Ayesha Sultan
Verified Expert in Marketing
Marketing Expert
Sacramento, CA, United States
Toptal member since October 11, 2024
Ayesha has over 10 years of experience in digital marketing, UI/UX design, web development, and content creation. She crafts compelling stories that spread brand awareness and forge connections. As a storyteller, strategist, developer, designer, and project manager, Ayesha partners with brands to build a digital presence that stands out and speaks volumes.
Expertise
- Data-driven Decision-making
- Design
- Digital Marketing
- Project Planning
- Project Scheduling
- Social Media
- Stakeholder Management
- Team Management
Work Experience
Digital Solutions and Marketing Manager
GeekSultan
- Managed end-to-end product lifecycles from planning to delivery, developing tailored AI and data-driven strategies, coordinating cross-functional teams, and ensuring quality and compliance.
- Achieved on-time, on-budget delivery across industries for various clients.
- Handled social media for diverse clients, increasing brand awareness and engagement through targeted content strategies.
- Delivered over 50 successful UI/UX projects, improving user experience and engagement across various industries.
- Designed and developed high-converting websites and landing pages, enhancing online visibility for multiple clients.
Senior Project Manager
The Experience Design Studio
- Directed cross-functional teams using Agile methodologies to deliver digital marketing and design projects for pharmaceutical, healthcare, and education clients, achieving a 100% on-time delivery rate and increasing client satisfaction by 30%.
- Fostered strong client relationships by organizing tasks with clear expectations and deadlines and fine-tuning communication strategies, resulting in proactive problem-solving and managed expectations.
- Oversaw the production of websites, intranets, apps, software solutions, and social media and email marketing assets.
- Monitored project budgets and flagged potential risks while conducting regular audits and team assessments to ensure compliance with industry standards, significantly reducing delays and enhancing stakeholder satisfaction.
- Leveraged targeted marketing strategies such as A/B testing, Looker Studio, and Google Analytics, as well as platforms like HubSpot, Salesforce, and Marketo, achieving a 40% increase in client retention and a 35% boost in engagement.
Chief Digital Officer
Network ESC
- Directed strategic digital transformation for B2B marketing projects, developing and executing roadmaps and transitioning the organization from no online presence to a robust digital footprint.
- Achieved a 40% increase in operational efficiency, 25% client base growth, and 20% cost reduction in less than five years.
- Led 15+ multidisciplinary projects with budgets exceeding $2 million and consistently delivered 100% on time and within budget, increasing customer satisfaction by 30%.
- Proposed training initiatives for staff and clients on digital tools and CRM systems, boosting productivity and ensuring smooth technology adoption.
- Coordinated cross-functional teams to execute digital initiatives effectively, fostering innovation and collaboration.
Project History
Social Media Campaigns for Kinetic Physical Therapy and Wellness
Led campaigns that increased engagement on social media platforms and enhanced community awareness of the benefits of physical therapy.
This project involved assisting Kinetic Physical Therapy and Wellness in launching innovative social media campaigns to elevate awareness and understanding of physical therapy. These campaigns were designed to highlight therapists’ valuable contributions, educate the community on the benefits of treatment, and share transformative client stories.
Engagement Optimization for The Sword Experience
Performed precise audience targeting and personalized communication to convert social media interest into active engagement and participation.
This project entailed transforming The Sword Experience’s social media followers into engaged subscribers and active participants in upcoming events by leveraging sophisticated email marketing strategies. While The Sword Experience had a substantial following on social media, converting these followers into newsletter subscribers and event attendees was challenging due to a lack of targeted communication and user-specific engagement strategies. I tackled these areas successfully to reach the desired outcome.
Digital Marketing Strategies for Vex Clothing
Optimized the strategic approach to digital marketing for Vex Clothing in 2023, which led to enhanced engagement and conversions.
Vex Clothing, a leading latex fashion retailer, faced the challenge of optimizing its digital advertising strategies in 2023. Focusing on maximizing returns from online platforms, the company utilized both Facebook and Google Ads to enhance market penetration, brand visibility, and sales. This project involved assisting Vex Clothing in effectively balancing and leveraging these platforms to achieve its marketing objectives.
Certifications
Project Management Professional (PMP)
Project Management Institute (PMI)
Certified Scrum Product Owner
Scrum Alliance
Certified Scrum Master
Scrum Alliance
Skills
Core
Digital Marketing, Content Creation, Social Media Strategy, Community Management, Paid Advertising, Social Media Design, Social Media Content, Social Media, SEO Tools, Marketing, Content Marketing, Social Media Management, Social Media Marketing (SMM), Email Marketing, Responsive Email Templates, Agile, Content Strategy, SEO Content, Search Engine Optimization (SEO), Google SEO, Google Ads, A/B Testing
Platforms & Tools
Canva, TikTok, Marketo, HubSpot, Looker Studio, Google Analytics
Other
Team Management, Stakeholder Management, Project Planning & Execution, Waterfall Methodology, Team Leadership, Communication, Quality Assurance (QA), Data-driven Decision-making, Wireframing, User Testing, Design, Web Design, Reporting, Email Marketing Strategy, Email Design, Project Scheduling, Project Budget Management, Scope Management, Resource Management, Time Management, Quality Management, Complex Problem Solving, User Stories, Product Roadmaps, Roadmaps, User Flows, Analytics, Project Planning, Content Design, Content Management, Budgeting, Vendor Management, Negotiation, Software Prototyping, User Research, Responsive Web Design (RWD), Web Development, API Integration, New Products, Backlog Management, User Journeys, User Behavior, Healthcare, Video Editing, YouTube SEO, Engagement Strategy, Adobe, Figma, Instagram, Facebook, Meta Ads, Squarespace, Wix, Agile Project Management, Customer Experience, Change Management, Risk Management, Cybersecurity, Management, Scrum, Scrum Master, Salesforce, Digital Strategy, WordPress
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