Deepanshu Udhwani
Verified Expert in Marketing
Marketing Expert
Gurugram, India
Toptal member since June 25, 2026
Deepanshu is a growth and performance marketer who started out as an engineer. After building back-end systems at Alibaba Cloud and MakeMyTrip's Goibibo, he moved into marketing and now builds his own growth stack. He has run over $1.4 million in ad spend across Meta, Google, and DV360. He has grown a bootstrapped edtech product to 80,000+ students across 15 countries, achieving a 3.2x blended ROAS with no outside funding. His work covers paid media, SEO, lifecycle, and marketing automation.
Education Highlights
Certification Highlights
Expertise
- Conversion Rate Optimization (CRO)
- Copywriting
- Digital Marketing
- Marketing Analytics
- Marketing Automation
- Paid Media
- Performance Marketing
- Search Engine Optimization (SEO)
Work Experience
Founder and Marketing Lead
Tools4Skool
- Launched a Chrome extension to 500+, paying Skool community owners in 4 months on zero paid spend, all through organic and content.
- Built the full GTM motion: cold outreach on X, LinkedIn, and Instagram, a YouTube funnel, and programmatic SEO at tools4skool.com, driving 12,000+ monthly organic sessions.
- Shipped a multi-platform content engine across reels, carousels, and long-form, averaging 30+ assets a month for a global community-owner audience.
- Engineered automated onboarding, win-back DM sequences, and member churn alerts that cut cancellations 28%.
- Owned all copywriting, product positioning, and testimonial collection on my own, with no added headcount.
Co-founder, Marketing and Growth
30 Days Coding
- Scaled an edtech platform to 80,000+ students across 15 countries on zero external funding.
- Ran profitable paid acquisition across Meta and Google Ads, optimizing creatives, audiences, and landing pages to a sustained 3.2x blended ROAS.
- Built lifecycle email automation across welcome, engagement, and churn-save flows that lifted trial-to-paid conversion 22% and cut manual follow-up by roughly 70%.
- Produced the full content engine: scripted video, five social channels, and a repurposing workflow that turned one asset into ten, driving 60% of signups organically.
- Reverse-engineered 17 competitor edtech brands in the Meta Ads Library to pull out hooks and offer patterns, which cut creative-testing cost 40%.
- Ran WhatsApp community support and upsell sequences that lifted repeat-purchase rate 18% and reduced churn.
Software Engineer, SEO Back end
MakeMyTrip
- Built and maintained the programmatic SEO back end for Goibibo Rails using Django, Python, Redis, Kafka, and MongoDB, powering organic search at scale.
- Wrote async data-validation and scraping automation that lifted throughput 4x and removed hours of manual processing every week.
- Designed REST APIs serving programmatic SEO landing pages under 100,000+ concurrent requests, keeping pages fast, crawlable, and indexable at scale.
- Ranked #1 in the inter-team product hackathon (2022).
- Partnered with SEO and product teams to ship template and schema changes that improved crawl coverage and indexation across millions of Rails landing pages.
Software Engineer Intern
Alibaba Cloud Private
- Selected as one of 29 engineers worldwide for Alibaba’s competitive open-source program from a global applicant pool.
- Implemented io_uring support to PostgreSQL on Aliyun Linux 2, producing a 6.5% improvement in I/O speeds.
- Delivered all project milestones on schedule while carrying a full-time academic course load of 20-30 hours per week.
Education
Master of Business Administration (MBA) in Advertising and Marketing
Thapar School of Management - Patiala, India
Bachelor's Degree in Computer Science
Thapar Institute of Engineering and Technology - Patiala, India
Certifications
SEO Toolkit
Semrush
Meta Certified Digital Marketing Associate
Meta
Google Ads Certification
Google Analytics Certification
Inbound Marketing
Hubspot
Pinterest Marketing and Advertising Beginner to Advanced 2022
Udemy
LinkedIn Ads Course
Udemy
Advanced Google Analytics
Google Analytics Academy
Facebook Ads and Facebook Marketing Mastery 2022 | Coursenvy
Udemy
Google Adwords Certification
Data Visualization with Tableau
Thapar University
Graphic Design Bootcamp
Derrick Mitchell
Skills
Core
Google Ads, Email Marketing, Content Marketing, Performance Marketing, Marketing Automation, Search Engine Optimization (SEO), Digital Marketing, Marketing Strategy, Search Engine Marketing (SEM), Pay-per-Click (PPC), Facebook Ads, Funnel Optimization, Paid Advertising, Social Media Management, Social Media Strategy, Lead Generation, Campaign Management, SEO Audits, Off-page SEO, Link Building, Google Tag Manager, Audience Targeting, On-page SEO, Google SEO, LinkedIn Marketing, Content Creation, Google Paid Ads, Organic SEO, SEO Content, Social Media Marketing (SMM), Conversion Rate Optimization (CRO), Marketing Analytics, Brand Marketing, Product Marketing, A/B Testing, Inbound Marketing, Customer Segmentation, Content Strategy, Social Media Content, Influencer Marketing, Community Management, Mobile Marketing, Affiliate Marketing, Customer Engagement, Omnichannel Marketing, Social Media, Customer Experience (CX) Design, Return on Ad Spend (ROAS), Content Marketing Strategy, Instagram Marketing, TikTok Marketing, Funnel Marketing, Marketing Operations, Email Marketing Automation, Landing Pages, Video Ads, YouTube Ads, Account-based Marketing (ABM), Brand Strategy, Digital Marketing Strategy, Go-to-market (GTM) Strategy, App Store Marketing, Apple Search Ads, Marketing Leadership, B2C Marketing, Marketing Campaigns, Ad Campaigns, Growth Hacking, TikTok Ads, Product Positioning, Metadata, Copywriting, Chief Marketing Officer (CMO), Market Research & Analysis
Platforms & Tools
Google Analytics, Google Analytics 4 (GA4), Mailchimp, Google Display & Video 360 (DV360), The Trade Desk, Looker Studio, Salesforce Marketing Cloud, HubSpot, BigQuery, Marketo, YouTube Shorts, Mobile Platforms, Klaviyo, Instagram Ads, HubSpot Marketing Hub, Pardot
Business Models
Business to Business (B2B), B2B, B2C, Business to Consumer (B2C), Business to Business to Consumer (B2B2C), B2B2C, SaaS Product Marketing, Software as a Service (SaaS)
Technical
Google Search Console, SQL, Direct Response Marketing
Other
Growth Marketing, Technical SEO, Paid Media, Demand Generation, Lifecycle Marketing, Customer Acquisition, Growth Strategy, Landing Page Optimization, B2B Lead Generation, Customer Journey, Email Marketing Strategy, User Engagement, B2B Marketing, Website Optimization, Digital Strategy, Content Optimization, TradingView, Clay, LinkedIn, X (formerly Twitter), Writing, PPC Campaign Management, Python, Zapier, CRM, Programmatic SEO, Business Strategy, Market Research, Data Analytics, Semrush, Data Analytics (Marketing), Brand Development, Generative Engine Optimization (GEO), Analytics, Partnership Marketing, Loyalty Programs, Creative Strategy, Content Management, Email Newsletters, Personal Branding, Answer Engine Optimization (AEO), Instagram, Newsletters, Digital Newsletters, Mobile User Acquisition, Google AdSense, Change Management, Customer Experience Strategy, Nonprofits, Buyer Personas, Industrial Marketing, Customer Acquisition Cost (CAC), Direct Response, YouTube Marketing, AI Content Creation, Social Media Video Marketing, Video Editing, Video Marketing, Artificial Intelligence (AI), B2B Sales Management, Outbound Marketing, Vibe Coding, Lovable, Apollo, LinkedIn Sales Navigator, Outreach, Market Insights, Marketplaces, Multi-channel, Early-stage Startups, Campaign Optimization, Performance Metrics, Competitive Analysis, Web Content, SendGrid, Twilio, Twilio API, Email Delivery, Brand Positioning, Strategic Planning, Value Proposition, Campaign Execution, Cross-functional Collaboration, Messaging, Messaging Development, Storytelling, Team Leadership, Team Management, Healthcare, Healthcare Software, English, Customer Relationship Management (CRM), Lead Nurturing, Lead Qualification, Product Management, Product Packaging, Sales Strategy, Machine Learning, Direct to Consumer (D2C), Meta Ads, PostgreSQL, Google Ads API, Growth Marketing Product Manager, Cold Email Marketing, eCommerce, Fractional CMO, Go-to-market Execution, Go-to-market Plans, Ad Optimization
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