Ayanda Masango, Marketing Expert in Johannesburg, Gauteng, South Africa
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Ayanda Masango

Verified Expert  in Marketing

Bio

Ayanda is a seasoned copywriter with 10 years of experience crafting compelling copy for various platforms, including social media copy, web copy, blog posts, press releases, and digital and traditional ads. She has excelled in-house and as a freelancer for diverse industries and global clients. With a keen eye for detail and exceptional proofreading and editing skills, Ayanda adeptly communicates brand tone, ensuring your message resonates perfectly with your target audience.

Project Highlights

Social Media Strategy
Introduced and developed a social media content strategy for a company in the life insurance industry.
Credentials Video
Produced a credentials video script demonstrating storytelling abilities and highlighting the life insurer's values.

Expertise

  • Advertising Copy
  • Content Update
  • Copy Editing
  • Copywriting
  • Proofreading
  • SEO Copywriting
  • Social Media Content
  • Web Content

Work Experience

SEO Copywriter

2024 - PRESENT
Pitch-Us LLC
  • Wrote a new blog post that landed on the 3rd page of Google Search within four days.
  • Leveraged SEO tools to research blog topics and implemented SEO best practices to ensure content ranked well on search engines.
  • Researched, produced, edited, and published SEO-optimized blog posts daily.

Digital Copywriter

2024 - PRESENT
Right On The Line
  • Crafted a copy for LinkedIn ads for a CDW Microsoft Security paid media campaign.
  • Produced a copy for Google Search ads as part of a CDW Microsoft Security paid media campaign.
  • Crafted a copy for LinkedIn ads for CDW, a Microsoft Solutions partner.

Copywriter

2022 - PRESENT
Clario Tech
  • Drove strong traffic growth through strategic, SEO-friendly content development, earning leadership recognition for exceptional team contributions.
  • Hand-picked by the content manager to craft an urgent article in response to a huge industry event (LastPass hack) and submitted it in approximately four hours.
  • Selected by the content manager to write a high-priority article in response to the biggest event, RockYou data breach, and submitted it in less than 24 hours.

Staff Writer

2021 - 2023
MakeUseOf
  • Worked with the section and vertical editors to come up with content ideas.
  • Stayed informed on industry trends and topics to craft urgent and timely articles.
  • Crafted articles amassing hundreds of thousands of views during my tenure.

Marketing Consultant

2019 - 2021
Audioburst
  • Was given first preference for special and urgent projects.
  • Commended regularly by the VP of content on my standards of excellence, fast turnaround times, and high-quality work produced.
  • Juggled multiple projects successfully and simultaneously, working on different projects throughout the day to accommodate the difference in time zones.

Content Writer

2019 - 2020
Awi Media
  • Produced high-quality short and long-form SEO-friendly articles.
  • Met daily deadlines while adapting to varying project demands.
  • Worked closely with project leads to align content with client expectations.

Copywriter and Community Manager

2017 - 2019
Bidvest Life
  • Introduced a social media content strategy with content pillars and monthly social media content calendars.
  • Mentored an incoming copywriter to acquaint them with the brand tone, personality, and best practices.
  • Recognized by the CEO for crafting an outstanding wrap-up video script for the company's largest campaign, with the CEO praising it as exactly how he would have written it.

Project History

Social Media Strategy

Introduced and developed a social media content strategy for a company in the life insurance industry.

Bidvest Life is a leading insurance company in South Africa. Shortly after joining the company, I noticed it lacked a clear plan for its social media efforts. I introduced and crafted a social media strategy and a baseline for monthly content plans, including content pillars, copy, and design recommendations for Facebook, Twitter, and LinkedIn. This helped the company develop a clear voice and establish itself as credible on its social media platforms by posting quality, consistent, on-brand, industry-focused, and customer-focused content.

RockYou Data Breach

https://clario.co/blog/rockyou-data-breach/

Crafted a high-priority article in response to the RockYou data breach.

I was tasked with crafting an urgent article in response to the RockYou data breach, the largest data leak in the industry. I researched the news event, produced an expert article, and submitted it within 24 hours.

Credentials Video

Produced a credentials video script demonstrating storytelling abilities and highlighting the life insurer's values.

Shortly after joining, I was tasked with crafting the copy for a credentials video wrapping up the company's biggest project/campaign. Although I was not present for the campaign, the project required creativity and storytelling abilities. The CEO commended me, saying my script perfectly encapsulated the brand tone and his sentiments.

Education

2014 - 2014

Bachelor's Degree in Marketing

University of KwaZulu-Natal - Durban, South Africa

2011 - 2013

Bachelor's Degree in Marketing and Media

University of KwaZulu-Natal - Durban, South Africa

Skills

Core

Social Media Content, Social Media Posting, Organic Social Media, Social Media Management, Copywriting, B2C Marketing, Marketing, SEO Content, Social Media, Content, Writing & Editing, Content Marketing, Community Management, Keyword Research, Content Creation, SEO Marketing, Social Media Marketing (SMM), LinkedIn Marketing, Digital Marketing Strategy, Social Media Strategy, Strategic Marketing, Social Media Platforms, Ad Campaigns, Search Engine Optimization (SEO), Scriptwriting, Content Strategy, Digital Marketing, LinkedIn Ads, Google Ads, SEO Tools, Social Media Design, Campaign Strategy, Marketing Strategy, Blogging, Pinterest Marketing, Marketing Analytics, Google SEO, Instagram Marketing, Branding

Business Models

B2C, B2B, SaaS Product Marketing

Platforms & Tools

TikTok, Content Management Systems (CMS), Google Analytics

Other

Zoom, Research Methods, SEO Copywriting, Proofreading, Copy Editing, Content Update, Research, Multi-tasking, Advertising Copy, Web Content, B2B Marketing, Slack, Microsoft Teams, Time Management, Social Media Engagement, Google Docs, Microsoft Office, Collaboration, Cross-functional Collaboration, Content Writing, Article Writing, Blogs, Facebook, Instagram, SEO Writing, Campaigns, Communication, AI Content Creation, Media, Marketing Management, Storytelling, Brand Management, Consumer Behavior, Advertising, iOS, Apple, Email Content, Video Scripts, Artificial Intelligence (AI), Content Management, Website CMS, X (formerly Twitter), Brochures, Streaming, Audio Streaming, Mentorship & Coaching, Design, Facebook Posts, Technology, Blog Posting

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