Andre Vasquez
Verified Expert in Marketing
Marketing Expert
Los Angeles, CA, United States
Toptal member since October 28, 2024
Andre is a digital marketing expert with 7+ years of experience creating and executing digital and experiential plans in 12+ countries. His former GTM campaigns include the FIFA World Cup, YouTube's Global Shorts, Facebook Creator Partner Program, Snapchat's Spotlight and Snap Star global initiatives, NASCAR's Coke Zero Sugar 400, and "BACK ON THE STRIP" featuring Tiffany Haddish and Wesley Snipes. Andre also took Live Nation's touring division to market, augmenting revenue by 450% YoY.
Project Highlights
Expertise
- Attribution Modeling
- B2C Marketing
- Budget Management
- Contract Negotiation
- Digital Media
- Influencer Marketing
- Monetization Models
- Social Media
Work Experience
Senior Consultant, Head of Digital Partnerships & Marketing
Self-employed
- Grew digital engagement at 150% of the goal by independently developing the GTM plan, managing the scope, timeline, and budget for social and influencer campaigns, and pitching to C-suite executive producers, ad agencies, and creatives.
- Owned contract negotiation, developing agency relationships, contract deliverables, brand guidelines, and usage rights across 15 digital distribution stakeholders under heavy executive and budget scrutiny—returning a 120% engagement ROI.
- Achieved a 3.5% click-through rate (CTR) at 125% of the goal after owning multi-attribution tracking and driving cross-platform sales.
Senior Program Consultant, Social Media & Influencer Marketing
Self-employed
- Drove 4x ROI—$13+ million in attributable sales—across Affiliate, Social, and Influencer sales channels, managing a team of four and leading and scaling 21 omnichannel acquisition campaigns, integrating across 80 business lines.
- Achieved $6 million average ROI, up by 45% YoY, after earning a buy-in at the executive level for advertising and promotion and owning a $2.5 million operating budget and four direct reports.
- Reduced time-to-market inefficiencies by 125% after overseeing all creative processes at scale, owning over 125 executive relationships, including asset approvals, brand guidelines, budget planning, and production on-site logistics.
Program Manager, Social Media & Influencer Marketing
Jellysmack
- Gained a 45% global reach boost of 1.5+ billion by advising cross-functional teams and senior executives on launching social- and influencer-led content across owned and affiliate channels in 12 countries.
- Improved the creative quality score by 25% and reduced bounce rates on landing pages by 20% by establishing an iterative feedback loop and optimizing creative assets based on real-time performance analytics.
- Increased conversion rates by 30% and user engagement on targeted digital platforms by 22% by designing and executing A/B tests in collaboration with measurement teams and optimizing creatives based on KPIs.
- Earned recognition as a finalist for the 2021 Shorty Awards.
GTM Program Manager, Digital Marketing & Social
NASCAR
- Increased CTR by 35% and conversion rates by 20% compared to industry averages by spearheading the development of cross-channel digital assets for GTM campaigns and leveraging multicultural audiences.
- Improved conversion rates by 28% and reduced cost per acquisition by 15% across Facebook and Google ad campaigns by conducting A/B tests on creative elements such as headlines, visuals, and calls-to-action.
- Enhanced ad targeting and campaign ROI by 20% by leveraging Nielsen's CTV measurement tools to analyze reach, frequency, and audience demographics.
GTM Lead, Partner Marketing
Delaware North
- Launched innovative out-of-home campaigns that boosted sales by 35% and successfully mitigated cord-cutting impacts while maintaining a 98% viewer retention rate for digital video ads.
- Improved audience retention rates by 25% and decreased wasted impressions across paid media channels by 15% by implementing an advanced analytics framework to track media performance.
- Increased the target audience reach by 28% and engagement metrics by 22% across key social and digital platforms by spearheading media planning initiatives that expanded the MLB and FIFA experiential footprint.
Project History
GTM Influencer Campaign for 2,500 Experiential Locations
https://variety.com/2023/film/reviews/back-on-the-strip-review-1235699369/Drove design and execution for GTM campaigns supporting the domestic launch of Luminosity Entertainment in the US.
GTM Social & Influencer Campaign for Ticketmaster
Led design and execution for 28 GTM campaigns across Ticketmaster with 65+ million monthly active users (MAU).
Influencer GTM Campaigns in the US for a French Social Media Agency
Developed GTM campaigns aligned with revenue modeling—earning 1.5+ billion in global monthly views and reaching 60+ million people.
Education
Wasserman MBA Fellowship Program in Data and Analytics
MIT Sloan School of Management - Remote
Master's Degree in Business Administration (MBA)
University of Central Florida - Orlando, FL, USA
Bachelor's Degree in Digital Marketing
Grand Canyon University - Phoenix, AZ, USA
Skills
Core
Marketing, Influencer Marketing, B2C Marketing, Marketing Strategy, Social Media Marketing (SMM), Social Media Strategy, Brand Strategy, Content Marketing, Branding, Social Media Content, Social Media Management, Market Research & Analysis, Creative Advertising, Experiential Marketing, Conversion Rate Optimization (CRO), Public Relations (PR), Social Media Posting, Organic Social Media, Community Management, Digital Marketing, Email Marketing, Affiliate Marketing, Paid Advertising, Media Buying, Facebook Ads, TikTok Ads, Social Media, Out-of-home (OOH) Advertising
Platforms & Tools
Marketing Platforms, CRM Systems
Other
Data Analysis, Salesforce, Tableau, Attribution Modeling, Budget Management, Contract Negotiation, Executive Presentations, Personal Branding, Content Management, Graphic Design, Project Management, Microsoft Excel, Monetization Models, YouTube, Instagram, Pinterest Ads, CTV Ads, Multicultural Marketing, Creative Strategy, B2B Marketing, Big Data, Presentations, Digital Media, Campaign Execution, Audience Retention
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