Anthony Ragland

• $100,000+ — Eliminated TV Ad Spend Monthly Through SEO
• >1,200% — Growth in Organic Search Traffic
• 6x — eCommerce Conversion Rate Increase

Theravent, a funded medical device startup, relied heavily on expensive TV advertising ($100,000 per month) for customer acquisition. Despite this investment, the company lacked a scalable digital growth engine, with limited organic visibility and low eCommerce conversion rates of around 1%.

I developed and executed an SEO-driven growth strategy targeting high-intent queries like “how to stop snoring.” I built a content and onboarding system to attract, educate, and convert users. I also designed and optimized landing pages to achieve top organic rankings. I led UX, copy, and information architecture improvements across the eCommerce experience, implemented CRO to increase subscription and purchase conversions, and shifted acquisition from TV to scalable, intent-driven digital channels.

I replaced reliance on $100,000 monthly TV ad spend with higher-performing SEO, driving significant growth in revenue, brand awareness, and customer acquisition, and contributing to national distribution (CVS, Walmart) and company acquisition.

• 98% — Campaign Success Rate (ROAS Positive)
• 200+ — SEM Accounts Managed & Optimized
• #1 — Top-ranked SEM Out of 100+ Professionals
• >$350,000 — Managed Ad Spend Monthly Across the NYC Portfolio

During Yellow Pages’ transition from print to digital, the company rapidly scaled its search engine marketing division. As a top performer, I was assigned the NYC market, one of the most competitive advertising environments in the US. The NYC market presented significant challenges, including high CPCs, underperforming accounts, demanding sales managers, and elevated client churn risk.

I managed and optimized a portfolio of 200+ SEM accounts representing $350,000+ in monthly ad spend. I developed and executed campaign strategies across Google Ads and Bing Ads to improve performance and ROI, and designed, coded, and optimized 200+ conversion-focused landing pages to support paid search campaigns. I led performance analysis and monthly KPI reporting for regional leadership, identifying opportunities to improve conversion rates and account health. I was selected for the elite YP Tiger Team, working on high-risk, underperforming accounts to restore performance and prevent churn.

I ranked among the top-performing SEMs in a department of 100+ professionals. I helped position the NYC region as a top-performing market despite its complexity and competition and improved NYC advertising campaign performance and client retention.

• 400% — Growth in Product Signups
• 60% — Year-over-year Revenue Growth
• 3x — Improvement in Customer Acquisition Cost

PayYourRent was an emerging rent payment platform that invested over $120,000 per year in Google Ads, with limited returns. Despite strong traffic, conversion rates remained low due to unclear positioning, fragmented user journeys, and misaligned messaging across landlord and resident segments.

I repositioned the brand around a clear, benefit-driven value proposition: “Rent Payment Everyone Loves.” I led the full redesign of the marketing website, onboarding experience, and core user flows using content-first UX principles. I also rewrote messaging and information architecture to align with landlord and resident intent. I implemented conversion rate optimization across key funnels to improve signup performance and built lifecycle marketing and automation to increase activation, engagement, and retention.

I transformed inefficient paid and organic acquisition into a scalable, conversion-driven growth system that increased qualified signups and MRR. I also established a scalable foundation for ongoing customer acquisition and revenue growth.