Deanna Spell
Verified Expert in Marketing
Marketing Expert
Chesterfield, MO, United States
Toptal member since June 12, 2023
Deanna is a marketing and SEO expert who has assisted private and public companies in achieving their revenue goals through thorough research, which is applied to develop a marketing strategy tailored to each client's goals. Deanna has managed business relationships with more than 70 clients and has presented SaaS solutions and marketing strategies to senior management, driving significant return on investment (ROI).
Project Highlights
Expertise
- Branding
- Google SEO
- Marketing
- Marketing Management
- Revenue Optimization
- SEO Content
- SEO Tools
- Thought Leadership
Work Experience
Marketing Manager
Dynamic Digital Marketing
- Doubled new client acquisition by implementing new marketing strategies focused on digital advertising and improving the company's web presence, social media, and SEO.
- Assisted a SaaS client with nationwide publicity and marketing reach to establish three times the previous year's revenue.
- Increased enrollment in a private school by 18%, optimizing the user experience on the website and improving the link strategy.
- Facilitated the execution of the strategic planning process to clearly articulate client companies' vision, mission, value proposition, brand architecture, and positioning. Increased sales from 10,000 to 80,000 in three months.
- Managed a cross-functional team of 10 in three locations, from entry-level to master analysts. Collaborated with business development, data analysis, operations, and marketing teams.
- Analyzed content marketing against brand reputation goals and change implemented to correct underperformance resulting in a 16% increase in engagement.
Marketing Manager
Heartland Dental
- Facilitated the website rebrand and relaunch with zero loss of links and increased organic traffic by 16% in the first month.
- Managed eight campaigns and grew customer base by over 52% while increasing revenue by 45%.
- Identified underperforming vendors, leading to a reduction in costs of $415,000 while exceeding revenue targets.
- Initiated and led a large-scale data integration project resulting in improved efficiencies of over 64%.
Digital Marketing Advisor
Thryv
- Managed business relationships with over 70 clients and presented SaaS solutions and marketing strategies to senior management to drive return on investment (ROI) and re-engineer sales operations, generating $2 million in annual revenue.
- Grew online sales by 35% by optimizing the marketing budget allocation.
- Utilized quantitative analysis to leverage decisions on B2B campaigns increasing conversions by 18%.
Project History
New Corporate Website
https://heartland.com/the-doctor-difference/Led the redesign and relaunch of this website and took it from Drupal to WordPress and static HTML with no loss of links and increased organic traffic in the first month. I changed out all imagery, calls to action, and internal links.
Heartland Dental is the largest dental affiliation network in the US. Independent and group practices affiliate with them and become a part of their network. This website is designed to attract dentists to join Heartland and assists candidates looking to work at dental offices.
Increased Organic Traffic and Increased Sales
https://wildalaskasalmonandseafood.com/Optimized the website for lesser-selling products and instituted an ad campaign during the client's busiest sales cycle of the year. I increased organic traffic by 24% and sales by five times over the previous year.
Wild Alaska Salmon and Seafood is a privately owned company that owns its entire product distribution channel, from catching the fish to cleaning, warehousing, and final distribution. They ranked organically #1 in the US for salmon, but other products they did not rank for. I optimized several pages, and they improved organic ranking and sales for those products. I instituted an ad campaign for their busiest time of year, which increased their sales by over five times from the previous year.
Increased Student Enrollment at Private School
https://lafayetteacademy.org/I increased student enrollment by 18% by reworking the website for a better user experience, and I improved SEO efforts.
The private school is growing and increasing its enrollment. They needed more students to make the move to a new building.
Their website was not user-friendly in its design, so I reorganized the navigation and added several pages to improve the flow. This reduced the bounce rate by over 20% and has improved organic traffic allowing for an increase in enrollment.
Education
Master's Degree in Marketing Strategy
Lindenwood University - Saint Charles, Missouri, US
Bachelor's Degree in Marketing Communications
Maryville University - St. Louis, Missouri, US
Certifications
Content Marketing Certification
HubSpot Academy
Skills
Core
Local SEO, Google SEO, SEO Content, Content Creation, Marketing Research & Analysis, Digital Marketing Strategy, Marketing Strategy, Facebook Ads, Search Engine Optimization (SEO), Link Building, Marketing, SEO Tools, Web Marketing, Inbound Marketing, Marketing Mix, Branding, Campaign Automation, Content Marketing, Product Marketing, Social Media Marketing (SMM), Social Media Strategy, On-page SEO, Social Media Management, Campaign Management, Social Media Advertising, Google Ads, Organic SEO
Platforms & Tools
HubSpot
Other
Communication, Marketing Management, Website Redesign, Team Management, Thought Leadership, Revenue Optimization, User Experience (UX), Competitor Analysis & Profiling
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