Alex Ighalo

The objective was to raise awareness of their sustainability initiatives, drive engagement, and generate white paper downloads. The campaign exceeded the impressions and clicks target by 45% and 30%, respectively, while white paper downloads exceeded the benchmarks. A 3rd-party data partner demonstrated that the campaign drove a 27% uplift in prompted brand awareness.

I cut down the client’s CPA by creating a social-first influencer creative and scaling it on TikTok and Meta with paid ads. Additionally, I oversaw identifying talent, creating briefs, developing a testing strategy, and managing the ads.

I implemented a multi-channel strategy encompassing paid social, influencer, and affiliate marketing in the UK and US markets. This strategy has not only increased ROAS but also helped reduce their CPA.

Was responsible for cross-channel media planning for one of the UK’s largest automotive companies. As part of this role, I planned paid social campaigns, display campaigns, radio campaigns, and print campaigns. I was also responsible for providing regular competitor reports to outline the landscape and identify new opportunities for growth.

Developed the media and marketing strategy for a luxury travel client headquartered in the UK with over £300 million in annual revenues. I created the media plan and the launch dates for the campaigns and supported the brand on audience segmentation and campaign messaging.

Worked with Myprotein on influencer engagement, social media strategy, social media content creation, and live events to drive awareness, engagement, and sales in the UK, DE, IT, and ES. As part of this role, I was required to analyze past performances, identify talent, brief them, organize shoots, and report on performance.

I created a comprehensive strategy, including competitor analysis, market analysis, messaging analysis, and channel mix analysis, and identified new channels for growth across Gen Z in the UK. The outcome was a 3% uplift in new users from the 18-24 demographic in four months.

I developed the social media strategy for the UK, US, and Canada, generated creative campaign ideas, crafted effective messaging, identified key influencers, and reported on performance. I continuously iterated to drive the best results.

I supported the branding to ensure that it resonated with the target audience, developing the messaging, channel mix, launch campaign (TikTok Challenge), and influencer strategy.

Supported with the outreach strategy, marketing campaign ideation, campaign execution, KPI setting, OKRs, reporting, and content marketing. Also managed a junior strategist and was responsible for their development.