I transformed @doc.ermler from 546 followers to 123,000 followers for Wilhelm Ermler by repositioning from general health content to the specific “health facts for everyday living” niche. The account grew 225x.

• **$4,887 ** — Ad Spend
• **281 ** — Total Sales
• 3.61 — Overall ROAS
• **$17,642 ** — Revenue

The client runs three ad campaigns simultaneously, but one ad set has a terrible 0.76 ROAS that eats their profits. Their cold audience targeting suffers from a low 0.23 percent click rate because their creative hooks fail to grab attention. They keep throwing money at losing ad sets instead of reallocating budget to their winning 5.39 ROAS campaign.

I killed the bleeding campaign immediately to stop budget waste on ad sets with low click-through rates. I scaled the budget into the high-performing campaign to push its 5.39 ROAS and 3.69 percent click rate. I tested new creative variations with clearer product hooks to drive down the cost per thousand impressions.

Total ad spend stayed controlled at 4,887 dollars. Direct store purchases climbed to 281 total orders. Overall return on ad spend hit a 3.61 multiplier. Total store income reached $17,642 in revenue.

• 119,000 — Followers
• 2.8 Million — Likes

Personal brands often fail to separate their identity from business opportunities. Growth plateaus because the audience follows the person, not the mission. Building a separate brand account from zero is risky and requires a different content strategy.

I created Docent as a mission-driven brand (not person-dependent) with a distinct content philosophy. I used D.A. Murray’s personal audience as a warm traffic source to bootstrap Docent, then decoupled them. Docent grew independently because it stood for something, not someone.

The author’s profile rocketed to 73,100 targeted followers and drove heavy traffic to her book link. The brand account built a loyal community of 46,700 followers through raw street interviews.

• 1% to 32% — ChatGPT Visibility
• 0% to 18% — Gemini Visibility
• 0% to 15% — Perplexity Visibility
• 0% to 21% — Claude Visibility

Most websites optimize for Google organic search but completely ignore AI platforms. As generative search grows, businesses that don’t optimize their entities and citations across AI platforms will have zero visibility in AI-generated responses.

I built a multi-layer AI SEO strategy. First, optimized on-page content and schema markup for AI comprehension. Second, created 50+ high-quality AI citations across trusted platforms to strengthen the brand entity. Third, improved technical infrastructure with llms.txt and robots.txt optimization. AI visibility scores increased from 1% to 32% on ChatGPT and from 0% to 18% on Gemini, demonstrating real growth across multiple AI platforms.

Implemented a comprehensive AI SEO strategy combining technical optimization, entity strengthening, and AI citation building to improve discoverability in generative search results.

• 3.25 — Port St. Lucie Average Rank
• 2.25 — Jensen Beach Average Rank
• 2.87 — Fort Pierce Average Rank
• 1.72 — Delray and Boca Raton Average Rank

• Mobile service businesses struggle with local visibility because they don’t have a physical location.
• Most local SEO tactics don’t work for service areas that are constantly moving.
• Getting into the map pack for multiple cities feels impossible without geographic anchors.

• Implemented a geo-grid strategy with localized GMB posts, geo-tagged images, and city-specific landing pages.
• Built citations in local directories for each service area. Optimized for “near me” keywords with geographic modifiers.

Results: Port St. Lucie ranked 3.25, Jensen Beach 2.25, Fort Pierce 2.87, and Delray and Boca Raton 1.72. Top-3 map pack rankings across all areas led to more calls and bookings.

• 28 to 36 — Domain Rating
• 11 to 16 — URL Rating
• +626 — Organic Traffic
• +44,184 — Search Impressions

Most websites get stuck with low domain authority because they don’t have a systematic way to earn high-quality backlinks. Without growth in authority, organic rankings plateau even if the content is good. Combined with technical SEO improvements and content optimization to signal value to search engines.

Executed a comprehensive authority-building strategy focused on high-quality backlink acquisition from relevant, authoritative sources. Combined with technical SEO improvements and content optimization to signal value to search engines.

Results were measurable: DA increased from baseline to +9, DR improved from 28 to 38, UR jumped from 11 to 16, organic traffic grew by 626 visits, and Google search impressions jumped by 44,780.

• +389% — Organic Traffic
• 161 to 307 — Organic Keywords
• 36 to 40 — Domain Rating

Brands with mid-level domain authority think they’ve hit a ceiling. They don’t realize that authority and content strategy aren’t separate; they work together. Guest posts without authority building underperform, and authority without content distribution doesn’t move the needle on traffic.

Bundled authority-building service with strategic guest post placements on relevant, high-authority publications. Each guest post had optimized anchor text and internal linking to target keywords. Authority improvements, fresh high-quality backlinks, and new on-site content created a compounding effect.

Organic traffic jumped 389%, organic keywords grew from 161 to 307, and DR improved from 36 to 40. The integrated approach proved more effective than either tactic alone.

• 19 to 106 — Purchase Events Tracked
• 7.6/10 to 8.5/10 — Purchase Match Quality
• 14,100 to 20,500 — Pageview Events
• 1,100 to 1,400 — Add-to-cart Events

THIS WAS THE CHALLENGE:
• Leather jacket sellers compete in a crowded market. Cold traffic does not always convert.
• Most eCommerce brands either spend too much on ads without ROI or fail to track results properly.

Developed a systematic approach to audience targeting that focused on people interested in fashion and leather goods. Built an ad creative that showcased product quality and fit. Set up proper conversion tracking to understand which ads worked best. Tested different messaging and audiences to find the highest-performing combination. This approach worked for businesses of all sizes by matching ad spend to actual results.

Built targeted ad campaigns aligned with client goals while tracking results and optimizing for conversions. Delivered consistent results across multiple client accounts and business sizes.

• 515,500 — Reach
• 1.22 Million — Impressions
• 113 — Website Purchases

Healthcare product advertising is heavily regulated and sensitive. People need to trust the product before buying. Generic product ads do not work for medical solutions.
Building credibility while also driving conversions is difficult.

Created ad copy that spoke to the pain of heart disease patients.
Focused on safety, clinical results, and real testimonials rather than making exaggerated claims.
Segmented audiences by age, health interests, and previous engagement. Built ads that educated people about the product benefits while building trust.
Results included higher conversion rates, more sales, better testimonials, and increased budget investment because the ROI was clear.

Achieved a significant sales increase through targeted ad copy and strategic audience segmentation.
The campaign increased revenue, generated positive testimonials, and strengthened brand credibility.

• 20% to 44% — Revenue from Klaviyo
• $71,014 to $104,193 — Total Revenue
• $14,127 to $45,423 — Klaviyo-attributed Revenue
• $0.78 to $0.80 — Revenue per Recipient

• The CBD market is competitive.
• This brand had loyal customers, but email revenue was stuck.
• Open rates were declining, and customers were not coming back for repeat purchases. The company was losing potential revenue from its own customer list

• Built a comprehensive email strategy using Klaviyo that included segmented customer lists, behavioral email triggers, and re-engagement campaigns.
• Created product education sequences that introduced customers to new product lines.
• Built automated flows for abandoned carts and post-purchase follow-up. Tested email timing and copy to find what worked best.

Email revenue grew from 20% of total sales to 44%, proving that existing customers are the most profitable segment when email is done correctly.

• 0.79% to 3.06% — Click rate (Jan–Jun 2024)
• +300% — Click rate increase
• Good/Good — Open Rate and Click Rate Rating

• The jewelry brand had a loyal audience of female athletes, but their email click rates were low. People were not opening emails and clicking through to products.
• The brand did not know if the problem was the audience, the copy, or the timing.

• Started with audience re-engagement to identify who actually wanted to hear from the brand. Segmented lists by purchase history, product interests, and athlete type.
• Tested different subject lines, email copy, and send times.
• Focused on copy that spoke directly to female athletes and their fitness goals.
• Made design changes that made calls to action clear and easy to click.

Transformed email marketing performance for a US-based sporty jewelry and accessory brand that empowers female athletes. Increased email click rates from below average to over 1%, with peaks reaching 3.06%.

Dating app ads often sound stiff and corporate, which does not connect with people looking for real relationships. Generic messaging about “meeting someone special” gets ignored. The competition for attention on social media is intense.

Built ads with hooks that start with the problems people actually face, like ghosting, fake profiles, and endless swiping. Then showed how this specific platform solves those problems.
Hook writing for video ads
Emotional storytelling
Fast-paced video production

Kept the pacing fast and the visuals sharp. Used real language instead of marketing jargon. Despite the 72-hour deadline, the delivered videos felt authentic and made people want to click.

THIS WAS THE CHALLENGE:
• Consulting and investment services are hard to sell on Instagram.
• Services are intangible and require trust.
• Most consultants post generic business advice that does not convert to leads.

• Focused on showing the founder as the expert through professional photography and case studies.
• Built content that taught specific investment principles while subtly showing the need for consulting.
• Made the brand feel accessible and professional instead of intimidating.

This converted followers into consultation requests.

Created content showing the founder’s expertise, service offerings, and business guidance. Built a professional brand presence that positioned the business as a credible authority in investment management.

• Health product brands sell multiple items with different margins and conversion rates.
• Optimizing spending across the product mix is complex.
• Some products are high-volume, low-margin, while others are low-volume, high-margin.

• Built individual product campaigns to track performance separately. Found that certain bundles converted better than single items. Optimized messaging for each product based on customer reviews and benefits.
• Adjusted budget to high-performing products while testing new ones.

This data-driven approach ensured money went to the highest-return products and campaigns.

Tracked purchase events and revenue attribution to understand which products and campaigns drove most revenue.
• 1,100 add-to-cart events and 19 purchases.
• 1,400 add-to-cart events and 106 purchases.

• 4 Million — Impressions
• 78,100 — Likes
• 250,600 — Engagements

Twitter growth is difficult because it requires consistent engagement and relevant content. Most accounts post sporadically and wonder why they do not grow. Engagement rates decline if content is not targeted correctly.

• Implemented a consistent posting schedule with high-engagement content.
• Focused on replying to conversations and building community instead of just broadcasting.
• Tested different content types to find what resonated with the audience.
• Used data from analytics to double down on high-performing content.

The result was steady growth to 2,400 followers, with strong engagement metrics indicating genuine audience interest.

• Managed Twitter account growth, reaching 2,400 verified followers, 4.1 million impressions, and 250,600 engagements with a 5.9% engagement rate.
• Built an engaged Twitter community for personal brand.