Ateeq Ahmad
Verified Expert in Marketing
Digital Marketing Expert
Cohoes, NY, United States
Toptal member since July 18, 2024
Ateeq is an experienced analytics specialist, boasting over 1,500 Google Analytics 4 implementations using Google Tag Manager. He has worked on Google Analytics 4 integrations for platforms like Shopify, WordPress, BigCommerce, and Magento. As an educator and data visualization expert, Ateeq excels in Looker, Tableau, and Power BI. With 25 years of expertise in SQL, he also brings exceptional proficiency in BigQuery to the table.
Project Highlights
Expertise
- BigQuery
- Google Analytics 4 (GA4)
- Google Data Studio
- Google Tag Manager
- JavaScript
- Mapbox
- Tableau
- WooCommerce
Work Experience
Prinicpal Consultant
Albany Analytics
- Assisted over 2,000 clients in setting up or fixing their analytics infrastructure and provided insights through reports and dashboards.
- Conducted statistical analyses such as RFM modeling and market basket analysis.
- Collaborated with marketing agencies to provide clients with data plumbing services, developed custom measurement frameworks, and advised on key focus areas for eCommerce and lead generation clients.
- Leveraged over two decades of experience to advise leaders on establishing and managing analytics teams.
Adjunct Lecturer of Business Administration
Rensselaer Polytechnic Institute
- Taught a class in the graduate business analytics program, focusing on the application of marketing analytics in business environments.
- Leveraged personal experience to teach master's degree students how to work with data and use tools like Google Analytics, Google Ads, Tableau, and Looker Data Studio.
- Designed a class to impart marketable skills, enabling students to become immediately employable by working with real business data.
Senior Vice President of Product and Marketing Analytics
ProProfs
- Created and led the product team. Managed over 10 profitable products in two years. Developed and regularly refined product roadmaps while overseeing project development and deployment for each product.
- Headed the development team managing four website platforms. Doubled the team size from 30 to over 60 developers without losing efficiency. Focused on learning new technologies, deploying new frameworks, and reducing operational costs.
- Managed the sales and support team, growing monthly recurring revenue (MRR) by over 150%. Expanded the team from three to over 15 members. Built an analytics framework around sales metrics to monitor the entire process through dashboards and funnels.
- Managed and expanded the design team from one to six in-house designers. Focused on making products more user-friendly and intuitive for customers, enhancing both aesthetics and ease of use across all product features.
- Created an atmosphere of data-driven decision-making by integrating analytics into every business area. Built and maintained dashboards and reports, developed a CRM tool, and created a product analytics tool for full KPI visibility.
Director of Consumer Analytics
Edmunds.com
- Created analytical structures and managed search engine marketing (SEM) operations. Developed reporting structures, conducted A/B testing, and built metrics from disparate data warehouse tables and views.
- Developed a 5-year growth plan and model based on current measurable metrics. Conceptualized the idea of lifetime visitor value and built the supporting data structures.
- Supported the website redesign by providing continuous feedback to the business teams.
Project History
Setting up Tracking for a Large Blog
Set up comprehensive tagging using Google Tag Manager for all actions on a major search engine's blog, managing billions of daily events.
Typically, Google Tag Manager’s inherent functionalities are sufficient to capture and record events in Google Analytics 4. However, due to the scale and enormity of data in this project, we constructed a custom data layer and used Google Tag Manager to fire specific events based on this structure.
Tracking eCommerce Data for an Online Retailer
Developed the complete reporting structure for a leading fishing, hunting, and boating gear retailer.
This project involved setting up comprehensive tracking of customer journeys through the website as they browsed or purchased from various product categories. I worked on ensuring accurate eCommerce tracking implementation and precise reporting in Looker Data Studio.
Agency Work as a Subcontractor
Collaborated with a large agency as their preferred subcontractor for all clients requiring Shopify implementations.
I managed all necessary tagging and enabled native Shopify integrations. Additionally, I developed comprehensive eCommerce reporting in Looker Data Studio and performed advanced statistical analyses, including market basket analysis, churn analytics, and RFM modeling.
Education
Master’s Degree in Business Administration (MBA)
Pennsylvania Western University - Clarion, PA, USA
Bachelor's Degree in Mechanical Engineering
Aligarh Muslim University - Aligarh, India
Skills
Core
Google Tag Manager, Marketing
Platforms & Tools
Google Analytics 4 (GA4), Google Data Studio, BigQuery, Google Analytics
Technical
JavaScript, SQL
Other
Mapbox, Server-side Tagging, Microsoft Power BI, WooCommerce, Tableau, Cost Accounting, Qualitative Research, Mechanical Engineering, Materials Science, Fluid Mechanics, Statistical Analysis, Management, Leadership, Product Owner, Web Technologies, Adobe Analytics, Projects, Agile Product Management, Shopify, Analysis, Teaching
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